Animal Friends Insurance Reviews 

55,228
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,258 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently and warmly praise the exceptionally fast and straightforward claims process, noting that veterinary payments are handled promptly and without unnecessary complications. People also deeply appreciate the extremely helpful customer support team and constant communication provided during stressful pet health emergencies. Some reviewers were not happy with the overall service, mentioning that certain claims were declined or subject to unexpected delays. A few consumers also felt frustrated when policies regarding pre-existing conditions, long waiting times on phone calls, or multiple fees were applied during difficult moments.

What people talk about most

Claim

Customers consistently note positive experiences with claim, highlighting that payments are made promptly and... See more

Service

Reviewers highlight positive aspects of service, noting that claims are handled quickly and efficiently.... See more

Payment

Users describe positive interactions with payment, noting that claims are handled efficiently and money is... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Response time

Clients share positive opinions on response time, highlighting that claims are settled within days and paid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Animal Friends have been brilliant. They went out of their way to allow me to do a continuation of cover for our dog Milo when my mother-in-law his previous owner passed away. Milo has sadly had lot... See more

Company replied

Rated 5 out of 5 stars

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and pa... See more

Company replied

Rated 5 out of 5 stars

I have had to claim 3 times for various pets over the years, each time thwyve reacted quickly, informed me as soon as vets had submitted the claim and paid all reasonable amounts. They do list some cl... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant, wouldn’t insure my dogs with anyone else. 24/7 help, so reassuring to be able to reach out when your pet is poorly which normally happens at a weekend when your own vet isn’t ope... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(55,228)

10,101 reviews in the last 12 months

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Rated 5 out of 5 stars

No problems at all

My dog has had an expensive issue for couple months now and every time vets send them the bill they approved payment within a day minus the 20% that I have to pay so cannot fault them.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Mr Davis,

Thank you for your positive review.

I am pleased that we have been able to support you and your beloved dog when you have needed to claim.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Overall good caring service

Only a short wait in the cat only waiting room. Then the vet gently gave my 18year old cat his check up. And discussed with me his on going treatment . They have also sorted it out with my insurers. All very efficient.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Mrs Hayton,

Thank you for your positive review.

I am pleased that we were able to help with your beloved cat's claim.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Great company to deal with

I have been with Animal Friends for a few years. My dog has had cancer twice and they dealt with my claim quickly and easily . They did the pre authorisation with my vet so I didn't have to worry about anything. I highly recommend them.

30 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Miss Smith,

Thank you for your positive review.

I am sorry to hear that your beloved dog has had to go through this, I do hope they are as comfortable as they can be.

I am pleased that we have been able to support you during a difficult time.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Very understanding and easy to deal…

Very understanding and easy to deal with.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Part of Red Sands Insurance Company Ltd

This company cannot be trusted and should be avoided at all costs. Whilst happy to take your money year after year they are quite the opposite when customers are at their most vulnerable and it comes to making a claim. The company will try devious and obstructive tactics to avoid payments even to their most loyal customers. I am now pursuing my claim through the Insurance Ombudsman and have learned that Animal Friends are part of Red Sands Insurance Company Limited. Please read the reviews for this company before trusting Animal Friends with the care of your loving pets.

1 May 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Neil,

Thank you for your review.

I am sorry that you are unhappy with the outcome of your claim.

All claims are assessed in line with the Terms & Conditions of your chosen policy.

I can confirm we are no longer underwritten by Red Sands Insurance Company and we are now underwritten by Pinnacle Insurance PLC.

I can see that you provided your payment details which were not passed over to the assessor, I do apologise for this as this is not the level of service that we aim to provide.

If you are still dissatisfied and would like to escalate this further, details of how to do this can be found in the Final Resolution Letter that we emailed to you.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Fast

Fast, efficient and paid very quickly. I had my gorgeous dog insured with them, so I didn't hesitate to come back when I got my two beloved cats.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Hazel,

Thank you for your positive review.

I am so pleased that we were able to support you and your beloved dog.

It is great to see that your two precious cats are part of the Animal Friends family!

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Best Service!

Best Service!
I have now made a few claims and I am always so pleased with how quickly my claim is dealt with and the payment made! Animal Friends offers extras to support pets and I find the monthly rates reasonable! I will be staying with them!

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

Thank you for your review.

It is fantastic to see that your experience has been positive!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Helpful staff

Helpful staff , efficiently dealt with claim

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Helen,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Fast and paid immediately

Fast and paid immediately. Really good service

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Maria,

Thank you for your positive review.

I am pleased to see that your claim was assessed swiftly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service but pricey but I do…

Excellent service but pricey but I do own a frenchie

25 June 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Neil,

Thank you for your positive review.

If you would ever like to discuss your premium with the team, they are available Monday-Friday, 9am-5pm on 0344 557 0300 and will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Really happy with this company.

The vet put in the claim and after a couple of days it was paid. Very pleased with the service.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Ivonne,

Thank you for your positive review.

It is great to see that your claim was finalised promptly.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Always a great service from this this…

Always a great service from this this company. Would recommend

6 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Melissa,

Thank you for your positive review.

It is great to see that you have received good service from us!!

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service all around

Excellent all around

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Barbara,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Made a claim for first time in years

Made a claim for first time after years of paying the insurance to be told I can’t claim. Tried to contact animal friends. On hold for ages. Filled in a form for them to discuss this and still not heard from them. Very disappointing and unprofessional

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are sorry to hear that you are unhappy with the outcome of your claim.

I can confirm if treatment for a condition falls over the renewal period the excess will be collected again. This is due to the excess being deducted once per condition per policy year as per the Terms and Conditions of your chosen policy.

Details of when and how the excess is deducted, can be found within your policy documents, which are sent at point of purchase and at every renewal after.

I can see that a member of the team has emailed you this afternoon, to confirm this.

If you would like to discuss your claim outcome further, please do contact our Claims team by phone on 0344 557 0300 or Live Chat on our website. The team are available Monday-Friday, 9am-5pm, and will be happy to help you.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Recently made a claim

Recently made a claim. Insurance paid out very promptly and efficiently.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Many thanks for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Claims are paid promptly

Claims are paid promptly. Customer Services are very helpful if I’ve needed to contact them and appreciate being able to speak to a person and not a bot.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ana,

We are so pleased to hear that we been able to help, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Save your money yourself

My dog needed out off hour’s treatment, cost £500 to see Vet, animals friends only paid £200, so don’t use these or don’t take your animals out of hours, plus I was charged two excess of £159 each for the same condition.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Irene,

We are sorry to hear that you are unhappy with the outcome of your claim.

All claims are assessed in line with the Terms & Conditions of your chosen policy.

I can confirm we do have capped fees on certain claimable items. These are listed in the “Important Information on Vet Fee Claims Limits” document which is sent to you at point of purchase and each year after at renewal.

I can confirm if treatment for a condition falls over the renewal period the excess will be collected again. This is due to the excess being deducted once per condition per policy year as per the Terms and Conditions of your chosen policy.

Details of when and how the excess is deducted, can be found within your policy documents, which are sent at point of purchase and at every renewal after.

Kind regards,

Becky - Animal Friends Insurance

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