Having seen a bike on socials, went to the shop to view built up one. Decided to order, ready for collection in 48 hrs. Handover and set up excellent. Would recommend both shop and workshop
Company replied
Location
Switch locationHall Road, Unit 1 White Lodge Business Park, NR4 6DG Norwich, England, GB
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See what reviewers are saying
From my initial enquiry which was dealt with by Charley. The purchase of the eMTB went very smoothly with great communication. Unfortunately the courier badly damaged the bike. However I received t... See more
Company replied
Power 2 Cycles was streets ahead on price compared to any other retailers on the market and the service was amazing from start to finish. I ordered through Ed the sales guy and he made the... See more
Company replied
Very good communication, I had a personalised video about the bike I had ordered and details about the shop. I had a call after the order letting me know when they would be preparing and shipping the... See more
Company replied
Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Hall Road, Unit 1 White Lodge Business Park, NR4 6DG, Norwich, England, United Kingdom
- 01603985015
Rider-approved Motorcycle Dealer Group
4.6
Excellent
59 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 40% of negative reviews
Typically replies within 1 week
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Bike arrived damaged
Bike arrived damaged. While I appreciate that's not really down to the shop they should have used more packaging to protect the bike and used a decent courier. Then they tried to say that its only cosmetic and made excuses for other defects. I had to do all the running around and chasing them constantly. Finally got a replacement that has also got paint coming of parts of the bike. The tyres are not as described in the description. The bike was listed as a 2025 model but the receipt states 2024 but the bike and parts have 2003 stamped on them. For a £4000 bike the service is diabolical.
2 June 2026
Reply from Lings - Power2Cycle
Thank you for your feedback. We are genuinely sorry that your experience did not meet your expectations.
When you reported damage to the original bike, we arranged for it to be exchanged and supplied a replacement bike. While we appreciate the frustration caused by the initial issue, we worked to resolve the matter by providing a fresh replacement as quickly as possible.
Regarding the specification concerns, manufacturers occasionally substitute components when the originally specified parts are unavailable due to supply chain constraints. This is common across the cycling industry and is permitted by most manufacturers' specifications, provided the alternative components are of equivalent quality and performance.
In relation to the model year, the bike was sold as a current model-year carryover bike. It is not unusual for manufacturers to continue producing or selling a model across multiple years without changing the frame design, and individual frame or component date stamps often reflect the production date rather than the model year designation.
We regret that you remain dissatisfied and apologise for any inconvenience caused throughout the process. We always aim to provide a high level of service and appreciate your comments, as they help us review and improve our customers' experience.
Sam was great start to finish with…
Sam was great start to finish with getting my 701 on the road.
Great work.
6 June 2026
Reply from Lings - Power2Cycle
Thanks for the feedback, Robert! Great to hear Sam got your 701 sorted and on the road. Safe riding!
Very happy with my purchase and great…
Very happy with my purchase and great team helping me get sorted thanks again
22 May 2026
Reply from Lings - Power2Cycle
Thanks for the great review, Dale!
The 690 SMC-R is an absolute beast of a bike, you’re going to have a blast on it.
The whole team is thrilled we could help get you sorted. Safe riding, and enjoy every minute!
Reply from Lings - Power2Cycle
Thanks for the feedback, Neil!
Glad we could get your Tourer T1 delivered fast across the water to Northern Ireland. Have a great time out there on it!
Fantastic service from everyone I dealt…
Fantastic service from everyone I dealt with.Bike arrived quickly and was fully assembled.
15 May 2026
Reply from Lings - Power2Cycle
Much appreciated, Chris! It’s awesome to hear you had such a seamless experience with everyone at Power2Cycle.
The Haibike LYKE 10 is an incredible ride, and we’re glad we could get it to you quickly.
Let us know how you're getting on with it, and we hope to see you again down the road!
Great service
Having seen a bike on socials, went to the shop to view built up one.
Decided to order, ready for collection in 48 hrs. Handover and set up excellent.
Would recommend both shop and workshop
29 April 2026
Reply from Lings - Power2Cycle
Hi Dave,
Thank you so much for the 5-star review!
We’re really glad you caught that post on socials and made the trip in to see the Haibike LYKE 10 in person. It’s an incredible bit of kit, and we’re stoked we could get it built and ready for you to ride in just 48 hours!
I’ll be sure to share your feedback with both our sales team and the workshop crew. They take a lot of pride in ensuring the handover and setup are spot on so you can hit the trails with total confidence.
Enjoy the new ride, and remember we’re always here whenever you need a tune-up or a chat about your next adventure!
Absolutely brilliant customer service I…
Absolutely brilliant customer service I was contacted several times to let me know how my bike was progressing and even sent a video from a lovely chap telling me all about my bike I would highly recommend and will definitely buy from you guys again
21 April 2026
Reply from Lings - Power2Cycle
Thank you for the fantastic 5-star review! We’re so pleased to hear you enjoyed the experience with the team at Power2Cycle. Keeping you updated throughout the journey and sending over a personalised video is all part of the service!
Enjoy your awesome new Husqvarna Hard Cross HC5, and thank you again for the recommendation!
Started off ok but tried to contact sam…
Started off ok but tried to contact sam several times reguarding PIN code for bike that I was assured had been reset !! But wasn’t . Fobbed off with false promises of return my calls !! Not very happy
17 April 2026
Reply from Lings - Power2Cycle
Thanks Jeremy!
We’re glad to hear you had a great experience with the team.
Enjoy your new Husqvarna Eco City EC1, and thanks again for choosing Power2Cycle! 🚴♂️
Very helpful and helped us chose what…
Very helpful and helped us chose what we where after
18 April 2026
Reply from Lings - Power2Cycle
Hi Tim,
Thanks for the great review! We’re really pleased to hear the team were able to help you find exactly what you were looking for—that’s what it’s all about.
Enjoy your new Husqvarna Gran City GC1, and if you need anything at all, don’t hesitate to get in touch.
Any questions they are more than happy to help
They were really easy to deal with and so helpful sorting out everything I needed without trying to overwhelm or oversell
27 March 2026
Reply from Lings - Power2Cycle
Thanks for the great feedback, Stuart!
We’re really pleased to hear you found the team easy to deal with and helpful throughout the whole process. It’s exactly how we aim to be – making sure everything is clear, straightforward, and tailored to what you need, without any pressure.
Enjoy every ride on your new Husqvarna Mountain Cross MC2 – it’s an awesome bit of kit! If you ever need anything, you know where we are.
Ride safe and see you again soon! 🙌
Great advice and great service
Great advice and great service, personalised video of the product and very quick despatch
9 April 2026
Reply from Lings - Power2Cycle
Thanks for the great review, David!
We’re really pleased to hear you appreciated the advice, service, and the personalised video – it’s a great way to give you that extra confidence before your bike arrives. Glad everything got to you quickly too!
Enjoy your new HAIBIKE LYKE 10 – an awesome bit of kit. If you need anything at all, we’re always here to help.
Happy riding and see you again soon! 🚴♂️💨
Absolute pleasure to deal with
The guys at ligs power2cycle could not of been more helpful. Absolute please to deal with. I would highly recommend. 5***
20 March 2026
Reply from Lings - Power2Cycle
Thank you for the great review, Lee!
We’re really pleased to hear the team at Power2Cycle looked after you and made the whole experience such a positive one. It’s always our goal to keep things helpful, straightforward, and enjoyable from start to finish.
Enjoy your new Husqvarna Hard Cross HC5 – an awesome bit of kit! If you ever need anything, the team’s always here to help. 👊
Great company to deal with.
Very good communication, I had a personalised video about the bike I had ordered and details about the shop. I had a call after the order letting me know when they would be preparing and shipping the bike. Quick delivery with good couriers and well packaged.
18 March 2026
Reply from Lings - Power2Cycle
Thank you for the fantastic review!
We’re really pleased to hear you enjoyed the full experience – from the personalised video through to delivery. It’s something we take a lot of pride in, so it’s great to know it made a difference.
Congratulations on your new Husqvarna MC4 – an awesome bit of kit! We hope you have a great time out riding it.
If you ever need anything, we’re always here to help.
Great communication and customer…
Great communication and customer service. Very professional special thanks to Sid 👌🏻
2 February 2026
Reply from Lings - Power2Cycle
Thanks so much for the awesome 5⭐ review – we really appreciate it!
It’s great to hear you had a smooth experience with us, and I’ll definitely pass your kind words on to Sid!
We hope you’re absolutely loving your new Husqvarna Mountain Cross MC3 – such a serious bit of kit! If you need anything at all, whether it’s advice, upgrades or just a chat about your next ride, we’re always here.
Thanks again for choosing Power2Cycle, Freddie – enjoy every mile! 🚴♂️
Ghost e teru b advanced
From ordering the ghost emtb to receiving it was a excellent experience I can not fault it in anyway. 10/10 sales, 10/10 customer service, 10/10 delivery, 10/10 price.Lings-power2cycle was a pleasure to buy from.
10 February 2026
Reply from Lings - Power2Cycle
Thank you for the incredible feedback — 10/10 across the board! 🙌
We’re absolutely thrilled to hear that your experience from ordering to delivery of your Ghost E-Teru B Advanced was faultless. Providing top-level sales support, customer service, competitive pricing, and a smooth delivery process is exactly what we strive for at Power2Cycle, so it’s fantastic to know we delivered on that for you.
The Ghost E-Teru B Advanced is a brilliant e-MTB and we’re sure you’re going to have some amazing rides on it. If you ever need any advice, accessories, or support, we’re always here to help.
Thanks again for choosing Power2Cycle — it was a pleasure doing business with you! 🚴♂️⚡
Customer service
Great support - great use of technology to keep me informed. Product was delivered as agreed and was fully prepped.
Thank-you Phil - great support!!
29 January 2026
Reply from Lings - Power2Cycle
Hi Jeremy,
Thank you for the 5-star review ⭐
We’re really pleased to hear you’re happy with your new Tourer T1 and that everything was delivered and prepped just as expected. Keeping customers informed throughout the process is something we really focus on, so it’s great to hear the tech and communication worked well for you.
I’ll be sure to pass your kind words on to Phil — he’ll really appreciate it.
Enjoy the new bike, and if you need anything at all, the Power2Cycle team is always here to help. 🚴♂️
Fantastic service
Fantastic service from Lings/Power2Cycle. From the very beginning in terms of explaining how the C2W scheme works, assisting with the purchase of a bike. Communication throughout and now today; the delivery exactly on time. Brilliant.
3 February 2026
Reply from Lings - Power2Cycle
Hi James,
Thank you so much for the brilliant 5-star review ⭐
We’re delighted to hear you had a great experience from start to finish — especially with understanding the Cycle to Work scheme, the purchase process, and the communication along the way. Hitting the delivery time exactly right is always the goal, so it’s great to know everything went to plan.
We hope you’re loving your new Haibike Lyke 10 — it’s an incredible bike and we’re sure it’s going to bring plenty of smiles.
If you need any help, advice, or upgrades in the future, the Power2Cycle team is always here for you. 🚴♂️
Fantastic service
Helpful advice on Monday morning, ordered bike at that time. Video of order progress, and ready for delivery on Thursday. Great service.
27 January 2026
Reply from Lings - Power2Cycle
Hi Brian,
Thanks so much for the 5⭐ review! We’re really pleased to hear you found the advice helpful and that everything moved quickly from order to delivery. Great to know the order progress video was useful too.
Enjoy your new Haibike AllTrail 7 – we hope it brings you plenty of miles of fun. If you need anything at all, just give us a shout.
Thanks again for choosing us!
Haibike alltrail 7 2025
From the beginning, Power2cycle have been brilliant. Pre-sale advice, including emailing me a video showroom walk round, including my chosen bike. Fast delivery, on time. Amazing after sales, too 👏
31 December 2025
Reply from Lings - Power2Cycle
Thank you for the great 5-star review, Tony. We’re really pleased to hear you had such a positive experience from the initial advice right through to aftersales support. Enjoy your new ALLTRAIL 7, and thank you for choosing Power2Cycle — we’re always here if you need anything 👏
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