INSANE quality. I have the Sundé oversized sweatshirt in grey marl and it is DIVINE. There’s not many brands these days that still prioritise quality, but Sundé does. It’s a thick, plush mat... See more
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Review summary
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What people talk about most
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⭐️⭐️⭐️⭐️⭐️ I absolutely love this brand! Everything I’ve purchased has been amazing — the quality is incredible, and the fabric is unbelievably soft. Each piece feels so luxurious and comfortable, pe... See more
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I purchased the teddy bear fleece, ribbed long sleeve top and oversized sweatshirt as part of a winter wardrobe update and they are some of the cosiest clothing I own. The material is heavy, soft and... See more
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I recently ordered the Soft Touch Boxy Lounge Hoodie and Flare Joggers in Mocha for my wife and she is obsessed. The material is so soft and the 'boxy' fit is exactly what she was looking for. What re... See more
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Company details
Written by the company
As a distinguished lifestyle brand, we specialise in curating premium women's underwear and loungewear, embodying the essence of indulgence and relaxation. Inspired by the pursuit of wellness and the allure of everyday beauty, SUNDÉ seamlessly blends timeless elegance, modern design, and effortless sophistication. Our commitment lies in promoting a lifestyle that prioritises wellness, indulgence, and aesthetic everyday essentials. Delve into our meticulously crafted range of luxurious underwear, designed to embrace your curves with unrivalled comfort and style. Elevate your lounging experience with our exquisite loungewear collection, meticulously tailored to offer both opulence and relaxation. At SUNDÉ, we invite you to indulge in the luxury of everyday living, where every detail is crafted to enhance your sense of well-being and aesthetic pleasure. With a deep understanding of our customers' desires, SUNDÉ strives to provide an immersive experience beyond clothing. We aim to inspire women to prioritise self-care and relaxation, encouraging them to embrace moments of tranquility and indulge in their personal well-being and lifestyle. SUNDÉ represents a sanctuary where women can escape from the hustle and bustle of daily life, enveloping themselves in an atmosphere of calmness and luxury. SUNDÉ is more than just a brand; it is a lifestyle. It invites women to embrace relaxation, indulge in self-care, and elevate their everyday experiences. With SUNDÉ, women can confidently express their individuality, basking in the luxury of comfort and style.
Contact info
United Kingdom
- contact@sundeapparel.com
- sundeapparel.com
4.7
Excellent
129 reviews
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Replied to 100% of negative reviews
Typically replies within 24 hours
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John Lewis Leeds
I work at John Lewis Leeds and both times sundé have been I have bought items they have been great quality I would definitely recommend I also like that the tracksuit I bought was released in store before being released online which I thought was a very nice idea for people buying in John Lewis Leeds as they made the effort to come into store instead of buying online first
19 May 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review and for supporting us at both of our John Lewis Leeds events! 🤍
It means so much to hear that you've enjoyed the quality of your Sundé pieces and would recommend us to others.
I also love that you noticed the early in-store launch of our tracksuit. We wanted to do something special for the customers who took the time to come and shop with us in person, and it's wonderful to hear that it was appreciated. Our pop-ups and in-store events are such an important part of building the Sundé community, so being able to offer exclusive first access felt like the perfect way to say thank you.
Thank you again for your support, and we hope to see you at another John Lewis Leeds event soon!
Natasha x
Founder, Sundé
Strong independent, luxury lounge
The company is independently run by one woman and my god you wouldn’t be able to tell, you would think it’s 100 women! The whole vibe of Sunde is just so aesthetic, so luxury, and makes ‘lounging’ feel luxury too!
It’s definitely a business I will continue to support as their products are amazing, the quality is incredible and you can tell so much thought has gone into it!
18 March 2026
Unprompted review
Reply from sundé
Wow... this review has genuinely made me emotional. 🤍
The fact that you recognise Sundé as a one-woman-founded business means more than you know.
Thank you for your continued support, your kind words, and for being part of this journey. Customers like you are helping me build the community and brand I've dreamed of creating.
Natasha x
Founder, Sundé
Great communication
Great communication, transparent and good customer service
3 June 2026
Unprompted review
Reply from sundé
Thank you so much for your review! 🤍
We're delighted to hear that you had a positive experience with our communication and customer service. As a small, founder-led brand, we believe in being open, honest and transparent with our customers every step of the way.
Thank you for taking the time to share your experience and for supporting Sundé. It truly means so much to us.
Natasha x
Founder, Sundé
The best quality clothing so…
The best quality clothing so comfortable and cute I’m obsessed 🤎
8 June 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review! 🤎
"The best quality clothing" and "I'm obsessed" are words we absolutely love to hear!
Creating pieces that are incredibly comfortable, beautifully designed and made to be worn on repeat is exactly what Sundé is all about, so it means the world to know you're loving your pieces.
Thank you for supporting our small business and for being part of the Sundé community.
Natasha x
Founder, Sundé
So aesthetic!
Every item I purchase from Sunde is such good quality and far superior to other brands. My whole wardrobe is Sunde!
The fabric and neutral tones are fantastic. Plus the founder, Natasha is a real gem and has created something really special xxxx
8 June 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review! 🤍
Hearing that your wardrobe is full of Sundé pieces is the biggest compliment. We're so happy you love the quality, fabrics and neutral tones.
Your kind words about the brand and myself truly mean the world. Thank you for being part of the Sundé community and supporting our journey.
Natasha x
Founder, Sundé
I love the quality of Sundé clothing…
I love the quality of Sundé clothing and the shopping experience. The brand itself feels intimate and personal, the owner has put thought into each and every piece and you can really see this from the social media delivery to the moment it is delivered to your doorstep. I enjoy the community events also, it brings us all together!
31 January 2026
Unprompted review
Reply from sundé
Thank you so much for this lovely review. 🤍
It means so much to hear that you've felt the thought and care that goes into every part of Sundé, from our social content and products to the experience when your order arrives.
I especially love that you've mentioned our community events. Bringing women together and creating more than just a clothing brand has always been such an important part of the vision for Sundé.
Thank you for your support and for being part of our community.
Natasha x
Founder, Sundé
Reply from sundé
Thank you so much for your review! 🤍
We're so pleased to hear you're loving your Sundé pieces and found the website easy to navigate too. We've put a lot of thought into creating a seamless shopping experience from start to finish.
Thank you for supporting our small business—it means the world to us!
Natasha x
Founder, Sundé
Great selection of wearable colours
For me I really like the quality of the products. I love the motive SUNDÉ.
8 June 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review! 🤍
We're delighted to hear that you love the quality of our pieces and our selection of wearable colours. Creating timeless shades that fit effortlessly into your wardrobe has always been a big part of the Sundé vision.
Thank you for your support and for connecting with what Sundé stands for—it truly means so much.
Natasha x
Founder, Sundé
ABSOLUTELY UNREAL!!
I absolutely love Sundé clothing. Their pieces are unreal. So many varieties of styles and so aesthetically pleasing in my wardrobe. The colour scheme is definitely my taste as I tend not to wear bright colours ! The quality is exceptional , everyone who owns clothing from Sundé knows about their quality, it is so soft and 100% great value for money. It lives up to expectations!
The branding is perfect & people are always asking where I’m getting my clothes from. I NEED MORE!!
8 June 2026
Unprompted review
Reply from sundé
Wow, thank you so much for this amazing review! 🤍
Reading comments like this makes all the hard work worthwhile. I'm so happy you love our neutral colour palette, quality and the overall Sundé aesthetic. Creating timeless pieces that feel beautiful, comfortable and effortless to wear has always been the goal.
The fact that people are asking where your outfits are from is the biggest compliment! And don't worry... we're working on more styles for your Sundé collection. 👀
Thank you for supporting our small brand and being such a wonderful part of the Sundé community.
Natasha x
Founder, Sundé
Really good quality products
Really good quality products, I love my two lounge sets, so comfortable and really nice fabrics. My fleece is so soft and high quality.
8 June 2026
Unprompted review
Reply from sundé
Thank you so much for your lovely review! 🤍
We're so happy to hear you're loving your lounge sets and fleece. Comfort, quality and beautiful fabrics are at the heart of everything we create, so it's wonderful to know they've become favourites in your wardrobe.
Thank you for supporting our small business and being part of the Sundé community.
Natasha x
Founder, Sundé
Luxury, quality and fits like a dream!
From start to finish the experience felt luxury. The website is easy to navigate and completely tells the story of the brand. Delivery was quick, with great communication throughout and the items came so carefully packaged. Finally the actually quality of my purchase is gorgeous, so buttery soft and fits like a dream. I’m definitely a new loyal customer for sure!
18 May 2026
Unprompted review
Reply from sundé
Thank you so much for this beautiful review. 🤍
Reading that the entire experience felt luxurious from start to finish means so much to us. We've worked hard to ensure every touchpoint—from the website and packaging to delivery and, of course, the products themselves—reflects the Sundé experience.
I'm so happy to hear you love the fit and buttery-soft feel of your pieces, and hearing that you're already a loyal customer truly makes my day.
Thank you for supporting our small brand. Welcome to the Sundé community! ✨
Natasha x
Founder, Sundé
Communication was great when having to…
Communication was great when having to return an item, the item was lovely just didn't fit to big
5 May 2026
Reply from sundé
Thank you so much for your review! 🤍
We're so pleased to hear that you had a positive experience with our customer service and returns process. Whilst we're sorry the item wasn't quite the right fit for you, we're glad you loved the piece itself.
Thank you for giving Sundé a try, and we hope we'll be able to help you find the perfect fit in the future.
Natasha x
Founder, Sundé
10/10
I’ve bought numerous items from sundé now. I love them so much I even went back and bought multiple pairs of the mocha joggers! I am absolutely in love with the joggers, they are so flattering and comfortable! The fleeces are absolutely stunning too, I have 2 of them! Natasha is absolutely fantastic, whenever I’ve had a problem or query she always emails back to quick and when there was an issue with my order due to something being out of stock she was super helpful and refunded my delivery charge and sent a free item.
Sundé is 100% my favourite brand and I will be continuing to purchase more!
22 May 2026
Unprompted review
Reply from sundé
Wow, thank you so much for this incredible review. 🤍
The fact you've come back for multiple pairs of the Mocha Joggers says everything! They are one of my favourites too. ☁️
I'm so grateful for your continued support and your kind words about both the products and customer service. As a small founder-led brand, I always want every customer to feel looked after, so hearing this means the world.
Thank you for choosing Sundé time and time again and for making us your favourite brand. Support like yours is what helps us continue to grow.
Natasha x
Founder, Sundé
The quality of this brand is something else…
The quality of this brand is something I’ve never experienced before. My jumpers feel like butter. Whenever I go I get compliments on how gorgeous my Sunde pieces are. A customer for life now. 🤎
1 September 2025
Unprompted review
Reply from sundé
Thank you so much for your lovely review! 🤎
Hearing that our quality is unlike anything you've experienced before is such an incredible compliment. We spend so much time perfecting our fabrics, so knowing your jumpers feel like butter makes me so happy!
And the fact that you're constantly receiving compliments on your Sundé pieces is exactly what we love to hear.
Thank you for your support and for being a customer for life—it truly means the world.
Natasha x
Founder, Sundé
Reply from sundé
Thank you so much for your review! 🤍
We're so happy to hear you're loving your jumper. Soft, cosy and a total vibe is exactly what we were aiming for!
Thank you for supporting Sundé and welcoming us into your wardrobe.
Natasha x
Founder, Sundé
Easy to order kept updated on…
Easy to order kept updated on delivery
Prompt delivery lovely set. Lightweight soft to touch already had a lot of comments on set
2 April 2026
Reply from sundé
Thank you so much for your review! 🤍
We're delighted to hear that you found the ordering process easy, were kept updated throughout delivery, and love your new set.
The fact that it's already receiving compliments is the best feedback we could ask for! We're so pleased you're enjoying the lightweight, super-soft fabric.
Thank you for supporting Sundé and taking the time to share your experience.
Natasha x
Founder, Sundé
Amazing quality and beautiful clothes!
Amazing quality clothes and just love the designs. The cable knit jumpers are just gorgeous! Highly recommend!
2 March 2026
I ordered from Sunde 2 items
I ordered from Sunde 2 items that were on preorder so I had to wait for them. But when they were posted out I was kept upto date with emails. I absolutely love the items such high quality.
26 January 2026
Soooo comfortable and soft!
Soooo comfortable and soft!! These are my second pair of pyjamas from Sundé. My daughter stole my 1st pair as they are that cozy. They are rather expensive around £80 for a set but i do think the material and quality is worth it. I am chronically ill and spend a lot of time at home so investing in sleep/loungewear that is this comfortable and nice was worth it imo.
30 December 2025
Sunde
I ordered the teddy bear fleece in the cream colour and when it arrived. Wow! The packaging is so nice! It’s in separate zip up bags and the quality is amazing. I have ordered more since and I recommend 100%
24 November 2025
Unprompted review
Reply from sundé
Thank you so much for taking the time to leave such a lovely review 🤍
We’re so happy to hear you loved your Teddy Bear Fleece in Cream — from the packaging right through to the quality. Every detail is thoughtfully considered, so it truly means a lot that you noticed.
It’s amazing to hear you’ve already placed another order too — thank you for supporting our small, founder-led brand. Your recommendation means everything to us.
Enjoy staying cosy,
Natasha x
Founder, Sundé
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