My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more
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Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”
15 Newburgh Street, W1F 7RX, London, United Kingdom
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Disappointed in my first experience voting direct from Aubin.
Got a lovely light khaki coloured Aubin T-shirt from next. Tried to order more but at the time I thought I had the right colour, it was wrong with them all being medium or dark green.
It appears Aubin use the same photo for different colour greens of which there are many!
The really poor bit is I was charged £3 to return each T-shirt (a handling fee, not postage which I’m grateful was free). So, £6 to return two T-shirts and 2 x £3.99 delivery fees as I ordered two.
So… £13.98 to have two shirts delivered and then returned as the colour shown in the Aubin website is not the actual colour of the T-shirt.
This feels like a mistake on their part / possible misselling and so I would not order from aubin again.
I wrote in the comments when returning the T-shirts the wrong colour issue but this has not been addressed by them.
UPDATE:
Had a really helpful response from Matt at Aubin and a customer friendly outcome. Much appreciated. Would be happy to consider using again. Thank you.

Reply from Aubin & Wills
Ordered the wrong size, I’ve lost weight, returned the item to the store. The staff were extremely helpful, polite and swift. Excellent customer service at the Carnaby Str store 10/10.
Highly recommended.
Kind regards
Mark

Reply from Aubin & Wills
Easy purchase process, quality shirt, quick delivery

Reply from Aubin & Wills
A beautifully curated collection of high quality clothes and helpful but discrete staff; traditional British retail at its best. The store was taking part in the village carnival with a DJ and wine bar, so full marks for local participation! Will definitely be back for autumn/winter purchases

Reply from Aubin & Wills
So pleased that a new shop has opened in Burnham Market!.. just bought 2 suits and linen shirts which I love.
In addition to the high quality of their clothes must also compliment the team on level of service : attentive and friendly!
Well done and will certainly be back for more -:)
Thank you again.
Edinburgh store great and very helpful. Shirts fit great and comfortable. However, the fuchsia unexpectedly bled pink into the rest of my washing unfortunately including a white oxford.

Reply from Aubin & Wills
The shirts are OK nothing outstanding But I live at Burnham Market and was going to Kent for a wedding and needed a couple of shirts, the lady in the shop hunted me around the shop trying to sell me anything I touched
The machine didn’t work properly so couldn’t give me a receipt which meant the had to surrender an email address which I asked for no further communication but this came through anyway
I will now tell anyone locally not to to use the shop as it’s quite a poor experience and very poor follow up

Reply from Aubin & Wills
Very impressed with their customer service. My item arrived within two days of placing the order and was excellent quality. I had mistakenly ordered the wrong size and the return exchange process took only three days. Can't think of any other fashion retailer who has been so efficient. The item is really comfortable and the material soft but feels strong.
Clear communication, quick delivery excellent clothes
Europe's JCrew, nice colorful selection of men's clothes. Friendly and personal.
Excellent service bought on line in the sale and I’m really pleased with the jumper it’s great quality and fit
Love these shorts. Great colour and quality. Fab fit too.
The quality of clothing is outstanding. My first purchase was in their store in Burnham Market and the service from each of the staff was excellent. Friendly and informative and I made a couple of purchases. I was so impressed I later went online and made 3 more purchases. From now my go to clothing retailer!
Love the style, fit & quality of Aubin clothing. Order processing and delivery are very prompt with just the notifications you need nothing more.
Joe was excellent and knowledgeable with american customer service levels. He also arranged rapid tailoring adjustments to meet a tight deadline. We will definitely be back - and the jacket cuff buttons work - excellent detail. Thanks again
Good purchasing experience - Burnham Market Store -Staff were very helpful. Pleased with the quality of the clothes. Will return to the shop again.
As always a great product
Heritage item for life definitely going to get better with age
Thank you !!!
I needed a black linen suit for a summer wedding and had tried on options at Moss, Muji, M&S and John Lewis before visiting the Aubin & Wills Soho store. While all the others, apart from at Moss, were much cheaper the quality and cuts were nowhere near as good as A&W's.
The staff in the shop were relaxed yet very helpful, offering advice on how different sizes looked and explaining I could still use the 15% online new customer discount for signing up to their newsletter. As they only had the trousers in my size with a long leg they pinned them up and said they'd get them hemmed for me and post to my home address all free of charge (Moss wanted £40 for adjustments as I recall).
The suit arrived a week later and looks great. I haven't worn it in the current heatwave, so can't comment on how it will wear.
I've bought shirts from A&W before and been very pleased with them apart from the sewing on some of the buttons, which came loose very quickly - easily rectified but shouldn't happen at that price point.
Overall, I'd highly recommend A&W's clothes for their quality and style, plus their excellent customer service.
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