Laird London Reviews 

91
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 89 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for providing knowledgeable advice and truly exceptional customer service during their in-store visits. Consumers consistently highlight the outstanding product quality, the diverse and stylish range of options, and the superb craftsmanship of these handmade British hats. However, some customers also noted that the online shopping experience and mail order delivery service are remarkably efficient, convenient, and very easy to navigate. Reviewers truly appreciate the careful sizing assistance and personalized attention provided by the team, ensuring a wonderfully comfortable fit for every individual buyer.

What people talk about most

Product

Users describe positive interactions with the product, consistently praising the exceptional quality, stylish... See more

Quality

Reviewers mention positive feedback about quality, consistently expressing high satisfaction with the... See more

Staff

Customers had positive experiences with staff, frequently highlighting their helpful, knowledgeable, and... See more

Service

Consumers find service to be positive, highlighting friendly staff who provide genuine advice and excellent... See more

Customer service

People report positive experiences with customer service, noting that staff members are friendly, helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My most recent purchase was my fourth Sicilian flat cap. Absolutely perfect. The gentleman in the Covent Garden store gave me some great advice at the beginning of my Laird journey: go for contrast... See more

Rated 5 out of 5 stars

I was recommended to Laird by a friend about two years ago, having never bought a quality hat before...and in the ensuing time, I am now the proud owner of eight different hats from there! Every time... See more

Rated 5 out of 5 stars

Have just purchased another cap the linen Brooklyn, fantastic quality and service as always. A perfect cap for the summer, incredibly smart and can be worn as part of your casual wardrobe but equally... See more

Rated 5 out of 5 stars

Laird were fantastic when I needed to exchange a hat for quality reasons. I returned it via Royal Mail 24 on Friday. On the next Tuesday I received a replacement via Royal Mail Special Delivery.... See more


Company details

  1. Hat Shop
  2. Fashion Accessories Store
  3. Headwear Store

Written by the company

Laird Hatters crafts hats for those who understand that a hat is never just an accessory. Each piece begins with fine materials — rabbit felt, wool, considered straw weaves — shaped and finished by hand to hold structure while remaining light to wear. We design for longevity rather than trend: clean brim edges, structured crowns, and details built to be worn for years, not seasons. Our approach draws on traditional hatmaking, brought to a modern wardrobe. We believe in quiet quality over loud branding, and we're glad to guide customers toward the piece that suits them, rather than simply sell one.


Contact info

4.9

Excellent

TrustScore 5 out of 5

91 reviews

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1-star

No recent history of asking for reviews

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4.9

All reviews

(91)

90 reviews in the last 12 months

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Rated 5 out of 5 stars

Favorite hat store experience

What a great store. Beautiful handmade British hats. Many styles and colors to choose from. Fantastic and friendly staff Highly recommend. Their other store that I visited had some lovely simple yet elegant clothes as well. All handmade simple yet refined. A+++

30 June 2026
Unprompted review
Rated 5 out of 5 stars

First Class Online Experience

Such great online experience from Laird. I live in Jersey, but first saw one of its stores in Oxford when my brother helped me get there for a heart op at the John Radcliffe in February 2025. My brother was really taken with the cool Panama hats, so this year for his 65th birthday I ordered a classic Fedora online to arrive in time his big day. I'd left it a bit late but, through the friendly and helpful service from Laird, the hat arrived in time! Overall a really positive experience and I'm very grateful. I'm also all letting my friends and family know!

6 June 2026
Unprompted review
Rated 5 out of 5 stars

I visited in store in Covent

I visited in store in Covent garden and had an absolutely wonderful experience. From the professionalism and wonderful attitude of the employees to the high quality products. I walked out with 2 hats and absolutely love them. The quality and the fit is absolutely perfect. Wonderful store

17 May 2026
Unprompted review
Rated 5 out of 5 stars

From one hat to a collection — highly recommended

I first saw Laird’s on the Alan Titchmarsh Show, then visited their Covent Garden store — I love this shop! I bought a forest green Ranger fedora, and that’s when my collection (or maybe obsession) began. I now have 6 more hats and 3 caps, making 10 in total. The quality of these hats and craftsmanship is second to none!

I can’t recommend them enough. They had a hat in-store, but it wasn’t my size. They said they could stretch it to fit if I came back in about an hour — which I did. This level of service is fantastic. They even told me that if I didn’t like how it fitted once stretched, there would be no problem at all.

If you’re looking for a great hat or cap, with exceptional quality and wonderful customer service, definitely check them out!

18 June 2025
Unprompted review
Rated 5 out of 5 stars

Always a fab experience with Laird

Always a fab experience with Laird, I have three hats from them now. Bit of an addiction because of the hats themselves but also the presentation and the service you receive from Laird. Can’t recommend them enough. The craftsmanship, the clear love that’s gone in, the presentation and the service. Thanks again to all at Laird ❤️

29 May 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely superb Company with second…

Absolutely superb Company with second to non customer service. I currently have 4 hats from them and Im eyeing up a beautiful Panama hat for a very special occasion. The team at Laird have been so helpful with this and Im very grateful. Highly reccomended withiut hesitation

14 May 2026
Unprompted review
Rated 5 out of 5 stars

Exelent customer service

Exelent customer service. Responds to questions really fast. Fast shipping. Impresive quality. Amazing job on my bespoke cap. Will buy again and recomend.
From Anne inn Norway.

5 May 2026
Unprompted review
Rated 5 out of 5 stars

Amazing.

Amazing company amazing hats/caps and amazing service online and in store.

3 May 2026
Unprompted review
Rated 5 out of 5 stars

Another Outstanding Laird Cap

I just received my sixth Laird cap, the Tactical Brooklyn Newsboy. The quality is impeccable, I love the weight and shape of this cap. Free shipping to the U.S. arrived in six days.

25 April 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous After Sales service

Fabulous after sales service - quick to replace my wrong sized Trilby, and quick to deal with a quality issue as well without quibble - also my hat is terrific; fab quality.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Picked up a beautiful hat today

Picked up a beautiful hat today. An excellent product which is great as I came across from Austria to purchase while on my trip in England. Company that has excellent customer service and friendly & knowledgeable staff so enjoyed the visit too.

7 April 2026
Unprompted review

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