The AA Insurance Reviews 

48,478
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 12,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently share that the digital platform is very straightforward, allowing them to complete purchases and navigate through options seamlessly. Consumers also note finding fantastic value and reasonable prices, often saving substantial amounts of money compared to their previous providers. Buyers often mention that speaking directly with representatives by phone makes setting up coverage smooth. However, some reviewers were not happy with unexpected price increases that occurred right before completing their purchase. A few other people also felt that managing online profiles or attempting to access digital documents could sometimes prove difficult.

What people talk about most

Price

Users describe positive interactions with price, noting that the quotes offered are very competitive and... See more

User experience

Clients share positive opinions on user experience, highlighting an easy to navigate platform and efficient... See more

Website

People report positive experiences with website, frequently noting that it is easy to navigate and complete... See more

Service

Reviewers mention positive feedback about service, noting that the overall process of taking out a policy is... See more

Value for money

Customers had positive experiences with value for money, highlighting significant savings and competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was invited to write a review by AA. I wasn’t able to see my documents and Chat wasn’t helpful. I had a lovely reply advising me to delete cache, cookies and browsing history and try a different br... See more

Company replied

Rated 5 out of 5 stars

Sarah was very personable and patient and helped us finalise our new Car Insurance with the A A. The total saving like for like was over £180 compared to our previous broker led provider so needless t... See more

Rated 5 out of 5 stars

The person who helped me on the phone was excellent she had everything at her fingertips even found my no claims from the last time I was with AA (i have been on a company policy for a few years) AA... See more

Rated 5 out of 5 stars

The young Lady I spoke to was very very good she took me through all of the options she got me the best she could and because I had to go to the bank to sort the money out she rang me up 3 times and t... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

48K reviews

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Asks customers to review

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4.6

All reviews

(48,478)

12,567 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very easy and quick to do

Very easy and quick to do ! Good price

4 October 2026
The AA Insurance logo

Reply from The AA Insurance

We are delighted to hear that you found the process so quick and straightforward, and that you were happy with our affordable pricing. Thank you so much for taking the time to share your positive feedback and leave us a 5-star rating!

Rated 1 out of 5 stars

Extremely Poor service indeed.

Extremely Poor service indeed.
I cannot see or download my policy details.
Unless this is rectified with a week I will cancel my policy.
I have tried to telephone The AA on the only number available 0370 533 2211 three times, each time, I was kept waiting for 25minutes, then the line was cut off.
God knows what would happen if I was laying in a ditch after an accident.
I cannot access my documents.
Am I insured? Send them to me by post.

5 October 2026
The AA Insurance logo

Reply from The AA Insurance

We are very sorry to hear that you are having trouble viewing and downloading your policy documents. We understand how frustrating this must be, and we would like to help resolve this issue for you as quickly as possible. Please reach out to us directly so we can look into your account and ensure you receive all of your necessary paperwork right away.

Rated 1 out of 5 stars

I contacted AA Insurance recently to…

I contacted AA Insurance recently to notify them of my Husbands passing.
I was out through to the bereavement team, and the lady I spoke to sounded like a robot reading from a script.
She could only deal with my roadside assistance policy and then I would need to speak to home insurance and then car insurance I was on the phone for well over an hour.
Each of my home insurance and car insurance the quotes were significantly higher, even though I was named on the policy’s.
And to add insult to injury they charged me 28.00 admission fee.
The whole process was inhuman, shame on you AA Insurance.

30 September 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi, we're really sorry to hear this and that you've been left feeling this way following your recent contact with us. We appreciate how difficult these conversations can be and we're sorry if our service fell below expectations. If you'd like your concerns to be reviewed, please don't hesitate to get in touch and our teams will be on hand to help.

Rated 4 out of 5 stars

Easy to use website for car insurance

Easy to use website for car insurance. Good level of cover at a very competitive price

30 September 2026
The AA Insurance logo

Reply from The AA Insurance

We are so pleased to hear that you found our website user-friendly and were able to secure great cover for your vehicle at a competitive rate. Thank you very much for taking the time to leave us your feedback!

Rated 5 out of 5 stars

Great

It was easy to organise and arrange payment for my insurance on the website. The insurance price was very reasonable too

5 October 2026
Rated 5 out of 5 stars

Home insurance quote

First class service and competitive premium.
Application was easy to complete on line.

5 October 2026
The AA Insurance logo

Reply from The AA Insurance

We couldn't be happier with your feedback, David. Thanks for leaving 5 stars.

Rated 5 out of 5 stars

Great experience and nice price…

There are lots if unknown companies offering insurance. To get a strong price from a strong brand like the AA was amazing. An easy experience to join. Lets hope i don’t need to claim, however this is when a true insurance company steps up…

5 October 2026
Rated 5 out of 5 stars

Best price for my car insurance…

Best price for my car insurance renewal, and offered all of my requirements. Very easy to purchase my new premium. And easy to access my account etc
Family members also have car insurance with AA, and I find them a trustworthy company

5 October 2026

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