The AA Insurance Reviews 

44,703
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.6

All reviews

(44,703)

10,627 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Payment Page Issues...

Linked by Money Super Market, I tried to make payment 7 times today. I approved on my card app multiple times only for the payment page to reload and ask for my CVC again, again & again. Bored now so will shop somewhere else...

15 July 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Michael, sorry to hear about the payment issues you had. We hope you were able to click and chat to the team online so they could look into why this was happening and help get your policy set up.

Rated 5 out of 5 stars

A satisfied customer

The home insurance policy I bought was cheaper than the one offered by my previous home insurance provider and it included additional cover.
The AA insurance website was comprehensive and so I was able to make sure that my new policy was right for me.

15 July 2026
Rated 2 out of 5 stars

I made a mistake while buying my AA car…

I made a mistake while buying my AA car insurance which I am happy with, when I Received the documents
I realized that I didn't click the breakdown service which I wanted.So I rang the number on my computer, only to find the man on the other end of the line was someone who clearly didn't like talking to people or didn't like his Job. The spoke to me in a strange belittling way. So I didn't buy the breakdown cover. I Could not wait to get off the phone.If it had been face to face I would have asked him if he likes his job due to his tone

14 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Mark, we’ve listened back to the call and have passed your feedback on. We’re sorry you were left feeling this way and our team would be more than happy to help you add Breakdown cover to your policy. Please give us a call or pop onto Live Chat and we’ll get this sorted for you 😊.

📞 0370 533 2211
💬 www.theaa.com/help-support

Rated 5 out of 5 stars

A positive experience so far

After have a bad experience trying to setup a policy with another company this experience was a breath of fresh air. The policy was a little more expensive but I feel it’s a company I can trust.

15 July 2026
The AA Insurance logo

Reply from The AA Insurance

We're over the moon that it was so straightforward, Nathan 😊🚗.

Rated 5 out of 5 stars

Car Insurance

Very reasonable price for our car insurance. Rang to ask a question and an extremely helpful lady answered all we needed to know.

15 July 2026
Rated 5 out of 5 stars

Setting up my car insurance with AA was…

Setting up my car insurance with AA was incredibly quick and straightforward. The whole process was completed in just a few minutes, and every step was clear and easy to follow. They’ve made it so simple that it’s practically idiot-proof! It took all the stress out of arranging insurance, and I was impressed by how smooth and user-friendly the experience was. Highly recommended for anyone looking for a fast, hassle-free way to get insured Thankyou AA happy to be part of the team Neil

15 July 2026

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