AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more
Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more
Company replied
I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good competitive quote
6 July 2026
Your site is fairly easy but is a…
Your site is fairly easy but is a little confusing for some people eg pensioners! Your price is very competitive hence why I chose you
6 July 2026
We have just joined AA and at this time…
We have just joined AA and at this time we aren't in a position to give a positive or negative comment.
5 July 2026
Reply from The AA Insurance
We appreciate you taking the time to share your initial thoughts. We look forward to providing you with excellent service.
Car insurance on line
Got insurance for my new car on line , so easy to use and I was covered straight away , then I received an email with the policy documents and how to log in , very user friendly.
6 July 2026
The process was quick and easy to…
The process was quick and easy to navigate. I have looked for a competitive price and all of them had a lower price than the AS until you went to their own website and the price went up by £100. Well done your price was as advertised.
6 July 2026
Too soon to judge
Too soon to judge. I have not received either confirmation of home insurance or any documentation
6 July 2026
Reply from The AA Insurance
We understand your concern about not yet receiving your home insurance confirmation or documentation. Please reach out to us directly so that we can get this sent.
All very easy to complete and now my…
All very easy to complete and now my breakdown cover and insurance are in one place.
6 July 2026
Reply from The AA Insurance
Wonderful 😀.
All good and very easy to use
6 July 2026
Straightforward way to get a quote.
Straightforward process to follow for obtaining a quotation for car insurance.
4 July 2026
Home Emergency Team Incompetent
Had the unfortunate experience of having to claim on our policy with AA insurance. We had a leak through our ceiling and when turning the water off the stopcock sheared off and left us with no water.
Was put through to the Home Emergency team who were totally incompetent
Firstly they did not register the emergency and we only found this out when we rang to chase up the plumber after 5 hours of waiting.
Then they registered it incorrectly as a leaking tap. They told me that they had spoken to a plumber who would call that evening. No one called.
No contact. Rang the next morning. No one had instructed a plumber. Eventually they did and was sorted but in all it took 24 hours of having no water.
I would have given zero stars if I could but there was one positive. The plumber from Dyno plumbing was amazing. Once instructed was there within 30 mins and all fixed.
We will be changing our insurance at the next renewal.
4 July 2026
Unprompted review
Reply from The AA Insurance
We are truly sorry to hear about the significant difficulties you experienced with our home emergency service, especially during such a stressful time. We understand how frustrating it must have been to face delays and miscommunications, leaving you without water for so long. We appreciate you bringing these critical issues to our attention. We are glad to hear the plumber from Dyno was able to resolve the issue efficiently once instructed.
Inclusive insurance
Inclusive insurance, easy to understand, at what I consider to be a fair price.
5 July 2026
Helpful staff and a great price for our…
Helpful staff and a great price for our car insurance
5 July 2026
Good clear steps in the process
Clear steps on the process and covering all points needed.
5 July 2026
Reply from The AA Insurance
Brilliant 😀.
Best quote
This was the cheapest quote from a company I recognised on a comparison webiste. Would have preferred to purchase directly but oddly the cost via AA direct was about 15% dearer.
5 July 2026
Good advisor
5 July 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.