Dreams store was very large inside and presentable. The staff member that served me was very helpful and polite, providing options and suggestions. The order proceeded according to date and wa... See more
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Gents who delivered mattress were respectful of property. Can't fault them. Only criticism is with your charges to place mattress in bedroom. We do think £39 is excessive for something that took 5 mi... See more
Friendly store assistant, good explanations, completed sale quickly. Texted with regular updates, mattress arrived before specified time slot but suited me. As agreed and paid for old mattr... See more
Brilliant F2F customer service. Matt saw my husband and I wondering in the store and laying on every single bed we came across in the hopes that it would please us both. Matt directed us towards their... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Wells Green Retail Park, B26 3PX, Birmingham, United Kingdom
- 01212815718
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Love our new bed from Sheldon…
They're always welcoming at the Sheldon branch, giving us hot drinks on arrival, love our new Ottomon bed and the duvet we bought to go with it, would highly recommend.
Excellent service from all concerned
Excellent service from all concerned. Thank you very much
Recommended
What makes this company good, is the customer service you receive. They are very friendly, drinks offered, and they do there best to accommodate your needs.
I do think delivery is a little high,but all in all, great service.
May use AI-assist with repliesRead more
The delivery men turned up before the…
The delivery men turned up before the given time. Time is important as arrangement needs to be made for someone to let them in. Also the agreement to remove the old bed from the room was not followed.

Reply from Dreams - Sheldon
Salesperson very efficient and helpful…
Salesperson very efficient and helpful found what (I needed at the right price delighted with my purchase.
It's like a Dream come true
This was me and my wife's very first visit to Dream store. We did not expected the level of such amazing services with professionalism and knowledge that was provided to me and my wife by Shahzia who was one of the staff members. She made us feel very welcome and comfortable. She offered us drinks like tea, coffee or water. Her communication was clear and concise. She very quickly understood what we wanted it but she went above and beyond and gave us more different options but never tried to over sell, she understood my budget and tried her best to help. Bottom line is that we visited Dreams store just to browse but because of Shahzia's genuinely excellent attitude we ended up purchasing the perfect matters and more and we both in love with it. Its just Perfect.
The service was excellent .
The service was excellent .. the bed was delivered within 3 days . Cory was extremely helpful and the fitters were brilliant . First class !
Excellent service from the second we…
Excellent service from the second we walked into the store.
Dreams Store: A Haven of Hospitality and Comfort
I cannot stress enough how impressed my wife and I were with our recent experience at Dreams store. From the moment we stepped foot inside, we were greeted by the incredibly welcoming and helpful lady, Toni. Her hospitality was truly exceptional and made us feel right at home.
Not only did Toni offer us coffee and tea upon our arrival, but she also took the time to understand our specific needs and preferences when it came to choosing the ideal mattress. Her extensive knowledge about the various options available at Dreams was truly remarkable, and she answered every single question we had with patience and expertise.
Thanks to Toni's guidance, we were able to find the perfect mattress that met our requirements. And let me tell you, we couldn't be happier with our purchase! The level of comfort provided by our new mattress is beyond our expectations. We have both experienced nights of uninterrupted sleep, and the difference in how we feel when waking up is remarkable. It's safe to say that our mornings are now filled with refreshed energy and vitality.
In addition to Toni's hospitality, the overall experience at Dreams was outstanding. The store had a pleasant ambiance, and the wide variety of mattresses catered to every possible preference. The staff was professional, friendly, and readily available to assist with any queries, making the shopping process all the more enjoyable.
The exceptional service provided by Toni and the sheer comfort of our new mattress have made us loyal customers of Dreams. We have already recommended this store to our friends and family, as we believe it offers an unparalleled mattress shopping experience.
If you're in need of a new mattress, look no further than Dreams. Trust Toni's expertise, enjoy the complimentary delicious beverages, and prepare to be blown away by the level of comfort you'll find. Our nights have truly been transformed, and we are forever grateful to Dreams and Toni for making our mattress buying journey such a delightful and successful one.
Great Customer Service from Toni
Pleasant environment.
No pressure.
Lots of helpful information
and Toni as per usual brilliant.
Amazing customer service from Kodey and…
Amazing customer service from Kodey and Toni at Sheldon
Delivered when they said they would on…
Delivered when they said they would on time. Assembled quickly. Staff polite and friendly
Toni
Toni ! She is friendly, engaging and you don't feel any sales pressure. Toni works for you to achieve what you want and need
Super friendly staff
Dreams Sheldon - Super friendly staff who were very knowledgeable about the products on offer. Very happy with the order process, excited to see the bed arrive in mid March.
Excellent choice
Excellent choice for our new mattress,store staff were very helpful and seen to our needs,the mattress itself is such good quality,at last we are having a good nights sleep,thankyou dreams😊
Excellent service thanks
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