sundé Reviews 

129
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 62 reviews, reviewers overwhelmingly had a great experience with this company. Loyal customers consistently praise the incredible quality of the products, noting that the fabric feels extremely soft, plush, and very luxurious. Consumers also appreciate the stylish designs, beautiful packaging, and extremely comfortable fit that makes the clothing perfect for relaxing at home or wearing out. Some reviewers were not happy with certain aspects, mentioning unexpected fabric wear after washing and difficult communication when seeking assistance from the brand support team. Consumers noted that resolving issues proved challenging when unexpected problems arose with their recent orders, leaving a few disappointed buyers feeling ignored.

What people talk about most

Product

Reviewers mention positive feedback about product quality, expressing delight with the incredibly soft,... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional and... See more

Delivery service

Customers had positive experiences with delivery service, highlighting seamless and prompt arrivals.... See more

User experience

Consumers find user experience to be positive, highlighting that the website is easy to navigate and simple... See more

Customer service

People report ambiguous experiences with customer service. Many consumers express great appreciation for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

INSANE quality. I have the Sundé oversized sweatshirt in grey marl and it is DIVINE. There’s not many brands these days that still prioritise quality, but Sundé does. It’s a thick, plush mat... See more

Company replied

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ I absolutely love this brand! Everything I’ve purchased has been amazing — the quality is incredible, and the fabric is unbelievably soft. Each piece feels so luxurious and comfortable, pe... See more

Company replied

Rated 5 out of 5 stars

I purchased the teddy bear fleece, ribbed long sleeve top and oversized sweatshirt as part of a winter wardrobe update and they are some of the cosiest clothing I own. The material is heavy, soft and... See more

Company replied

Rated 5 out of 5 stars

I recently ordered the Soft Touch Boxy Lounge Hoodie and Flare Joggers in Mocha for my wife and she is obsessed. The material is so soft and the 'boxy' fit is exactly what she was looking for. What re... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Lingerie Store

Written by the company

As a distinguished lifestyle brand, we specialise in curating premium women's underwear and loungewear, embodying the essence of indulgence and relaxation. Inspired by the pursuit of wellness and the allure of everyday beauty, SUNDÉ seamlessly blends timeless elegance, modern design, and effortless sophistication. Our commitment lies in promoting a lifestyle that prioritises wellness, indulgence, and aesthetic everyday essentials. Delve into our meticulously crafted range of luxurious underwear, designed to embrace your curves with unrivalled comfort and style. Elevate your lounging experience with our exquisite loungewear collection, meticulously tailored to offer both opulence and relaxation. At SUNDÉ, we invite you to indulge in the luxury of everyday living, where every detail is crafted to enhance your sense of well-being and aesthetic pleasure. With a deep understanding of our customers' desires, SUNDÉ strives to provide an immersive experience beyond clothing. We aim to inspire women to prioritise self-care and relaxation, encouraging them to embrace moments of tranquility and indulge in their personal well-being and lifestyle. SUNDÉ represents a sanctuary where women can escape from the hustle and bustle of daily life, enveloping themselves in an atmosphere of calmness and luxury. SUNDÉ is more than just a brand; it is a lifestyle. It invites women to embrace relaxation, indulge in self-care, and elevate their everyday experiences. With SUNDÉ, women can confidently express their individuality, basking in the luxury of comfort and style.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

129 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(129)

61 reviews in the last 12 months

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Rated 5 out of 5 stars

Quick delivery

Quick delivery. Beautifully packaged

27 May 2025
sundé logo

Reply from sundé

Thank you so much 🤍 We’re so happy your order arrived quickly and that you loved the packaging — we always want it to feel like a little moment when you open your Sundé pieces ✨
Sundé x

Rated 2 out of 5 stars

Great item but won't be returning as a customer. Disappointing and frustrating returns experience

****Updated review following further correspondance from Sunde*****

Your latest response states that “returns are free and there are no fees involved,” which is misleading because in our email exchange you explained this only applies to
discounted items returned for a credit note. As per your website and also in your reply
from the first edit, full priced items returned
for a refund ARE subject to a handling fee,
and the customer also pays return shipping.

This wasn’t clearly shown at the time I
generated my return, as the minus tax figure was generated on the returns packing slip, which led to my original confusion.

I’ve already updated my review to reflect that misunderstanding, so it was disappointing to
see your latest edited response still describe
my updated review as “inaccurate,” as
though no correction had been made.

I decided to knock a star off for this further
experience.
In particular, your request to edit my review
otherwise you would impose unnecessary charges to my credit note return that
wouldn't normally apply.
This will be my final response, simply to ensure other customers have the full picture.

****************
So there is a handling fee for returning full-priced items ONLY, which I hadn’t realised at first. When I saw a £6 difference between the £36 I paid and the £30 listed on the packing slip paperwork, I mistakenly assumed it was
a deduction, but I’ve since learned that it reflected tax, and no fee applied to my discounted item. I’m happy to correct that misunderstanding.

What I'm not happy about, however, is the tone of the company’s response. In one of their emails, they stated that they could impose unnecessary charges to my return (by deducting my credit note accordingly) if I chose to keep my review as it was.

"all we have done is show you that you haven't been charged anything, We can add those charges on if you would like to keep the review."

I found this highly inappropriate. Customers should never be made to feel that their right to leave honest feedback on their experience is conditional on the company’s approval. That sort of message crosses a line.

In the end, I’ve chosen to keep and gift the hoodie and won’t be proceeding with a return. The risk of being deducted charges unnecessarily unless my review is to their satisfaction, plus the hassle in the return itself is not worth it. It comes as no surprise I won't be shopping with Sunde again. The
product itself is lovely, but this email exchange has left a lasting impression, and not a good one.

****Edit following reply from Sunde****

Thanks for the reply, but I do need to correct a few things. I haven’t returned the hoodie yet, so no, I haven’t received a credit note at all yet. According to the packing slip, £6 will be deducted from the amount I originally paid, upon my return in the form of a credit note, so I’m not sure why you’re saying I’ve already received a full credit with no charges? I've sent an email containing a screenshot of packing slip.

I do appreciate the pressures of running a small brand (as I said before, I’ve supported you before and love the quality), but the returns process genuinely feels more rigid and expensive than most online retailers, especially for loyal customers. It’s not just about the money, it’s the added hassle of printing labels and paying fees on top of the cost of a product that didn’t quite work out.

I’ll update my review further once the return is processed, but I do hope this kind of feedback helps shape a more customer friendly experience as the brand grows.

**************************************************
I have bought a few pieces before and fell in love with the brand and quality of products. I have followed Tasha's journey on social media and wanted to support her when I fancied treating myself to some more new loungewear. I couldn't wait to place my order and await my beautifully packaged items.
I ordered three items totalling over £100. I decided to keep two of the items but to return the black boxy hoodie as it was too similar to the zip through Sunde hoodie I already have.
To my dismay, the returns policy really stung. I have never needed to return anything before from Sunde and so I was unaware of the returns policy. I accept that it's my fault for not reading the returns policy before ordering, but I do ALL my clothes shopping online and I have never come across such harsh return rules.
1. You can't get a refund on anything reduced. Credit note only. And....
2. You have to pay return shipping if you want a refund PLUS a £6 handling fee. I'm not sure whether that's £6 per item or £6 per order because I only wanted to return the one item.
3. Return labels have to be printed and attached to the order. Okay it's not a biggee but in the world of QR codes and inpost, it's a big inconvenience when you don't have access to a printer.

14 June 2025
Unprompted review
Rated 5 out of 5 stars

Amazing!

Sundé is my absolute go to!! The time and effort that has gone into this brand is unbelievable. The quality and customer service is amazing. The items are all so soft and durable, so comfy. Delivery is super fast and the packaging is unreal. I had an issue with shorts, and they were replaced in an instance with no drama. The entire returns process was super smooth and the contact was top notch, emails kept me up to date with it all. As well as the customer service, the clothing itself is top notch! The attention to detail is unmatched and every item is durable and comfortable. The quality is amazing, I’ve washed my hoodies and joggers numerous times and there’s no sign of wear or bobbling. I honestly can’t fault Sundé!!

8 May 2025
Unprompted review
Rated 5 out of 5 stars

I have nothing but good things to say…

I have nothing but good things to say about sunde, I have placed multiple orders for lots of items now, they are all 10000/10. I had to exchange one item for a smaller size and I had returned and received my exchange in around 4 days which is amazing! The soft touch hoodie, shorts and trousers are sooo nice the fabric is something else I wear these items day in day out along with my bralette. The long sleeve ribbed tops are amazing. I recently bought the white one and was blown away by the quality and it was not see through at all. This is a classic piece in my wardrobe that I will wear time and time again. If you have been thinking about buying from sunde, you will 100% not be disappointed x

8 May 2025
Unprompted review
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Reply from sundé

This honestly made me smile so much 🤍 Hearing how much you love your pieces — and that you wear them day in, day out — is exactly what we hope for when we design every collection. We put so much time into getting the fabrics, fits, and feel just right, so it means the world that you’ve noticed all those details. I’m so happy your exchange experience was smooth too! Thank you for being such a loyal supporter — it never goes unnoticed 🫶
Natasha x | Founder of Sundé

Rated 5 out of 5 stars

Just wow!!!!

Just wow!!!!! Ordered multiple times from Sundé and love the products and items more and more every time!!! So much hard work and dedication has been put into this brand and it shows! The quality is unreal, the packaging and attention to detail is unbelievable! My items have washed so well, no signs of wear even though I never have them off! Can’t wait to order more in the future and build my collect of unreal Sundé loungewear😍

7 May 2025
Unprompted review
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Reply from sundé

Wow — this honestly means so much 🥹🤍 It makes me so happy to hear how much you love your pieces and that the quality and little details shine through. We pour so much hard work and care into everything we do here at Sundé, so to know it’s felt (and worn on repeat!) truly makes it all worth it. Thank you for being such a loyal supporter — can’t wait for you to keep growing your Sundé collection! ✨
Natasha x | Founder of Sundé

Rated 5 out of 5 stars

Sundé is amazing! 🤩❤️

Sundé is a fantastic brand which focuses on quality as much as aesthetics. I now have 4 items from Sundé and they are the softest, most comfortable pieces of clothing I own. The items come with a card explaining how to take care of the special fabric used, and the colours are absolutely gorgeous. I got a chocolate brown hoodie and lounge shorts set and I cannot get over how stunning the colour is. Sundé is perfect for lounging, and wearing out and about too! I cannot recommend it enough ❤️

8 May 2025
Unprompted review
Rated 1 out of 5 stars

Fake order numbers for clickbait

I stumbled on Sundé through Instagram and signed up to their marketing emails through their giveaway ad. I received an email with the subject line "Order #04582 is on the way… Shorts Just Restocked 👀" on 4/8/25. I open the email, and the email starts with "While your order is on its way, we’ve got good news—our best-selling lounge shorts are finally restocked." Since I enter multiple giveaways daily and often provide my full contact information, I didn't question what looked to be a genuine notification of something coming my way.

This email had no disclaimers within it, and there was nothing that identified it as a marketing email only. Imagine my surprise when reach out to their customer service a month later to ask about the status and receive "This is a marketing email from last month. This is not a valid order no. If you didn't place an order you wouldn't have sent a shipment email."

If I hadn't entered a giveaway for this company, I would've questioned it sooner, but the lack of transparency in their email marketing is pretty gross.
~~~~~~~~~~
5/7/25 Update to business response:

Your unprofessional, defensive response is exactly why I'm leaving my review up.

Regarding some of your comments:
1) "Simply signing up for a giveaway and expecting a freebie a month later" - I never requested, not expected, "a freebie". My original email to your customer service and my review here only asked for clarification, and pointed out that your email lacked clear disclaimers that the pretend order number was for marketing. On a professional level, this "strategy" may increase your clickthrough rate, but only out of confusion - not interest. If anything, it looks like you may have sent another person's order information to the wrong recipient or a fraud purchase occured.
2) "You didn't submit an order so we wouldn't have any address details" - many giveaways, including those in Instagram ads, request address information.
3) "a commonly used tactic to increase open rates—something widely adopted by many brands." - this is a very uncommon practice, and other brands that do this include a disclaimer within the email that it's not a real order. If you have examples to the contrary, I'd love to see them. The unclear messaging was the only thing I questioned. Maybe this is a regular occurrence and isn't considered deceptive in the UK, but if you're planning to market internationally you should do the barest of minimums and make marketing-only emails clearer.
4) "no similar concerns raised by our 25,000+ subscribers" - Okay? One person did, and all that was necessary was a "sorry, it's a marketing thing, we'll make it clearer next time." No "freebies" required, just a regular human interaction.

Your dismissive responses make it clear that someone who hasn't purchased from you isn't a "meaningful" subscriber - very telling of your attitude toward those who are interested in your brand but haven't purchased yet. Hope you treat your other 25,000+ subscribers better. Don't worry about me, I've unsubscribed.

7 April 2025
Unprompted review
Rated 5 out of 5 stars

Sundè is 5 stars

Sundè is amazing the quality, fast shipping, the brand everything I’ve just in love 😍

24 April 2025
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Reply from sundé

Thank you so much for the love! We're so happy you're loving Sundè – from the quality to the experience 🤍 Your support means the world to us!

Founder Natasha xx

Rated 5 out of 5 stars

Luxury Lounge Wear

Such an amazing brand, I have bought so many clothes off sundé! The quality is incredible and there has been so much hard work behind the scenes for this brand. If you haven’t bought already then you NEED to!!

9 April 2025
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Reply from sundé

Thank you so much – this means everything 🥹 It’s been such a journey building Sundé, and hearing this makes all the hard work worth it. I’m so grateful for your support – truly. Can’t wait to share what’s coming next 💫

Rated 5 out of 5 stars

Exceptional Quality and Outstanding Customer Service

Good customer service is hard to come by these days, but Sunde truly goes above and beyond. I had an issue with my leggings, and they replaced them straight away with no fuss. The entire process was smooth, and their team was so helpful and responsive. On top of that, the quality of their clothing is amazing, comfortable, well-made, and super soft. I couldn’t be happier with my experience and will definitely be shopping with them again. Highly recommend!

25 March 2025
Unprompted review
sundé logo

Reply from sundé

Thank you so much for your kind words! We’re thrilled to hear that you had such a positive experience with both our customer service and our products. Ensuring our customers feel valued and taken care of is so important to us, and we’re glad we could make things right for you. We truly appreciate your support and can’t wait to have you shop with us again! 💛✨

Rated 5 out of 5 stars

Unique

Amazing experience with this unique brand! The time & effort that has gone into this brand is unbelievable. The quality of the clothing is the best iv ever worn, so soft and comfy. Delivery is super quick, and the packaging is stunning and gives the brand the finishing lounge wear touch ✨

18 March 2025
Unprompted review
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Reply from sundé

Thank you so much for your thoughtful review! It means everything to hear that you appreciate the love and effort we put into Sunde. We’re so happy you’re loving the quality, comfort, and experience—we want every detail to feel special! ✨ Can’t wait for you to enjoy more pieces.

- Natasha The Founder

Rated 5 out of 5 stars

Amazing quality products

Amazing quality products, leggings are buttery and so so comfortable! Sundé is my new favourite brand

16 March 2025
Unprompted review
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Reply from sundé

Thank you so much! It means the world to hear that Sunde is your new favorite brand. We put so much care into creating pieces that feel as good as they look, so I’m thrilled you love them! Can’t wait for you to try more. 💛

– Natasha, Sunde Founder

Rated 5 out of 5 stars

Absolutely stunning pieces

Absolutely stunning pieces. Quality is honestly perfection — this has clearly been put into consideration and we love that!!! I own the underwear currently but I can’t wait to get my hands on the Boxy Cropped Hoodie in Mocha!!! xx

15 March 2025
Unprompted review
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Reply from sundé

Thank you so much for your kind words! It means everything to hear that you appreciate the quality—we’ve put so much thought into every detail. You’re going to love the Boxy Cropped Hoodie in Mocha; it’s one of my favorites! Can’t wait for you to get your hands on it. 💛

– Natasha, Sunde Founder

Rated 5 out of 5 stars

Love Love Love

Love Love Love, so many items i wanted to get, quality looks insanely good. Wish i could buy the entire website!!! Shipping is super quick too.

12 March 2025
Unprompted review
sundé logo

Reply from sundé

Thank you so much! This truly means the world to us. 💛 So happy you love the quality and had a great shopping experience! Hopefully, you’ll get to add more pieces to your collection soon. 😉✨

Rated 3 out of 5 stars

Lovely item but what’s with the packaging?

Lovely item! I purchased a pair of shorts and they are well made, comfortable and look great. My three star review is for the packaging.
In a day and age when sustainability and minimising waste is so important, why would a small pair of shorts that could reasonably be sent in an A4 envelope need so much packaging? The shorts came in small plastic bag. Sad that it’s plastic, but that’s pretty standard and at least it was small. The plastic bag was then inside a SHOE BOX and the shoe box inside a big, totally unnecessary, second plastic bag.
I’d like to order from Sundé again, but I won’t be ordering or recommending until this blatant waste of materials is rectified

7 March 2025
Unprompted review
Rated 5 out of 5 stars

Gorgeous Loungewear!!

This is a gorgeous brand, their clothing and loungewear is top quality😍😍 the fabric, the details of the logo, all of it is beautiful and so good for the price!!! Definitely my new favourite underwear brand, so much better than some of the well known brands you see everywhere!

23 February 2025
Unprompted review
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Reply from sundé

Thank you so much for your kind words! It means the world to hear that you love the quality and details of our pieces. We put so much care into every design, and knowing we’re your new fave makes it all worth it!✨ Can’t wait for you to try more from us! x

Rated 5 out of 5 stars

I got the ribbed triangle bralet and…

I got the ribbed triangle bralet and thong in black and the quality is unmatched. Such a thick material which is super soft. Definitely recommend

23 February 2025
Unprompted review
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Reply from sundé

Thank you so much for your lovely review! 💛 We're so happy you love the quality and feel of your set. We put a lot of care into making sure our pieces are both comfortable and beautiful! ✨ Appreciate your support, and we can’t wait for you to try more! 💫

Rated 5 out of 5 stars

My new favourite clothing brand

The quality of the underwear sets are unmatched and is now my new favourite brand, The attention to detail is like no other! Can’t wait to add more pieces to my wardrobe.

25 February 2025
Unprompted review
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Reply from sundé

Thank you so much for your kind words! It means the world to hear that Sunde is your new favorite brand. We put so much love into every detail, so knowing you appreciate it truly makes our day. Can’t wait for you to add more pieces to your collection!

– Natasha, Sunde Founder

Rated 5 out of 5 stars

I love this brand so much

I love this brand so much! I can not recommend enough.

Make the purchase you wont regret it, i live in my sets.

22 February 2025
Unprompted review
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Reply from sundé

Thank you so much for your amazing review! We're thrilled to hear that you love our brand and that our sets have become a part of your life. Your kind words and recommendation mean the world to us, and we're dedicated to ensuring you continue to love every piece. Thanks for being a part of our community!

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