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Mobile Phone Insurance Direct Reviews 778

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value and competitive pricing of the insurance, often noting it's more affordable than other options. Many praise the ease and speed of setting up policies and updating them for new devices, appreciating the clear information and user-friendly website. The service is consistently described as efficient, straightforward, and reliable, providing peace of mind for many users. However, some customers also noted significant issues with the claims process, describing it as difficult and prolonged, with instances of claims being rejected on technicalities or requiring extensive validation proof. A few people reported dissatisfaction with the product itself, mentioning faulty repairs, receiving refurbished replacements that were not the same model, or experiencing delays and unhelpful responses when trying to resolve issues.

What people talk about most

Price

Consumers find prices to be very reasonable and competitive. Many reviewers highlight the affordability, with... See more

Service

Reviewers highlight positive aspects of service. Many customers express satisfaction with the ease and... See more

User experience

Reviewers mention positive feedback about user experience, highlighting the ease and speed of the sign-up... See more

Product

People report ambiguous experiences with the product. Some customers praise the comprehensive insurance... See more

Claim

Customers consistently note ambiguous experiences with claim. Many reviewers express significant frustration,... See more

Based on these reviews

Rated 5 out of 5 stars

Definitely the best mobile insurance company I’ve been with and I’ve had many, got my first mobile in 1994 and no wasn’t a brick actually quite small for the time. I’ve 2 phones with them Galaxy Ultra... See more

Company replied

Rated 5 out of 5 stars

Mobile Phone Direct Insurance has been brilliant from start to finish. The sign‑up process was quick, the cover is clear, and the customer support team is genuinely helpful.” “I’m really impressed... See more

Company replied

Rated 5 out of 5 stars

Quickly connected and spoke with Carl and Zayd who were both helpful and patient. After dithering about continuing with insurance I am glad I spoke with them and had a couple of queries answered. Ins... See more

Company replied

Rated 5 out of 5 stars

Until today I didn't need the insurance, however it is good to have one, so a Mobile phone is very expensive and cost more as an insurance! I pay for the insurance the is sheaper as a new phone or to... See more

Company replied


Company details

  1. Gadget Insurance Company

Written by the company

At Mobile Phone Insurance Direct, we make protecting your phone simple, affordable, and hassle-free. With a 14-day money-back guarantee, unlimited claims, and a UK-based claims team, we’re proud to offer mobile phone insurance that puts you first. We know how frustrating insurance can sometimes be, which is why our policies are built around fair pricing, fast resolutions, and excellent customer service. We have no minimum contract, so you can cancel anytime. Our repairs come with a 12-month warranty, and cover starts instantly for accidental damage, theft, and loss. The claims process is straightforward, with no unnecessary delays. That’s why we’re rated Excellent by our customers and were recognised as the Best Mobile Phone Insurance Provider by Forbes Advisor in 2021. Who We Are Founded in 2010, Mobile Phone Insurance Direct was created to offer a jargon-free, customer-first alternative to overpriced high-street insurance. Backed by over 50 years of industry experience, we’ve cut out the middleman to bring you comprehensive mobile phone insurance at a fair price. Whether you need cover for an iPhone, Samsung, or refurbished device, we have a plan to suit you. Our quick online quote tool provides your price in seconds, and our dedicated UK-based team is always on hand to help. With Mobile Phone Insurance Direct, you’re in safe hands. Get your quote in under 20 seconds and protect your phone today!

Insurance made simple

Written by the company

Affordable, reliable phone cover
Since 2010, we’ve provided straightforward mobile phone insurance with no jargon and no middlemen. Our customers enjoy instant protection, unlimited claims, and a friendly UK‑based support team.
Why our customers trust us
Great value, excellent service - Our policies include accidental damage, theft, and loss cover, all at budget‑friendly prices. With a simple claims process and thousands of positive reviews, we’re proud to be rated Excellent for customer service.
Over 50 years of combined expertise
We know phones inside out - Backed by decades of telecom and insurance experience, we specialise in affordable, comprehensive phone insurance that puts customers first.

Our money‑back promise

14‑day money‑back guarantee

If your policy isn’t right for you, you can cancel within 14 days of purchase for a full refund. No hassle, just a simple guarantee.

Contact info

Get money off insurance with MPID

Save 5% on phone and gadget insurance using code TRUSTED5 at checkout.

4.5

Excellent

TrustScore 4.5 out of 5

778 reviews

5-star
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1-star

Replied to 96% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Updating Policy Details

Having recently updated my phone I emailed the company to inform them, as I already had a policy with them. I received an email back very quickly requesting the new phone details. I sent the details and quickly received confirmation of the new set up. The service was very efficient and I was very satisfied.

21 April 2026
Rated 2 out of 5 stars

Not easy to get cover..

Tried sending IMEI details various times, but each time, the photos were unacceptable. Despite following guidelines, even then was unsuccessful. Gave up and went to another company for cover.

27 December 2025
Rated 5 out of 5 stars

Fast & efficient,very good value

Fast & efficient,very good value

14 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Mr Beavis,

Thank you for your feedback. I’m really pleased to hear you found the service fast, efficient, and very good value.

We always aim to make things straightforward and dependable, so it’s great to know that reflected in your experience.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Fantastic service for a great price

Fantastic service for a great price. Customer service is second to none!

20 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Lee,

Thank you for your fantastic feedback. I’m really pleased to hear you found the service great value and that our customer service made such a positive impression.

Your kind words mean a lot to the team, and we truly appreciate you taking the time to share them.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Quick Policy Change

I recently upgraded my mobile and needed to get insurance cover. I had an existing policy for my old phone so I contacted then to change cover. They were very helpful, I got a response within 45minutes giving clear guidance what to do.
I supplied details of the new mobile and they changed the policy quickly and received a 5% loyalty reduction on the new premium. Thank you

20 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Alex,

Thank you for taking the time to share your experience. I’m really pleased to hear the team were able to help quickly with changing your cover after your upgrade, and that the guidance provided was clear and helpful.

It’s great to know the process was handled promptly and smoothly for you.

We really appreciate your continued custom and your kind feedback.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

User friendly app with bargain price

User friendly app with helpful staff on phone contact if required. Excellent pricing with more things covered for less money. BARGAIN

20 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Rosemary,

Thank you for your fantastic feedback. I’m really pleased to hear you found everything user friendly and that our team were helpful when you needed support by phone.

It’s great to know you’re happy with the pricing and the overall value as well. Your kind words are genuinely appreciated.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

When i updated them via email with my…

When i updated them via email with my new phone info that wasnt yet on their site, they were prompt with getting it added and reassured me.
It was only delayed because my upgraded phone was newly out so not there fault.

17 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Vicky,

Thank you for your lovely feedback. I’m really pleased to hear the team were able to help promptly with updating your new phone details and provide reassurance along the way.

It’s great to know you felt supported, especially while waiting for a newly released model to be added.

We really appreciate you taking the time to share your experience.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Sarah,

Thank you for your feedback. I’m really pleased to hear you’ve been happy with the communication and found the premium good value.

We always aim to keep customers informed while offering straightforward cover at a fair price, so it’s great to know that reflected in your experience.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 1 out of 5 stars

DO NOT USE THIS COMPANY

I’ve been a long standing customer who put a legitimate claim in only to have it rejected on a whimsical reason and then they expect me to carry on the policy when the phone has been stolen!!!

10 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Neil,

Thank you for taking the time to share your feedback. I’m really sorry to hear how disappointed and frustrated you feel following the outcome of your claim, especially as a long-standing customer.

I completely understand how upsetting this situation must be, particularly after experiencing the loss of your phone. We appreciate that claim decisions can be difficult news to receive.

We’re unable to discuss individual claim details publicly, but we would welcome the opportunity to review your concerns and ensure everything has been considered correctly. If you’d like us to look into this further, please contact our customer care team.

If you’d prefer to speak with someone directly, our customer care team are available on 01702 568070, Monday to Friday, 9am to 5pm – and they’ll be happy to help however they can.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

The most reliable source of mobile…

The most reliable source of mobile phone insurance! Minus the jargon & cost. Super easy to get signed up and use too.

16 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi there,

Thank you for your fantastic feedback. I’m really pleased to hear you found everything easy to sign up for and straightforward to use.

It’s great to know you value the simplicity and overall experience, and your kind words are genuinely appreciated.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

The compsny always keep in contact and…

The compsny always keep in contact and premiums are affordablr.

19 March 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Gloria,

Thank you for your feedback. I’m really pleased to hear you’ve found the communication consistent and the premiums affordable.

It’s great to know you feel kept up to date, that’s something we always aim to get right.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 3 out of 5 stars

Good luck claiming

Gooooood luck claiming. Took me 3 days of running around, calling about, to get all the “back up” they required to make a successful claim. Luckily for me, EE was able to help provide a lot of it but if your network provider doesn’t pride itself in good customer service, you won’t make it past this.

I feel that they make the process almost impossible to complete to avoid paying out.

Cheap though ✅

28 March 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Maya,

Thank you for taking the time to share your experience. I’m really sorry to hear how challenging you found the claims process, I can understand how frustrating it must have been to gather everything needed over several days.

I appreciate your comments around the level of information requested and how that can feel difficult, particularly when it relies on input from third parties. The checks are in place to make sure claims are properly assessed, but I understand from your experience that the process hasn’t felt straightforward.

If there’s anything still ongoing or you’d like us to take a closer look at your claim, our team would be more than happy to help.

If you’d prefer to speak with someone directly, our customer care team are available on 01702 568070, Monday to Friday, 9am to 5pm – and they’ll be happy to help however they can.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Easy to change over

Easy to change over

7 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Aileen,

Thank you for your feedback. I’m really pleased to hear you found it easy to change everything over.

We always aim to keep things simple and straightforward, so it’s great to know that reflected in your experience.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Just don't have to worry

Just don't have to worry

24 March 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Christopher,

Thank you for your feedback. I’m really pleased to hear you feel that sense of reassurance, it’s exactly what we aim to provide.

It’s great to know you feel confident having cover in place.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Ms Roshier,

Thank you for your feedback. I’m really pleased to hear you found everything easy to set up and reasonably priced.

We always aim to keep things simple and accessible, so it’s great to know that reflected in your experience.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service

9 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Linda,

Thank you for your kind words. I’m really pleased to hear you had an excellent experience with our customer service.

It’s always great to know we’re making a positive impression.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Very efficient and helpful when it…

Very efficient and helpful when it comes to assisting after reporting a problem.

8 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Lin,

Thank you for your kind feedback. I’m really pleased to hear you found the support efficient and helpful when you needed assistance.

It’s great to know the team was able to support you promptly after reporting an issue.

If you ever need any help in the future, we’re here to support you.

Kind regards,
The MPID Customer Service Team

Rated 3 out of 5 stars

I can’t make a comment until

I can’t make a comment until
I have to make a claim to know if they are as good as Apple insurance

31 March 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Miss Rhule,

Thank you for your honest feedback. That’s completely understandable, many people feel the real test comes when they need to make a claim.

If you ever do need to get in touch, our team will be here to guide you through the process and make things as straightforward as possible.

In the meantime, we appreciate you taking the time to share your thoughts.

Kind regards,
The MPID Customer Service Team

Rated 5 out of 5 stars

Always on the ball

Always on the ball. Friendly staff. A pleasure to deal with. Good value.

2 April 2026
Mobile Phone Insurance Direct logo

Reply from Mobile Phone Insurance Direct

Hi Roy,

Thank you for your kind feedback. I’m really pleased to hear you found the team friendly and helpful, and that your overall experience has been a positive one.

It’s great to know you feel the service offers good value and has been a pleasure to deal with.

If you ever need any support in the future, we’re here to help.

Kind regards,
The MPID Customer Service Team

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