The AA Insurance Reviews 

44,960
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(44,960)

10,884 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The agent was excellent

The agent was excellent, , calm and pleasant, called me back as I had run out of time and then talked me through the insurance and answered my questions before finalising it with me.

12 July 2026
Rated 1 out of 5 stars

Home insurance

Home insurance
Absolutely avoid at ALL costs terrible company and not who or what you need in an emergency.
In our case Garage Freezer failed found a couple of days later so food was ruined and stunk!
Placed in bin and opened claim - approx £400 of food. (Didn’t claim for freezer as it was older and probably wear & tear)
After opened claim was told I needed to remove food from bin and photograph. I did this with all packaged food but all pre prepared had been removed from its stored Tupperware and disposed of in food waste. (This was the absolute worst thing I have ever had to do)
Then I had to upload photos and replacement cost items onto site. This took hours.
I did this on 11/7 and have had no communication since, today 20/7 portal telling me they have everything they need. Looked at the messages and found they had had in fact replied on 11/7 and basically found issue with 3 of the 30 odd replacements I had found prices for. Then telling me they only really pay £50 per draw. (Seriously before the endless vomiting from getting rotten food from a bin they really should have said that)
As we have a £250 excess that equates to £50.
We are just a standard family trying to make ends meet and this was quite a hit to us, no support or help or understanding.
Thank god in our case we only lost food.
DO NOT USE AA.

20 July 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We are truly sorry to hear about the distressing experience you had with your home insurance claim, especially during what was clearly a very unpleasant situation. We understand how frustrating it must have been to deal with the aftermath of your freezer failure and the subsequent claims process. We acknowledge your concerns regarding the requirements for photographic evidence, the time-consuming nature of uploading information, and the communication you received about the claim's progress and payout limits. We hope you're alright.

Rated 5 out of 5 stars

Very easy to arrange cover

Very easy to arrange cover, and cover very competitive. Also the AA app is easy to use and very useful.
Had a similar experience last year when changing to AA for my car insurance. So pleased but not surprised this time round.

20 July 2026
Rated 3 out of 5 stars

I found the website difficult to…

I found the website difficult to navigate,spent over an hour messing around,almost giving up at one point I hope if I need to make a claim I have a much better experience and able to speak to someone.

20 July 2026
The AA Insurance logo

Reply from The AA Insurance

We're truly sorry to hear that you had such a frustrating experience navigating our website. We understand how important a smooth online experience is. We hope that any future interactions, especially if you need to make a claim, will be much more straightforward and that you'll be able to connect with someone easily.

Rated 2 out of 5 stars

Sorry to say cannot get hold of the AA…

Sorry to say cannot get hold of the AA reference changing details, their AI is no use to man or beast.
Awful!!!

20 July 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi there, we're sorry to see this. If you could give us a call or reach out via Live Chat during our opening hours, our team will be happy to help and look into this with you. Our lines are open Monday to Friday, 8am–7pm, and Saturday, 9am–5pm.

Rated 2 out of 5 stars

The website very difficult to register

The website very difficult to register, to logon and to use.
Accessing documents also very difficult. The are attached to an email which needs a password to open.
I have not been able to register for an on-line account as I do not receive the code when I try

5 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hey John, we’re sorry you’re feeling this way. The password to open your documents is your date of birth followed by your postcode. For example, if you were born on 1 July 1982 and your postcode is RG21 4EA, your password would be 01071982rg214ae. This information should have been included alongside the document link.

When registering, please double check that your email address has been entered correctly, and don't forget to check your junk or spam folder for any emails from us.

If you need any further help, please give us a call or pop onto Live Chat and we'll be happy to help.

📞 0370 533 2211
💬 www.theaa.com/help-support/contact-us-home-insurance

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