Having recently updated my phone I emailed the company to inform them, as I already had a policy with them. I received an email back very quickly requesting the new phone details. I sent the details a... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Friendly service, I value being able to talk to a person to sort out insurance rather than a bot or online chat. The mid-year upgrade for my new phone was dealt with efficiently, thank you!
Company replied
Very great mobile phone insurance provider with exceptionally low price to insure precious smartphones like mine for 5 years in a row. The service is amazing but it would be nice if they will allo... See more
Company replied
It is now way easier to update devices on my policy. No need to contact Customer Services or have them contac me to update.
Company replied
Company details
Written by the company
At Mobile Phone Insurance Direct, we make protecting your phone simple, affordable, and hassle-free. With a 14-day money-back guarantee, unlimited claims, and a UK-based claims team, we’re proud to offer mobile phone insurance that puts you first. We know how frustrating insurance can sometimes be, which is why our policies are built around fair pricing, fast resolutions, and excellent customer service. We have no minimum contract, so you can cancel anytime. Our repairs come with a 12-month warranty, and cover starts instantly for accidental damage, theft, and loss. The claims process is straightforward, with no unnecessary delays. That’s why we’re rated Excellent by our customers and were recognised as the Best Mobile Phone Insurance Provider by Forbes Advisor in 2021. Who We Are Founded in 2010, Mobile Phone Insurance Direct was created to offer a jargon-free, customer-first alternative to overpriced high-street insurance. Backed by over 50 years of industry experience, we’ve cut out the middleman to bring you comprehensive mobile phone insurance at a fair price. Whether you need cover for an iPhone, Samsung, or refurbished device, we have a plan to suit you. Our quick online quote tool provides your price in seconds, and our dedicated UK-based team is always on hand to help. With Mobile Phone Insurance Direct, you’re in safe hands. Get your quote in under 20 seconds and protect your phone today!
Insurance made simple
Written by the company
- Affordable, reliable phone cover
- Since 2010, we’ve provided straightforward mobile phone insurance with no jargon and no middlemen. Our customers enjoy instant protection, unlimited claims, and a friendly UK‑based support team.
- Why our customers trust us
- Great value, excellent service - Our policies include accidental damage, theft, and loss cover, all at budget‑friendly prices. With a simple claims process and thousands of positive reviews, we’re proud to be rated Excellent for customer service.
- Over 50 years of combined expertise
- We know phones inside out - Backed by decades of telecom and insurance experience, we specialise in affordable, comprehensive phone insurance that puts customers first.
Our money‑back promise
14‑day money‑back guarantee
If your policy isn’t right for you, you can cancel within 14 days of purchase for a full refund. No hassle, just a simple guarantee.
Contact info
Get money off insurance with MPID
4.5
Excellent
947 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Easy to renew for continued peace of…
Easy to renew for continued peace of mind should anything happen!!
4 August 2026
Reply from Mobile Phone Insurance Direct
Hi there,
Thank you for renewing with us. We’re glad the process was easy and that having your cover in place gives you continued peace of mind.
We appreciate your ongoing custom and your feedback.
Kind regards,
The MPID Customer Service Team
Process was extremely quick and easy to…
Process was extremely quick and easy to complete from start to finish.
12 August 2026
Reply from Mobile Phone Insurance Direct
Hi Lauren,
Thank you for your lovely review. It’s fantastic to hear the whole process was quick and easy for you from start to finish.
We appreciate you choosing MPID and taking the time to share your experience.
Kind regards,
The MPID Customer Service Team
Great value insurance
Great value insurance! Documentation is also very clear and so terms of cover are easy to understand.
2 August 2026
Reply from Mobile Phone Insurance Direct
Hi KS,
Thank you for your feedback. We’re delighted you’ve found the cover to be great value and, just as importantly, the documentation clear and easy to understand.
We appreciate you taking the time to share your experience and for choosing MPID.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Susan,
Thank you for your feedback. It’s great to hear you found everything easy and efficient.
We appreciate you choosing MPID and taking a moment to leave us a review.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Mr Barker,
Thank you for your review. We’re glad to hear your renewal was easy to complete and that having your cover in place gives you peace of mind.
We appreciate you continuing to choose MPID.
Kind regards,
The MPID Customer Service Team
Great work susan
Susan was very helpful in dealing with new quote for a new device
6 August 2026
Unprompted review
Reply from Mobile Phone Insurance Direct
Hi Blake,
Thank you for your lovely feedback about Susan. We're delighted to hear she was so helpful in arranging a quote for your new device.
We'll be sure to pass your kind comments on to Susan – she'll really appreciate the recognition.
Kind regards,
The MPID Customer Service Team
Quick and easy upgrade
28 July 2026
Reply from Mobile Phone Insurance Direct
Hi Trevor,
Thank you for your review. It's great to hear your upgrade was quick and easy.
We appreciate you taking the time to share your feedback and are pleased we could make the process straightforward.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Sarah,
Thank you for your kind review. We're so pleased to hear you've had a great experience with our service.
Your feedback is greatly appreciated, and thank you for choosing MPID.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Miss Rolfe,
Thank you for your review. We're delighted to hear you've had a good experience with our service.
We appreciate you taking the time to share your feedback and thank you for choosing MPID.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Graham,
Thank you for your review. We're pleased to hear activating your policy was simple, straightforward, and hassle-free.
We appreciate you choosing MPID and taking the time to share your experience.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Pia,
Thank you for your fantastic review. We're delighted to hear you found everything so easy.
Making things simple for our customers is exactly what we aim for, so it's great to know that was your experience.
Kind regards,
The MPID Customer Service Team
Easy to set up and great price
24 July 2026
Reply from Mobile Phone Insurance Direct
Hi Mrs Matthews,
Thank you for your lovely review. It's wonderful to hear you found the setup process quick and straightforward, and that our cover offered great value.
We really appreciate your feedback and your decision to choose MPID.
Kind regards,
The MPID Customer Service Team
Very good and value for money
30 July 2026
Reply from Mobile Phone Insurance Direct
Hi Nigel,
Thank you for your review. It's great to hear you feel our cover offers good value for money.
We appreciate you choosing MPID and taking the time to share your feedback.
Kind regards,
The MPID Customer Service Team
Verification photo instructions need to be clearer
Clearer instructions required to minimise the attempts to submit verification photos - it does not state that a protective cover or screen protector should be removed
30 July 2026
Reply from Mobile Phone Insurance Direct
Hi Cat,
Thank you for your feedback. We appreciate you highlighting this, and we're sorry the verification process wasn't as clear as it could have been.
Your comments about making it clearer that protective cases and screen protectors should be removed before taking verification photos are appreciated and will be shared with the relevant team for consideration.
Thank you again for taking the time to help us improve.
Kind regards,
The MPID Customer Service Team
They dont inform upfront what they…
They dont inform upfront what they require or need to assess before Insuring an older device. It is a waste of time.
29 July 2026
Reply from Mobile Phone Insurance Direct
Hi,
Thank you for taking the time to leave your feedback. I'm sorry to hear you found the process frustrating.
We appreciate your comments regarding the information provided before insuring an older device. Customer feedback like yours is valuable, and we'll take it on board as we continue to review our customer journey.
Thank you again for sharing your experience.
Kind regards,
The MPID Customer Service Team
Quick response
Quick response, value for money . Can’t 5 stars as I want to see what they are like if I ever have to use them. However I would still recommend them
27 July 2026
Reply from Mobile Phone Insurance Direct
Hi Colleen,
Thank you for your review and for recommending us. We're pleased to hear you found our response times quick and that you feel our cover offers good value.
We completely understand your perspective that the real test is if you ever need to make a claim. If you do need to claim, we'll be here to support you through the process.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Kevin,
Thank you for your excellent review. It's great to hear you found the setup process straightforward and that you felt our cover was fairly priced.
We really appreciate your feedback and your decision to choose MPID.
Kind regards,
The MPID Customer Service Team
Used this provider before for my son’s…
Used this provider before for my son’s phone had to make a claim and they replaced the phone you don’t get a new phone obviously a reconditioned one , found the excess a bit steep considering you could probably buy a decent phone for the price of the excess
24 July 2026
Reply from Mobile Phone Insurance Direct
Hi Miss Berry,
Thank you for taking the time to leave your review and for choosing us again to insure your family's devices.
We're pleased to hear your previous claim was resolved with a replacement handset. We also appreciate your comments about the excess. We understand that opinions on excess levels can vary, and your feedback has been noted.
Thank you again for sharing your experience and for your continued custom.
Kind regards,
The MPID Customer Service Team
This insurance company is a disgrace!
Avoid!
Extremely upset and frustrated that having been a loyal customer for years, I had to claim due to my iPhone 13 Pro Max 1TB becoming water damaged.
Apple confirmed my phone was damaged beyond repair. I provided mobile phone insurance direct of proof of this from apple, along with Apples quote for the new phone of the same age which was over £650.
After paying mobile phone insurance direct my £120 excess and all the proof from apple, ‘nickie’ got back in touch and said the phone settlement is £460. They based this off one private seller on Amazon who had terrible feedback and appears not legitimate.
I showed proof of the exact same phone being sold at £560 on back market from reputable sellers with thousands of good feedback, but as mobile phone insurance direct found this random seller providing a phone cheap, they declined to offer any more. This was also ignore the fact Apple price the exact same phone with the age etc over £650 and back market selling for over £560.
Mobile phone insurance also don’t take into account the condition of your phone, or the fact I could provide proof from Apple that I just purchased a new battery from their store for £85 a few weeks before the phone became damaged beyond repair.
I raised a complaint to dispute this and ‘Jordon’ just responded with a final decision of no. Very poor customer service.
AVOID USING THIS INSURANCE COMPANY! They will happily take your monthly payments but when you claim they will rip you off massively.
EDIT: this company literally sent me the Amazon link that they decide to valuate the phone on to the exact penny. They cannot be trusted
17 July 2026
Unprompted review
Reply from Mobile Phone Insurance Direct
Hi Peter,
Thank you for taking the time to share your feedback. We're sorry to read how disappointed you are with your experience and appreciate that this has been frustrating.
We understand your concerns regarding the settlement amount and recognise that you disagree with the outcome of your complaint. We would like to clarify that our settlement valuations are not based on private sellers. We use our established valuation process to determine settlement amounts, taking into account the terms and conditions of the policy.
As claim-specific details cannot be discussed publicly, if there is anything further you'd like us to clarify, please contact our Customer Experience team directly. If you remain unhappy following our Final Decision, you also have the option of referring your complaint to the Financial Ombudsman Service within the timeframe outlined in our letter.
Kind regards,
The MPID Customer Service Team
Very easy to navigate and a great price
20 July 2026
Reply from Mobile Phone Insurance Direct
Hi there,
Thank you for your review. We're pleased to hear you found our website easy to navigate and that our cover offered great value.
We appreciate you choosing MPID and hope you continue to have a positive experience with us.
Kind regards,
The MPID Customer Service Team
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