It's not always easy to choose the right company when you've made a large financial decision such as equity release. A year ago we decided upon Pure Retirement to assist in our arrangements. Sin... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Pure Retirement Ltd For Customers. Pure Retirement was founded on the belief that everyone deserves to enjoy their later years. Equity release allows homeowners to access the funds in their property so they can enjoy the retirement they deserve. Choosing to release money from your home is a big decision so we only accept applications from fully qualified equity release advisers, making sure that you receive full advice on all of your options. We follow the FCA specific financial services standards ensuring our products and services are aligned, giving you the confidence in your policy with Pure. Trustpilot is not a place for reviews with regards to equity release as a whole, but more a reflection on the service we provide as a business to our customers, that have sought to release equity from their homes as part of a guided decision-making process. We are not affiliated with advice given from your financial adviser, but simply we are the lenders for lifetime mortgages.
Contact info
2200 Century Way,, LS15 8ZB, Leeds, United Kingdom
- 0113 3660 599
- marketing@pureretirement.co.uk
- pureretirement.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The transaction was easy and our…
The transaction was easy and our application form was followed up by a personal phone call. Communication was very good throughout.
Polite and Helpful
Staff were very knowledgeable about the product,helpful, courteous, polite and nothing was to much trouble for them.
The ease of applying for the loan and…
The ease of applying for the loan and the amount of security required to access my account was very reassuring.
Very friendly staff and good service
Very friendly staff and good service
Great service
Swift professional courteous service.
I was contacted personally after completing my request to withdraw my drawdown. The lady was very thorough and courteous and ensured all details were correct . The transaction was swiftly completed. First class service.
Long and officious process.
Seemed an overly long and officious process for an existing mortgage customer. My old banking contacts tell me the fca do not require a new valuation if the existing one is more than 6 months old and given the property was a new build 2 years ago and with solar/battery and Sharps built in wardrobes since, with a total proposed mortgage of only 20% of original purchase price, the insistence on a new valuation seemed unnecessary. That caused delay as well as extra cost.

Reply from Pure Retirement Ltd
Good personal service
I was particularly impressed and grateful for how the staff that I spoke to accelerated the drawdown process, which was extremely important on this latest occasion. The only thing stopping me giving a 5-star rating is the cost of servicing the loan and early repayment charges.
Additional borrowing ref No: 506039
The whole process was dealt with very smoothly. Altogether a satisfactory experience.
Very professional,dealt with my request…
Very professional,dealt with my request very quickly and funds received as agreed on time.
Exceptional
Always a good experience but on this occasion I had the most fantastic experience due to the ‘Angel’ on the other end of the phone who helped to put through my request in record time because of my serious health issues.
Friendly Professional tailor made advice and guidance
Friendly, professional advice tailor made to meet our expectations and requirements
Very helpful and thorough with…
Very helpful and thorough with everything, staff were very good at explaining thing's i didn't understand.
Good flexible product
Good flexible product. Cannot comment on mortgage rates but seem reasonable .
Transparent and informative online account and statements are clearly laid out .
Di you consider the environment?
Too many letters before the money came through.
Also - why oh why did everything come in duplicate, thus wasting paper which I imagine was not recycled? Do you not consider the planet and the waste? Please in future use less paper and use recycled paper. I was truly shocked by the waste. We are in an environmental crisis and we all have to do our bit to improve matters.

Reply from Pure Retirement Ltd
In all the time I’ve had to speak to a…
In all the time I’ve had to speak to a member of staff at Pure Retirement they have always been very courteous and helpful.
It’s all in the name.Pure Retirement
It’s all in the name.Pure Retirement
No issues no over complicated documents Very helpful staff. Each call was productive.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







