Aubin & Wills Reviews 

119
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 98 reviews, reviewers overwhelmingly had a great experience with this company. Many patrons frequently praise the exceptional quality of the clothing, highlighting beautifully tailored items, durable materials, and premium packaging details throughout. Furthermore, shoppers deeply appreciate the exceptionally helpful and knowledgeable store staff who provide friendly guidance and ensure a truly wonderful purchasing environment every single day. However, some customers also noted frustrating issues regarding customer support, mentioning completely unanswered emails, prolonged response delays, and overall poor communication channels. A few people additionally experienced inconvenient delivery or return complications, such as receiving incorrect sizing, unexpected restocking fees, or items differing from website photos.

What people talk about most

Product

Customers consistently note positive experiences with product, frequently praising high quality garments,... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional... See more

Staff

Users describe positive interactions with staff, frequently highlighting helpful, professional, and... See more

Service

Consumers find service to be positive, highlighting professional assistance, efficient delivery, and helpful... See more

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff members and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more

Company replied

Rated 5 out of 5 stars

The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed t... See more

Rated 5 out of 5 stars

From the moment I placed my order, I had a great experience. Purchase was quick and smooth, and delivery was impressively fast. I also really appreciated the constant delivery updates clear notifica... See more

Company replied

Rated 5 out of 5 stars

Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight... See more


Company details

  1. Clothing Store
  2. also in
  3. Men's Clothing Store

Written by the company

Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

119 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(119)

101 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I bought my husband a pair of trousers…

I bought my husband a pair of trousers and a top as a thank you for all the support and care he has given me.

Ordering was very easy and the website was a pleasure to use — clear, simple to navigate and lovely to shop on.

Delivery was excellent and arrived promptly, beautifully wrapped.

The clothes are beautifully made from lovely quality material and fit perfectly. My husband loves them.

Great service from start to finish. I will definitely be using this company again.
Highly recommend ..
Thank you!

19 October 2026
Unprompted review
Rated 5 out of 5 stars

Husband approved!

This is the third colour I have ordered of these tops for my husband and you know they are good as he puts them straight on. They have a lovely soft feel and they keep their shape once washed. More colours please!

15 October 2026
Unprompted review
Rated 5 out of 5 stars

Simply outstanding

Outstanding Quality and Attention to Detail

I purchased the Merton Brushed Oxford Button Down Shirt in Small from Aubin, and I’m genuinely impressed. The quality of the fabric, the attention to detail and the overall finish are excellent. It’s clear that real care has gone into producing this shirt. Aubin has exceeded my expectations, and I’ll definitely be looking at buying more from them. Highly recommended!

1 October 2026
Unprompted review
Rated 5 out of 5 stars

Great clothes

Great clothes, great service, even sourcing an item from Edinburgh to London in two days! I’ll definitely be back often!

9 October 2026
Unprompted review
Rated 5 out of 5 stars

Aubin = excellence!

Another pair of high quality trousers from Aubin. They consistently produce high quality garments inspired by British heritage. The website is excellent and their customer service team, on the few occasions I’ve needed to contact them, have been incredibly helpful. Highly recommend.

11 October 2026
Unprompted review
Rated 5 out of 5 stars

Very positive experience

The shop assistants were really helpful. They made us feel that nothing was too much trouble. The products were beautifully displayed and the shop has a nice atmosphere. Very pleased that we managed to find a pure wool jumper in such a lovely colour.

29 September 2026
Unprompted review
Rated 5 out of 5 stars

Last week

Last week, I bought my third suit. At the moment fully satisfied. I went to the Carnaby Street shop - superb service.
On a slightly different note, I bought two pairs of cord trousers a couple of years ago and they shed their cord within about three wears. I took the first pair back, but did not bother with the second and took the hit.
I also bought a tank top which fluffed up very quickly.
Needless to say, I am dubious about purchasing other similar items.
However, the suits are great!

21 September 2026
Unprompted review
Rated 5 out of 5 stars

Excellent quality clothing

16 September 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

We're delighted to hear you're enjoying the quality of your Aubin clothing.

Thank you for choosing Aubin, and we hope to welcome you back again soon.

Matt Hornsby
Head of Customer Experience

Rated 5 out of 5 stars

The best product out there.

There are some clothes you buy and as soon as you put it on, you know instantly that you made the best choice. This is one of the most well tailored cardigan I have worn. The quality is phenomenal and the process of delivery was exceptional. I am definitely buying from you again.

18 September 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for such a fantastic review.

It's wonderful to hear that your cardigan made such an immediate impression. We put a huge amount of care into the design, fit and craftsmanship of every piece, so receiving feedback like this means a great deal to the team.

I'm also delighted that your delivery experience matched the quality of the product. Creating a seamless experience from the moment an order is placed through to delivery is something we work hard to achieve.

Thank you for choosing Aubin, and we're thrilled to hear you'll be shopping with us again. We look forward to welcoming you back soon.

Matt Hornsby
Head of Customer Experience

Rated 3 out of 5 stars

Initially I placed my order and had to…

Initially I placed my order and had to wait for over a week and not hearing anything about delivery. I had to call the London store.

After this point, my customer service experience was 110% ! They along with the Edinburgh store sorted it very quickly.

Great stuff !

11 September 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for taking the time to leave your review.

While I'm sorry there was an initial delay with your order, I'm delighted to hear that our teams were able to step in quickly and turn the experience around for you.

Providing great customer service is incredibly important to us, and it's fantastic to hear that both our London and Edinburgh teams delivered the level of support we strive for. I'll make sure your kind feedback is passed on to them.

Thank you again for your patience and for recognising the efforts of the team. We hope to welcome you back to Aubin again soon.

Matt Hornsby
Head of Customer Experience

Rated 2 out of 5 stars

Really disappointing returns experience

It’s a real shame because I actually like Aubin’s clothes. The quality is decent, the fit is good and I would happily keep buying from them.

Unfortunately, the returns process has been an absolute pain from start to finish.

One of the items I ordered arrived in the wrong size. Fair enough, mistakes happen. The problem started when I tried to return it.

There is no simple return option in your account. You have to go back to the original order email, find the return link, go into a separate portal, enter your details again and then deal with each order separately. It’s far more complicated than it needs to be.

In my case, it was even worse because their system showed one of the items as “not fulfilled”, despite it having been delivered almost a week earlier. That meant I couldn’t even create the return until I contacted customer service and got them to fix their own system.

Eventually I managed to send two returns back.

I then emailed asking a very simple question: had they received them and when would they be processed?

No reply.

So I chased again.

When they eventually answered, they told me that my return had been processed.

Except it hadn’t.

Only one of the two returns had been dealt with. The second was still outstanding.

That’s really the point where I lost patience. After all the previous problems, you would think someone replying to my email would at least check both returns before telling me everything had been sorted.

Any one of these issues on its own wouldn’t be a big deal. But taken together - wrong size sent, system error, awkward return process, unanswered emails, having to chase repeatedly and then being given incorrect information - it turns a very basic return into a ridiculous amount of hassle.

And that is what is most frustrating about it. I genuinely like the clothes and had a good opinion of Aubin as a brand.

The products feel like they belong to a quality company.

The returns process and customer service experience really don’t.

At the time of writing, I’m still waiting for the second return to be processed.

17 September 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

I've reviewed this personally and have been working directly with you to resolve the outstanding issues. While I'm pleased we were able to bring this matter to a conclusion, I fully appreciate the frustration caused along the way. Receiving an incorrect size, encountering issues with the returns portal, having to chase for updates, and then receiving incomplete information is not the level of service we aim to provide.

Your comments have been shared with the relevant teams, as they highlight several areas where we can improve both our returns journey and our communication with customers.

I appreciate your balanced feedback regarding our products and am sorry that the service experience fell short of the standards you rightly expected from Aubin.

Thank you again for bringing this to my attention and for giving me the opportunity to resolve this directly with you.

Matt Hornsby
Head of Customer Experience

Rated 4 out of 5 stars

I am impressed with the service and the…

I am impressed with the service and the quality of the Superga off white canvas size 8 l bought Aubinandwills l would recommend family and friends to buy from them

17 September 2026
Unprompted review
Aubin & Wills logo

Reply from Aubin & Wills

Thank you for your wonderful review.

We're delighted to hear you were impressed with both the quality of your Superga trainers and the service you received. Your recommendation to family and friends means a great deal to us.

Thank you for choosing Aubin, and we hope to welcome you back again soon.

Matt Hornsby
Head of Customer Experience

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