Lovell Sports Reviews 7,995

TrustScore 2.5 out of 5

2.7

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many customers reported significant issues with their orders, frequently receiving incorrect items, such as wrong sizes, colors, or even completely different products than what was ordered. People also expressed frustration with missing items from their deliveries and orders being lost or cancelled without explanation. A major point of dissatisfaction for consumers was the lack of effective communication, with many noting a complete absence of response to emails and contact forms. Reviewers found it nearly impossible to reach customer service, often citing non-existent phone numbers and slow response times when contact was eventually made. While some customers experienced fast and efficient delivery, a number of people were dissatisfied with the delivery service, particularly when their packages were handled by EVRI, leading to lost items or deliveries to incorrect addresses.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product. Many customers report receiving incorrect items, such as... See more

Order

Clients share ambiguous opinions on order experiences. Many customers express frustration with delayed or... See more

Customer communications

Users describe negative interactions with contact. Many customers report that phone numbers are dead or do... See more

Delivery service

Customers consistently note ambiguous experiences with delivery services. Many reviewers report significant... See more

Response time

People report negative experiences with response times, expressing significant frustration. Many customers... See more

Based on these reviews

Rated 3 out of 5 stars

Item was cheapest with them, item arrived within a few days, but missing some bits, emailed them, but yet to hear anything back yet, therefore lower rating.

Rated 3 out of 5 stars

Placed order, it has clearly been lost, which is not their fault, they have responded but unable to resend so have issued a refund.

Rated 3 out of 5 stars

It's been a bit of an ordeal with my purchase, and the customer support has been intermittent and required some escalation. We got there eventually, over about two months, so I've updated my review t... See more

Company replied

Rated 2 out of 5 stars

Ordered kids football boots. Trying to return. They say the returns form is issued with dispatch note, it was not. Only way to contact them to return is to complete a form that they haven’t provided... See more

Company replied

Rated 2 out of 5 stars

No customer service contact number. Replies have taken too long when using their query page. The delivery company delivered my trainers to the wrong address as my house is brick not render. Delivery c... See more

Company replied

Rated 2 out of 5 stars

I have ordered 5items on the 16 and paid £9.99 for next day delivery but only received 1 item hoping other items will follow but till today nothing and I’ve been trying to contact Lovell but no luck!... See more

Company replied

Rated 2 out of 5 stars

I had ordered a hoodie for my daughter, but needed to return it. I returned via Royal Mail as advised and made sure I paid for signed for. I didn't receive any communication through the returns proces... See more

Rated 2 out of 5 stars

I ordered a pair of Trainers and the wrong colour, was delivered. The trainers ordered had a turquoise colour on the sole and tongue, the trainers delivered were black and white. So hopefully they w... See more

Company replied

Rated 4 out of 5 stars

Item came next day, everything correct. I paid 9.99 for next day delivery with DPD but it turned out to be EVRI. I had almost changed my delivery address to a DPD collection point but luckily I didn’t... See more

Rated 4 out of 5 stars

I returned my trainers back as they were too small and I followed all of the correct instructions. Without contacting me first, they sent the trainers back to me, saying that they couldn't find t... See more

Company replied

Rated 1 out of 5 stars

ORDER LOVE33874 This review will be removed if/when you resolve the issue. I ordered a pair of trainers which arrived visibly worn and dirty. Absolutely disgusting. If I'd wanted second hand t... See more

Company replied

Rated 1 out of 5 stars

Ordered a pair of trainers and paid for next day delivery, a week later and counting still not received items they are impossible to contact. The phone numbers you find are dead, and no response from... See more

Company replied

Rated 1 out of 5 stars

Appalling. Ordered black 100% teratec knee guards received Heather Grey. Made contact and received message back couple days later asking for photos. Sent photos twice now and keep chasing for a... See more

Company replied

Rated 1 out of 5 stars

The package was 3 weeks late and the wrong size and Lovell Sports both has been ignoring my emails and the dispatch was not in the email. It is impossibile to figure out how to return these and I want... See more

Company replied

Rated 1 out of 5 stars

9th October order placed for £16:99, confirmed purchase email recieved. Within 30 minutes a second email recieved stating order cancelled and money refunded within 10 days. Now 23rd October 25 and sti... See more

Company replied

Rated 1 out of 5 stars

Sports Direct and lovell sports are the same company and utterly shocking with customer service. I have received the wrong rugby boots for the 3rd time. I ordered white stripped adidas Kakari Adults S... See more

Company replied

Rated 1 out of 5 stars

I am extremely disappointed with Lovell Sports. I placed an order worth nearly £500, and my items are nowhere to be found. I contacted customer service three days ago and still haven’t received a... See more

Company replied

Rated 1 out of 5 stars

I ordered ultra boost trainers in size 5.5, they arrived the wrong colour as described and too big. I ordered another pair of ultra boost but size 5. These were too small! I have returned them both... See more

Company replied

Rated 5 out of 5 stars

Never used Lovells before but I’ve been very impressed and will certainly be using them again. My trainers were £10 cheaper than the equivalent on Amazon. Delivery was fast and efficient. Five stars!

Rated 5 out of 5 stars

very easy to use in conjunction with paypal nice and straight forward i look forward in the near future to ordering something again many thanks

Rated 5 out of 5 stars

The suitcase i ordered is perfect, great price, good delivery time. Work recommend this company.

Rated 5 out of 5 stars

My order was well packaged and speedily delivered. A great service from this company

Rated 5 out of 5 stars

Great quality items. When items were the wrong fit it was easy to return and the refund was very quick.

Rated 1 out of 5 stars

Horrendous, tried all day to get in contact with someone to help resolve an issue of being sent two completely different trainers which were needed for this weekend. Spent £9.99 on delivery and now co... See more

Company replied

Rated 1 out of 5 stars

ordered a pair of Adidas Terrex Trainers…. paid for quicker delivery.. Almost a week after they are being ‘packed for shipping’ I’m emailing asking for an update…. Next thing payment return... See more

Company replied

Rated 1 out of 5 stars

I ordered and paid for mens British Knights size 10 trainers on 25th November 2025 and paid for delivery. They instructed EVRI to deliver them. EVRI lost them and said that I had to get in touch w... See more

Company replied

Rated 1 out of 5 stars

Absolutely appalling service, ordered some cycling overshoes for my wife for Christmas on 2nd Dec, size was wrong, no invoice in package for returns, emailed the company but no response, their teleph... See more

Company replied

Rated 1 out of 5 stars

Ordered boots on Monday Lovell sports emailed and said I’ll get them by Tuesday it says they have been delivered but I haven’t received my order this is disgusting I’ve emailed over 3 times already a... See more

Company replied

Rated 1 out of 5 stars

Absolutely unacceptable. Items was falsely advertised as elite firm ground version of the adidas predator. I have received the pro soft ground version instead. The box is also battered. As it is clear... See more

Company replied

Rated 1 out of 5 stars

Placed an order 4 days ago only to receive an email this morning to say my order has been refunded and will take 10 days to be returned to my bank. No explanation as to why the order has been re... See more

Rated 1 out of 5 stars

The order was for Adidas Predator League fold-over tongue firm ground football boots, size 6, in grey/black. Although the order was delivered, the boots I received are completely incorrect and... See more

Company replied

Rated 1 out of 5 stars

I would never buy from this website again. I ordered a pair of trainers and received the wrong pair. I then let them know and the next day received the same wrong pair in a different size. There is no... See more

Company replied

Rated 1 out of 5 stars

I ordered a table tennis table as a Xmas present which was fully paid for and a courier was booked for the 15th December. The delivery never arrived and when I tracked the order it was suddenly showi... See more

Company replied

Rated 1 out of 5 stars

Ordered 2 pairs of football boots, wrong size, so were returned via Royal Mail Tracked 48 on the 30th August. Received by Lovell Sports on the 3rd September. No communication at all since then and no... See more

Rated 1 out of 5 stars

I have order from here before But never again I ordered some boys underwear and girls briefs When the order arrived one pair of the briefs was missing I contacted customer services to let them... See more

Company replied

Rated 1 out of 5 stars

I ordered some boots on the 8 November and received an email acknowledging order and payment taken. No issues so far and excited about getting some new boys. Heard nothing else so on the Tuesday... See more

Company replied

Rated 1 out of 5 stars

I ordered a pair of rugby boots, once received we realised they had sent the incorrect boots. We contacted Lovell on the evening of the 25th October and returned the boots the following day. The... See more

Company replied

Rated 1 out of 5 stars

Wish I’d read the reviews before ordering from Lovell. Do not waste your money with this company, it’s not worth the hassle. I got a delivered notification, but I haven’t received my parcel, the “pr... See more

Company replied

Rated 1 out of 5 stars

Absolute waste of time this company are. Paid £9.99 for next day delivery for some Adidas football boots that havnt come. Trying to contact anybody to ask what is going on is impossible. I'v... See more

Company replied

Rated 1 out of 5 stars

this is the worst company we have ever dealt with.buyer beware! buyer beware! We purchased 4 bras from them and they posted out the wrong ones. It seems they were , according to the boxes, sent from... See more


Company details

  1. Running Store
  2. Cricket Shop
  3. Golf shop
  4. Rugby Store
  5. Soccer Store
  6. Tennis Store

Written by the company

With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 46% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Not as described, Levi’s jeans

Dreadful waste of time. Ordered a pair of Levi’s jeans from Lovell Sports, same as I have previously bought from Levi’s. The jeans received bear no resemblance to the size ordered, being many inches too large in the waist and not anywhere close to the correct length. The label inside the jeans doesn’t match that on the outside. Goods are not as described/ reasonably expected from the description . I need to return and hope Lovell Sports will do as they should and cover all postage costs. Not heard back from customer services yet.

21 March 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are very sorry to hear this. Please could you email us a picture of the item received at customerservices@lovellsports.co.uk? A member of our team will be able to assist you further. Thank you for your patience. Lovell Sports

Rated 1 out of 5 stars

The package was 3 weeks late and the…

The package was 3 weeks late and the wrong size and Lovell Sports both has been ignoring my emails and the dispatch was not in the email. It is impossibile to figure out how to return these and I want a full refund. I will just have to keep emailing them and leaving reviews until I am heard I guess.

6 March 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for late reply. We have emailed you just now. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Ordered a pair of uggs yesterday and…

Ordered a pair of uggs yesterday and came today damaged why would you send boots out like that before checking them no phone number to contact them

17 March 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear that the item arrived damaged. We have provided a free return label. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Lovell sports avoid!

Ordered a pair of trainers and paid for next day delivery, a week later and counting still not received items they are impossible to contact. The phone numbers you find are dead, and no response from the emails I've sent and query forms that are on the website. Non existence customer service and I believe the next day delivery service for £9.99 is a scam, they simply can't deliver item's next day and they know this!

12 March 2026
Unprompted review
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Reply from Lovell Sports

Hello, thank you for your review. We are sorry to hear that you have not received your order as of yet. A member of our team will be in touch with you soon via email. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Illogical and unreasonable customer service

We spent a fair amount of money on a wall mounted basketball hoop for my son. After spending many hours mounting the hoop, sadly it broke in less than six months as the metal hadn’t been soldered on properly. Now the vibrations we hear every time a ball is thrown hurts my ears… having sent clear photos of the problem and asking for a replacement of the broken hoop, their customer service has been non-existent and a case of “computer says no”. They are asking us to carefully package up the whole thing (in what I have no idea as the original packaging is long gone), for me to stay in when a courier comes to collect it (I can’t leave it on the doorstep so am going to have to hang around for hours), so they can inspect it before they consider sending a replacement. When I pointed out that this will require us to hire a tall ladder another TWO times (once to remove the broken one and once to put up the replacement when they finally send it), and asked for the replacement to be sent at the same time the broken one is collected, the answer is just no… so as well as the inconvenience of having installed a faulty product in the first place, they are now wanting to put me to yet more inconvenience. Please don’t buy from here - when I’ve bought from other outlets, if a product can be shown to be faulty they will replace it (it’s not exactly easy to return a wall mounted basketball hoop!). I’m struggling to comprehend how they think this is an acceptable response, and will incur more cost themselves in sending a courier out twice rather than once.

13 March 2026
Unprompted review
Rated 1 out of 5 stars

Aviod they don't send items

Order no LOVE34282
Aviod this company they don't send items.
Made a order on Thursday 5th March paid for express delivery and a confirmation email sent to me.
Since then I ve not had anything dispatched and I ve emailed several messages to there no existant customer services with no reply at all.
Absolute joke of a company. Aviod don't spend a penny with them as u will lose your money.
🚫 Update yes it was delivered eventually 7 days after i order using express delivery so it was only right u refunded my delivery charge. I ll never use this company again.

5 March 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for late reply & late delivery. The parcel was delivered on 12/3. I've refunded the express delivery fee now. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

RECEIVED WORN, DIRTY TRAINERS!

ORDER LOVE33874
This review will be removed if/when you resolve the issue.

I ordered a pair of trainers which arrived visibly worn and dirty. Absolutely disgusting. If I'd wanted second hand trainers that someone else had already had their sweaty foot inside then I would've gone to Vinted!

“Ada” refused to replace the trainers (despite them showing as in stock) and stated the only option was to return them for a full refund.

I will never use this company again, and I certainly wouldn’t recommend that anyone reading this review does either.

6 March 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are very sorry to hear that you have received the item in such condition. A member of our team will be in touch with you soon to assist you. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Would never buy from Lovell Sports ever…

Would never buy from Lovell Sports ever again, LOVE32747
I purchased netball trainers for my daughters birthday, Evri delivered with totally wrong time frame, as a result parcel was left on my door step and then stolen,
Evri has been great set up and investigation but I need to contact Lovell Sports, for further help, 3 emails, 2 contact forms and no response, so not only am I out of pocket I do not even have the item. I just want a refund as once they check with Evri as had to purchase a different pair of trainers on the weekend.
Very poor indeed.

28 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the lost parcel Full refund issues. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Regarding order number LOVE31777.

Regarding order number LOVE31777.

LOVELL SPORTS IS A CRIMINALLY MOTIVATED SCAM COMPANY!

DO NOT SHOP HERE!

I ordered a relatively low value item with Lovell Sports with the promise of "unbeatable value". I paid £10 for next day delivery. They employed a random courier called EVRI who has a delivery man working for them who is clearly a petty thief.
They delivered my parcel while I was at work. As I was not at home they attempted to give it to my neighbour (Female). She rejected the parcel as she was not the recipient, however the petty thief employee of EVRI marked the parcel as delivered.
HE SUBSEQUENTLY KEPT THE PARCEL FOR HIMSELF I IMAGINE AS HE'S A PETTY THIEF.

FURTHERMORE LOVELL SPORTS ARE NEARLY IMPOSSIBLE TO CONTACT. THEIR CUSTOMER SERVICES PHONE NUMBER NEVER WORKS AND I'VE TRIED TO CALL IT AT VARIOUS DIFFERENT TIMES AND DAYS.

I SENT 5 CONTACT FORMS OVER A PERIOD OF 5 DAYS, AFTER 5 DAYS THEY EVENTUALLY REPLIED WITH A DISMISSIVE EMAIL STATING THAT THE PARCEL HAD BEEN DELIVERED AND THAT I WOULD NOT RECEIVE A REFUND.

THE PERSON WHO EMAILED ME WAS CALLED "SOPHIE" WHO IS CLEARLY A LOWLY PERSON BEREFT OF ANY MORALS.

DO NOT SHOP WITH THIS COMPANY UNLESS YOU WANT TO LOSE YOUR MONEY .

23 February 2026
Unprompted review
Rated 1 out of 5 stars

No refund from Lovell sports

I bought 2 pairs of football boots and they were too narrow for my feet I did the online return form but no reply . I then returned the boots by recorded delivery still no refund does anyone else have any similar stories about this company?

1 March 2026
Unprompted review
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Reply from Lovell Sports

Hello, Sorry to hear this. I've requested order details on Trustpilot, so that we can assist you further. Kind regards, Lovell Sports

Rated 1 out of 5 stars

I would never buy from this website…

I would never buy from this website again. I ordered a pair of trainers and received the wrong pair. I then let them know and the next day received the same wrong pair in a different size. There is no telephone number to speak to someone and had to email in twice to even get an initial response and that wasn’t even satisfactory. I have now sent in a picture of the x 2 wrong trainers so let’s see what happens but I don’t hold much hope to be honest. Very unprofessional and not reliable.

24 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, thank you for your review. We are very sorry to hear that you have received incorrect items from us. Looking into this I can see that a member of our team provided you with a free returns label. Once we receive the items back, we will proceed with a full refund. Please accept our apology for any inconvenience caused. Thank you, Lovell Sports

Rated 1 out of 5 stars

I am extremely disappointed with Lovell…

I am extremely disappointed with Lovell Sports. I placed an order worth nearly £500, and my items are nowhere to be found. I contacted customer service three days ago and still haven’t received any response or update, which is completely unacceptable.

I am sick and tired of the lack of communication and poor customer service from this company. When you spend this amount of money, you expect reliability and at least basic support when something goes wrong.

If I do not hear back very soon, I will have no choice but to take this matter further. I would strongly advise others to think twice before ordering from Lovell Sports.
My order number LOVE31326

16 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for late reply. We have opened an investigation about the delivery and replied you by email. Kind regards, Lovells Sports

Rated 1 out of 5 stars

Wrong item recived

I ordered a Scotland top but was sent a different item, similar to , but not what I ordered .I had bought it for a Christmas gift and as the recipient did not know it was not the item I ordered he removed the tag but did not wear it. I emailed CS on boxing day when I saw it was the wrong item. They were not interested, I have emailed their CS numerous times since but they still refused my request to have the correct item sent as the tag was removed . ( I contacted CAB and they confirmed that the removal of tags does not affect any legal rights to recieve the correct item.) I reminded CS of my rights under the Consumer Rights Act 2015 section 11. that says items must be as described,which it was not.. They then asked for pictures to send to their suppliers. These were sent and I was asked to wait 3-5 days for an update. It is now 17 working days and NOTHING! I wish I has read other reviews , a lot of which show they send out incorrect items regularly. CAB have now advised me to send a recorded letter to the head office which was posted today. In my experience I would suggest AVOIDING this company ****EDIT**** reply received from Lovell sports that their policy is not to accept returns if the tags are removed ,even if the wrong item is sent. This seems to contradict the Consumer Rights Act 2015 section 11 . Even more reason to AVOID !

13 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue on your order. We have replied you via email. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Ghosted me after I returned my item

Ghosted me after I returned my item, still have not received my refund

9 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the delay. I can see our team has replied your email today. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Horrendous

Horrendous, tried all day to get in contact with someone to help resolve an issue of being sent two completely different trainers which were needed for this weekend. Spent £9.99 on delivery and now completely useless can’t wear them

5 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Poor customer service

My item ORDER was delivered three days ago carelessly and the parcel is nowehere to be found. I’ve contacted their customer service team numerous times and have yet to receive a response. This is very frustrating and I can’t raise a chargeback via bank as I’d have to wait 30 days for this.

2 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the delivery issue. We will send you a form to be signed. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Do not buy from this supplier

Do not buy from this supplier - cancelled part of my order so I cancelled the whole order . they still sent the order out . I had to raise a case with PayPal as all the of the contact details on line (email and phone number ) are incorrect! So couldn’t refund . Only after opening a case with PayPal did they respond with returns information. I Sent the items back and still having issues getting refund . DO NOT BUY FROM THIS COMPANY! never had so much trouble before ! If I read the reviews I wouldn’t have ordered in the first place , still chasing refund

23 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. Kind regards, Lovell Sports

Rated 2 out of 5 stars

No customer services contact number

No customer service contact number. Replies have taken too long when using their query page. The delivery company delivered my trainers to the wrong address as my house is brick not render. Delivery company was evri and they wanted me to go find my trainers in a village of 100 houses which is not on, for a mistake on their end. Lovellsports need to reply to the query straight away with a call or at least send a acknowledgement which takes seconds rather than the customer feeling like the company does not care.

2 February 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Full refund issues today. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Extremely poor service from start to…

Extremely poor service from start to finish.

I returned a pair of football boots via Collect+ on 5th January. Tracking clearly shows Lovell received the return on 8th January, yet I have had no refund and no communication whatsoever.

I have chased this multiple times via their customer service email and have been completely ignored. This is unacceptable. Keeping customers money while failing to respond is not how a reputable company should operate.

No communication, no refund, and being forced to constantly chase for something that should be automatic. The entire process has been appalling, and I will not be using Lovell again

5 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can assist further. Kind regards, Lovell Sports

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