Dignity Funerals Reviews 

3,748
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,964 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being kind, professional, and empathetic, making interactions pleasant and reassuring. Many people found the process of arranging plans easy and straightforward, appreciating the thorough explanations and clear information provided. Reviewers frequently highlight the helpfulness and patience of the representatives, who ensure all needs are met without pressure. The overall service is described as exceptional, providing support and peace of mind during difficult times. Customers also appreciate the reasonable pricing and transparent approach, ensuring no unexpected costs.

What people talk about most

Staff

People report positive experiences with staff, highlighting their helpfulness, professionalism, and... See more

Service

Customers had positive experiences with service, often highlighting the helpfulness and professionalism of... See more

Customer service

Customers consistently note positive experiences with customer service, often feeling relaxed, respected, and... See more

User experience

Consumers find the user experience to be positive, with many reporting that the process was easy,... See more

Price

Reviewers highlight positive aspects of price, noting that it is very affordable and reasonable. Customers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Telephoned to make appointment to discuss funeral plans for myself and husband (hopefully not in the near future) We were greeted by a very friendly lady who explained the plans. She was very helpf... See more

Company replied

Rated 5 out of 5 stars

Having used Dignity for a pre paid plan for my Mother sixteen years ago my husband and I decided that we would like to arrange our own funerals so that our children are relieved of the stress at su... See more

Company replied

Rated 5 out of 5 stars

Funeral Directors, J H Kenyon, Fulham Broadway Our experience for our dearest Mum’s funeral went so smoothly and the service we received was truly exceptional. Our heartfelt thanks go to Debb... See more

Company replied

Rated 5 out of 5 stars

Ross was kind and considerate, taking the time to explain things. His friendly manner put me at ease and it was a pleasant experience, as opposed to the stress and anxiety of dealing with a funeral... See more

Company replied


Company details

  1. Funeral Director

Written by the company

Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(3,748)

1,685 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Michael was excellent in service and…

Michael was excellent in service and explained everything perfectly

13 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Tim,
We're so glad to hear Michael provided such excellent service and clear explanations. We appreciate your positive feedback.

Rated 5 out of 5 stars

Very kind and helpful lady.

Very kind and helpful lady.

Much appreciated.

27 April 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Customer,
We are so happy to hear that our team member was kind and helpful. We truly appreciate your wonderful feedback.

Rated 5 out of 5 stars

No fuss wanted

No nonsense wanted, basic choice by me at an excellent price.

13 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Martin,
We're happy to hear we met your expectations with our product and pricing. We appreciate your positive feedback.

Rated 5 out of 5 stars

Great and friendly service.

Great and friendly service.
Already been in for quick chat and get leaflet.
Very quick and easy.
So much better speaking to people who will deal with my body.
Had quite a giggle doing paperwork

20 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Ben,
We're so glad you found our service friendly and efficient, and that we could make the paperwork a bit more enjoyable for you! We appreciate your kind words.

Rated 5 out of 5 stars

Rapid response to our phone enquiry

Rapid response to our phone enquiry. Helpful staff who listened and in a clear way accommodated my husband and my wishes.

12 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Mrs Ellis,
We're so happy to hear our team provided such a helpful and clear experience for you and your husband.

Rated 5 out of 5 stars

Dealt with politely and professionally

Dealt with politely and professionally, all questions answered and reassurance given as needed.

23 June 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Vera,
We're so glad we could provide clear answers and reassurance. Your positive feedback means a lot to us.

Rated 5 out of 5 stars

Very easy to apply online

Very easy to apply online. Response was excellent. Very happy with thus service

12 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Agnes,
We are so happy to hear you found our online application process easy and our response excellent. We appreciate your positive feedback.

Rated 5 out of 5 stars

Lucy that came to see us was brilliant…

Lucy that came to see us was brilliant made us feel comfortable we managed to even have a laugh about the arrangements.

13 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Beryl,
We're so glad to hear that Lucy made you feel comfortable and that you had a positive experience with us. We appreciate your kind words.

Rated 5 out of 5 stars

Very supportive

Very helpful supportive and caring approach and experience.

13 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Anne,
We're so glad to hear we provided a helpful, supportive, and caring experience for you. We truly appreciate your positive feedback.

Rated 5 out of 5 stars

From start to finish it was extremely…

From start to finish it was extremely easy and straightforward
Everything was explained simply
Aletia was extremely professional and very understanding of my needs

7 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Jennifer,
We're so glad to hear that everything was clear and easy for you. We appreciate you acknowledging Aletia's professionalism and understanding.

Rated 5 out of 5 stars

Really lovely and friendly staff

Really lovely and friendly staff, knowledgeable and answered any questions I had.

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Keith,
We're so glad our team provided helpful and friendly service. We appreciate your kind words.

Rated 5 out of 5 stars

Alicia was very helpful

Alicia was very helpful, she explained every stage of the process with patience & understanding.

17 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Dennis,
We're so happy to hear that Alicia provided such clear, compassionate and supportive guidance. Thank you for sharing your positive feedback.

Rated 5 out of 5 stars

Pre booking a funeral plan

I went to Roy Preddys originally when my husband passed away last year. I could not fault them at all. I went back to book my funeral so that my children dont have to worry when my time comes. Ross was extremely nice and patient, and allowed me pick everything I wanted. I would recommend them wholeheartedly,

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Donna,
We are truly grateful for your kind words and trust in us during such a difficult time. We are glad Ross and the Roy Preddy's team were able to provide you with the support and guidance you needed. We appreciate your recommendation.

Rated 5 out of 5 stars

Very helpful

Very helpful , and very friendly staff

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Customer,
We are so pleased to hear that our staff provided you with such helpful and friendly service. We truly appreciate your kind words.

Rated 5 out of 5 stars

Poppy was excellent very good explained…

Poppy was excellent very good explained everything very well

17 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Lee,
We are so happy to hear that Poppy provided such a clear and helpful experience. We appreciate your kind words.

Rated 1 out of 5 stars

Dignity / CMG - St. Faiths Crematorium Norwich - memorial site appaulling

I went there again yesterday, with my wife. The toilets were gruesome again. When were they last thoroughly cleaned? Not in recent times clearly. Horrible embarrassment.

The gardens, towards the back and sides continue to be dreadful!

Covered in weeds and thistles, the grass uncut and the edging has gone. No attempt at watering or retaining soil moisture, roses dead, bushes overgrown and rubbish scattered.

I paid several thousands £ for maintenance and roses' in perpetuity' on my father's grave (who died in 09/22). There is no maintenance now on my father's grave area and there has not been for a long while and there seems to be nothing organised in the future, apart from a few fading signs. I now have to go weekly and clear the weeds and rubbish from the site with my wife. Judging from the published articles, it seems that a lot of relatives are having to do the same.
Many bereaved families have recently expressed deep upset over the condition of St Faiths Crematorium, citing horribly overgrown grounds, thistles, and neglected memorial areas. The upkeep at the Horsham St Faith site has struggled significantly, drawing complaints from funeral directors and visitors alike. They have featured in the EDP24, Facebook etc and are growing in number.

Has the Dignity Plc Board visited the site and seen the mess for themselves?

The whole shambles throws a very poor light on the Directors of Dignity Plc, the Castelnau Group and in particular CEO Zillah. Do they care, can they organise something as simple as on-site gardening from their 2024 £7.2M pre tax profits? - Seems not...

19 July 2026
Unprompted review
Dignity Funerals logo

Reply from Dignity Funerals

Dear Fraser,

We are sorry to read of your continued disappointment with the condition of St Faith's Crematorium and appreciate you taking the time to share your concerns.

We recognise how important it is that our crematoriums and memorial gardens are maintained to a standard that families rightly expect, and we understand the strength of feeling expressed in your review.

As you are aware, your concerns have already been raised through our formal complaints process and have been escalated to our Director of Operations - Crematoria for review. We are aware of the issues affecting the site and are actively working to address them as part of an ongoing improvement programme.

While it would not be appropriate to discuss the detail of your complaint in a public forum, please be assured that the concerns you have raised have been heard and are being considered as part of our investigation.

Kind regards,
Sally

Rated 5 out of 5 stars

Highly recommended

All the details were fully explained to me so I understood the different options. I was asked throughout if I had any questions and all my needs were taken into consideration. This will be the second time we have used this company as they are understanding, caring and supportive.

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Susan,
We're so glad to hear that our team clearly explained your options and considered all your needs. We appreciate your kind words and continued trust in our services.

Rated 5 out of 5 stars

It was easy

It was easy, and the lady was great to talk to, nothing was too much trouble and she offered us alternatives we hadn't known about, which we were really pleased with, including the payment plan, The whole experience wasn't rushed, we had time to discuss things, and we came away very happy.

17 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Patricia,
We're so glad to hear our team provided such a helpful and unhurried experience, offering valuable alternatives and a convenient payment plan. We appreciate you sharing your positive feedback.

Rated 5 out of 5 stars

Easy use app

Easy to use app, questions pretty straight forward and easy to understand.

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear William,
We're so glad you found our service easy to use. We appreciate your positive feedback.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look