Seemed to be "the way to go" as we have no direct family. The online application was pretty straightforward with no tricky questions to puzzle over. The welcome pack and certificate arrived shortl... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
What a wonderful experience I had with making and planning my pure cremation.. I had recently lost my mum and your agent Linda Potter was Empathetic knowledgeable and caring..She wasn’t pushy to comp... See more
Company replied
Very lovely guy on the phone, David, took lots of time to talk to me and answer any questions and explained everything in detail. Have no details of the £100 gift card as yet, not sure it's been 6 wee... See more
Company replied
Very happy with the whole experience. I spoke to a polite knowledgeable young man who answered all my questions. I told him I wanted a no fuss funeral . He took all my information then read everything... See more
Company replied
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
So easy to do,followed your wishes,it’s…
So easy to do,followed your wishes,it’s just another thing I don’t need to think about.After loosing my husband 5 years ago during Covid,I had to wait a month before his cremation,I would never ever put my daughter through the heart ache and pain of waiting to say our goodbyes knowing where my husband was,it was mentally soul destroying.Pure Cremation have the exact goodbye when my time comes that will be so pain free for my family.
31 July 2026
Reply from Pure Cremation
Thank you for trusting us with your wishes. It's good to know that we could offer exactly what you were looking for.
Kind regards,
Pure Team
Every thing was so simple to understand…
Every thing was so simple to understand thank you all for your help and understanding
7 August 2026
Reply from Pure Cremation
We're pleased we could make it feel easy to get your plan in place. Thank you for choosing us.
Kind regards,
Pure Team
A very easy and informative…
A very easy and informative conversation made me decide on the plan.
7 August 2026
Reply from Pure Cremation
Thank you for sharing this positive feedback with us.
Kind regards,
Pure Team
Very Creationstraight forward and helpful good…
Very straight forward and helpful good value for money
31 July 2026
Reply from Pure Cremation
Thank you for sharing your thoughts and feedback. It's good to know you found the plan offered good value for money.
Kind regards,
Pure Team
Linda
Linda was very helpful and patient, Very friendly person and really put me at my ease. She explained everything clearly and was happy to spend time going over all the details
31 July 2026
Reply from Pure Cremation
Thank you! We're glad you appreciated the clear explanations that Linda provided during your call.
Kind regards,
Pure Team
Pure cremations consultant was very…
Pure cremations consultant was very thorough, and went through the purchase slowly, and was always happy to answer questions, at no time did i feel under pressure to purchase a plan. good service
5 August 2026
Reply from Pure Cremation
Thank you for your feedback. We're pleased that our team member was thorough and took their time to answer all your questions
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your experience. It's great to know that you feel confident that you're in good hands.
Kind regards,
Pure Team
Answered all my questions,clearly…
Answered all my questions,clearly explained everything we should expect,which is helpful and helps any fears u may have about the company,puts your mind to rest.
31 July 2026
Reply from Pure Cremation
We're so pleased that our team clearly explained everything and put your mind at ease. Thank you for sharing your positive experience.
Kind regards,
Pure Team
Whole experience was very well handled…
Whole experience was very well handled and in a professional manner.
7 August 2026
Reply from Pure Cremation
Thank you for your feedback. We are so pleased that you found everything to be handled professionally.
Kind regards,
Pure Team
Very easy to set up.
31 July 2026
Reply from Pure Cremation
Thank you for sharing how easy it was to arrange your plan!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Made it very easy to understand and set…
Made it very easy to understand and set up a plan
31 July 2026
Reply from Pure Cremation
Thank you for leaving a review. We're glad we could make this an easy process for you.
Kind regards,
Pure Team
Good experience Very easy to join excellent…
Very easy to join excellent documentation good advice leaflets
7 August 2026
Reply from Pure Cremation
Thank you for your review.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you! It's good to know that having clear information left you feeling confident in your decision.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share your experience.
Kind regards,
Pure Team
Carried out enquiries with various…
Carried out enquiries with various funeral companies and Pure Cremations cane out in front, information was very clear and staff extremely knowledgeable, helpful, and friendly
7 August 2026
Reply from Pure Cremation
Thank you for sharing your thoughts. We're glad you found the team members you spoke to so knowledgeable and friendly.
Kind regards,
Pure Team
Planning for your funeral
Found Service and Staff first class,also so patient and answered any questions I asked, so straight forward
7 August 2026
Reply from Pure Cremation
Thank you for your feedback. It's great to know that you received first-class service!
Kind regards,
Pure Team
This was the fourth Pure Cremation Plan…
This was the fourth Pure Cremation Plan I have set up.
We set up one for my mother in law in February 2025. Unfortunately she passed away on February 2026. The whole process is excellent with Pure Cremation. The staff are well trained and were able to answer all the questions that I had. The ashes were returned to us at home very promptly following the comittal.
7 August 2026
Reply from Pure Cremation
Thank you for sharing your experience with us. We are truly sorry for your loss and are grateful for your continued trust in our services. It means a lot to know that our team provided support and clear communication at every step.
Kind regards,
Pure Team
Plans made easy
Had a great experience with Pure I have set up two plans for my wife and myself every was so simple to do.more than pleased
7 August 2026
Reply from Pure Cremation
Thank you for choosing us. We're glad we could make setting up both plans so simple.
Kind regards,
Pure Team
Online application is user friendly
Online application is user friendly, no unnecessary questions, explanatory and an excellent up to date correspondence.
7 August 2026
Reply from Pure Cremation
It's good to know that you found our online application user-friendly and that there were no unnecessary questions to answer. Thank you for sharing your experience with us.
Kind regards,
Pure Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.