AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more
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Review summary
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Reviews shaping this summary
Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more
Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more
Company replied
I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44K reviews
Asks customers to review
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Efficient easy to use service
Communication done on WhatsApp which was novel but very effective
6 July 2026
Excellent, professional service
Excellent, professional service. They matched the price to your online quote for the policy. It was fantastic to be able to speak to someone (located in this country), to confirm the details instead of being expected to do everything online.
6 July 2026
Very easy to complete the forms and…
Very easy to complete the forms and apply for motor insurance,
Details of my policy well explained online
6 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
What went wrong was I was quoted a…
What went wrong was I was quoted a price and because we ran out of time and had to leave it till the next morning to activate the policy and was told AA would honour the price the next day.BUt they wouldn't and.so I had to extend the start date of my policy just to get a policy with the A.A as the other prices were x2 as much. But the service itself has been very good its just unfortunate that I feel this way as I feel I was conned . Yes a harsh word but the A.A should of have honoured the price.
2 July 2026
Reply from The AA Insurance
We're truly sorry to hear about your experience with the car insurance quote and the frustration this caused. We understand how disappointing it must have been to be quoted one price and then find it wasn't honored the next day. We appreciate you bringing this to our attention.
Excellent service
6 July 2026
Good competitive quote
6 July 2026
Your site is fairly easy but is a…
Your site is fairly easy but is a little confusing for some people eg pensioners! Your price is very competitive hence why I chose you
6 July 2026
We have just joined AA and at this time…
We have just joined AA and at this time we aren't in a position to give a positive or negative comment.
5 July 2026
Reply from The AA Insurance
We appreciate you taking the time to share your initial thoughts. We look forward to providing you with excellent service.
Car insurance on line
Got insurance for my new car on line , so easy to use and I was covered straight away , then I received an email with the policy documents and how to log in , very user friendly.
6 July 2026
The process was quick and easy to…
The process was quick and easy to navigate. I have looked for a competitive price and all of them had a lower price than the AS until you went to their own website and the price went up by £100. Well done your price was as advertised.
6 July 2026
Too soon to judge
Too soon to judge. I have not received either confirmation of home insurance or any documentation
6 July 2026
Reply from The AA Insurance
We understand your concern about not yet receiving your home insurance confirmation or documentation. Please reach out to us directly so that we can get this sent.
All very easy to complete and now my…
All very easy to complete and now my breakdown cover and insurance are in one place.
6 July 2026
Reply from The AA Insurance
Wonderful 😀.
All good and very easy to use
6 July 2026
Straightforward way to get a quote.
Straightforward process to follow for obtaining a quotation for car insurance.
4 July 2026
Home Emergency Team Incompetent
Had the unfortunate experience of having to claim on our policy with AA insurance. We had a leak through our ceiling and when turning the water off the stopcock sheared off and left us with no water.
Was put through to the Home Emergency team who were totally incompetent
Firstly they did not register the emergency and we only found this out when we rang to chase up the plumber after 5 hours of waiting.
Then they registered it incorrectly as a leaking tap. They told me that they had spoken to a plumber who would call that evening. No one called.
No contact. Rang the next morning. No one had instructed a plumber. Eventually they did and was sorted but in all it took 24 hours of having no water.
I would have given zero stars if I could but there was one positive. The plumber from Dyno plumbing was amazing. Once instructed was there within 30 mins and all fixed.
We will be changing our insurance at the next renewal.
4 July 2026
Unprompted review
Reply from The AA Insurance
We are truly sorry to hear about the significant difficulties you experienced with our home emergency service, especially during such a stressful time. We understand how frustrating it must have been to face delays and miscommunications, leaving you without water for so long. We appreciate you bringing these critical issues to our attention. We are glad to hear the plumber from Dyno was able to resolve the issue efficiently once instructed.
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