Pure Cremation Reviews 

34,482
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 7,059 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, patient, and knowledgeable when discussing cremation arrangements. Many people warmly appreciate the thoughtful and compassionate approach, emphasizing that representatives never pressure them to complete any purchase. However, some customers also noted that setting up these important plans either online or directly over the phone is remarkably straightforward. Consumers consistently highlight that the clear guidance and respectful communication significantly reduce the emotional stress associated with final planning. Reviewers feel deeply satisfied knowing everything is properly arranged in advance, bringing true peace of mind to their families.

What people talk about most

Staff

People report positive experiences with staff, highlighting their professionalism, kindness, and extensive... See more

User experience

Users describe positive interactions with user_experience, highlighting a consistently simple and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the affordable and great value... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Website

Customers consistently note positive experiences with website, describing the online procedures as very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Seemed to be "the way to go" as we have no direct family. The online application was pretty straightforward with no tricky questions to puzzle over. The welcome pack and certificate arrived shortl... See more

Company replied

Rated 5 out of 5 stars

What a wonderful experience I had with making and planning my pure cremation.. I had recently lost my mum and your agent Linda Potter was Empathetic knowledgeable and caring..She wasn’t pushy to comp... See more

Company replied

Rated 5 out of 5 stars

Very lovely guy on the phone, David, took lots of time to talk to me and answer any questions and explained everything in detail. Have no details of the £100 gift card as yet, not sure it's been 6 wee... See more

Company replied

Rated 5 out of 5 stars

Very happy with the whole experience. I spoke to a polite knowledgeable young man who answered all my questions. I told him I wanted a no fuss funeral . He took all my information then read everything... See more

Company replied


Company details

  1. Cremation Service
  2. Funeral Director

About Pure Cremation

Written by the company

About Pure Cremation

Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.

A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.

FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.

Contact info

4.8

Excellent

TrustScore 5 out of 5

34K reviews

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4.8

All reviews

(34,482)

6,847 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick and simple with help of staff

Completed this process by phone- it was quick and easy following the advice of chap on the line. Confirmation came by post so all checked out ok. No problems and saved my family hastle later.

29 July 2026
Pure Cremation logo

Reply from Pure Cremation

We're glad that the process was quick and easy for you over the phone, and that everything checked out perfectly. Thank you for sharing your feedback.

Kind regards,

Pure Team

Rated 5 out of 5 stars

It was so easy to book and staff was brilliant

It was so easy to book both mine and my husband's plan. The person I spoke to talked me through the process , explained everything and answered any questions I had.
She put me at my ease.
I would definitely recommend Pure Cremation.

6 August 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your positive experience. We are so pleased that our team made the process of arranging plans for both you and your husband so easy.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I have purchased plans for my wife and myself

I have purchased plans for my wife and myself. One online that had a glitch and was sorted out over the phone and the other was purchased separately over the phone. Both members of the sales team that I spoke to were very helpful and made it easy to understand the process and answered all my questions, Thank you for your service.

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your experience. We're sorry to see you ran into a slight glitch online, but we're pleased that our team were helpful in quickly getting this resolved over the phone.

Kind regards,

Pure Team

Rated 5 out of 5 stars

So glad I have done this.

This was something I had been thinking about for quite a while. After a chat with Gary who was just so helpful and who explained everything so clearly and answered all my questions, I realised this was the right thing for me to do. I am so glad that I’ve done this. I’m telling all my friends and family so they are all aware and some of them are now thinking about this as well. Thank you Gary.

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your feedback. We're pleased that our colleague's clear explanations and helpful approach made such a positive impact on your decision. It's great to know you feel confident in your choice and are also sharing your experience with others.

Kind regards,

Pure Team

Rated 5 out of 5 stars

The lady I spoke to was very helpful…

The lady I spoke to was very helpful and friendly. The price I was quoted was very reasonable. The paper work arrived quickly and was easy to follow. Would recommend.

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

We're glad that you found our team helpful and friendly, and that the paperwork was easy to follow. Thank you for your recommendation.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Very helpful in their explanations of…

Very helpful in their explanations of how they work and what happens upon death

6 August 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing this fantastic feedback with us. It's good to know you found all the explanations helpful.

Kind regards,

Pure Team

Rated 4 out of 5 stars

Had to make an amendment emailed Pure…

Had to make an amendment emailed Pure and they replied and changed my plan the same day for me great customer service

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

We're so pleased that we could get these changes applied so quickly for you. Thank you for taking the time to leave a review.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Lovely courteous staff

Lovely courteous staff, process a bit long but that's expected.
Very professional and experienced staff.
Everyone said how good Stibbards were.
Well done and thank you.
John Warman

26 June 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for sharing your thoughts with us, John. We appreciate your feedback about the professional and courteous manner of our team. We will address your feedback about the time it took to arrange everything to ensure that it meets our expectations.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Very helpful man on the telephone

Very helpful man on the telephone, he explained everything step by step, it was easy to follow...

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for rating us with 5 stars. We're glad you found our team so helpful over the phone.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Pure Cremation - pure and simple

I'm giving this review for the Cremation plan that my partner took out after I had purchased my Pure Cremation plan. I didn't want a big fuss/affair when I died. I consulted my son and daughter and they acknowledged my wishes. Similarly, my partner wanted the same.

The on-line procedure was straight forward. For my plan I did have recourse to telephone Pure Cremation to confirm the name of my Nominated Representative and to whom, and where, I wanted my ashes returned to, as I did not state that on my initial booking.

The Customer Service Representative was most attentive and was able to update my plan accordingly and I received the updated plan by post within a few days.

14 July 2026
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Reply from Pure Cremation

Thank you. We are truly grateful for your wonderful feedback and for taking the time to share your experience with us. We are pleased that the online process was straightforward for both your plan and your partner's. It is also great to know that our customer service representative was able to assist you efficiently with updating a few additional details.

Kind regards,

Pure Team

Rated 5 out of 5 stars

So easy no problem

So easy no problem

14 April 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for this positive feedback. We're glad everything has felt so easy.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Excellent…

The assistance I had on the phone was clear and easy.
In fact so good that my husband decided to go with the same plan.

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your amazing feedback. We’re thrilled that everything felt so clear and easy to arrange, which also prompted your husband to set up a plan with us!

Kind regards,

Pure Team

Rated 5 out of 5 stars

Excellent service

Excellent service
Kind explanation
Good price

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for this great feedback.

Kind regards,

Pure Team

Rated 5 out of 5 stars

I called Pure Creamation today

I called Pure Creamation today, with regard to a what appeared to me at problem
The lady at Pure Cremation
Quickly proved that not to be the case. Instantly.the categories are for me 5 star.
Recommendations. Definitely

14 August 2026
Unprompted review
Pure Cremation logo

Reply from Pure Cremation

Thank you for recommending us. It's good to know that we could help and provide you with a 5-star service.

Kind regards,

Pure Team

Rated 5 out of 5 stars

So easy to do,followed your wishes,it’s…

So easy to do,followed your wishes,it’s just another thing I don’t need to think about.After loosing my husband 5 years ago during Covid,I had to wait a month before his cremation,I would never ever put my daughter through the heart ache and pain of waiting to say our goodbyes knowing where my husband was,it was mentally soul destroying.Pure Cremation have the exact goodbye when my time comes that will be so pain free for my family.

31 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for trusting us with your wishes. It's good to know that we could offer exactly what you were looking for.

Kind regards,

Pure Team

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