The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more
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The whole experience of purchasing the Triumph triple 1200 RS through Lings was a pleasure Everything went to plan. Harry was brilliant and the bike was delivered as promised with all the extras... See more
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If Carlsberg sold motorbikes it would be Lings of Watton. An absolute pleasure from start to to finish, the salesman, Harry, was very polite, friendly and very helpful and not an ounce of pressure. My... See more
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Just bought my second bike from Lings in Watton (Norfolk). They really are the best motorcycle dealer around, professional and friendly, knowledgeable about their bikes, and keep a really good amount... See more
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Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Norfolk Triumph, High Street, IP25 6AH, Watton, Norfolk, United Kingdom
- 01953881285
Rider-approved Motorcycle Dealer Group
4.9
Excellent
468 reviews
Replied to 22% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very smooth experience.Kept me informed…
Very smooth experience.Kept me informed throughout the process.
14 March 2026
Reply from Lings - Norfolk Triumph
Thanks for your kind words, Alan!
We’re really pleased to hear everything went smoothly and that you felt well informed throughout the process — that’s exactly the experience we aim to deliver.
Enjoy every mile on your new Triumph Street Scrambler, it’s a fantastic choice! If there’s anything you need going forward, the team at Lings Norfolk Triumph are always here to help.
Ride safe and enjoy!
Thanks James! Great service
Great service.
James sorted me with a no notice test ride, then arranged for me to ride away with a new bike in the same visit.
Thank you!
27 March 2026
Reply from Lings - Norfolk Triumph
Thanks for the great review, Paul!
We’re really pleased we could get you out on a test ride at short notice and turn it around into riding away on your new bike the very same visit — James will be glad to hear your feedback.
Enjoy your new Tiger Sport 800, it’s a fantastic machine! If there’s anything you need, the team at Norfolk Triumph are always here to help.
Ride safe and enjoy every mile!
The decision to move from a sports bike…
The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton made the process easy, no pressure, a long test ride organised and the special addition desert sitting in the show room. All went very smoothly and I couldn't ask for better service.
14 March 2026
Reply from Lings - Norfolk Triumph
Thanks for the fantastic review, Jason!
We know making the move from a sports bike to an adventure bike is a big decision, so it’s great to hear Harry made the whole process easy and pressure-free for you. A proper test ride and seeing that Tiger 1200 Desert Edition in the showroom must have sealed the deal!
We’re really pleased everything went smoothly and that you felt well looked after throughout.
Enjoy your new Tiger 1200 Desert Edition — an incredible machine built for adventure! If you need anything at all, the team at Norfolk Triumph are always here to help.
Wishing you many amazing miles ahead!
Great bike and friendly people
Bought a trident 660 from the Watton branch, collected 14/03/26.
Harry was the salesman from start to finish.
Absolutely fantastic experience, communication was excellent throughout the process.
Harry was polite, friendly and knowledgeable and kept me fully informed on the progress.
The bike was beautifully prepared and ready to go as promised, highly recommended.
14 March 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Thanks Malcolm for the fantastic review and for choosing Norfolk Triumph for your Trident 660.
We’re delighted to hear you had such a positive experience from start to finish. Harry will be really pleased to know his communication, knowledge and customer care helped make the whole process smooth and enjoyable for you.
Enjoy every mile on your new Trident 660, and welcome to the Triumph family!
Reply from Lings - Norfolk Triumph
Mr Gilbert, thank you for the great 5-star review! ⭐
We’re delighted to hear James looked after you so well and that his knowledge and service made the experience a positive one. The Scrambler 1200 is a fantastic bike and we’re sure you’re going to have plenty of fun on it.
Thanks again for choosing Lings, and we hope to see you again soon. Enjoy the ride! 🏍️
Triumph speed triple 1200 RSThe whole experience of purchasing the…
The whole experience of purchasing the Triumph triple 1200 RS through Lings was a pleasure Everything went to plan. Harry was brilliant and the bike was delivered as promised with all the extras fitted.
Entirely recommends Lings Andy Hardy
Weymouth.
12 March 2026
Reply from Lings - Norfolk Triumph
Thank you for the fantastic review, Andy! ⭐
We're delighted to hear the whole experience of purchasing your Speed Triple 1200 RS went smoothly.
Harry and the team at Lings Norfolk Triumph will be really pleased to hear your kind feedback.
We hope you enjoy every mile on the bike, and thank you for the recommendation
Very helpful staff and will definitely…
Very helpful staff and will definitely use again.
4 March 2026
Reply from Lings - Norfolk Triumph
Hi Andrew, thank you for the fantastic 5-star review! ⭐
We’re really pleased to hear you found the team helpful, and we hope you’re enjoying every mile on your new Tiger 1200. It’s an incredible machine and perfect for some great adventures ahead.
Thanks again for choosing Norfolk Triumph — we look forward to seeing you again soon! 🏍️
Stopped off at Lings Triumph Watton…
We stopped off at Lings Triumph Watton for their new bike launch and to have a nose around it been far too long since our last visit! My partner has a Triumph and was after a few service bits (and some expert advice)… although I suspect he was equally keen to accidentally check out the Bonnevilles while we were there.
We were welcomed by Dave on the service desk, who couldn’t have been more helpful. He happily chatted everything through, made sure we left with exactly the right parts, and shared some great advice on keeping the bike in top shape. No pushy sales at all just genuine motorbike enthusiasm and really good service,
We also had a chat with Harry from sales, who was friendly and clearly loves the Triumph range. He gave us loads of useful info about the T120 and a few other models… let’s just say my partner left with plenty to think about!
The bikes on display looked fantastic, and the free coffee while we browsed was a very welcome bonus. All in all, such a nice visit. If you’re after friendly, knowledgeable staff and a relaxed, welcoming atmosphere, we’d definitely recommend Lings.
14 February 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Thank you for the lovely review, Emily! ⭐
We’re so glad you both enjoyed your visit to Norfolk Triumph. It’s great to hear Dave and Harry looked after you with genuine advice and a relaxed approach — just how it should be.
We’re pleased you found the right service bits (and had a good look at the New Bonneville range too 👀).
Thanks for the recommendation — we look forward to welcoming you back again soon! 🏍️
If Carlsberg sold motorbikes it would…
If Carlsberg sold motorbikes it would be Lings of Watton. An absolute pleasure from start to to finish, the salesman, Harry, was very polite, friendly and very helpful and not an ounce of pressure. My first bike in 30 years, so a bit apprehensive but I felt at ease and relaxed at all time. The speed triple 1050 I purchased was absolutely perfect and cant wait for the rain to stop so as I can get properly acquainted with it. Would totally recommend and definitely my first port of call next time.
14 February 2026
Reply from Lings - Norfolk Triumph
Thank you for the fantastic review, Nicholas.
We’re really pleased you had such a positive experience with Harry at Lings Norfolk Triumph. It’s especially great to hear you felt relaxed and at ease returning to biking after 30 years — that’s exactly the kind of experience we aim to provide.
We hope you thoroughly enjoy your Speed Triple 1050 once the weather improves, and we truly appreciate the recommendation. We’ll look forward to welcoming you back in the future. Ride safe!
I recently had my motorcycle moved by…
I recently had my motorcycle moved by Lings of Watton, and I couldn’t be happier with the service from start to finish.
The whole process was smooth, well-organised, and completely stress-free. Communication was clear throughout, and everything happened exactly when they said it would. It’s always a bit nerve-wracking trusting someone else with your bike, but they handled it professionally and with real care.
A special mention has to go to Dave, who was absolutely brilliant. Friendly, knowledgeable, and genuinely helpful, he made the whole experience easy and reassuring. You can tell he takes pride in what he does and values good customer service.
If you’re looking to have your motorcycle transported or handled professionally, I’d highly recommend Lings of Watton. Great service, great people, and a job very well done.
29 January 2026
Unprompted review
Reply from Lings - Norfolk Triumph
Thank you for such a detailed and thoughtful review, Matthew.
We’re delighted to hear that your experience with Lings Norfolk Triumph was smooth, well-organised and stress-free from start to finish. We completely understand how important it is to trust someone with your bike, so it’s fantastic to know you felt confident in the way it was handled.
Dave will be especially pleased to read your kind words — he takes real pride in looking after our customers and their motorcycles, so your feedback means a great deal.
We truly appreciate the recommendation and look forward to helping you again in the future.
Good customer service.
As usual at Watton, I was treated in a friendly but professional way. James and Harry are such assets to the company. The rest of the team go out of their way to be helpful too.
13 February 2026
Reply from Lings - Norfolk Triumph
Thank you for the fantastic review, Ross!
We’re so pleased you had a great experience at Lings, Norfolk Triumph. James, Harry and the whole team will really appreciate your kind words.
Enjoy every mile on your new Speed Twin 1200, and we’re always here if you need anything. Ride safe!
Great service from James smith
James smith made the process incredibly easy. From the first call, to valuing my bike and delivering my new one. 100% recommend
17 February 2026
Reply from Lings - Norfolk Triumph
Thank you for taking the time to leave such a positive 5⭐ review.
We’re delighted to hear that James made the entire process straightforward and enjoyable — from your initial enquiry, through valuing your bike, to the delivery of your new Trident 660. Providing a seamless and professional experience is exactly what we strive for at Norfolk Triumph.
I’ll be sure to pass your kind feedback on to James. He will greatly appreciate your recommendation.
We hope you thoroughly enjoy your new Trident 660 and wish you many safe and enjoyable miles ahead. Thank you again for choosing Norfolk Triumph. 🏍️
Just bought my second bike from Lings…
Just bought my second bike from Lings in Watton (Norfolk). They really are the best motorcycle dealer around, professional and friendly, knowledgeable about their bikes, and keep a really good amount of stock. I absolutely cannot fault them. It’s an absolute pleasure dealing with them!
30 January 2026
Reply from Lings - Norfolk Triumph
Hi Paul,
Thank you so much for coming back to us for your second bike!
We’re delighted you had another great experience with the team at Lings Norfolk Triumph. Enjoy your new Triumph Trident 660 – such a fantastic bike!
We truly appreciate your support and look forward to seeing you again soon. Ride safe! 🏍️
Bought ex demo ktm duke 990
Bought the ex demo ktm duke 990 and really pleased with it. A really easy experience buying it and Charley B made it happen and was always there to help through the process, can't fault her from start to finish.
Thanks CHARLEY...
23 January 2026
Reply from Lings - Norfolk Triumph
Thank you, Mrs Gunning. We’re delighted you’re enjoying your ex-demo 990 Duke and that Charley made the process so easy from start to finish. We’ll be sure to pass on your kind words — enjoy the bike!
Everything was first class !
Everything was first class !! Ryan was great
Thanks and good luck to all .. I’m in sales myself and know it can be tough 🍀
5 February 2026
Reply from Lings - Norfolk Triumph
Hi Michael,
Thanks very much for your kind review — we really appreciate it.
Great to hear everything was first class and that Ryan took good care of you with your Tiger 900 GT Aragon. Your feedback means a lot, and we’ll be sure to pass it on.
Wishing you many happy miles, and thanks again for choosing Norfolk Triumph.
Good service, helpful people and quality bikes
From the moment I walked into the Watton store I got a friendly greeting from James to my final meeting with James when I signed all the paperwork for my new Triumph Speed Twin 900 with James.
I wanted to sit on and try out a few triumph styles as I hadn’t risen a bike for a number of years. Nothing was too much trouble and I arranged a test ride.
I felt very well looked after and was able to ask lots of questions.
I did try Lings at Suffolk and Essex but eventually returned to Watton.
Very pleased that I took delivery of my bike, again a very good bloke that delivered my bike. Very pleased with Lings, will be recommending to others and would definitely go back.
4 February 2026
Reply from Lings - Norfolk Triumph
Hi Lee,
Thanks for the great review. We’re really pleased to hear you had such a positive experience at our Watton store and that James was able to look after you from start to finish with your new Triumph Speed Twin 900.
It’s great to know you felt well supported getting back into riding, and we appreciate you choosing to return to Watton. Enjoy the new bike, and thanks for recommending Lings — we look forward to seeing you again.
My dealing with Lings dealership in Watton.
I dealt with James Smith, a very pleasant young man who it was a pleasure to do business with.
The deal was done with little fuss and to my satisfaction.
13 January 2026
Reply from Lings - Norfolk Triumph
Thank you for the 5-star review, David. We’re really pleased to hear you had such a positive experience and that James made the process easy and enjoyable. We’ll be sure to pass on your kind words to him. We appreciate your custom and hope to welcome you back again soon.
Although the distance sale was aborted…
Although the distance sale was aborted Lings were very helpful and did not quibble about the re exchange.
27 December 2025
Reply from Lings - Norfolk Triumph
Hi Philip,
Thank you for your review — we’re glad you were happy with the support you received. We appreciate your feedback and hope to help again in the future.
Kind regards,
The Lings Team
Reply from Lings - Norfolk Triumph
Thanks for your kind words, Paul! 😊
We’re really glad you appreciated the friendliness, flexibility, and support from the team.
Enjoy your Tiger 1200 – it’s a fantastic bike, and we wish you many great rides ahead. If you need anything at all, we’re always happy to help.
Great service provided by James at the…
Great service provided by James at the Watton store.
22 November 2025
Reply from Lings - Norfolk Triumph
Hi Ashley, thank you for the great review! We’re really pleased to hear you received great service from James.
We hope you’re enjoying your Tiger Sport 800 and wish you many happy miles ahead.
If you need anything in the future, we’re always here to help 👍
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