Pure Retirement Ltd Reviews 

581
•
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 151 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the professional staff are exceptionally helpful, polite, and always available to answer any questions clearly during telephone conversations. People also appreciate the remarkably smooth and efficient service, noting that drawdown requests and overall applications are handled without any unnecessary complications. However, some reviewers mentioned that the administrative process can sometimes feel rather drawn out and take longer than expected. A few consumers additionally noted occasional communication gaps and minor delays when waiting for important documents or funds to be fully released and processed.

What people talk about most

Service

Customers had positive experiences with service, frequently highlighting productive calls, helpful... See more

Staff

People report positive experiences with staff, frequently highlighting that representatives are courteous,... See more

Customer service

Consumers find customer service to be positive, highlighting prompt and efficient responses from helpful... See more

Response time

Reviewers highlight positive aspects of response time, noting that advisers offer quick replies to questions... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more

Rated 5 out of 5 stars

The whole experience was very easy and clear to understand. Every step was explained clearly with a kind and respectful understanding. There were regular updates of each process and short courtesy cal... See more

Rated 5 out of 5 stars

Pure retirement are an excellent provider for later life schemes enabling you to stay in your home and enjoy Your life without the extra cost of selling and upheaval of finding a new home. The... See more

Rated 5 out of 5 stars

Once again excellent response from Pure Retirement Ltd. They dealt with my request promptly and efficiently also with a good personal touch from their staff which is a pleasant change from talking to... See more


Company details

  1. Non-Bank Financial Service

Written by the company

Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

581 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(581)

150 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Swift professional courteous service.

I was contacted personally after completing my request to withdraw my drawdown. The lady was very thorough and courteous and ensured all details were correct . The transaction was swiftly completed. First class service.

10 October 2026
Unprompted review
Rated 3 out of 5 stars

Long and officious process.

Seemed an overly long and officious process for an existing mortgage customer. My old banking contacts tell me the fca do not require a new valuation if the existing one is more than 6 months old and given the property was a new build 2 years ago and with solar/battery and Sharps built in wardrobes since, with a total proposed mortgage of only 20% of original purchase price, the insistence on a new valuation seemed unnecessary. That caused delay as well as extra cost.

7 October 2026
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Thank you for your feedback on this matter. You are correct that the FCA does not require property valuations to be carried out on mortgage contracts, whether for new lending or existing customers. Property valuations are something we use to assess how much we are able to lend and are not part of the FCA's regulatory requirements.

As property values can change over time, we require valuations to be updated for mortgage purposes when a previous valuation is no longer considered current.

This approach is consistent with that of the majority of mortgage lenders. Without up-to-date valuations, we would be unable to operate effectively or demonstrate that we are lending responsibly.

Best regards
Pure Customer Account Servicing Team

Rated 4 out of 5 stars

Good personal service

I was particularly impressed and grateful for how the staff that I spoke to accelerated the drawdown process, which was extremely important on this latest occasion. The only thing stopping me giving a 5-star rating is the cost of servicing the loan and early repayment charges.

10 September 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional

Always a good experience but on this occasion I had the most fantastic experience due to the ‘Angel’ on the other end of the phone who helped to put through my request in record time because of my serious health issues.

23 September 2026
Unprompted review
Rated 5 out of 5 stars

Good flexible product

Good flexible product. Cannot comment on mortgage rates but seem reasonable .
Transparent and informative online account and statements are clearly laid out .

18 September 2026
Unprompted review
Rated 3 out of 5 stars

Di you consider the environment?

Too many letters before the money came through.
Also - why oh why did everything come in duplicate, thus wasting paper which I imagine was not recycled? Do you not consider the planet and the waste? Please in future use less paper and use recycled paper. I was truly shocked by the waste. We are in an environmental crisis and we all have to do our bit to improve matters.

17 September 2026
Unprompted review
Pure Retirement Ltd logo

Reply from Pure Retirement Ltd

Thank you for your review. This information has been really helpful, and you will be pleased to know that we will be reviewing our postal communications based on your feedback.

To help reduce paper use, you can also manage your account online through MyPure, where you can view and download your documents whenever you need them.

Thank you again for taking the time to share your experience with us.

Best regards
Pure Customer Account Servicing Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look