The best site I've ever come across for natural hair products! The range of brands is larger than any other I've seen, it's amazing. The app/site is easy to navigate and I've always been able to find... See more
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Based on reviews, created with AI
UK online store selling hair and cosmetic products.
Written by the company

Birmingham, United Kingdom
Replied to 88% of negative reviews
Typically replies within 1 week
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I love this site its like a hidden gem, offering try-me size products which i love it was given a free product which suprised me and my hair loved thankyou.
Everything arrived safely and you use my favourite postage company Royal Mail so thankyou
The best site I've ever come across for natural hair products! The range of brands is larger than any other I've seen, it's amazing. The app/site is easy to navigate and I've always been able to find the product I'm looking for. I wouldn't shop anywhere else for my hair products.

Reply from Naturalistic Products
I've used NP for a good few years now. They make is easy to find the products that will match my hair type and access brands that were hard to find in the UK.
What would make this a 5-star review? Please consider changing the packaging from polystyrene peanuts. I don't think they are great for the environment and it makes each delivery feel like a lucky dip. I have to check the order slip to make sure I'm not forgetting any sample sizes in the box.

Reply from Naturalistic Products
I have had good experiences purchasing from this retailer. You get delivery notifications and the products are well packaged.

Reply from Naturalistic Products

Reply from Naturalistic Products
Easy to navigate site. Plenty of choice. Point scheme. Quick delivery.

Reply from Naturalistic Products
Website is easy to use, ordering is easy. I'm always kept informed of order status. Dispatch and delivery is quick and efficient!

Reply from Naturalistic Products
I was able to source a range of products that I, at that time, couldn't buy anywhere else in the UK.

Reply from Naturalistic Products
Bought in hope that would be safer than buying from Amazon as products are labelled as being authentic. Noticed the colour of the honey crème shampoo looked much lighter than it should. The expiry date was from 2023. I’ve missed the return window as I didn’t think to inspect it thoroughly but lesson learned. I was hoping to buy more products from the site but now can’t trust it.
Update 2/3/26: The NP team reached out to me and offered to check the batch numbers which confirm the bottle they sent for shampoo is in date. Perhaps I just didn’t have a very good experience with the actual product itself, hence the lack of results. I also asked them to check some ingredients for me in another product which they were able to do. I am amending my review because their customer service was really nice. Usually when you leave reviews, nobody tries to actually rectify the problem but I thought they did their best and I am grateful.

Reply from Naturalistic Products
I ordered Henna Sooq Soapnut Hair Wash & Henna Sooq Organic Unrefined Shea Butter. They arrived well packaged & well within the stated timeframe. It’s great to have a website I can order these items from in the UK. Naturalistic Products website is user friendly & the product information for the items I’ve purchased have been very helpful. I have started using the Shea butter & it’s great blended in with my body lotion. Looking forward to using them both in my hair at the weekend.

Reply from Naturalistic Products
Very easy to order and also when I sent a message they responded straight away. Making sure my parcel was delivered to the right address.

Reply from Naturalistic Products
Excellent! Received a voucher for this store as a gift, never used it before. Purchased an above my usual budget protein cream from Miribel and fear I’ve shot myself in the foot now as my hair LOVES it so I’ll have to keep buying it forever ;)

Reply from Naturalistic Products
I ordered a Henna Sooq Sweet Honey Gloss Bar. It was received quickly & was packaged well. I haven’t used the gloss bar yet but the online & delivery service were user friendly & prompt. I will definitely use this website again.

Reply from Naturalistic Products
I love Calia products and I’m so happy that I found Naturalistic Products, a platform that sales this brand. The whole process of navigating on the platform, finding and placing my order was very easy, and the delivery also easy and fast. Thank you.

Reply from Naturalistic Products
I recently made a duplicate order by accident, and they willingly rectified the issue by refunding me, which I really appreciated. For me, it is the little things, like integrity, that matter most as a customer. Their product range is good, including well known American brands that are difficult to find in the UK. Delivery options are reasonably priced. I also really appreciate the option to pay with Klarna. It is a lifesaver, especially since Black hair products can be so expensive 😭. They are very responsive via email and always professional. The only minor downside is that some products sell out quickly, meaning you may need to wait a few weeks for restocks. However, this is not a significant criticism. All businesses run out of stock sometimes, and waiting is part of shopping anywhere.

Reply from Naturalistic Products
Fast delivery to the Netherlands. Fair prices, glad I could order the product that is sold out everywhere in my country.

Reply from Naturalistic Products
Packed well arrived in a timely manner no issues thanks.

Reply from Naturalistic Products
you never delivered my order , so are you a scam???
If you can not deliver, i would like a refund asap
Regards

Reply from Naturalistic Products
If I could give zero stars I would! I would definitely not be purchasing from this retailer anymore.
I placed an order, and used my £5 points on this order. Unfortunately, I requested to return the order as I realised the wrong item was ordered. The order was not opened, box in original condition, and sent this back via postage shortly after. I received a refund of the item but not the points. Their points system is not the best, not only is it hard to attain enough points to use a reward, but points was not returned to my rewards earns when the item was returned. Their website stated full refund to be sent excluding 3.99 delivery. But this was not true. I received a refund and not the £5 that I used with my points. Their customer service is also the worse I’ve seen. Not customer care empathy or courtesy. It was like being penalised for returning the item which was not even opened or used.

Reply from Naturalistic Products
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