The AA Insurance Reviews 41,981

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 8,978 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing, finding policies significantly cheaper than other providers, often with added benefits. People appreciate the excellent service, noting the ease and efficiency of the process, especially when obtaining quotes and setting up policies. The website is consistently praised for being user-friendly and straightforward, contributing to a smooth overall experience. However, some customers also noted issues with renewal quotes, which occasionally increased dramatically compared to initial premiums. There were also isolated reports of difficulties with customer service, including slow responses, rude staff, and problems with policy changes or document delivery.

What people talk about most

Price

Reviewers mention positive feedback about price, with many customers finding competitive quotes and... See more

Service

Customers consistently note positive experiences with service. Many reviewers found the process easy and... See more

Website

Consumers find website to be positive. Many reviewers highlight the ease of use, with some noting that the... See more

User experience

Reviewers highlight positive aspects of user experience, often describing it as easy to navigate,... See more

Value for money

Users describe positive interactions with value for money. Many customers found the cover to be very good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to do online. Everything that I wanted using Comprehensive cover, PNC, home breakdown cover, legal/medical expenses etc. The total cost for the year 2026/2027, was £173 less than my current i... See more

Rated 5 out of 5 stars

Excellent service all round. Policy fully explained by very pleasant gentleman, and easy payment made. Confirmation email sent with all Policy breakdown, and able to print a copy as well as sav... See more

Rated 5 out of 5 stars

The man on the telephone was absolutely brilliant he helped me get exactly the correct insurance I needed and went through everything step by step he was friendly and professional. I think his name w... See more

Rated 5 out of 5 stars

We had a leaflet offering much cheaper AA breakdown cover when bought with car insurance. The website was easy to get quotes for both cars but I had questions so called on the phone. The guy I spoke t... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

42K reviews

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Asks customers to review

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Rated 5 out of 5 stars

Don't accept the renewal premium offered shop around.

My Home Insurance with a well known hight street bank (think Horses) was received and had increased to over £500???. It was a good standard of cover.
They very kindly let me speak to a "Bot" offered to lower it , still to more than last year, or said, I could lower the standard of cover.
Searched a well known comparison site who offered many alternatives, firms I'd never heard of, until The AA came up at a very much equal cover for £200 less than the bank. No brainer, now with the AA

22 May 2026
Rated 5 out of 5 stars

AA platinum annual car insurance 5 star…

It was a welcome experience to be put through immediately to someone who knew what they were talking about I was helped through the whole process from my initial enquiry through to accepting the offer and making a payment and it was an excellent offer as well Highly recommended

18 May 2026
Rated 1 out of 5 stars

Terrible service

Terrible service. Mr family of four children and wife total 6 family members have been moved from hotel to hotel for the last 3 wks. Only to eventually be told that they cannot fix the leak coming from my bathroom. This is an awful company do not use them unless you want more problems. I have been insured with this company for 3 years and always made my payments by direct debit on time. But when you need them they will make all types of excuses not to help you.

22 May 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear this and would like to look into this further. Please send us a copy of your review, policy number and postcode to theaa.reviewteam@theaa.com so we can help.

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