Animal Friends Insurance Reviews 

55,227
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,258 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently and warmly praise the exceptionally fast and straightforward claims process, noting that veterinary payments are handled promptly and without unnecessary complications. People also deeply appreciate the extremely helpful customer support team and constant communication provided during stressful pet health emergencies. Some reviewers were not happy with the overall service, mentioning that certain claims were declined or subject to unexpected delays. A few consumers also felt frustrated when policies regarding pre-existing conditions, long waiting times on phone calls, or multiple fees were applied during difficult moments.

What people talk about most

Claim

Customers consistently note positive experiences with claim, highlighting that payments are made promptly and... See more

Service

Reviewers highlight positive aspects of service, noting that claims are handled quickly and efficiently.... See more

Payment

Users describe positive interactions with payment, noting that claims are handled efficiently and money is... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Response time

Clients share positive opinions on response time, highlighting that claims are settled within days and paid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Animal Friends have been brilliant. They went out of their way to allow me to do a continuation of cover for our dog Milo when my mother-in-law his previous owner passed away. Milo has sadly had lot... See more

Company replied

Rated 5 out of 5 stars

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and pa... See more

Company replied

Rated 5 out of 5 stars

I have had to claim 3 times for various pets over the years, each time thwyve reacted quickly, informed me as soon as vets had submitted the claim and paid all reasonable amounts. They do list some cl... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant, wouldn’t insure my dogs with anyone else. 24/7 help, so reassuring to be able to reach out when your pet is poorly which normally happens at a weekend when your own vet isn’t ope... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(55,227)

10,101 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I didn't have to do anything

I didn't have to do anything, it was all sorted between the vets and yourselves

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Steve,

We are so pleased to hear this, thank you for taking the time to leave a review.

Take care,
Becky - Animal Friends Insurance

Rated 2 out of 5 stars

Wrong payouts made on multiple…

Wrong payouts made on multiple occasions. I had to chase and they realised and amended. If I hadn't had checked and calculated, emailed them - they would get away with it. How is this possible? In this day and age to get payouts so wrong.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are sorry to hear that your claim was incorrectly processed.

Upon review of your policy, I can see that this has since been processed correctly.

If we can be of any further assistance, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

I have barely claimed my insurance with…

I have barely claimed my insurance with this company over the years and in the last 2 years my senior dog has had some health issues and my insurance for the month went from £38.99 to over £85 a month.
I can’t afford this so if anything else happens with my dog then I will need to get her put down.
This company has no loyalty to long term customers and as expected you are supposed to pay for something but they don’t want you to use it.
Avoid avoid avoid them if you care for your pet

30 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Derek,

I’m sorry to hear that you are unhappy with your renewal premium.

Our Underwriters take a number of factors into consideration when annually reviewing our premiums, which include, but are not limited to: a pet’s age and breed, any health conditions associated with the breed, where the pet is living and vet fees in that area, as well as any claims history.

If you would like to discuss your premium with our team, they are available on 0344 557 0300 between 09:00-17:00, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Read the small print. Very little help with old age animals

We have held this insurance for a number of years and fortunately have never had to use it. Recently our dog had gotten a bad infection in her mouth and her health has got worse quite quickly. We have looked up our policy to see how to get some help with upcoming bills only to read nearly a quarter of the bill is to be covered by ourselves due to the age of the animal and upon death or being put to sleep we can't claim for anything! Insurance is supposed to be peace of mind now its possible we get stung with some big bills on top of the potential of losing the dog as well! Not happy at all wouldnt recommended at all seeing as basically they've done nothing for us except hike the policy price up every year ( nearly 50 quid a month ). For a £300 quid bill with the excess on the policy we would be paying more than half of said bill £165 pound! Unacceptable

24 August 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Stephen,

We are sorry to hear this.

For all of our policies for dogs over the age of 8, and cats over the age of 10, a co-payment is applied. This means that we would look to pay 80% of the claimable costs, less your excess, and you would be responsible for the remaining 20%.

To confirm, we can look to provide cover for Euthanasia however, this is a capped fee. The document regarding capped fees is sent alongside your policy documents at point of purchase, and at every renewal after.

Cremation is something that we can look to provide cover for however, this is only covered on our Lifetime £10,000 and Lifetime £18,000 policies.

Details of your excess and how this is deducted can also be found within your policy documents.

Unfortunately, as no details have been left in your review, I have been unable to look into this in detail.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

The claim forms are very easy to find…

The claim forms are very easy to find and complete. The payments due to the vet are settled directly

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Caroline,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ann,

We are thrilled to hear this, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

No hassle getting any help all straight…

No hassle getting any help all straight forward 🙋🏼

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mrs Reynolds,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Very competitive price

Very competitive price

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Ray,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

If they had a zero out of 5 I would use…

If they had a zero out of 5 I would use it.

DO NOT USE THIS COMPANY

they’ll find out any reason to get more money out of you.

Our dog was very unwell and we had to put him down in the end. Because his treatment crossed over renewal period
They charged us two excess fee.

We’re in the middle of trying to move home so this has put a serious financial burden on us at such an upsetting time. I asked for to just treat us as human beings but no. Our insurance was £202 per month. Go with PETPLAN. They don’t hike up their prices.

24 August 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Victoria,

Thank you for your review.

I am sorry to learn about the passing of your beloved dog, please accept my deepest condolences.

I can confirm if vet treatment falls over the renewal period of a policy the excess will be applied again as per the Terms &
Conditions of your chosen policy.

I can confirm that your renewal is reviewed each year and can change based on factors such as your pets age, any claims made, and the increasing cost of vet treatment.

Details of your excess and how this is deducted can be found within your policy documents which are sent at point of purchase and at every renewal after.

If you would like to discuss this further, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 3 out of 5 stars

Good insurance for younger dogs but…

Good insurance for younger dogs but get's very pricey and lot's of restrictions as your dog ages, which is annoying as you receive no credit for the previous years loyalty.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Paul,

Thank you for your review.

I am sorry that you are unhappy.

I can confirm that your renewal is reviewed each year and can change based on factors such as your pets age, any claims made, and the increasing cost of vet treatment.

If you would like to discuss your premium with the team, they are available Monday-Friday, 9am-5pm on 0344 557 0300 and will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Clear advice and support from friendly…

Clear advice and support from friendly staff made the experience stress free throughout

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Bill,

Thank you for your positive review.

It is great to see that you were supported by the team.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Reasonably priced and easy to deal with…

Reasonably priced and easy to deal with through the portal via our vet.
I love that they support animal charities and will take on older pets, which many companies don’t.

23 April 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Clare,

Thank you for your positive review.

It is great that we deal directly with your vets using Pawtal so you can focus on your beloved pets recovery.

We are very passionate about supporting animal charities and would not restrict insuring a pet based on their age.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service

Excellent service

11 June 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Sharon,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 4 out of 5 stars

You paid your part of the fee promptly…

You paid your part of the fee promptly to the vet.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Tabetha,

Thank you for your positive review.

It is great to see that your claim was assessed and finalised quickly.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

No problems at all

My dog has had an expensive issue for couple months now and every time vets send them the bill they approved payment within a day minus the 20% that I have to pay so cannot fault them.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Mr Davis,

Thank you for your positive review.

I am pleased that we have been able to support you and your beloved dog when you have needed to claim.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Overall good caring service

Only a short wait in the cat only waiting room. Then the vet gently gave my 18year old cat his check up. And discussed with me his on going treatment . They have also sorted it out with my insurers. All very efficient.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Mrs Hayton,

Thank you for your positive review.

I am pleased that we were able to help with your beloved cat's claim.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

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