Lings Reviews 2,729

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being helpful, knowledgeable, and not pushy, making the purchasing process easy and enjoyable. The service, product quality, and customer support are frequently highlighted as excellent, with many people appreciating the smooth communication and efficient delivery services. However, some customers also noted issues with the after-sales support, describing it as slow or confused. A few people reported receiving bikes that were not as described, had not been properly prepared, or had mechanical faults upon delivery. There were also isolated complaints about a lack of professionalism and unfulfilled promises from staff.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being... See more

Service

Customers had positive experiences with service. Many reviewers praised the professionalism, helpfulness, and... See more

Product

Consumers generally express satisfaction with the product. Many reviewers praise the bikes, describing them... See more

Customer service

People report positive experiences with customer service. Many customers praise the professional, helpful,... See more

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the quick and... See more

Based on these reviews

Rated 5 out of 5 stars

The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the contr... See more

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Rated 5 out of 5 stars

The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more

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Rated 5 out of 5 stars

After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLI... See more

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Rated 5 out of 5 stars

If Carlsberg sold motorbikes it would be Lings of Watton. An absolute pleasure from start to to finish, the salesman, Harry, was very polite, friendly and very helpful and not an ounce of pressure. My... See more

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Rated 3 out of 5 stars

Happy with branch staff, had a few hiccups that have been dealt with , bike itself had a few minor issues,but now i will deal with them myself, as this was partly my own fault for not examining the v... See more

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Rated 5 out of 5 stars

Just bought my second bike from Lings in Watton (Norfolk). They really are the best motorcycle dealer around, professional and friendly, knowledgeable about their bikes, and keep a really good amount... See more

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Rated 5 out of 5 stars

The whole experience of purchasing the Triumph triple 1200 RS through Lings was a pleasure Everything went to plan. Harry was brilliant and the bike was delivered as promised with all the extras... See more

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Rated 5 out of 5 stars

Remote sale, very easy, great communication and administration, bike delivered to me within 3 days. Highly recommend lings for all things two wheeled. They also do quads and lawnmowers! Many thanks

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Rated 5 out of 5 stars

I purchased a used Tiger 900 from lings Suffolk Triumph in Ipswich I was looked after by Leon, and from start to finish nothing was to much trouble. His attention to detail was second to none. If f... See more

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Rated 5 out of 5 stars

Very good communication, I had a personalised video about the bike I had ordered and details about the shop. I had a call after the order letting me know when they would be preparing and shipping the... See more

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Rated 5 out of 5 stars

Having recently bought our fourth motorcycle from Lings the service has been very good every time , However having just used their Ipswich dealership the service we received there has been exceptiona... See more

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Rated 5 out of 5 stars

Kevin was great to deal with, friendly and professional with a nice touch of a video of the bike I was interested in. The whole transaction was very straight forward and pleasant. Delivery of the b... See more

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Rated 5 out of 5 stars

From my initial enquiry which was dealt with by Charley. The purchase of the eMTB went very smoothly with great communication. Unfortunately the courier badly damaged the bike. However I received t... See more

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Rated 5 out of 5 stars

At the time of review, Lings are rated at 4.8. 4.8? Not 5 stars, what's going on!? I frequent the Ling's Triumph in Great Dunmow and I cannot find anything to justify taking two stars off. The ladi... See more

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Rated 5 out of 5 stars

I went into Lings Watton early September to have a look around, was met by Harry who showed me around the different Triumph models, i had pointed out i had not passed my MOD 2 test yet was booked for... See more

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Rated 5 out of 5 stars

From the moment I walked into the Watton store I got a friendly greeting from James to my final meeting with James when I signed all the paperwork for my new Triumph Speed Twin 900 with James. I... See more

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Rated 4 out of 5 stars

I took my Husqvarna Svartpilen for its first annual service at Lings Harleston. Booking the service was easy and on the day of the service I was kept updated on progress. The service points were exp... See more

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Rated 3 out of 5 stars

Very happy with my bike. Staff are very friendly and enthusiastic. However, there is a total lack of professionalism. When you ask for someone to contact you, when something is supposed to be done,... See more

Rated 5 out of 5 stars

From the beginning, Power2cycle have been brilliant. Pre-sale advice, including emailing me a video showroom walk round, including my chosen bike. Fast delivery, on time. Amazing after sales, too 👏... See more

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Rated 5 out of 5 stars

awesome shop customer support is top tier, and the staff went the extra mile to get my order to me within a very strict unreal time frame but yet they managed to get it done! would buy from here again... See more

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Rated 5 out of 5 stars

The website is fast, easy to use and has great pictures of the bikes- stock is updated and well written about. I arrived- a well stocked showroom still allowed the bike to be moved to see and sit on i... See more

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Rated 5 out of 5 stars

All dealings with Lings have been fantastic. I have purchase accessories online previously and this time a bike for my grandson. Without going into detail during the time I reviewed purchas... See more

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Rated 5 out of 5 stars

Dealt with Joe who was more than helpful in making the bike purchase an easy experience. Nothing was too much trouble with all my questions and even picked me up from the train station. Defo reco... See more

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Rated 5 out of 5 stars

I recently had my motorcycle moved by Lings of Watton, and I couldn’t be happier with the service from start to finish. The whole process was smooth, well-organised, and completely stress-free... See more

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Rated 5 out of 5 stars

Lings offered an excellent buying experience. At no point was there any hard sell, no pressure to buy accessories or finance products and fantastic post sales communications. This is the way to build... See more

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Rated 1 out of 5 stars

Bought using online service , Motorcycle did not come as described , the bike had not been been prepared and was delivered dirty and unfit for purpose , had 2 mot failures that had not been address ,... See more

Rated 5 out of 5 stars

Fantastic service from Lings/Power2Cycle. From the very beginning in terms of explaining how the C2W scheme works, assisting with the purchase of a bike. Communication throughout and now today; the de... See more

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Rated 5 out of 5 stars

They gave me a great part exchange price on my motorcycle. They made purchasing a new motorcycle a very easy experiance. All staff have been extremely helpfull, even the after sales and service have b... See more

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Rated 5 out of 5 stars

We stopped off at Lings Triumph Watton for their new bike launch and to have a nose around it been far too long since our last visit! My partner has a Triumph and was after a few service bits (and... See more

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Rated 5 out of 5 stars

Absolutely fabulous, Sid and Charley are amazing, I had many questions before I purchased the bike. I purchased the bike in October and was sent a video and they kept the bike until December. My son... See more

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Rated 3 out of 5 stars

Great service when buying, not so great after unfortunately, Have had an issue with the bike and have no real dialogue except initiated from myself. Still waiting as to when it’s going to be picked up... See more

Rated 5 out of 5 stars

Dropped in as I had an issue with my 1200 GT pro not finding neutral. Matilda arranged a suitable time slot for me to drop the bike in when I could wait and the service staff bleed the clutch.... See more

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Rated 5 out of 5 stars

Bought the ex demo ktm duke 990 and really pleased with it. A really easy experience buying it and Charley B made it happen and was always there to help through the process, can't fault her from star... See more

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Rated 5 out of 5 stars

Very friendly and helpful. No pressure and very patient holding the bike for me while I waited for money to come through to pay for it. Delivery driver Cliff was extremely friendly and took time to ch... See more

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Rated 5 out of 5 stars

Really great customer service received from Leon at Lings. Attended to all my questions of which there were several. Honestly very happy with the service and help provided and would highly recommend t... See more

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Rated 5 out of 5 stars

I have to say I needed to trade in my Harley and get a bike that suited me better. I seen a few sales assistants as I had afew visits to make sure I got the right bike . Mainly Sam Harper and he was e... See more

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Rated 5 out of 5 stars

Lings motorcycles were a pleasure to deal with. Salesman was very helpful. Explained everything, kept in contact to deliver bike. Delivered on time. Will be using lings again in the future.

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Rated 5 out of 5 stars

Recently purchased my 2nd bike from Lings, very nice professional team and easy to talk to No pressure sales, time to review the huge selection of bikes A great dealership to deal with

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Rated 5 out of 5 stars

I bought a new Speed Triple RX from Lings of Watton. Harry was great! kept me informed at every step and sorted out a great PX deal. I had a bit of a delay in sorting everything out but they were... See more

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Rated 5 out of 5 stars

Lings Harleston, and Kevin in particular, made purchasing a bike simple, pleasant experience. Plenty of information was forthcoming before I even went to see the bike, and my arrival was met with a ni... See more

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Rated 5 out of 5 stars

I spotted a listing for what could potentially be my dream bike but it was so fresh through the door to Lings that they had not even managed to upload any photos yet. Leon however was great on the pho... See more

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Rated 5 out of 5 stars

From ordering the ghost emtb to receiving it was a excellent experience I can not fault it in anyway. 10/10 sales, 10/10 customer service, 10/10 delivery, 10/10 price.Lings-power2cycle was a pleasure... See more

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Rated 5 out of 5 stars

There customer service is awesome, this is the 2nd bike I bought from them in a short time frame (first one was written off during an RTA) they are professional, extremely helpful and what I really l... See more

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Rated 5 out of 5 stars

well impressed with service. from a phone call in the morning from essex to picking up my MC4 in the same afternoon at Norfolk. thank you all @ Lings. also thank you Phil for organising a MC1 for t... See more

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Rated 2 out of 5 stars

1. The delay between purchase and delivery was very long, perhaps a review of the delivery system is needed. 2. I asked for a frame and saddle bags to be removed, this was done, however, the nuts and... See more

Rated 5 out of 5 stars

This is the second time I've purchased from this company, and every time everything has been perfect. I'm very satisfied. This is the best service I've ever encountered. I highly recommend them. Kev... See more

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Rated 1 out of 5 stars

If kier starmer owned a motorbike shop it would be this one, with staff that don't do their jobs right, promises that amount to nothing, extra charges added and then completely try to take away yo... See more

Rated 5 out of 5 stars

No pressure to buy very helpful staff. All round good experience. 2nd motorbike ive got from lings and would definately recommend.

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Rated 5 out of 5 stars

Guys at lings were very friendly, gave me a very faith deal, which was what I was after, I didn’t have to haggle and the service was exceptional, even pick up my trade in and delivered my new bikes, c... See more

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Rated 5 out of 5 stars

I had some time to kill and knew Power2Cycle was in the area, so my son and I popped in to have a look around with no expectations of buying a bike. I wanted to see what the Ghost E-Teru Pro was l... See more

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Rated 2 out of 5 stars

Purchased a bike from Lings December 2023 no problem's and was asked if I wanted to buy a extra years warranty which I declined because I couldn't afford the extra cost at that time but was told tha... See more

Rated 5 out of 5 stars

No pressure to buy and Kevin was thorough and courteous... Good PX against my new Vitpilen Very pleased when dealing with this company. Love the bike Quality assured

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Rated 5 out of 5 stars

This is the first time I have used Lings for a motorcycle purchase. I have found the experience excellent, as the staff are professional and everything is done with ease, no need to chase them to comp... See more

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Rated 2 out of 5 stars

Took a long time to get this deal sorted….bike arrived dirty and fuel light on! First ride to fill up and the suspension was banging, bike wouldn’t start, MTC and ABS lights flashing and to top it of... See more


Company details

  1. Motorcycle Dealer
  2. Bicycle Store
  3. Motorcycle Equipment and Accessories Store
  4. Motorcycle Shop
  5. Triumph Motorcycle Dealer
  6. Used Motorcycle Dealer

Written by the company

Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.

Lings Powersports - Family owned & run since 1913.

Written by the company

Trusted by our Customers and respected by our Competitors.
Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.

Contact info

Rider-approved Motorcycle Dealer Group

Browse our range of quality bikes backed by genuine Trustpilot reviews


4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 22% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars
Lings logo

Reply from Lings

Thank you for the fantastic 5-star review, Mr Stanford. We’re delighted to hear you were pleased with the service and customer support from the team at Norfolk Triumph.

Enjoy your new Scrambler 1200, and we hope to see you again soon!

Rated 4 out of 5 stars

Very helpfull

Very helpfull

2 March 2026
Lings logo

Reply from Lings

Thank you for your review – we really appreciate it!
We're glad we could help and look forward to seeing you again soon.

Rated 5 out of 5 stars

Excellent experience

Remote sale, very easy, great communication and administration, bike delivered to me within 3 days. Highly recommend lings for all things two wheeled. They also do quads and lawnmowers! Many thanks

17 March 2026
Lings logo

Reply from Lings

Thank you for the great review, Christian – we really appreciate it!

We're delighted to hear everything went smoothly with your remote purchase and that the bike reached you so quickly.

Enjoy your Super Duke GT, and if there’s anything you need, the team in Norwich are always here to help 👍

Rated 5 out of 5 stars

Great bike and friendly people

Bought a trident 660 from the Watton branch, collected 14/03/26.
Harry was the salesman from start to finish.
Absolutely fantastic experience, communication was excellent throughout the process.
Harry was polite, friendly and knowledgeable and kept me fully informed on the progress.
The bike was beautifully prepared and ready to go as promised, highly recommended.

14 March 2026
Unprompted review
Lings logo

Reply from Lings

Thanks Malcolm for the fantastic review and for choosing Norfolk Triumph for your Trident 660.

We’re delighted to hear you had such a positive experience from start to finish. Harry will be really pleased to know his communication, knowledge and customer care helped make the whole process smooth and enjoyable for you.

Enjoy every mile on your new Trident 660, and welcome to the Triumph family!

Rated 1 out of 5 stars

Bought using online service

Bought using online service , Motorcycle did not come as described , the bike had not been been prepared and was delivered dirty and unfit for purpose , had 2 mot failures that had not been address , I've owned the bike for 5 weeks and have still not been able to ride it , i had to ride it 30 miles to drop it off for them to collect even though it was not legal due to the mot issues , this was over 2 weeks ago and it has still not been returned .very disappointed by the whole experience , I've been offered nothing in compensation and also have had to pay for the front brake pads to be replaced , due to minimum of material on them .

2 March 2026
Rated 5 out of 5 stars
Lings logo

Reply from Lings

Thanks Roy for the great feedback and for choosing Power2Cycle again!

We’re glad to hear you had another excellent experience with the team – it really means a lot. Enjoy the new Husqvarna Mountain Cross MC4, it’s an awesome bit of kit!

See you again soon 👊

Rated 5 out of 5 stars

Friendly and professional staff

Friendly and professional staff. My new bike purchase was made straightforward and a pleasurable experience. The only thing they failed to do was arrange some sunshine on the day I collected it!

14 March 2026
Lings logo

Reply from Lings

Hi Gareth, thank you for the fantastic 5-star review! ⭐
We’re really pleased to hear the team made your new bike purchase straightforward and enjoyable.

As for the sunshine… we’re still working on that one! ☀️😅
Enjoy the new Trident 800 and thanks again for choosing Lings Suffolk Triumph — we hope to see you again soon.

Rated 5 out of 5 stars

Recently purchased my 2nd bike from…

Recently purchased my 2nd bike from Lings, very nice professional team and easy to talk to
No pressure sales, time to review the huge selection of bikes
A great dealership to deal with

13 March 2026
Lings logo

Reply from Lings

Hi Darren, thank you for the great 5-star review! ⭐

We really appreciate you choosing us again for your second bike!

It’s great to hear you enjoyed the relaxed, no-pressure experience and had time to look through the range before deciding on the Norden 901.

An awesome machine and built for adventure! Enjoy the new bike and we look forward to seeing you again soon at Lings Powersports in Norwich.

Rated 5 out of 5 stars

James smith was great

James smith was very knowledgeable and great service

27 February 2026
Lings logo

Reply from Lings

Mr Gilbert, thank you for the great 5-star review! ⭐

We’re delighted to hear James looked after you so well and that his knowledge and service made the experience a positive one. The Scrambler 1200 is a fantastic bike and we’re sure you’re going to have plenty of fun on it.

Thanks again for choosing Lings, and we hope to see you again soon. Enjoy the ride! 🏍️

Rated 5 out of 5 stars

Great experiance thanks to the Lings…

Great experiance thanks to the Lings Ipswich team.

12 March 2026
Lings logo

Reply from Lings

Thank you for the 5-star review, Edwin! ⭐

We’re really pleased to hear you had a great experience with the team at Lings Suffolk Triumph.

Enjoy your new Speed 400, and we hope you have many fantastic miles ahead. Ride safe and we look forward to seeing you again soon!

Rated 5 out of 5 stars

Triumph speed triple 1200 RSThe whole experience of purchasing the…

The whole experience of purchasing the Triumph triple 1200 RS through Lings was a pleasure Everything went to plan. Harry was brilliant and the bike was delivered as promised with all the extras fitted.
Entirely recommends Lings Andy Hardy
Weymouth.

12 March 2026
Lings logo

Reply from Lings

Thank you for the fantastic review, Andy! ⭐

We're delighted to hear the whole experience of purchasing your Speed Triple 1200 RS went smoothly.

Harry and the team at Lings Norfolk Triumph will be really pleased to hear your kind feedback.

We hope you enjoy every mile on the bike, and thank you for the recommendation

Rated 5 out of 5 stars

Quick and easy transaction

Quick and easy transaction
Regards Gary

12 March 2026
Lings logo

Reply from Lings

Thank you for the 5-star review, Gary! ⭐

We're glad to hear the process was quick and easy for you. Enjoy your Kawasaki Ninja 1000SX, and we hope to see you again at Lings in Harleston soon. Ride safe!

Rated 5 out of 5 stars

Excellent service from both Essex and…

Excellent service from both Essex and Norwich, particularly Christian and Charlie. Both were very friendly, helpful and efficient.

17 February 2026
Lings logo

Reply from Lings

Hi Graham,

Thank you for the fantastic 5-star review! We're really pleased to hear you had such a positive experience with both our Essex and Norwich teams. Christian and Charley will be delighted to know their friendly and efficient service made the process a smooth one for you.

Enjoy your Ducati Monster 1100 – a brilliant bike! If there’s anything you need in the future, the team will always be happy to help. Ride safe and we hope to see you again soon. 🏍️

Rated 3 out of 5 stars

Very happy with my bike, However!

Very happy with my bike.
Staff are very friendly and enthusiastic.
However, there is a total lack of professionalism. When you ask for someone to contact you, when something is supposed to be done, don't expect it to happen or if you ask for your MOT reminder to be corrected, so you don't get a reminder after it's due date. That doesn't happen either. Parts ordering is vague too.
It feels like the regular staff have gone sick and they've called in the Saturday kids In to run the place.

26 February 2026
Rated 5 out of 5 stars

A+ Start to Finish

From my initial contact, through exploring frame sizes, optional equipment and ultimately, collection of my new bike, Lings / Power2Cycle supported me in my decisions. The breadth of knowledge and experience the team there have is second to none - this rather frankly provides a much more satisfying experience than shopping at your usual orange and black coloured cycle store beginning with an H

3 March 2026
Lings logo

Reply from Lings

Thanks for the fantastic review, William!

We're really pleased to hear you had such a great experience from start to finish and that the team at Power2Cycle were able to help you find the right setup.

Enjoy your new Husqvarna Mountain Cross MC2 and we hope to see you again soon! 🚴‍♂️

Rated 3 out of 5 stars

Happy with branch staff

Happy with branch staff, had a few hiccups that have been dealt with , bike itself had a few minor issues,but now i will deal with them myself, as this was partly my own fault for not examining the vehicle thoroughly,
thank you for sending the documents folder you promised.

9 March 2026
Unprompted review
Lings logo

Reply from Lings

Thanks for the update, Marc. We're pleased to hear the team were able to help resolve the issues and that you were happy with the support from the branch. If there’s ever anything further we can assist with, please don’t hesitate to get in touch with the team. We appreciate your feedback.

Rated 3 out of 5 stars

Excellent showroom with good choice of…

Excellent showroom with good choice of machines and friendly, knowledgeable staff. The machine I purchased had 10200 miles, was 6 years old and every service had been completed by Lings. It was well priced but had not been particularly well cared for by the previous owner and the PDI left much to be desired. Front brake hoses were not secured following a tyre change. Pivot points has not been lubricated for a long time. If there was any anti-freeze present it was colourless and odourless. The rear shock preload adjuster was seized. The fuel tank breather and overflow hoses were not connected and the rear of the engine appeared to be leaking oil, which after cleaning seemed to be residue from a previous repair. The bike did not have the 12 month MOT we agreed on and the chain was just about serviceable.The bike was not in a dangerous condition and as an experienced mechanic and service manager perhaps I am more critical than others. I love the bike and would use Lings again, though I would check the bike as carefully as if purchased from a non main dealer bike superstore. I am sure that had I taken the care to inspect the bike more carefully instead of relying on main dealer PDI standards Lings would have rectified any visible faults. A friend purchased a bike from the same dealer with absolutely no problems the previous week.

23 February 2026
Lings logo

Reply from Lings

Thank you for taking the time to leave such detailed feedback. We're pleased to hear you’re enjoying the bike and that you found the team friendly and knowledgeable.

We're sorry to hear that certain aspects of the preparation didn’t meet your expectations. We take comments like this seriously and will certainly take your feedback on board as we continually review and improve our preparation processes.

As you mentioned, some of the points raised are more specific items that fall outside of the standard PDI checks, but we always aim to present our bikes to the highest possible standard.

If you would like us to take a look at any of the items you mentioned, please feel free to get in touch with the team and we’d be more than happy to arrange for the bike to come back in so we can inspect anything required.

Thank you again for your feedback and we hope you continue to enjoy the bike.

Rated 4 out of 5 stars

I thought they would have mot my bike…

I thought they would have mot my bike before giving it to me, it ran out 2 days after I received it, I know what they will say you should have asked to get it mot before receiving the bike.

7 March 2026
Lings logo

Reply from Lings

Thank you for your review and for bringing this to our attention. On this occasion the bike was unfortunately released without a fresh MOT, which shouldn’t have happened and we apologise for the oversight.

Our team contacted you to resolve this and understand the bike has since been MOT’d locally. We did offer to cover the cost for you, but appreciate you mentioned you weren’t too concerned about it at the time.

We appreciate your understanding and hope you’re enjoying the bike. If there’s anything further we can help with, please don’t hesitate to get in touch with the team at Lings Powersports Harleston.

Rated 3 out of 5 stars
Lings logo

Reply from Lings

Thanks for your feedback, Andrew. We're pleased to hear everything was good and that Sam was able to help.

When he followed up, you mentioned there wasn’t anything more we could have done, which is great to hear.

Reviews make a big difference to independent businesses like ours, so feedback that reflects the experience received is always hugely appreciated.

If you ever feel the rating doesn’t reflect your experience, you’re always welcome to update it.

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