The AA Insurance Reviews 

44,703
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 10,727 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise competitive pricing and excellent value, often finding quotes significantly cheaper than alternatives. The insurance process is frequently described as quick, easy, and straightforward, online or with assistance. Reviewers also commend the professional and helpful service from staff. Conversely, some people experienced online issues like website functionality problems, auto-filled information errors, or difficulty correcting applications. Some customers also noted price discrepancies between comparison sites and direct offers, or unexpected increases. A few mentioned concerns about additional charges or slow service responses.

What people talk about most

Price

Consumers find price to be positive, with many reviewers reporting competitive and good prices for their... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Reviewers highlight positive aspects of service, with many praising the quick, straightforward process for... See more

User experience

Clients share positive opinions on user experience, with many finding the online process quick, easy, and... See more

Value for money

People report positive experiences with value for money, often finding policies that offer exactly the cover... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more

Rated 5 out of 5 stars

I had a very positive experience with AA Insurance. The lady I spoke to on the phone was extremely helpful and made the whole process straightforward. I really appreciated being able to speak to someo... See more

Rated 5 out of 5 stars

Obtained car insurance quote on a comparison web site and found the AA to be very competitive: I was happy to buy their insurance but still had a few questions so rang up and spoke to a most helpful p... See more

Rated 5 out of 5 stars

Easy enough to sign up. Although luckily I did go back and check everything that had been auto filled when I went through money supermarket as it hadn't taken into account some info I had changed o... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(44,703)

10,627 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I have a breakdown cover with AA

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs in one basket, I loved it. To the best of it that insurance was what I was looking for, similar to the previous year. I hope next year they will remain that affordable and competitive.

17 July 2026
Rated 4 out of 5 stars

Good price from recognised brand

Good price from recognised brand. Only slight issue is every time I changed something, the price went up even for things that I would have thought would have brought the price down. Still cheaper than the renewal quote from my existing supplier.

17 July 2026
Rated 5 out of 5 stars

Great Company.

I was looking for Home insurance, because my previous supplier had increased the price significantly,I looked on line and found a lot of potential suppliers,but came across AA,and found the quote satisfactory and of course from a reputable company, I'm very happy to sign up with AA,and a very easy way to do this even for someone who is not exactly tech savvy.
You have a happy and content customer.

17 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look