TUI Reviews 

197,904
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(197,904)

43,415 reviews in the last 12 months

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Rated 5 out of 5 stars

Brilliant holiday experience

From start to finish this was a fantastic holiday the staff are so polite and so helpful and always about to help you enjoy your holiday. Great restaurants and bars and the shows were brilliant and so professional it was fantastic and we have booked again for next year xx

12 June 2026
Rated 1 out of 5 stars

Extremely Disappointed – TUI Has Lost a Loyal Customer

I have travelled with TUI for many years and, in 2026 alone, have spent approximately £16,000 on holidays through the company. Sadly, following both my recent holiday and TUI’s handling of my complaint, I will no longer be booking with them.

We booked the Atlantica Grand Mediterraneo Resort expecting a genuine five-star experience. Having stayed at the Atlantica Imperial Resort in Rhodes last year, which was exceptional, we had every reason to believe this hotel would offer the same standard. It did not. In our opinion, it fell well below what should reasonably be described as a five-star hotel.

The food quality was poor, and the vegetarian options were frankly unacceptable. At breakfast, the vegetarian choices included sweetcorn, breaded onion rings, artichokes and stuffed peppers. This is simply not what you expect from a hotel marketed as five-star.

The resort was overrun with wasps, the entertainment was of an extremely poor standard, our room contained a hairdryer that made an alarming noise and emitted smoke when switched on, and a fishing rod worth approximately £130 was stolen from the pool area while we were swimming. The beach itself had a foul smell, and access was made unnecessarily difficult by an extremely slow lift with limited capacity.

I raised the theft with the TUI representative, who assured me she would investigate and get back to me. She never did.

What has disappointed me even more than the holiday itself is TUI’s response afterwards. During a telephone conversation, the adviser acknowledged the failings I had experienced but explained that because the issues had not been logged through the app or formally recorded by the TUI representative while I was on holiday, TUI would not offer any compensation. This is despite the fact that I did report issues during my stay and was let down by the representative’s failure to follow them up.

Rather than taking responsibility for the poor experience or recognising the loyalty of a long-standing customer, TUI chose to rely on a procedural technicality. Even a modest gesture of goodwill would have demonstrated that customer satisfaction matters. Instead, my complaint was effectively dismissed despite the adviser acknowledging that the holiday fell short of expectations.

For me, the biggest issue is that this hotel continues to be marketed as a five-star property. Based on my experience, it simply is not. TUI has a responsibility to ensure that the holidays it sells accurately reflect the standards advertised, and in this case I do not believe that happened.

I am extremely disappointed with both the holiday and TUI’s customer service. After many years of travelling with TUI and spending a considerable amount of money with the company, I have lost confidence in its commitment to its customers. Regrettably, I will be taking my business elsewhere in future.

23 July 2026
Unprompted review
Rated 1 out of 5 stars

Lost our 12 year old son we had to…

Lost our 12 year old son we had to cancel our £0 deposit deposit honeymoon and a multi million pound company could not even waiver the deposit under the circumstances I think its disgusting and will never use or recommend tui again

1 August 2026
Unprompted review
Rated 5 out of 5 stars

Easy process

Everything from viewing to booking is straight forward. Never had a bad holiday in any resort we've stayed in across many Greek Islands.

28 July 2026
Rated 5 out of 5 stars

Tui in stafford

Amy helped us with our booking from start to finish she explained and ran us through everything she was very easy to talk to and kind. Amy really needs a pay rise for dealing with our group as there was a lot to sort from the holiday to travel assistance. Our holiday is all sorted and we are all very excited. Thank you Amy x

4 August 2026
Rated 5 out of 5 stars

The tui reps were allways on hand when…

The tui reps were allways on hand when we needed them.kept us up to date with our flight home.i found it easy to book our holiday online if we did get a problem about downloading our tickets or boarding passes we just went into the tui shop in town they were very helpful

28 July 2026
Rated 1 out of 5 stars

Tui Rep (Ursula) Made Discriminatory Remarks about my Disabled daughter

During our stay at Dominican Republic in May 2026 my registered disabled daughter and I met with the TUI rep Ursula, who knew my daughter was disabled, to discuss issues with our accommodation. After my daughter left the meeting early visibly upset, Ursula made discriminatory remarks about my daughter in front of other guests. When we complained to TUI in the UK, they refused to do anything, and told us our only option was to take legal action against Ursula in the Dominican Republic. They refused to even reprimand her or make her take any training, despite Tui having a legal responsibility for their employees.

We were also promised a refund by the hotel because of issues with the accommodation which Tui still hasn't paid to us after after 3 months of waiting.

14 May 2026
Unprompted review
Rated 1 out of 5 stars

TUI is now a waste of time

I’m a seasoned traveller (visited over 16 countries). I’ve booked with TUI many times previously and usually not had issues or only had small issues. However, a week ago I visited Bulgaria. The hotel supposedly came with a rep but I didn’t see her face for the whole of the holiday despite requesting this. Secondly, I don’t eat meat and I told the hotel this in advance and raised it with TUI. Instead I found meat 3 times on my plate because of the hotel inability to speak English, despite this food being prepared for me in the kitchen. When I raised this with the in resort team they asked me to raise it via the after sales team when I was back. I did this, and I’ve just received a phone call saying “I’m sorry this happened but there’s nothing we can do”. What a waste of time. If I’d had a meat allergy, and something had happened, they still wouldn’t have done anything.

5 August 2026
Unprompted review

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