Dreams store was very large inside and presentable. The staff member that served me was very helpful and polite, providing options and suggestions. The order proceeded according to date and wa... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Gents who delivered mattress were respectful of property. Can't fault them. Only criticism is with your charges to place mattress in bedroom. We do think £39 is excessive for something that took 5 mi... See more
Friendly store assistant, good explanations, completed sale quickly. Texted with regular updates, mattress arrived before specified time slot but suited me. As agreed and paid for old mattr... See more
Brilliant F2F customer service. Matt saw my husband and I wondering in the store and laying on every single bed we came across in the hopes that it would please us both. Matt directed us towards their... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Wells Green Retail Park, B26 3PX, Birmingham, United Kingdom
- 01212815718
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Tempur great brand.
We were put at ease as soon as we entered the store. Everything explained on the mattress we purchased.
Excellent Product Knowledge.
Excellent service from Matt and his colleague at Sheldon Birmingham store.Took their time helping us ,really good advice.Listened to what we were looking for and guided us to make right choice.
Perfect 'browsing'experience
The efficiency and product knowledge and patience Toni showed me when I went to mainly, browse. I had to buy a bed!! There was no pressure to sell and a had good time to make my mind up. An absolute pleasant experience. Toni is a credit to your team. Thank you
Great customer service and product.
Great experience super friendly staff…
Great experience super friendly staff which was very helpful and provided everything and more that I needed. Little slow on welcoming me once in I went into store had to ask for help and no one else was in the store at the time but that was the only slight negative.
The staff is very helpful and…
The staff is very helpful and knowledgeable on everything beds. While the store is well laid out, warm and clean. Loads of deals available at the time. The dreams sleep match technology is interesting and I recommend giving it a go.
Beautiful new bed
Beautiful new bed, well worth the money. The customer service we received throughout was exceptional, from the store to the delivery guys who took great care in delivering and assembling our new bed. Very happy with our purchase and how we were treated throughout the whole process. Highly recommended. 👍
Great service
Staff were friendly and helpful. I was notified about delivery slot time and they took away all packaging.
Good beds
Good beds! I was looking for a single divan that opens from the side and dreams had exactly what I wanted. The member of staff, Daren, who served me was very nice as well.
From the warm welcome & cup of tea from…
From the warm welcome & cup of tea from the Sheldon branch, our Dreams experience was brilliant to delivery, regular updates of order progress, slot time given & the guys where bang on time with our order, polite friendly delivery service 😀 thank you Dreams for a great service & fantastic night's sleeps to come. See you in eight 👍
Mattress the best and most comfortable…
Mattress the best and most comfortable ever!
Purchase very straightforward at the time - 10 days down the line now - heavenly!!
The bed and mattress are so superb
The bed and mattress are so superb
I will recommend going to the store to try the mattress machines to help choose your best mattress
Knowledgeable staff and delivery…
Knowledgeable staff and delivery arrangements were as expected with no surprises
Didn't disappoint
Good knowledge of products and excellent customer service. It took approximately half an hour to choose s bed.
May use AI-assist with repliesRead more
Damage off property during delivery now resolved
The delivery drivers knocked a picture off the wall and smashed it. Despite having emailed twice as advised I have not heard anything about when the will reimburse me for the same. I am extremely upset by the lack of response as the picture has great sentimental value to me.
Update
I have received an email from Dream who have offered me compensation for the damage

Reply from Dreams - Sheldon
Excellent staff at the Sheldon store
Excellent staff at the Sheldon store - lovely people, very helpful.
very comfortable nights sleep since…
very comfortable nights sleep since buying this settee / bed folds away neatly
Delivery a bit early but all okay…
Delivery a bit early but all okay (driver did phone and asked if it was okay though) good service and mattress okay so far 🙂
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







