AP Morgan Reviews 

4,099
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 619 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being extremely welcoming, professional, and knowledgeable during property viewings. Reviewers frequently mention that team members go above and beyond to provide helpful advice and make the entire process comfortable. Consumers highlight that viewings are exceptionally well-organized, unhurried, and give plenty of time to explore homes thoroughly. People also appreciate the reliable ongoing support provided through sales progression and after-sales service, keeping everyone fully informed. Many buyers enthusiastically recommend these estate agents for making property transactions remarkably smooth and enjoyable from start to finish.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing team members as exceptionally polite,... See more

Service

Consumers find service to be positive, highlighting professional and helpful staff during viewings and... See more

Customer service

Customers consistently note positive experiences with customer service, praising helpful staff members who... See more

User experience

Users describe positive interactions with user experience, highlighting how straightforward, seamless, and... See more

Location

Customers had positive experiences with location during property viewings. Reviewers noted that staff knew... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A massive shout out to Joe Phillips and all the team at A.P Morgan Redditch and all the people from other teams that have helped make this process so smooth and comfortable and for ALWAYS going the ex... See more

Company replied

Rated 5 out of 5 stars

Both Estate agent & House owner were really knowledgeable, I would need to pop a modular building within the property so would like to come back to see where the best place for this would be.. also we... See more

Company replied

Rated 5 out of 5 stars

We had the pleasure of viewing a property with Shana from AP Morgan, she was fantastic from start to finish. She was warm, welcoming and made us feel completely at ease throughout the viewing. She too... See more

Company replied

Rated 5 out of 5 stars

Really supportive and informative viewing of a property. I didn’t feel pressured at all during the viewing and the Jacqui helped with all my queries. Jacqui remained positive and helped me compare wit... See more

Company replied


Company details

  1. Real Estate Agency
  2. Apartment Rental Agency
  3. Property Management Company
  4. Real Estate Agents
  5. Real Estate Appraiser
  6. Real Estate Rental Agency

Written by the company

AP Morgan are multi-award-winning, leading independent estate and letting agents with offices across the West Midlands. We strive to provide a professional, transparent, and personal service by blending the latest cutting-edge technology & highly trained staff with good "old-fashioned" values. We pride ourselves on being a close-knit team of property professionals that are proud of the areas we live in throughout the West Midlands, and have built our team in order to provide the best possible service to local customers.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(4,099)

595 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Professional

Professional, friendly, inviting.

13 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Hayley, for your kind review!
We're delighted you found our team professional, friendly, and welcoming.

Rated 5 out of 5 stars

Laura and her team were very welcoming…

Laura and her team were very welcoming and polite, allowed us to look around the property without feeling pressured to make any decisions and gave us great insight to the area. Was a pleasure meeting them today! Thank you!

13 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Emily, for your lovely review!
We're delighted Laura and the team made your visit so welcoming and informative.

Rated 5 out of 5 stars

Great appointment

Great appointment. Jacqui was lovely, felt very comfortable. Very approachable

11 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Emma, for your kind review!
We're delighted Jacqui made you feel comfortable and welcome throughout your appointment.

Rated 4 out of 5 stars

Personable and knowledgeable

We’ve seen a number of properties with AP Morgan, most recently 2 properties with Jacqui, who made sure to cover everything and gave us a thorough tour of each house. She also gave us the space to explore privately so we could take everything in and discuss what we needed. No question was ever too much.
Jacqui called us the day before to confirm the viewings were still going ahead, arrived promptly, and was genuinely friendly throughout. She was very knowledgeable about both the houses and the local area, which made the whole experience feel reassuring and well‑organised.
AP Morgan as a whole have been really attentive too - they’re easy to get hold of, quick to arrange bookings, and always call the following day for feedback. They consistently look out for properties that match our criteria, which feels genuinely personable and supportive.
We are yet to find a property so I cannot comment on the service provided post STC so 4 stars for now.

11 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your lovely review, Ellie! We're delighted to hear Jacqui and the team have provided such a friendly and supportive experience throughout your property search. We wish you all the best in finding your perfect home.

Rated 5 out of 5 stars

Positive first experience

My boyfriend and I viewed our first property with AP Morgan (Bromsgrove) on Saturday and had a great experience.

Jacqui showed us around a property, and was able to answer our questions. We recently saw another property with another agency and the agent admitted they didn't know anything and could only show us the property, so this experience was very refreshing.

We found Jacqui to be very personable and we really appreciated her thoughts and ideas around the property in question. We walked away feeling extremely confident, so fingers crossed!

Lance called us shortly later for feedback just as we were discussing calling the office and was very friendly.

Overall, great experience and would recommend.

11 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Louise, for your wonderful review!
We're delighted Jacqui and Lance made your first experience such a positive one.

Rated 5 out of 5 stars

Lovely viewing led by Corinne

Lovely viewing led by Corinne. Friendly, approachable and knowledgeable!

11 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Rebecca, for your lovely review!
We're delighted Corinne made your viewing such a positive experience.

Rated 5 out of 5 stars

I had a few property viewings today…

I had a few property viewings today with Shaana Qureshi. She was very professional, friendly, and knowledgeable throughout the process. She took the time to answer all of my questions, explained everything clearly, and made the viewings comfortable and stress-free. Her honest approach and excellent communication were greatly appreciated. I would highly recommend AP Morgan to anyone looking to buy or sell a property.

11 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your wonderful review!
We're delighted Shaana made your viewings such a positive and stress-free experience.

Rated 5 out of 5 stars

Excellent

Excellent customer service
Very friendly, understanding, helpful
Positive in supporting customers
Sociable and approachable and made the process easier, faster and with excellent results

9 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Sarah, for your wonderful review!
We're delighted our team made the process easy and provided excellent customer service.

Rated 5 out of 5 stars

Daniel Henley was my agent

Daniel Henley was my agent, he took time to make me feel comfortable every step of the away, allaying fears, and explaining how the housing market works.

I sold my house with Dan within ONE week, and it was evident that his motivation to get this through the process was outstandingly high.

He is intelligent, kind and the unconditional support was second to none. Props to Dan and the company. Caring, and respectful

7 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Garran, for your fantastic review!
We're delighted Daniel provided such great support and made your sale a success.

Rated 5 out of 5 stars

We had the pleasure of viewing a…

We had the pleasure of viewing a property with Shana from AP Morgan, she was fantastic from start to finish. She was warm, welcoming and made us feel completely at ease throughout the viewing. She took the time to understand what we was looking for, answered our questions honestly and never made us feel rushed or pressured. We really appreciated her friendly approach and excellent service throughout. Thank you Shana and the entire team at AP Morgan for making the experience such a positive one and for keeping in touch with us in our journey for a new home.

29 June 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Miriam, for your wonderful review!
We're delighted Shana and the team made your home search such a positive experience.

Rated 4 out of 5 stars

jacqui was very informative,very…

jacqui was very informative,very friendly explained everything we needed to know,arrived on time and had time to spend with us and answered our questions in full.

27 June 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your kind feedback, Julie! We're delighted to hear Jacqui provided such friendly, informative service and took the time to answer all your questions.

Rated 5 out of 5 stars

Great experience

Josh was so helpful and took his time to answer all my questions. He was very knowledgeable and friendly. I highly recommend!

1 July 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your wonderful feedback, Claudia! We're delighted to hear Josh was so knowledgeable, friendly, and took the time to answer all your questions.

Rated 5 out of 5 stars

Shaana was great she was very friendly…

Shaana was great she was very friendly and professional.

29 June 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your kind feedback, Mark! We're delighted to hear Shaana was friendly and professional, and we'll be sure to pass on your lovely comments to the team

Rated 5 out of 5 stars

Really friendly and was able to advise…

Really friendly and was able to advise on any queries

29 June 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your kind feedback, Lewis! We're pleased to hear the team was friendly and able to answer all of your queries.

Rated 5 out of 5 stars

Shaana is patient and provide me good…

Shaana is patient and provide me good suggestions.

29 June 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your kind feedback, Lindy! We're delighted to hear Shaana was patient and provided helpful suggestions, and we'll be sure to share your lovely comments with her.

Rated 5 out of 5 stars

It was a difficult sale for me

It was a difficult sale for me, I had to sell the family home after my dad passed away.
AP Morgan Redditch were fantastic, from initial meeting right to the end, especially as first sale fell through, just a couple of weeks before completion. Ilene, my sales progressor was phenomenal, she was as gutted as I was when the first sale fell through. She was always polite both on the phone and via email and worked tirelessly to make sure the second attempt went much more smoothly than the first. It wasn't easy for me to say goodbye to my childhood home, but I couldn't fault the way the team at Redditch handled everything.
Fabulous from start to finish.

2 June 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your heartfelt feedback, Samantha. We're so pleased the Redditch team, especially Ilene, could support you through such a difficult time, and we'll be sure to pass on your kind words to the team.

Rated 5 out of 5 stars

Very helpful and friendly

I found that at every step we were kept informed and Ilean who handled the sale was very helpful and professional.

30 November 2025
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you for your lovely feedback, Debi! We're delighted to hear Ilene kept you informed throughout the process and provided such helpful and professional service.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look