Laird London Reviews 

91
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 89 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for providing knowledgeable advice and truly exceptional customer service during their in-store visits. Consumers consistently highlight the outstanding product quality, the diverse and stylish range of options, and the superb craftsmanship of these handmade British hats. However, some customers also noted that the online shopping experience and mail order delivery service are remarkably efficient, convenient, and very easy to navigate. Reviewers truly appreciate the careful sizing assistance and personalized attention provided by the team, ensuring a wonderfully comfortable fit for every individual buyer.

What people talk about most

Product

Users describe positive interactions with the product, consistently praising the exceptional quality, stylish... See more

Quality

Reviewers mention positive feedback about quality, consistently expressing high satisfaction with the... See more

Staff

Customers had positive experiences with staff, frequently highlighting their helpful, knowledgeable, and... See more

Service

Consumers find service to be positive, highlighting friendly staff who provide genuine advice and excellent... See more

Customer service

People report positive experiences with customer service, noting that staff members are friendly, helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My most recent purchase was my fourth Sicilian flat cap. Absolutely perfect. The gentleman in the Covent Garden store gave me some great advice at the beginning of my Laird journey: go for contrast... See more

Rated 5 out of 5 stars

I was recommended to Laird by a friend about two years ago, having never bought a quality hat before...and in the ensuing time, I am now the proud owner of eight different hats from there! Every time... See more

Rated 5 out of 5 stars

Have just purchased another cap the linen Brooklyn, fantastic quality and service as always. A perfect cap for the summer, incredibly smart and can be worn as part of your casual wardrobe but equally... See more

Rated 5 out of 5 stars

Laird were fantastic when I needed to exchange a hat for quality reasons. I returned it via Royal Mail 24 on Friday. On the next Tuesday I received a replacement via Royal Mail Special Delivery.... See more


Company details

  1. Hat Shop
  2. Fashion Accessories Store
  3. Headwear Store

Written by the company

Laird Hatters crafts hats for those who understand that a hat is never just an accessory. Each piece begins with fine materials — rabbit felt, wool, considered straw weaves — shaped and finished by hand to hold structure while remaining light to wear. We design for longevity rather than trend: clean brim edges, structured crowns, and details built to be worn for years, not seasons. Our approach draws on traditional hatmaking, brought to a modern wardrobe. We believe in quiet quality over loud branding, and we're glad to guide customers toward the piece that suits them, rather than simply sell one.


Contact info

4.9

Excellent

TrustScore 5 out of 5

91 reviews

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No recent history of asking for reviews

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4.9

All reviews

(91)

90 reviews in the last 12 months

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Rated 5 out of 5 stars

I ordered a Shelby baker boy cap am…

I ordered a Shelby baker boy cap am very happy with it and a week after I got it I get another one Laird Hatters send by mistake which they said could keep it as a spare. Very lovely gesture!
The customer service was great as well, always a good greeting and answer all kind of questions! I am strongly recommending Laird Hatters and I will definitely buy from their store again!

13 May 2026
Unprompted review
Rated 5 out of 5 stars

I have the Duckbill Cap wool black for…

I have the Duckbill Cap wool black for almost a year and I can confirm the quality and comfort is great.
I recently purchased the Duckbill Cap Cotton in black form one of their shops and very pleased with the quality and comfort ad well.

The cap either the wool or the cotton is comfortable to wear, easy to maintain (aways follow the guidance and instructions)

2 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent quality and customer service

The hat i ordered was received in a very short time and was excellent quality. Unfortunately as it was my first time purchasing a hat i ordered the wrong size (completely my fault)

Simply returned the hat using the returns slip provided and had received my exchange in only a few days (no quibbles)

Excellent quality product and excellent customer service - highly recommend

24 July 2026
Unprompted review
Rated 5 out of 5 stars

Non shady shade

Whilst I'm always surprised at how much the hats cost I am never upset with my purchase. I'm on my third style from them that has been fitted properly in the shop with opinions from the staff on fit and suitability for my frame etc. A wonderful addition to the high street for anyone not wanting to accidentally look like they are enjoying their hat provided shade in Benidorm.

3 May 2026
Unprompted review
Rated 5 out of 5 stars

Seller of this year's favourite hat!

I bought an online exclusive hat, the Tactile Sicilian. I love the hat. I'm normally a 58cm but the 59cm was a perfect fit. It's way cooler/more stylish than your average flat cap. It's not like a Bakerboy, but also a little less slim than your standard flat cap. I'm hoping they do a winter version that isn't tweed, maybe corduroy or a plain wool. Packaging was good and despatch was quicker than expected. I'll be getting more hats from Laird Hatters for sure.

10 July 2026
Unprompted review
Rated 5 out of 5 stars

Loved the quality and look of the hats…

Loved the quality and look of the hats so i purchased one. My wife liked it so much, we went back and purchased one for her. Had a great conversation and found out the gentleman who sold us hats, had spent time in USA in Maryland not far from us. Small world.

22 April 2026
Unprompted review
Rated 5 out of 5 stars

Comfortable and stylish

I’ve two laird caps and they are both extremely well made and very very comfortable a stylish , I’d strongly recommend anyone thinking of purchase a hat to go for it , they are also helpful and quick postage too , great company

27 July 2026
Unprompted review
Rated 5 out of 5 stars

LOVE LAIRD HATTERS!!!

Visited the Sherwood St. Location in Piccadilly Circus on a family trip to London. Absolutely great service and selection. The quality of the hats and caps is top-notch. I have ordered more since returning to Canada - International shipping and duties be damned!!

27 July 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service - not pushy but interested and listening .
Found the perfect Panama hat and it was a lovely experience on a hot day in London.
Felt looked after ( even given a bottle of ice cold water , very considerate)
Lovely vibe

7 July 2026
Unprompted review
Rated 5 out of 5 stars

My Kenyan girlfriend and I were…

My Kenyan girlfriend and I were visiting Covent Garden when we chanced upon the Laird shop! What a hospitable welcome we had. Just browsing but the whole experience was so great that we bought a cap for her which is now in Nairobi! Fabulous quality, brilliant service, thanks!!

2 June 2026
Unprompted review
Rated 5 out of 5 stars

Elegant, stylish and practical

Bought a Panama Hat for my wife to wear for the summer. We had a short relaxing break in Spain at the end of April and then a more energetic trip in June to Berlin, Munich and Rome. With temperatures in the high 30s the hat was a god-send. My wife loved it. It was light, cool, easily survived the rigours of the trip, still looking elegant and stylish.

12 June 2026
Unprompted review
Rated 5 out of 5 stars

I'd Never Go Anywhere Else for a Hat!

I was recommended to Laird by a friend about two years ago, having never bought a quality hat before...and in the ensuing time, I am now the proud owner of eight different hats from there! Every time I've been into one of their stores, there's a huge range of stylish headwear, the staff are knowledgeable and friendly and the quality of everything I have bought has been absolutely top notch! I'm definitely an advocate and no doubt will be popping back in again soon!

27 July 2026
Unprompted review
Rated 5 out of 5 stars

Was a gift for someone

Was a gift for someone. Was easy to navigate the site to find the right product. The product that arrived was timely and efficient. Would definitely use again.

5 January 2026
Unprompted review
Rated 5 out of 5 stars

My most recent purchase was my fourth…

My most recent purchase was my fourth Sicilian flat cap. Absolutely perfect.
The gentleman in the Covent Garden store gave me some great advice at the beginning of my Laird journey: go for contrast. So helpful because I was going down the blind alley of trying to match colours with my existing wardrobe. This advice is still helpful for me now as a seasoned Laird customer.
Only one criticism: a number of your lines only go up to 61. I’m a 63. I so wanted to purchase a crushable wool fedora earlier this year but the best you could offer was stretching a 61 which seemed a bit sub optimal for a £100+ hat.

1 March 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding Service

The team at the Jermyn Street location was top notch. They were very helpful and took great care to ensure we had a great experience and selected the correct sizes for the caps and the shirt. I would highly recommend Laird for the quality and style of their products and the service provided by the staff.

23 July 2026
Unprompted review

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