My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more
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Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”
15 Newburgh Street, W1F 7RX, London, United Kingdom
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Replied to 60% of negative reviews
Typically replies within 1 week
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I bought my husband a pair of trousers and a top as a thank you for all the support and care he has given me.
Ordering was very easy and the website was a pleasure to use — clear, simple to navigate and lovely to shop on.
Delivery was excellent and arrived promptly, beautifully wrapped.
The clothes are beautifully made from lovely quality material and fit perfectly. My husband loves them.
Great service from start to finish. I will definitely be using this company again.
Highly recommend ..
Thank you!
Very satisfied with my purchase. Quality is excellent. Would consider to buy again.
Great comfortable clothes - and delivered very promptly. All very good
This is the third colour I have ordered of these tops for my husband and you know they are good as he puts them straight on. They have a lovely soft feel and they keep their shape once washed. More colours please!
The shirt goes perfectly with the yak fur pullover .Its comfy and a good fit .Customer service was excellent ; on my return to pick up my altered cords I was recognised and warmly welcomed.
Outstanding Quality and Attention to Detail
I purchased the Merton Brushed Oxford Button Down Shirt in Small from Aubin, and I’m genuinely impressed. The quality of the fabric, the attention to detail and the overall finish are excellent. It’s clear that real care has gone into producing this shirt. Aubin has exceeded my expectations, and I’ll definitely be looking at buying more from them. Highly recommended!
Great clothes, great service, even sourcing an item from Edinburgh to London in two days! I’ll definitely be back often!
Another pair of high quality trousers from Aubin. They consistently produce high quality garments inspired by British heritage. The website is excellent and their customer service team, on the few occasions I’ve needed to contact them, have been incredibly helpful. Highly recommend.
Lovely labels, showing modern British etc, then washing instructions label shows made in China, thought I was supporting British producers and manufacturers how silly of me !
Great product and very effucient service/delivery
The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed to find a pure wool jumper in such a lovely colour.
Arrived on time and lived up to expectations.
Last week, I bought my third suit. At the moment fully satisfied. I went to the Carnaby Street shop - superb service.
On a slightly different note, I bought two pairs of cord trousers a couple of years ago and they shed their cord within about three wears. I took the first pair back, but did not bother with the second and took the hit.
I also bought a tank top which fluffed up very quickly.
Needless to say, I am dubious about purchasing other similar items.
However, the suits are great!
There are some clothes you buy and as soon as you put it on, you know instantly that you made the best choice. This is one of the most well tailored cardigan I have worn. The quality is phenomenal and the process of delivery was exceptional. I am definitely buying from you again.

Reply from Aubin & Wills
Initially I placed my order and had to wait for over a week and not hearing anything about delivery. I had to call the London store.
After this point, my customer service experience was 110% ! They along with the Edinburgh store sorted it very quickly.
Great stuff !

Reply from Aubin & Wills
It’s a real shame because I actually like Aubin’s clothes. The quality is decent, the fit is good and I would happily keep buying from them.
Unfortunately, the returns process has been an absolute pain from start to finish.
One of the items I ordered arrived in the wrong size. Fair enough, mistakes happen. The problem started when I tried to return it.
There is no simple return option in your account. You have to go back to the original order email, find the return link, go into a separate portal, enter your details again and then deal with each order separately. It’s far more complicated than it needs to be.
In my case, it was even worse because their system showed one of the items as “not fulfilled”, despite it having been delivered almost a week earlier. That meant I couldn’t even create the return until I contacted customer service and got them to fix their own system.
Eventually I managed to send two returns back.
I then emailed asking a very simple question: had they received them and when would they be processed?
No reply.
So I chased again.
When they eventually answered, they told me that my return had been processed.
Except it hadn’t.
Only one of the two returns had been dealt with. The second was still outstanding.
That’s really the point where I lost patience. After all the previous problems, you would think someone replying to my email would at least check both returns before telling me everything had been sorted.
Any one of these issues on its own wouldn’t be a big deal. But taken together - wrong size sent, system error, awkward return process, unanswered emails, having to chase repeatedly and then being given incorrect information - it turns a very basic return into a ridiculous amount of hassle.
And that is what is most frustrating about it. I genuinely like the clothes and had a good opinion of Aubin as a brand.
The products feel like they belong to a quality company.
The returns process and customer service experience really don’t.
At the time of writing, I’m still waiting for the second return to be processed.

Reply from Aubin & Wills
I am impressed with the service and the quality of the Superga off white canvas size 8 l bought Aubinandwills l would recommend family and friends to buy from them

Reply from Aubin & Wills
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