Pure Retirement Ltd Reviews 

565
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 150 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being polite, knowledgeable, and always ready to answer any questions or queries with a personal touch. People also appreciate the prompt and efficient service, noting that requests and general applications are handled smoothly without any unnecessary hassle. Some reviewers were not happy with the processing speed, mentioning that accessing funds can sometimes take longer than expected or require careful planning. Consumers also pointed out that specific procedures like requesting funds or property valuations can sometimes feel quite slow and could definitely be improved.

What people talk about most

Service

Users describe positive interactions with service, highlighting the friendly, helpful, and professional... See more

Staff

Customers consistently note positive experiences with staff, highlighting a professional, friendly, and... See more

Customer service

People report positive experiences with customer service, noting that real people answer phone calls... See more

User experience

Clients share positive opinions on user experience, describing the overall process as seamless, quick, and... See more

Response time

Customers report great satisfaction with response times, highlighting prompt answers to questions and smooth... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more

Rated 5 out of 5 stars

The whole experience was very easy and clear to understand. Every step was explained clearly with a kind and respectful understanding. There were regular updates of each process and short courtesy cal... See more

Rated 5 out of 5 stars

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy Your life without the extra cost of selling and upheaval of finding a new home. The... See more

Rated 5 out of 5 stars

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to... See more


Company details

  1. Non-Bank Financial Service

Written by the company

Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

565 reviews

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No recent history of asking for reviews

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4.7

All reviews

(565)

144 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wonderfully company

So efficient every thing is simple and not complicated at all and as we get older that’s what you want!a service that is second to none

17 September 2025
Unprompted review
Rated 5 out of 5 stars

Pure lived up to our expectations

This was the first time in dealing with PURE and it has lived up to our expectations. They were prompt in dealing with our request both online and in the paper trail. Thank you.

15 September 2025
Unprompted review
Rated 5 out of 5 stars

The staff are always helpful

The staff are always helpful, and very polite. Nothing is to much trouble.
The security side is excellent, they make sure all parties involved are in agreement.

12 September 2025
Unprompted review
Rated 4 out of 5 stars

Everyone was extremely helpful and…

Everyone was extremely helpful and explained fully the details of an increased loan. Really grateful for guidance and information. Not full marks because of the delay over the property valuation report which was probably not your fault.

29 August 2025
Unprompted review
Rated 4 out of 5 stars

A further Advance from Equity Release

Having applied for a further advance via a mortgage broker we found that Pure were able to help us with a suitable deal. Everything went smoothly enough although our offer was "lost in the post" and we had to print off and send back a copy from the emailed offer letter. This caused a small delay but other than that it all went smoothly and as expected.

28 August 2025
Unprompted review
Rated 4 out of 5 stars

Beware the drawdown

A month ago we would have given Pure Retirement 5 stars. We took out a drawdown equity release so that we only paid interest as and when we wanted to draw down. Our initial drawdown was at very good rate before interest rates went up. Our second drawdown was at a much higher rate but seemed to be in line with the market BUT just a few months later we took a third drawdown and the interest rate was very high (a whole percentage point higher than just a few months before and much higher than the market even though interest rates generally had fallen and I couldn't find anywhere that indicated bonds or equities or any other measure had worsened a whole percentage point). I gave Pure an opportunity to explain but they wouldn't or couldn't. We are trapped with them as a lender mainly because the initial drawdown was at a low rate when interest rates were low (in addition there are penalties) and there is a concern now that as there is no competition they will not offer a competive rate for further drawdowns. We will see what happens next time we drawdown and will update this review depending on if this confirms this is what Pure are doing or not.
Pure have since responded and we are satisfied with that provided that it holds true.

15 August 2025
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Hi Keith,

The interest rate on a drawdown is determined by the rate a new mortgage would attract at the time it is applied for (please see section 2.2 of the Terms & Conditions you’ll have received along with your original lifetime mortgage), and is driven by Gilt rates. It is essentially a new loan on the rates available at the time on that particular mortgage product, rather than being rates specifically for drawdown, or which apply exclusively to drawdown customers.

Hope that helps and many thanks,
The Pure Retirement team

Rated 5 out of 5 stars

Good drawdown experience.

My drawdown claim was dealt with smoothly and without problems. I contacted the help line on a couple of occasions to clarify some points and was advised in a competent and efficient manner.

12 August 2025
Unprompted review

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