FiftyUp Reviews 1,028

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and informative. The customer service is frequently highlighted as exceptional, with many people appreciating the clear explanations and personalized approach. People also found the overall service to be excellent, noting the efficiency and ease of the process, often leading to quick approvals. Reviewers were particularly impressed with the affordable pricing and the smooth user experience. However, some customers also noted that they felt rushed or that agents were primarily focused on making a sale, and a few reviewers mentioned feeling pressured to commit to a purchase when they were only seeking a quote.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlighted the helpfulness and... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the helpfulness and... See more

User experience

Users describe positive interactions with the overall experience. Many customers found the process easy,... See more

Price

Clients share positive opinions on price. Many reviewers highlight the good pricing, great rates, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs... See more

Company replied

Rated 5 out of 5 stars

Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either un... See more

Company replied

Rated 5 out of 5 stars

My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the... See more

Company replied

Rated 5 out of 5 stars

Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the p... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Funeral Insurance Company
  3. Insurance Company

About FiftyUp

Written by the company

At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.

We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.

Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.

All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.

Contact info

FiftyUp Life & Final Expenses Insurance

Simple life and final expenses insurance for Canadians over 50.

4.8

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 4 out of 5 stars

I have just joined the company

I have just joined the company. The sales lady was terrific. Looking forward to reading my policy.
Thanks Jo-Anne lotton.

23 April 2026
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Reply from FiftyUp

Thank you for placing your trust in us, Mary. We’re glad to hear your interaction with our sales advisor was positive.

Rated 4 out of 5 stars

The representative reached out to me…

The representative reached out to me almost immediately and going through the preliminary process was very easy.

20 April 2026
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Reply from FiftyUp

Hi Diane! Thank you so much for the great feedback. We love hearing about our customers satisfaction around both the product and especially service. If there is anything else we can help with please let us know.

Rated 5 out of 5 stars

The insurance agent Hersil made everything…

The insurance agent made everything easy for me to understand and it's a very affordable policy.The agent was so knowledgeable about everything I was looking for.

16 April 2026
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Reply from FiftyUp

Hi William! It is a pleasure to hear that our team member was able to assist in explaining the terms of our policies in an understandable manner and that we can provide you with peace of mind.

Rated 5 out of 5 stars

The process was really easy

The process was really easy, fast and the Lady I spoke with was very hepful and friendly, also answered all of my question quickly.

20 April 2026
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Reply from FiftyUp

Hello Willie! Great to hear about your experience with us here at FiftyUp Insurance. Thank you for taking the time to leave us with feedback.

Rated 5 out of 5 stars

Such an amazing phone call

Such an amazing phone call , needed life insurance and Clifton was great ( sorry if I spelled name wrong ) he explained everything , got exactly what I needed. Very professional.

23 April 2026
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Reply from FiftyUp

Dear Jennifer! Thank you for taking the time to leave feedback for Clifton. I'm glad to hear the service you were provided with was clear with a strong customer focus.

Rated 5 out of 5 stars

Thank you for keeping my credit card…

Thank you for keeping my credit card information confidential. Excellent service over the phone. Thank you for your expertise.

23 April 2026
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Reply from FiftyUp

Hi Andre! Thank you for highlighting our commitment to confidentiality and expertise—we truly value your trust. Our phone team is thrilled to hear the service hit the mark!

Rated 5 out of 5 stars

Your staff member was personable and

Your representive was personable amd knowledgeable of his product.

20 April 2026
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Reply from FiftyUp

Thanks for the kind words, Mary-Lynn—our representative appreciates the nod to their personable approach and product expertise!

Rated 5 out of 5 stars

Personal Life Insurance

The agents were very helpful and made sure I understood everything that had to do with the policy. They were also very polite.

23 April 2026
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Reply from FiftyUp

Hi Phyllis! Thanks for the shoutout—our agents are thrilled their helpful, clear explanations and polite approach made all the difference!

Rated 5 out of 5 stars

The agent I spoke with was very clear…

The agent I spoke with was very clear when speaking,understanding,patient, kind. Agencys being professional as that is much needed and make a world of a difference. Thank You

21 April 2026
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Reply from FiftyUp

Hello Carolyn! Thank you for highlighting our agent's clear, patient, and kind approach—it's qualities like these that truly set us apart!

Rated 5 out of 5 stars

The person I was talking to I’m sorry I…

The person I was talking to I’m sorry I forgot their name was friendly. Made me feel comfortable. They need more of him.

22 April 2026
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Reply from FiftyUp

Thank you, Marie, it's always a pleasure to hear about great experiences. We would love your permission to use your lovely comments as a customer testimonial.

Rated 5 out of 5 stars

My experience was made great by the…My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. S

My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the first time ever I wasn't in a hurry to end the call that's how I knew this was the right fit for me and my insurance needs.

19 March 2026
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Reply from FiftyUp

Dear Rhonda! Thank you for sharing such a great experience—we’re delighted she made you feel comfortable, informed, and confident about your insurance choice. It’s wonderful to hear the conversation felt so natural and helpful from start to finish. We’re glad it turned into a call you didn’t want to rush. That kind of connection means a lot to us.

Rated 5 out of 5 stars

Professional Service

Professional Service

22 April 2026
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Reply from FiftyUp

Great news, Wanda! We are delighted to receive positive feedback and very happy that we could offer you such outstanding service.

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