The AA Insurance Reviews 

44,750
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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1-star

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4.6

All reviews

(44,750)

10,669 reviews in the last 12 months

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Rated 5 out of 5 stars

Everything went through so easy

Everything went through so easy. What I didn't like was that you kept sending me emails (before and after I got the Insurance)to say that you had an offer for £600 yet I got the insurance with the AA through Comparethe market for £275.

15 July 2026
Rated 5 out of 5 stars

does what it says on the tin

Started with AA breakdown service 34 years ago,very happy having them taking care of me.Moved on to having car insurance a few years ago with them and also felt they were working for me keeping car running costs down,Just taken house insurance ,very competitive price and happy to have them as my go to for all purposes.

15 July 2026
Rated 1 out of 5 stars

let me down with my car insurance

Have had many car insurances with this company in the past and didn't have any problem with payments or websites. I don't have any experience wiht them how the claims works in terms of customer service luckily never needed.

I bought a new car insurance yesterday, saw the 1st instalment transaction gone through and had the welcome pack. Gave monthly pay bank details. Today around lunch time I had a email from them asking for the full amount tobe paid by 22nd July which it was surprising. I contacted them on the phone and spoke 4 different people as they pass onto each other without any outcome. They told me that due to their system error my car insurance payment didn't go thorough yesterday but I've got the evidence that they charged my account twice with different amounts. To make it correct they've cancelled my policy and told me that they will give me a new one starting from today and will match the price of yesterday one I bought. They are suppose to call me with the update later in the evening before 5pm but I didn't hear from them so far which is over 8pm. This person called 'Guy' was waiting to hear from other department with the price match authorisation and was going to give me a call but didn't and I am without car insurance tonight because of AAs mess up. I am so disappointed and angry the way they handled my insurance. I will never insure with them again with my house or cars. HS and SCK
UPDATE 17/07/2026:how much more AA can be horrible and incompetent with their work? Someone called Chloe (spelling can be wrong) called me yesterday and sent me all the documents with the new insurance and told me the that within 24 hours I will be getting matching price paper. Then this morning I had the below email from them. I dont want to know you never ever again! Return the money you took from my son's account and cancel this policy immediately as I will get our insurance from somewhere decent.

This is from AA this morning:

Due to new or updated information received about you, your drivers and/or vehicle, unfortunately we're no longer able to provide you with cover.
Your policy and any optional cover held will end at 23:59 on 24/07/2026 and your Certificate of Motor Insurance will no longer be valid from this time.
Yours sincerely
Gus Park
Managing Director of Insurance

15 July 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear about your experience. If you've not already spoken to our Customer Service team, please send a copy of this review, your reg and contact number to TheAA.ReviewTeam@TheAA.com so we can help.

Rated 5 out of 5 stars

They were happy to deal with a third party

My daughter dealt with the process of finding an insurance policy for me this year. They were extremely helpful, and I am happy with the outcome .

15 July 2026
The AA Insurance logo

Reply from The AA Insurance

We're pleased to hear that Barbara, thanks for sharing your experience 🙂.

Rated 5 out of 5 stars

Purchased via a comparison site

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendly. Although not the cheapest option, their prices were comparable to others but offered a good level of cover for the price. Still cheaper than many others though.
Hopefully I won’t need to test their services, but as happy as I can be paying out for insurance…..

15 July 2026
Rated 5 out of 5 stars

I was impressed with the ease with…

I was impressed with the ease with which my home insurance was setup online and the response from Rebecca, when I needed clarification of a query, was dealt with politely and clearly. Very sympathetic to my problem.

15 July 2026
The AA Insurance logo

Reply from The AA Insurance

We're thrilled that Rebecca could help and hope everything's now sorted 😊🏡.

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