INSANE quality. I have the Sundé oversized sweatshirt in grey marl and it is DIVINE. There’s not many brands these days that still prioritise quality, but Sundé does. It’s a thick, plush mat... See more
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As a distinguished lifestyle brand, we specialise in curating premium women's underwear and loungewear, embodying the essence of indulgence and relaxation. Inspired by the pursuit of wellness and the allure of everyday beauty, SUNDÉ seamlessly blends timeless elegance, modern design, and effortless sophistication. Our commitment lies in promoting a lifestyle that prioritises wellness, indulgence, and aesthetic everyday essentials. Delve into our meticulously crafted range of luxurious underwear, designed to embrace your curves with unrivalled comfort and style. Elevate your lounging experience with our exquisite loungewear collection, meticulously tailored to offer both opulence and relaxation. At SUNDÉ, we invite you to indulge in the luxury of everyday living, where every detail is crafted to enhance your sense of well-being and aesthetic pleasure. With a deep understanding of our customers' desires, SUNDÉ strives to provide an immersive experience beyond clothing. We aim to inspire women to prioritise self-care and relaxation, encouraging them to embrace moments of tranquility and indulge in their personal well-being and lifestyle. SUNDÉ represents a sanctuary where women can escape from the hustle and bustle of daily life, enveloping themselves in an atmosphere of calmness and luxury. SUNDÉ is more than just a brand; it is a lifestyle. It invites women to embrace relaxation, indulge in self-care, and elevate their everyday experiences. With SUNDÉ, women can confidently express their individuality, basking in the luxury of comfort and style.
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****Updated review following further correspondance from Sunde*****
Your latest response states that “returns are free and there are no fees involved,” which is misleading because in our email exchange you explained this only applies to
discounted items returned for a credit note. As per your website and also in your reply
from the first edit, full priced items returned
for a refund ARE subject to a handling fee,
and the customer also pays return shipping.
This wasn’t clearly shown at the time I
generated my return, as the minus tax figure was generated on the returns packing slip, which led to my original confusion.
I’ve already updated my review to reflect that misunderstanding, so it was disappointing to
see your latest edited response still describe
my updated review as “inaccurate,” as
though no correction had been made.
I decided to knock a star off for this further
experience.
In particular, your request to edit my review
otherwise you would impose unnecessary charges to my credit note return that
wouldn't normally apply.
This will be my final response, simply to ensure other customers have the full picture.
****************
So there is a handling fee for returning full-priced items ONLY, which I hadn’t realised at first. When I saw a £6 difference between the £36 I paid and the £30 listed on the packing slip paperwork, I mistakenly assumed it was
a deduction, but I’ve since learned that it reflected tax, and no fee applied to my discounted item. I’m happy to correct that misunderstanding.
What I'm not happy about, however, is the tone of the company’s response. In one of their emails, they stated that they could impose unnecessary charges to my return (by deducting my credit note accordingly) if I chose to keep my review as it was.
"all we have done is show you that you haven't been charged anything, We can add those charges on if you would like to keep the review."
I found this highly inappropriate. Customers should never be made to feel that their right to leave honest feedback on their experience is conditional on the company’s approval. That sort of message crosses a line.
In the end, I’ve chosen to keep and gift the hoodie and won’t be proceeding with a return. The risk of being deducted charges unnecessarily unless my review is to their satisfaction, plus the hassle in the return itself is not worth it. It comes as no surprise I won't be shopping with Sunde again. The
product itself is lovely, but this email exchange has left a lasting impression, and not a good one.
****Edit following reply from Sunde****
Thanks for the reply, but I do need to correct a few things. I haven’t returned the hoodie yet, so no, I haven’t received a credit note at all yet. According to the packing slip, £6 will be deducted from the amount I originally paid, upon my return in the form of a credit note, so I’m not sure why you’re saying I’ve already received a full credit with no charges? I've sent an email containing a screenshot of packing slip.
I do appreciate the pressures of running a small brand (as I said before, I’ve supported you before and love the quality), but the returns process genuinely feels more rigid and expensive than most online retailers, especially for loyal customers. It’s not just about the money, it’s the added hassle of printing labels and paying fees on top of the cost of a product that didn’t quite work out.
I’ll update my review further once the return is processed, but I do hope this kind of feedback helps shape a more customer friendly experience as the brand grows.
**************************************************
I have bought a few pieces before and fell in love with the brand and quality of products. I have followed Tasha's journey on social media and wanted to support her when I fancied treating myself to some more new loungewear. I couldn't wait to place my order and await my beautifully packaged items.
I ordered three items totalling over £100. I decided to keep two of the items but to return the black boxy hoodie as it was too similar to the zip through Sunde hoodie I already have.
To my dismay, the returns policy really stung. I have never needed to return anything before from Sunde and so I was unaware of the returns policy. I accept that it's my fault for not reading the returns policy before ordering, but I do ALL my clothes shopping online and I have never come across such harsh return rules.
1. You can't get a refund on anything reduced. Credit note only. And....
2. You have to pay return shipping if you want a refund PLUS a £6 handling fee. I'm not sure whether that's £6 per item or £6 per order because I only wanted to return the one item.
3. Return labels have to be printed and attached to the order. Okay it's not a biggee but in the world of QR codes and inpost, it's a big inconvenience when you don't have access to a printer.
Sundé is my absolute go to!! The time and effort that has gone into this brand is unbelievable. The quality and customer service is amazing. The items are all so soft and durable, so comfy. Delivery is super fast and the packaging is unreal. I had an issue with shorts, and they were replaced in an instance with no drama. The entire returns process was super smooth and the contact was top notch, emails kept me up to date with it all. As well as the customer service, the clothing itself is top notch! The attention to detail is unmatched and every item is durable and comfortable. The quality is amazing, I’ve washed my hoodies and joggers numerous times and there’s no sign of wear or bobbling. I honestly can’t fault Sundé!!
I have nothing but good things to say about sunde, I have placed multiple orders for lots of items now, they are all 10000/10. I had to exchange one item for a smaller size and I had returned and received my exchange in around 4 days which is amazing! The soft touch hoodie, shorts and trousers are sooo nice the fabric is something else I wear these items day in day out along with my bralette. The long sleeve ribbed tops are amazing. I recently bought the white one and was blown away by the quality and it was not see through at all. This is a classic piece in my wardrobe that I will wear time and time again. If you have been thinking about buying from sunde, you will 100% not be disappointed x

Reply from sundé
Just wow!!!!! Ordered multiple times from Sundé and love the products and items more and more every time!!! So much hard work and dedication has been put into this brand and it shows! The quality is unreal, the packaging and attention to detail is unbelievable! My items have washed so well, no signs of wear even though I never have them off! Can’t wait to order more in the future and build my collect of unreal Sundé loungewear😍

Reply from sundé
I can’t stop raving about the quality! Super soft, washes well and soo comfy to wear xxx
Sundé is a fantastic brand which focuses on quality as much as aesthetics. I now have 4 items from Sundé and they are the softest, most comfortable pieces of clothing I own. The items come with a card explaining how to take care of the special fabric used, and the colours are absolutely gorgeous. I got a chocolate brown hoodie and lounge shorts set and I cannot get over how stunning the colour is. Sundé is perfect for lounging, and wearing out and about too! I cannot recommend it enough ❤️
I stumbled on Sundé through Instagram and signed up to their marketing emails through their giveaway ad. I received an email with the subject line "Order #04582 is on the way… Shorts Just Restocked 👀" on 4/8/25. I open the email, and the email starts with "While your order is on its way, we’ve got good news—our best-selling lounge shorts are finally restocked." Since I enter multiple giveaways daily and often provide my full contact information, I didn't question what looked to be a genuine notification of something coming my way.
This email had no disclaimers within it, and there was nothing that identified it as a marketing email only. Imagine my surprise when reach out to their customer service a month later to ask about the status and receive "This is a marketing email from last month. This is not a valid order no. If you didn't place an order you wouldn't have sent a shipment email."
If I hadn't entered a giveaway for this company, I would've questioned it sooner, but the lack of transparency in their email marketing is pretty gross.
~~~~~~~~~~
5/7/25 Update to business response:
Your unprofessional, defensive response is exactly why I'm leaving my review up.
Regarding some of your comments:
1) "Simply signing up for a giveaway and expecting a freebie a month later" - I never requested, not expected, "a freebie". My original email to your customer service and my review here only asked for clarification, and pointed out that your email lacked clear disclaimers that the pretend order number was for marketing. On a professional level, this "strategy" may increase your clickthrough rate, but only out of confusion - not interest. If anything, it looks like you may have sent another person's order information to the wrong recipient or a fraud purchase occured.
2) "You didn't submit an order so we wouldn't have any address details" - many giveaways, including those in Instagram ads, request address information.
3) "a commonly used tactic to increase open rates—something widely adopted by many brands." - this is a very uncommon practice, and other brands that do this include a disclaimer within the email that it's not a real order. If you have examples to the contrary, I'd love to see them. The unclear messaging was the only thing I questioned. Maybe this is a regular occurrence and isn't considered deceptive in the UK, but if you're planning to market internationally you should do the barest of minimums and make marketing-only emails clearer.
4) "no similar concerns raised by our 25,000+ subscribers" - Okay? One person did, and all that was necessary was a "sorry, it's a marketing thing, we'll make it clearer next time." No "freebies" required, just a regular human interaction.
Your dismissive responses make it clear that someone who hasn't purchased from you isn't a "meaningful" subscriber - very telling of your attitude toward those who are interested in your brand but haven't purchased yet. Hope you treat your other 25,000+ subscribers better. Don't worry about me, I've unsubscribed.
Sundè is amazing the quality, fast shipping, the brand everything I’ve just in love 😍

Reply from sundé
Such an amazing brand, I have bought so many clothes off sundé! The quality is incredible and there has been so much hard work behind the scenes for this brand. If you haven’t bought already then you NEED to!!

Reply from sundé
Good customer service is hard to come by these days, but Sunde truly goes above and beyond. I had an issue with my leggings, and they replaced them straight away with no fuss. The entire process was smooth, and their team was so helpful and responsive. On top of that, the quality of their clothing is amazing, comfortable, well-made, and super soft. I couldn’t be happier with my experience and will definitely be shopping with them again. Highly recommend!

Reply from sundé
Amazing experience with this unique brand! The time & effort that has gone into this brand is unbelievable. The quality of the clothing is the best iv ever worn, so soft and comfy. Delivery is super quick, and the packaging is stunning and gives the brand the finishing lounge wear touch ✨

Reply from sundé
Amazing quality products, leggings are buttery and so so comfortable! Sundé is my new favourite brand

Reply from sundé
Absolutely stunning pieces. Quality is honestly perfection — this has clearly been put into consideration and we love that!!! I own the underwear currently but I can’t wait to get my hands on the Boxy Cropped Hoodie in Mocha!!! xx

Reply from sundé
Love Love Love, so many items i wanted to get, quality looks insanely good. Wish i could buy the entire website!!! Shipping is super quick too.

Reply from sundé
Lovely item! I purchased a pair of shorts and they are well made, comfortable and look great. My three star review is for the packaging.
In a day and age when sustainability and minimising waste is so important, why would a small pair of shorts that could reasonably be sent in an A4 envelope need so much packaging? The shorts came in small plastic bag. Sad that it’s plastic, but that’s pretty standard and at least it was small. The plastic bag was then inside a SHOE BOX and the shoe box inside a big, totally unnecessary, second plastic bag.
I’d like to order from Sundé again, but I won’t be ordering or recommending until this blatant waste of materials is rectified
This is a gorgeous brand, their clothing and loungewear is top quality😍😍 the fabric, the details of the logo, all of it is beautiful and so good for the price!!! Definitely my new favourite underwear brand, so much better than some of the well known brands you see everywhere!

Reply from sundé
I got the ribbed triangle bralet and thong in black and the quality is unmatched. Such a thick material which is super soft. Definitely recommend

Reply from sundé
The quality of the underwear sets are unmatched and is now my new favourite brand, The attention to detail is like no other! Can’t wait to add more pieces to my wardrobe.

Reply from sundé
I love this brand so much! I can not recommend enough.
Make the purchase you wont regret it, i live in my sets.

Reply from sundé
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