Lings Reviews 2,729

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being helpful, knowledgeable, and not pushy, making the purchasing process easy and enjoyable. The service, product quality, and customer support are frequently highlighted as excellent, with many people appreciating the smooth communication and efficient delivery services. However, some customers also noted issues with the after-sales support, describing it as slow or confused. A few people reported receiving bikes that were not as described, had not been properly prepared, or had mechanical faults upon delivery. There were also isolated complaints about a lack of professionalism and unfulfilled promises from staff.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being... See more

Service

Customers had positive experiences with service. Many reviewers praised the professionalism, helpfulness, and... See more

Product

Consumers generally express satisfaction with the product. Many reviewers praise the bikes, describing them... See more

Customer service

People report positive experiences with customer service. Many customers praise the professional, helpful,... See more

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the quick and... See more

Based on these reviews

Rated 5 out of 5 stars

The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the contr... See more

Company replied

Rated 5 out of 5 stars

The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more

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Rated 5 out of 5 stars

After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLI... See more

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Rated 5 out of 5 stars

If Carlsberg sold motorbikes it would be Lings of Watton. An absolute pleasure from start to to finish, the salesman, Harry, was very polite, friendly and very helpful and not an ounce of pressure. My... See more

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Rated 3 out of 5 stars

Happy with branch staff, had a few hiccups that have been dealt with , bike itself had a few minor issues,but now i will deal with them myself, as this was partly my own fault for not examining the v... See more

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Rated 5 out of 5 stars

Just bought my second bike from Lings in Watton (Norfolk). They really are the best motorcycle dealer around, professional and friendly, knowledgeable about their bikes, and keep a really good amount... See more

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Rated 5 out of 5 stars

The whole experience of purchasing the Triumph triple 1200 RS through Lings was a pleasure Everything went to plan. Harry was brilliant and the bike was delivered as promised with all the extras... See more

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Rated 5 out of 5 stars

Remote sale, very easy, great communication and administration, bike delivered to me within 3 days. Highly recommend lings for all things two wheeled. They also do quads and lawnmowers! Many thanks

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Rated 5 out of 5 stars

I purchased a used Tiger 900 from lings Suffolk Triumph in Ipswich I was looked after by Leon, and from start to finish nothing was to much trouble. His attention to detail was second to none. If f... See more

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Rated 5 out of 5 stars

Very good communication, I had a personalised video about the bike I had ordered and details about the shop. I had a call after the order letting me know when they would be preparing and shipping the... See more

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Rated 5 out of 5 stars

Having recently bought our fourth motorcycle from Lings the service has been very good every time , However having just used their Ipswich dealership the service we received there has been exceptiona... See more

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Rated 5 out of 5 stars

Kevin was great to deal with, friendly and professional with a nice touch of a video of the bike I was interested in. The whole transaction was very straight forward and pleasant. Delivery of the b... See more

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Rated 5 out of 5 stars

From my initial enquiry which was dealt with by Charley. The purchase of the eMTB went very smoothly with great communication. Unfortunately the courier badly damaged the bike. However I received t... See more

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Rated 5 out of 5 stars

At the time of review, Lings are rated at 4.8. 4.8? Not 5 stars, what's going on!? I frequent the Ling's Triumph in Great Dunmow and I cannot find anything to justify taking two stars off. The ladi... See more

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Rated 5 out of 5 stars

I went into Lings Watton early September to have a look around, was met by Harry who showed me around the different Triumph models, i had pointed out i had not passed my MOD 2 test yet was booked for... See more

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Rated 5 out of 5 stars

From the moment I walked into the Watton store I got a friendly greeting from James to my final meeting with James when I signed all the paperwork for my new Triumph Speed Twin 900 with James. I... See more

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Rated 4 out of 5 stars

I took my Husqvarna Svartpilen for its first annual service at Lings Harleston. Booking the service was easy and on the day of the service I was kept updated on progress. The service points were exp... See more

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Rated 3 out of 5 stars

Very happy with my bike. Staff are very friendly and enthusiastic. However, there is a total lack of professionalism. When you ask for someone to contact you, when something is supposed to be done,... See more

Rated 5 out of 5 stars

From the beginning, Power2cycle have been brilliant. Pre-sale advice, including emailing me a video showroom walk round, including my chosen bike. Fast delivery, on time. Amazing after sales, too 👏... See more

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Rated 5 out of 5 stars

awesome shop customer support is top tier, and the staff went the extra mile to get my order to me within a very strict unreal time frame but yet they managed to get it done! would buy from here again... See more

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Rated 5 out of 5 stars

The website is fast, easy to use and has great pictures of the bikes- stock is updated and well written about. I arrived- a well stocked showroom still allowed the bike to be moved to see and sit on i... See more

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Rated 5 out of 5 stars

All dealings with Lings have been fantastic. I have purchase accessories online previously and this time a bike for my grandson. Without going into detail during the time I reviewed purchas... See more

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Rated 5 out of 5 stars

Dealt with Joe who was more than helpful in making the bike purchase an easy experience. Nothing was too much trouble with all my questions and even picked me up from the train station. Defo reco... See more

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Rated 5 out of 5 stars

I recently had my motorcycle moved by Lings of Watton, and I couldn’t be happier with the service from start to finish. The whole process was smooth, well-organised, and completely stress-free... See more

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Rated 5 out of 5 stars

Lings offered an excellent buying experience. At no point was there any hard sell, no pressure to buy accessories or finance products and fantastic post sales communications. This is the way to build... See more

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Rated 1 out of 5 stars

Bought using online service , Motorcycle did not come as described , the bike had not been been prepared and was delivered dirty and unfit for purpose , had 2 mot failures that had not been address ,... See more

Rated 5 out of 5 stars

Fantastic service from Lings/Power2Cycle. From the very beginning in terms of explaining how the C2W scheme works, assisting with the purchase of a bike. Communication throughout and now today; the de... See more

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Rated 5 out of 5 stars

They gave me a great part exchange price on my motorcycle. They made purchasing a new motorcycle a very easy experiance. All staff have been extremely helpfull, even the after sales and service have b... See more

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Rated 5 out of 5 stars

We stopped off at Lings Triumph Watton for their new bike launch and to have a nose around it been far too long since our last visit! My partner has a Triumph and was after a few service bits (and... See more

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Rated 5 out of 5 stars

Absolutely fabulous, Sid and Charley are amazing, I had many questions before I purchased the bike. I purchased the bike in October and was sent a video and they kept the bike until December. My son... See more

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Rated 3 out of 5 stars

Great service when buying, not so great after unfortunately, Have had an issue with the bike and have no real dialogue except initiated from myself. Still waiting as to when it’s going to be picked up... See more

Rated 5 out of 5 stars

Dropped in as I had an issue with my 1200 GT pro not finding neutral. Matilda arranged a suitable time slot for me to drop the bike in when I could wait and the service staff bleed the clutch.... See more

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Rated 5 out of 5 stars

Bought the ex demo ktm duke 990 and really pleased with it. A really easy experience buying it and Charley B made it happen and was always there to help through the process, can't fault her from star... See more

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Rated 5 out of 5 stars

Very friendly and helpful. No pressure and very patient holding the bike for me while I waited for money to come through to pay for it. Delivery driver Cliff was extremely friendly and took time to ch... See more

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Rated 5 out of 5 stars

Really great customer service received from Leon at Lings. Attended to all my questions of which there were several. Honestly very happy with the service and help provided and would highly recommend t... See more

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Rated 5 out of 5 stars

I have to say I needed to trade in my Harley and get a bike that suited me better. I seen a few sales assistants as I had afew visits to make sure I got the right bike . Mainly Sam Harper and he was e... See more

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Rated 5 out of 5 stars

Lings motorcycles were a pleasure to deal with. Salesman was very helpful. Explained everything, kept in contact to deliver bike. Delivered on time. Will be using lings again in the future.

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Rated 5 out of 5 stars

Recently purchased my 2nd bike from Lings, very nice professional team and easy to talk to No pressure sales, time to review the huge selection of bikes A great dealership to deal with

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Rated 5 out of 5 stars

I bought a new Speed Triple RX from Lings of Watton. Harry was great! kept me informed at every step and sorted out a great PX deal. I had a bit of a delay in sorting everything out but they were... See more

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Rated 5 out of 5 stars

Lings Harleston, and Kevin in particular, made purchasing a bike simple, pleasant experience. Plenty of information was forthcoming before I even went to see the bike, and my arrival was met with a ni... See more

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Rated 5 out of 5 stars

I spotted a listing for what could potentially be my dream bike but it was so fresh through the door to Lings that they had not even managed to upload any photos yet. Leon however was great on the pho... See more

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Rated 5 out of 5 stars

From ordering the ghost emtb to receiving it was a excellent experience I can not fault it in anyway. 10/10 sales, 10/10 customer service, 10/10 delivery, 10/10 price.Lings-power2cycle was a pleasure... See more

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Rated 5 out of 5 stars

There customer service is awesome, this is the 2nd bike I bought from them in a short time frame (first one was written off during an RTA) they are professional, extremely helpful and what I really l... See more

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Rated 5 out of 5 stars

well impressed with service. from a phone call in the morning from essex to picking up my MC4 in the same afternoon at Norfolk. thank you all @ Lings. also thank you Phil for organising a MC1 for t... See more

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Rated 2 out of 5 stars

1. The delay between purchase and delivery was very long, perhaps a review of the delivery system is needed. 2. I asked for a frame and saddle bags to be removed, this was done, however, the nuts and... See more

Rated 5 out of 5 stars

This is the second time I've purchased from this company, and every time everything has been perfect. I'm very satisfied. This is the best service I've ever encountered. I highly recommend them. Kev... See more

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Rated 1 out of 5 stars

If kier starmer owned a motorbike shop it would be this one, with staff that don't do their jobs right, promises that amount to nothing, extra charges added and then completely try to take away yo... See more

Rated 5 out of 5 stars

No pressure to buy very helpful staff. All round good experience. 2nd motorbike ive got from lings and would definately recommend.

Company replied

Rated 5 out of 5 stars

Guys at lings were very friendly, gave me a very faith deal, which was what I was after, I didn’t have to haggle and the service was exceptional, even pick up my trade in and delivered my new bikes, c... See more

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Rated 5 out of 5 stars

I had some time to kill and knew Power2Cycle was in the area, so my son and I popped in to have a look around with no expectations of buying a bike. I wanted to see what the Ghost E-Teru Pro was l... See more

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Rated 2 out of 5 stars

Purchased a bike from Lings December 2023 no problem's and was asked if I wanted to buy a extra years warranty which I declined because I couldn't afford the extra cost at that time but was told tha... See more

Rated 5 out of 5 stars

No pressure to buy and Kevin was thorough and courteous... Good PX against my new Vitpilen Very pleased when dealing with this company. Love the bike Quality assured

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Rated 5 out of 5 stars

This is the first time I have used Lings for a motorcycle purchase. I have found the experience excellent, as the staff are professional and everything is done with ease, no need to chase them to comp... See more

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Rated 2 out of 5 stars

Took a long time to get this deal sorted….bike arrived dirty and fuel light on! First ride to fill up and the suspension was banging, bike wouldn’t start, MTC and ABS lights flashing and to top it of... See more


Company details

  1. Motorcycle Dealer
  2. Bicycle Store
  3. Motorcycle Equipment and Accessories Store
  4. Motorcycle Shop
  5. Triumph Motorcycle Dealer
  6. Used Motorcycle Dealer

Written by the company

Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.

Lings Powersports - Family owned & run since 1913.

Written by the company

Trusted by our Customers and respected by our Competitors.
Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.

Contact info

Rider-approved Motorcycle Dealer Group

Browse our range of quality bikes backed by genuine Trustpilot reviews


4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 22% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Great service couldn't have been…

Great service couldn't have been better,your sales guy James was a pleasure to do business with,and still keeps in touch

17 March 2026
Lings logo

Reply from Lings

Thank you for the great review!

We’re really pleased to hear you had such a positive experience with us at Lings Norfolk Triumph. James will be delighted to hear your kind words – he always goes the extra mile to look after his customers.

Congratulations on your new Speed 400, a brilliant choice! We hope you’re enjoying every ride.

We look forward to seeing you again soon.

Rated 5 out of 5 stars

Great communication and easy to work…

Great communication and easy to work with

Joseph was a pleasure.

17 March 2026
Lings logo

Reply from Lings

Thank you for the great review!

We’re really pleased to hear everything was smooth and easy from start to finish. Joe will be delighted to hear your kind words – we’ll be sure to pass them on.

Congratulations on your Honda CB1000R – an awesome machine! We hope you’re enjoying every ride.

We look forward to welcoming you back again soon.

Rated 5 out of 5 stars

From initial contact via email to bike…

From initial contact via email to bike being delivered fantastic service from Sam and the delivery driver.👍

17 March 2026
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Reply from Lings

We’re really pleased to hear everything went smoothly from your first enquiry right through to delivery. Sam will be delighted to hear your feedback, and we’ll be sure to pass on your kind words to the delivery driver too.

Congratulations on your 990 SMT – an incredible machine! We hope you’re loving every mile.

Enjoy the ride, and we look forward to seeing you again in the future.

Rated 5 out of 5 stars
Lings logo

Reply from Lings

Thank you for the great review!

We’re really pleased to hear you’re happy with both the bike and the team – it means a lot to us.

Congratulations on your Ducati Monster 797+ – a fantastic choice! We hope you’re enjoying every ride.

We look forward to seeing you again soon.

Rated 5 out of 5 stars

friendly service

30 March 2026
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Reply from Lings

We’re glad to hear you had a great experience with the team at Lings Norfolk Triumph – and what a fantastic choice with the Tiger Sport 660.

Wishing you many miles of enjoyment on your new bike, and we look forward to seeing you again soon! 🏍️

Rated 5 out of 5 stars

Very smooth experience.Kept me informed…

Very smooth experience.Kept me informed throughout the process.

14 March 2026
Lings logo

Reply from Lings

Thanks for your kind words, Alan!

We’re really pleased to hear everything went smoothly and that you felt well informed throughout the process — that’s exactly the experience we aim to deliver.

Enjoy every mile on your new Triumph Street Scrambler, it’s a fantastic choice! If there’s anything you need going forward, the team at Lings Norfolk Triumph are always here to help.

Ride safe and enjoy!

Rated 5 out of 5 stars

The process of part exchange and new…

The process of part exchange and new bike was extremly slick and made simple by christian,all done in a short time. Very pleased with the whole procedure..

13 March 2026
Lings logo

Reply from Lings

Thanks for the great review, Ian!

We’re delighted to hear the whole part exchange and new bike process was smooth and straightforward — Christian will be especially pleased with your feedback. It’s exactly the level of service we aim to deliver.

Enjoy your new Tiger Sport 800 Tour — a brilliant all-rounder! If you need anything at all, the team at Triumph Essex are always here to help.

Wishing you many happy miles ahead!

Rated 5 out of 5 stars

Thanks James! Great service

Great service.
James sorted me with a no notice test ride, then arranged for me to ride away with a new bike in the same visit.
Thank you!

27 March 2026
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Reply from Lings

Thanks for the great review, Paul!

We’re really pleased we could get you out on a test ride at short notice and turn it around into riding away on your new bike the very same visit — James will be glad to hear your feedback.

Enjoy your new Tiger Sport 800, it’s a fantastic machine! If there’s anything you need, the team at Norfolk Triumph are always here to help.

Ride safe and enjoy every mile!

Rated 5 out of 5 stars

Cfmoto clx 700 hearitage

No pressure to buy very helpful staff. All round good experience. 2nd motorbike ive got from lings and would definately recommend.

26 March 2026
Lings logo

Reply from Lings

Thanks for the great review, Nick!

We’re really pleased to hear you had another positive experience with us — and even better that you’ve chosen Lings for your second bike, that means a lot. It’s great to know the team made everything helpful and pressure-free.

Enjoy your new CFMOTO 700 CL-X Heritage — a seriously stylish machine! We really appreciate the recommendation and look forward to seeing you again in the future.

Ride safe and enjoy every mile!

Rated 5 out of 5 stars

Very happy customer

Excellent staff, great showroom, thorough test ride, no pressure, smooth sale all round. Feels good to back in the Triumph "family".

26 March 2026
Lings logo

Reply from Lings

Thanks for the fantastic review, Michael!

We’re really pleased to hear you enjoyed the full experience — from the showroom and test ride through to a smooth, no-pressure sale. That’s exactly what we aim for.

Welcome back to the Triumph family — it’s great to have you with us again! Enjoy your new Tiger 900 Alpine Edition, it’s an incredible bike.

Wishing you many happy miles ahead, and we look forward to seeing you again soon!

Rated 5 out of 5 stars

Great bunch to deal with

Great bunch to deal with

Ordered my bike few days later it was at my door they are more then happy to answer any questions and assist with helping you decide what’s the best e-bike for your needs

12 March 2026
Lings logo

Reply from Lings

Thanks for the great review, Reece!

We’re really pleased to hear everything went smoothly from ordering through to delivery, and that the team could help you find the right e-bike for your needs.

Enjoy your new GASGAS ECC 4 — an awesome bit of kit! If you’ve got any questions down the line, we’re always here to help.

Happy riding! 🚴‍♂️

Rated 5 out of 5 stars

My purchase was handled professionally

My purchase was handled professionally, Phil was very helpful, polite and kept me upto date during the wait for delivery of my bike.

20 March 2026
Lings logo

Reply from Lings

Thanks for your kind review!

We’re really pleased to hear your purchase was handled professionally and that Phil kept you well informed throughout — he’ll be glad to hear your feedback.

Enjoy your new Haibike AllTrail 7 — a fantastic e-bike! If you need anything at all, the team at Power2Cycle are always here to help.

Happy riding! 🚴‍♀️

Rated 4 out of 5 stars

Bought my Superduke r

Bought my Superduke r , had nothing but help during the process , great people would highly recommend this company.

24 March 2026
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Reply from Lings

Thanks for the great review, Scott!

We’re really pleased to hear you felt supported throughout the whole process — that’s exactly what we aim for. The team will really appreciate your kind words.

Enjoy your new KTM Super Duke R — an absolute beast of a machine! Thanks for the recommendation, and if you need anything at all, the team at Triumph Essex are always here to help.

Ride safe and enjoy every mile!

Rated 5 out of 5 stars

Great sales service

The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the controls and switches with me before letting me leave.
The only tiny gripe was that the clock had not been reset following the battery charger lead installation, but otherwise everything was great.

24 March 2026
Lings logo

Reply from Lings

Thanks for the fantastic review, Mark!

We’re really pleased to hear you had a positive, no-pressure experience and that everything was clearly explained before you rode away — that’s exactly the level of service we aim to deliver.

Great to know the bike was well presented and ready to go, and we appreciate your note on the clock too — we’ll make sure to keep an extra eye on those final details moving forward.

Enjoy your new Africa Twin — an incredible machine built for adventure! If there’s anything you need, the team at Suffolk Triumph are always here to help.

Wishing you many miles of adventure ahead!

Rated 5 out of 5 stars

Great service from Lings

I purchased a used Tiger 900 from lings Suffolk Triumph in Ipswich
I was looked after by Leon, and from start to finish nothing was to much trouble. His attention to detail was second to none. If fact all of the staff I came in contact with were very helpful and friendly.
Very pleased with the bike and service received would certainly recommend Lings to anyone looking for a new bike

16 March 2026
Lings logo

Reply from Lings

Thanks for the fantastic review, Richard!

We’re really pleased to hear you felt well looked after from start to finish — Leon will be especially glad to hear your kind words. It’s great to know the whole team made a positive impression and delivered the level of service we strive for.

Enjoy your Tiger 900 Rally Pro — an incredible machine ready for any adventure! We really appreciate the recommendation and look forward to welcoming you back in the future.

Ride safe and enjoy every mile!

Rated 5 out of 5 stars

No pressure buying experience

Lings offered an excellent buying experience. At no point was there any hard sell, no pressure to buy accessories or finance products and fantastic post sales communications. This is the way to build customer advocacy and loyalty.

5 March 2026
Lings logo

Reply from Lings

Thanks for the fantastic review, Duncan!

We’re really pleased to hear you enjoyed a relaxed, no-pressure buying experience — that’s exactly how it should be. It’s great to know the team delivered both during and after your purchase.

Enjoy your new Trident 660 — an awesome bike! We really appreciate your kind words and support, and we look forward to welcoming you back again in the future.

Ride safe and enjoy every mile!

Rated 5 out of 5 stars

The decision to move from a sports bike…

The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton made the process easy, no pressure, a long test ride organised and the special addition desert sitting in the show room. All went very smoothly and I couldn't ask for better service.

14 March 2026
Lings logo

Reply from Lings

Thanks for the fantastic review, Jason!

We know making the move from a sports bike to an adventure bike is a big decision, so it’s great to hear Harry made the whole process easy and pressure-free for you. A proper test ride and seeing that Tiger 1200 Desert Edition in the showroom must have sealed the deal!

We’re really pleased everything went smoothly and that you felt well looked after throughout.

Enjoy your new Tiger 1200 Desert Edition — an incredible machine built for adventure! If you need anything at all, the team at Norfolk Triumph are always here to help.

Wishing you many amazing miles ahead!

Rated 2 out of 5 stars

Not so good experience

1. The delay between purchase and delivery was very long, perhaps a review of the delivery system is needed.
2. I asked for a frame and saddle bags to be removed, this was done, however, the nuts and bolts that held them on were also holding the mudguard on. They had not been tightened, I found this after noticing one bolt had gone missing within days of delivery and not being able to get an exact replacement, I had to replace all four with a different style of bolt. When I replaced them, all of the existing nuts and bolts were only finger tight. This does not bode well for servicing in the future.

6 March 2026
Rated 5 out of 5 stars

Lings Harleston- Professional and Enjoyable Experience

Lings Harleston, and Kevin in particular, made purchasing a bike simple, pleasant experience. Plenty of information was forthcoming before I even went to see the bike, and my arrival was met with a nice cup of coffee. Even the always uncomfortable negotiation was handled with sensitivity which showed the level of professionalism. Great experience and somewhere I’ll make a first port of call for the next bike, if there is one.

5 March 2026
Lings logo

Reply from Lings

Hi Andrew,

Thank you for taking the time to leave such a fantastic review! We’re really pleased to hear that Kevin and the team made your experience a smooth and enjoyable one from start to finish.

It’s great to know you felt well looked after—from the initial information through to your visit.

We always aim to make every part of the process as comfortable and transparent as possible, so your feedback means a lot.

Enjoy every mile on your new KTM 890 Adventure—it’s an incredible machine—and we look forward to welcoming you back when the time comes for your next bike!

Rated 5 out of 5 stars

Good experience

Great service from the team
Not once did I feel pushed for a sale
Charlie the sales guy answered all my questions
As for my Bike a speed 400 it's everything I hoped for light nippy and a good looking machine

14 March 2026
Lings logo

Reply from Lings

Hi Craig,

Thanks so much for the great feedback! We’re really pleased to hear you had such a positive experience with the team.

It’s especially good to know Charlie was able to answer all your questions and that you felt comfortable throughout—no pressure, just the right support is exactly what we aim for.

And what a great choice with the Speed 400—light, agile, and a real head-turner! We’re glad it’s lived up to everything you were hoping for.

Enjoy the ride, and we hope to see you again soon!

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