The AA Insurance Reviews 

46,198
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,649 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the competitive pricing and the straightforward online application process that makes arranging various types of insurance remarkably simple. Consumers also warmly appreciate the exceptionally helpful and knowledgeable staff who consistently provide clear policy guidance and excellent customer support throughout the entire process. However, some customers also noted that prices occasionally increased significantly after receiving initial quotes or when modifying personal policy details. A few people mentioned encountering unexpected technical difficulties with online forms or experiencing issues with policy details transferring correctly from external comparison websites.

What people talk about most

Price

Customers had positive experiences with price, frequently highlighting competitive and affordable rates... See more

Website

Reviewers highlight positive aspects of website, noting that the online platform is very clear, concise, and... See more

User experience

Users describe positive interactions with user_experience, highlighting a simple and straightforward... See more

Service

Customers consistently note positive experiences with service, highlighting fast, helpful phone support and... See more

Value for money

Consumers find value for money to be extremely positive, frequently highlighting significant savings compared... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The online form- filling glided smoothly... The whole process was flawless... Looking fwd to a smooth dealings with you. As I INSTRUCTED IN THE ONLINE FORM, please ensure that HARDCOPY DOCUMENTS o... See more

Rated 5 out of 5 stars

I am Mr Esslemont and dealt with the car insurance renewal for my wife's car. Firstly your price was competitive,secondly I dealt with a person ,Andrew I believe was his name,who on learning neither m... See more

Rated 5 out of 5 stars

I have changed my insurance provider after 13 years purely and simply on price. When searching for a new provider The AA prooved a very competitive price, this added the fact of being a well known an... See more

Rated 5 out of 5 stars

Very competitive quote via the Meercat, but unable to complete the application on-line. Phone call to AA contact line was answered quite quickly. The agent was very helpful and completed the applica... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

46K reviews

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Asks customers to review

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4.6

All reviews

(46,198)

11,504 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Easy to access website.

We went through confused.com and it was easy to access the AA site to finish the transaction. Don't know how good they will be if I have a claim

19 August 2026
Rated 2 out of 5 stars

I can not get into my policy,It tells…

I can not get into my policy,It tells me its going to send me a code it's takes a very long time.Then when you get it and put it in it says it's wrong.Am 73 and I would like paper work that I can read any time.If we broke down I would not know where to look am finding it hard just sat at the table.You are the AA and your not thinking of us old people

31 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Leslie, we're sorry to see this. If you can give us a call on 0370 533 2211, our teams are on hand and will be happy to help. Lines are open Mon-Fri 8am-7pm & Saturday 9am-5pm.

Rated 4 out of 5 stars

Very competitive during these difficult…

Very competitive during these difficult time when people are struggling to meet their end. Also quick no fuss or extra charges

20 August 2026
The AA Insurance logo

Reply from The AA Insurance

We're really pleased we could be competitive for you. Thanks for your feedback.

Rated 1 out of 5 stars

I am absolutely shocked and appalled by…

I am absolutely shocked and appalled by the treatment I received from AA Insurance. I called them to honestly update my details and let them know that I am now retired. Instead of simply updating my premium or policy, they cancelled my car insurance with immediate effect.Leaving a loyal customer completely uninsured on the spot—with zero notice period—is incredibly dangerous and completely unfair. Because of this administrative automated decision, I am now left unable to drive my vehicle and forced to deal with the severe stress of trying to find alternative insurance.What makes it worse is that an insurer-led cancellation leaves a permanent mark on a driver's record, making future insurance much more expensive, all because I chose to retire. I have launched a formal complaint and will be taking this straight to the Financial Ombudsman Service if it is not resolved immediately. Avoid this company if you expect fair treatment or any form of loyalty.

20 August 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Joanne, we're sorry to see this and that there has been reason to raise a complaint. Complaints are investigated by a dedicated team. Once an outcome has been reached, you'll be contacted directly.

Rated 5 out of 5 stars

New to the AA

Just started a home insurance policy with yourselves. Unable to comment on how good you are, but happy with the quotation and the cover your insurance
policy offers

20 August 2026

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