TUI Reviews 

198,392
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(198,392)

43,905 reviews in the last 12 months

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Rated 3 out of 5 stars

Deck plan for availability not loading

The website kept failing to show the deck plan to book a cabin. Kept trying over a number of days. Eventually gave up trying to book a cabin but booked the cruise which had gone up in price over the few days by a few hundred pounds each. Went into a store to try and book a cabin to discover that there were only poor cabins on deck 10 left. Had the site been working I would not have booked a large balcony cabin and saved myself some money.

31 July 2026
Rated 5 out of 5 stars

Always book in store …

We always book in a TUI store because we enjoy dealing with a person so that if there are issues they can be resolved quickly. They staff in Cwmbran are fabulous and always polite , happy and very helpful with suggestions to enhance our holiday experience .

15 May 2026
Rated 1 out of 5 stars

Absolutely appalling customer after…

Absolutely appalling customer after sales service!
Been travelling with Tui for 30 plus years (Previously Thomson)
Booking three to four holidays yearly, first complaint and have had awful customer service.
Turned down for compensation until I wrote to the director- passed back to after sales, offered £50 voucher which by no means compensated for our loss but we accepted as gesture of goodwill.
Tried to pay balance off our next holiday to be told could only be used off booking a new holiday.
Customer service said we could have used but refused refund.

Birds and flies on food every single day, plates with yesterday’s food on a regular basis and lot lots more!

14 July 2026
Unprompted review
Rated 3 out of 5 stars

Not the best recommendation we’ve had.

We have just returned from a week’s holiday to Aqua Nevis in Bulgaria, booked through TUI.

The booking process, flights and transfers were all smooth and well organised. From arriving at Bristol Airport to reaching the hotel, everything ran efficiently, and we couldn’t fault that aspect of the holiday.

Unfortunately, the hotel itself didn’t live up to our expectations. During our stay we experienced disappointing food quality, recurring cleanliness concerns in some communal areas and a persistent smell of cannabis on our hotel floor.

One of our biggest disappointments was the water park. When booking, it was promoted as being part of the hotel, and we were not made aware that there is no all-inclusive drinks service within the water park itself. Guests either have to purchase drinks or walk back across to the hotel pool bar every time they want a drink. Had this been made clear before booking, it would certainly have influenced our expectations, as it significantly reduced the amount of time we spent enjoying the water park.

I contacted TUI several times through the in-app chat during our holiday. Responses were reasonably prompt, and I appreciate that the team contacted the hotel and acknowledged my concerns. However, I often felt I was simply being directed back to reception rather than feeling that TUI were taking ownership of the issues on behalf of their customer.

I would also like to mention our outbound flight from Bristol. Most of the cabin crew were pleasant and professional, but one crew member, Paul, stood out for the wrong reasons. From our perspective, he appeared to be trying to entertain or impress his colleagues by making comments to passengers. We witnessed this on several occasions, and it also happened to my husband when he politely that he needed to use the toilet when stepping onto the plane. While it may have been intended as humour, it came across as unnecessary and made what should have been an enjoyable start to our holiday feel uncomfortable.

Despite these issues, we still made some lovely family memories, and that’s down to making the most of our holiday rather than the hotel itself.

Overall, I would consider booking with TUI again because the flights, transfers and booking process were well organised. However, I do think there needs to be greater transparency around what is included at the hotels they sell, particularly when they are marketed as family all-inclusive resorts costing around £3,500 for a week’s stay, lots of people save for this for multiple months. We always book directly in store and appreciate the feedback from the staff in the store and their recommendations.

30 July 2026
Unprompted review
Rated 2 out of 5 stars

Boarded plane only to be told bags…

Boarded plane only to be told bags aren’t on plane yet due to problems with belts in the airport - no idea how long it will be - q 15 minutes late already - why did they make us board when they knew we couldn’t take off? Also massive plane and more than half empty what a n ecological waste

7 August 2026
Unprompted review
Rated 5 out of 5 stars

Very relaxing

Very relaxing. The staff were very helpful as usual and the choice of food was excellent. The staff are all really helpful. Trip on a catamaran was good, plenty of swimming stops.

10 June 2026
Rated 4 out of 5 stars

Our 10th cruise with Marella

Our 10th cruise with Marella. Staff were amazing. Shows fantastic. Food ok. No complaints really. Ermeel the bar tender remembered us and looked after us again for the 3rd time. The farewell performance brought a tear to my eye.

7 August 2026
Rated 3 out of 5 stars

Need assistance and a medical fridge

Need assistance and a medical fridge. This fridge cannot be guaranteed even though it is needed for medication. Have a problem understanding why when explaining need and medical condition,this cannot be put into place and with 3 months notice.

7 August 2026
Rated 1 out of 5 stars

Disabled treated badly

As a passenger with disabilities I always book Special Assistance inc ambulift and welfare taxi, this year I was met at Corfu Airport by reps who said no there's no taxi for you and you cant take the wheelchair out of the airport? They told me I had to walk to the furthest part of airport where a coach was, I was crying and said I couldnt do that but they said def no taxi so i had to, it was absolute hell for me to try and do and I ended up falling and injuring my ankle, days spent in room crying, tui after sending emails saying it was my fault for 3 days eventually sent an email saying sorry it was their mistake at which point my travel insurance said tui had to help me, i couldnt get a fit to fly home so tui offered to pay for new flights, accommodation and mobility scooter hire, coming back and saying it hadnt been signed off so if i could pay upfront and i'd be reimbursed? This also happened week later, 2x new flights, 2x weeks accommodation, food, drink etc and a ruined holiday supposed to celebrate sons 21st. Not once did a rep check on us, offer to help us move to new accomodation just excuses after excuses.Not one offer of paying us back and we are now out if pocket and had a rubbish holiday, will NEVER use again, used to think Tui was great, Third time Tui let me down due to disability, 2024 asked at airport did i need the ambulift as I was the only " cripple" on the flight, 2025 wrong room allocated not disability friendly couldnt get to it safely and now this? Like is this fair? Life is hard enough being disabled without hurting and embarrassing us more.

3 July 2026
Unprompted review

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