Lovell Sports Reviews 

8,132
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Evaluating 220 reviews, most reviewers were unhappy with their experience overall. Customers frequently experienced severe delivery delays, with orders arriving weeks late or getting completely lost in transit without proper tracking information. People also noted that customer support teams were virtually non-existent, often ignoring messages or taking weeks to issue refunds after continuous chasing. Additionally, numerous consumers received damaged goods or completely incorrect items, causing immense frustration when trying to arrange returns or exchanges. Some reviewers were happy with fast delivery and great prices on their purchases. Consumers appreciated items arriving quickly in perfect condition and described completely smooth ordering processes without any issues.

What people talk about most

Product

Reviewers highlight negative aspects of product quality and order accuracy, frequently receiving damaged,... See more

Order

People report negative experiences with order fulfillment, highlighting severe delays and unfulfilled... See more

Customer service

Clients share negative opinions on customer service, frequently citing a complete lack of phone support and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers expressing frustration over... See more

Response time

Customers consistently note negative experiences with response time, citing total silence and a lack of... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Ordered 2 t- shirts and Evri states delivery due 2 weeks ago. Advised by courier to contact Lovell about replacement or refund while they investigate. No reply from them(Lovell)

Company replied

Rated 2 out of 5 stars

Well..easy to order and have the item next day but if the sizing is not correct, it is super difficult to return. Will not be buying from them again.

Company replied

Rated 2 out of 5 stars

Hello, I need someone to contact me as I need to return items as wrong items were essentially to me

Company replied

Rated 3 out of 5 stars

Order number was LOVE60503. I ordered Converse hightops as a gift last week in size 9.5, but they sent a 10.5 and the box arrived ripped and crushed. A little panicked because I needed them for this S... See more

Company replied


Company details

  1. Running Store
  2. Cricket Shop
  3. Golf shop
  4. Rugby Store
  5. Soccer Store
  6. Tennis Store

Written by the company

With over 30 years of expertise in the sporting industry, Lovell Sports is committed to excellence. As the UK's leading specialist in Football, Rugby, Hockey, Cricket, Netball, Tennis and Running, our purpose is not only to deliver top-notch sporting equipment, but also to provide customers with seasoned advice across all categories, ensuring a seamless shopping experience. Our commitment to excellence is reflected in our Trustpilot reviews, guiding us to consistently improve and better serve you. So, what are you waiting for? Dive into a world of quality sports gear and expert guidance at Lovell Sports today.


Contact info

2.0

Poor

TrustScore 2 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 59% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.0

All reviews

(8,132)

210 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Would never use again

I bought a pair of size 5 Asics netball trainers for my wife as a Christmas present on 10/12/25. Upon opening they were a half a size too small, however they had no 5.5 so I requested a refund and printed off a refund sheet, which I filled in. The item was sent back on 29/12/25 and signed for on 31/12/25.

After asking how long a refund would take I received an email today (12 Jan 2026) stating the trainers would be sent back to me based on:

- not filling enough details on the return form (which I did, they were simply to small and there was no exchange available)

- they tell me the items returned doesn't match the order number (which they did)

- that I sent an odd pair of trainers back (I only sent back the pair they sent me originally)

I would never use this company again. It seems like a deliberate delaying ploy to avoid issuing me a refund.

12 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. I can see member of our team has replied you. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Never buy online with Lovell sports or sports direct !!!t

Sports Direct and lovell sports are the same company and utterly shocking with customer service. I have received the wrong rugby boots for the 3rd time. I ordered white stripped adidas Kakari Adults Soft Ground rugby boots and received green stripes. I am expected to pay postage to return them. I have emailed their customer services several times and there has been no reply. The phone number advertised doesn't connect.. its a complete joke. The service is unacceptable

4 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for late reply. I can see member of our team had replied your email. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Absolutely awful!

Absolutely awful!! Total scam artists. If I could leave a zero review I would.
Ordered two items but only one arrived. Emailed them to chase NUMEROUS TIMES, but received zero replies.
No refund, no reply, no product.
Shocking. Avoid.

12 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Incorrect item received

I ordered a pair of trainers for my daughter for Chrsitmas. The trainers sent out are not a matcing pair. I have emailed the company and filled out the online form but have had no response. I tried the contact number listed but it does not connect. Really poor service and customer care and one very upset daughter.

10 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. Please provide your order number, so that we can look into this for you. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Difficult returns process

Need to return an item, website states returns form is sent with despatch confirmation email but never received this. Used website enquiry form to request return but no response. Will escalate to PayPal claim if no response received in 7 days.

9 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hi
Thank you for your email.
I am very sorry for the issue with your order.
Please return the parcel using your own courier service. To help our returns department process it smoothly, make sure to include your order number, full name, delivery address and reason for returning inside the parcel.
It is very important that you keep the postal receipt with the tracking number. This will allow you to track the return online and serves as proof of postage in case it is needed.
Please send the parcel to the following address:
Lovell Rugby Customer Returns UNIT B Brook Park East Shirebrook NG20 8RY
Should you need further assistance please do not hesitate to get in touch.
Kind Regards,
Lovells Sports

Rated 1 out of 5 stars

Absolutely unacceptable

Absolutely unacceptable. Items was falsely advertised as elite firm ground version of the adidas predator. I have received the pro soft ground version instead. The box is also battered. As it is clear from the awful reviews this is reoccurring, I can only urge all affected customers to report the company to trading standards.

7 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. I can see full refund issued. Should you need further assistance please do not hesitate to get in touch. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Absolutely appalling service

Absolutely appalling service, ordered some cycling overshoes for my wife for Christmas on 2nd Dec, size was wrong, no invoice in package for returns, emailed the company but no response, their telephone number 0800 197 2855 does not exist. Now I am stuck with some useless overshoes with no hope of a refund. After being asked for an order number today (14-01-2026) from Lovell Sports. I am unable to give the order number as there was no paperwork in with the goods.
After being told by Lovell Sports on 19th Jan that they would email me still nothing, today being 26th Jan !!!!!!! Apologies for last comment, just found email in junk box with a QR code to return boots.

29 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry about this. I've located your order and will contact you via email. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Rubbish company

The order was for Adidas Predator League fold-over tongue firm ground football boots, size 6, in grey/black. Although the order was delivered, the boots I received are completely incorrect and do not match what I ordered. They also do not fit my son. The description on the box matches what I ordered unfortunately the contents of the box don't.
I raised this issue through the Contact Us page on your website on 24 December 2025, but I have received no response whatsoever, which is extremely disappointing.

I have emailed since and still had no response.

I am now £79.99 out of pocket for an item that is unusable.

**Avoid this company**

23 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. I can see member of our team replied on 27th Dec. We will email you again. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Lovell Sports need to get a grip of…

Lovell Sports need to get a grip of their customer services, and contact information. I was sent the wrong item, trying to get a return sorted is a nightmare. This is the first and last time I will be buying anything from Lovell again

5 January 2026
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the issue on your order. Member of our team has contacted you today. Kind regards, Lovell Sports

Rated 2 out of 5 stars

Ordered kids football boots

Ordered kids football boots. Trying to return. They say the returns form is issued with dispatch note, it was not. Only way to contact them to return is to complete a form that they haven’t provided or isn’t available on their website!!!. Contacted customer support 3 times via email, no response so not sure they are receiving them?
In my experience sportsdirect or prodirect are much easier sites to deal with so would avoid in future unless absolutely necessary.

31 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for late reply. Please return the parcel using your own courier service. To help our returns department process it smoothly, make sure to include your order number, full name, delivery address and reason for returning inside the parcel.
It is very important that you keep the postal receipt with the tracking number. This will allow you to track the return online and serves as proof of postage in case it is needed.
Please send the parcel to the following address:
Lovell Rugby Customer Returns UNIT B Brook Park East Shirebrook NG20 8RY
Should you need further assistance please do not hesitate to get in touch.
Kind Regards,
Lovell Sports

Rated 1 out of 5 stars

Trying to return an item is a…

Trying to return an item is a nightmare! Only way is to fill out a contact form. Done that twice with no response. Ordering is quick and easy, quick to take your money but not give it back it seems

30 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for late reply. Please send the parcel to the following address:
Lovell Rugby Customer Returns UNIT B Brook Park East Shirebrook NG20 8RY
Should you need further assistance please do not hesitate to get in touch.
Kind Regards,
Lovells Sports

Rated 1 out of 5 stars

I ordered a pair of football boots for…

I ordered a pair of football boots for my son as part of his Christmas present. The money has been taken and a pair of boots delivered. I ordered predator elite FG with the tongue and have received Pro SG boots. They are almost impossible to get hold of from a customer service point of view. The number they publish isn't even correct. Avoid

18 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, sorry to hear this. We have replied your enquiry by email. I do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Money taken and ordered cancelled without reason or contact!

I ordered a table tennis table as a Xmas present which was fully paid for and a courier was booked for the 15th December. The delivery never arrived and when I tracked the order it was suddenly showing cancelled. I have had no cancellation email, reason and no refund. I’ve sent three contact forms on the website with no reply. This is so disappointing and means we will be without a large gift for Xmas causing more expensive and more importantly upset.
I would not recommend using this company who I thought could be trusted being a larger company but apparently not.

15 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, sorry for the disappointment, full refund issued now. Kind regards, Lovell Sports

Rated 1 out of 5 stars

Absolute waste of time this company…

Absolute waste of time this company are. Paid £9.99 for next day delivery for some Adidas football boots that havnt come.

Trying to contact anybody to ask what is going on is impossible.

I've never had any issue with any of Mike Ashley's company's before using Lovell but I will be staying well clear from now on.

Happy to edit this review if somebody from this company has the decency to contact me.

Edit. Still no contact from this company 6 days after my initial order to the point now where I've had to issue a chargeback on my card. Avoid at all costs!!

10 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I'm sorry that there was system issue, your order has been cancelled and refunded. Kind regards, Lovell Sports

Rated 1 out of 5 stars

I ordered and paid for mens British…

I ordered and paid for mens British Knights size 10 trainers on 25th November 2025 and paid for delivery. They instructed EVRI to deliver them. EVRI lost them and said that I had to get in touch with Lovell sports for a replacement or refund including postage payment. I did this but I've heard nothing from them yet. Absolutely terrible service

25 November 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry to hear this. We will raise this with our supplier and issue refund soon. Do apologise for the inconvenience. Kind regards, Lovell Sports

Rated 3 out of 5 stars

Would pause before another Lovell purchase

It's been a bit of an ordeal with my purchase, and the customer support has been intermittent and required some escalation. We got there eventually, over about two months, so I've updated my review to reflect that. Because of how the process went, I'd probably pause before making another Lovell purchase. However, I'm thankful things are now resolved.

20 October 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry that the issue was not resolved earlier. Should you need further assistance, please let us know. Kind regards, Lovell Sports.

Rated 1 out of 5 stars

Impossible returns

Bought some leggings, too small tried to return for a larger size, forget it returns not possible!!!!
Save your money guys!!!!

6 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, I'm sorry to hear this. Please provide your order number, so that we can look into this for you. Kind regards, Lovell Sports

Rated 1 out of 5 stars

I place a order with yourselfs but not…

I place a order with yourselfs but not received sent two emails with no response won’t use again

2 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, sorry to hear this. We have not received email from yourself. We will email you now for further assistance. Kind regards, Lovell Sports

Rated 2 out of 5 stars

Wrong Item received

I ordered a pair of Trainers and the wrong colour, was delivered. The trainers ordered had a turquoise colour on the sole and tongue, the trainers delivered were black and white. So hopefully they will retifiy this issue asap.

2 December 2025
Unprompted review
Lovell Sports logo

Reply from Lovell Sports

Hello, Sorry for the incorrect item sent. I can see my team member is assisting you. Kind regards, Lovell Sports.

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