It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more
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Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.
Contact info
2200 Century Way,, LS15 8ZB, Leeds, United Kingdom
- 0113 3660 599
- marketing@pureretirement.co.uk
- pureretirement.co.uk
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Wonderfully company
So efficient every thing is simple and not complicated at all and as we get older that’s what you want!a service that is second to none
Quality service
Quality service , pleasant staff quick and easy application form . A pleasure to do business with.
Pure lived up to our expectations
This was the first time in dealing with PURE and it has lived up to our expectations. They were prompt in dealing with our request both online and in the paper trail. Thank you.
The staff are always helpful
The staff are always helpful, and very polite. Nothing is to much trouble.
The security side is excellent, they make sure all parties involved are in agreement.
Very easy and efficient process.
Everyone was extremely helpful and…
Everyone was extremely helpful and explained fully the details of an increased loan. Really grateful for guidance and information. Not full marks because of the delay over the property valuation report which was probably not your fault.
Excellent service.
A further Advance from Equity Release
Having applied for a further advance via a mortgage broker we found that Pure were able to help us with a suitable deal. Everything went smoothly enough although our offer was "lost in the post" and we had to print off and send back a copy from the emailed offer letter. This caused a small delay but other than that it all went smoothly and as expected.
Beware the drawdown
A month ago we would have given Pure Retirement 5 stars. We took out a drawdown equity release so that we only paid interest as and when we wanted to draw down. Our initial drawdown was at very good rate before interest rates went up. Our second drawdown was at a much higher rate but seemed to be in line with the market BUT just a few months later we took a third drawdown and the interest rate was very high (a whole percentage point higher than just a few months before and much higher than the market even though interest rates generally had fallen and I couldn't find anywhere that indicated bonds or equities or any other measure had worsened a whole percentage point). I gave Pure an opportunity to explain but they wouldn't or couldn't. We are trapped with them as a lender mainly because the initial drawdown was at a low rate when interest rates were low (in addition there are penalties) and there is a concern now that as there is no competition they will not offer a competive rate for further drawdowns. We will see what happens next time we drawdown and will update this review depending on if this confirms this is what Pure are doing or not.
Pure have since responded and we are satisfied with that provided that it holds true.

Reply from Pure Retirement Ltd
Knowledgable and helpful team
The customer service team are kind, knowledgable and make the whole experience of telephone contact pleasurable.
A very efficient service and a very…
A very efficient service and a very speedy outcome, Excellent.
On Line application was very easy to…
On Line application was very easy to complete and the funds arrived within the timescale. Great service
I would recommend this company 100 per…
I would recommend this company 100 per cent. I have always found them so helpful, courteous and very professional. Everything is explained extremely well and they are very prompt in dealing with everything.
Good drawdown experience.
My drawdown claim was dealt with smoothly and without problems. I contacted the help line on a couple of occasions to clarify some points and was advised in a competent and efficient manner.
The staff are so polite and friendly…
The staff are so polite and friendly always eager to please and are very professional
It was a smooth process and very…
It was a smooth process and very helpful staff member also a good explanation of the process
So helpful for beginning to end
So helpful for beginning to end. Definitely recommend
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