My first visit to the Aubin store in Soho, I have only ordered on-line previously. That will now change, the service from Brad was outstanding. Great advice on putting together a wedding outfit and g... See more
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Aubin is a celebration of Britishness, authenticity and longevity. By creating better, we encourage intelligent choices around sustainability, promoting a message of quality above quantity. We’re challenging the addiction to discount and throwaway fashion. The latest season, fads and fashions don’t interest us. We’re driven by quality, personal style and independent thinking. “ABOVE ALL ELSE, WE BELIEVE THAT BETTER IS GREATER THAN MORE”
15 Newburgh Street, W1F 7RX, London, United Kingdom
No recent history of asking for reviews
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Replied to 60% of negative reviews
Typically replies within 1 week
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I would like to recognise Lesley Anne, Aubin, John Lewis, Glasgow, for her excellent customer service while helping me select two sweaters.
I purchased a Westbourne sweater and a Bonby quarter-zip sweater, with Lesley Anne assisting me with both purchases. She took the time to understand my clothing preferences before recommending best-selling styles and pieces from the new autumnal range.
She was professional, polite and friendly, offering genuine advice without ever being pushy. She listened carefully and helped me choose suitable sizes and styles, including items I was likely to get the most wear from, while also respecting my budget.
Her knowledge, attentiveness and personalised approach made the experience enjoyable and gave me confidence in both purchases. Lesley Anne deserves recognition for her excellent service.

Reply from Aubin & Wills
Love this shirt, exactly what I was looking for.
Outstanding CS as always from the Aubin team.

Reply from Aubin & Wills
Clothes are fine but the order took more than I week to arrive

Reply from Aubin & Wills
Quick communication, well presented goods and reasonable prices.
I've requested an exchange but haven't heard back. I emailed them again to ask what's happening and still haven't heard back, customer service is nonexistent

Reply from Aubin & Wills
Wow what a customer service.
Had an issue with an item missing from my order and it was resolved in next to no time.I have deleted my previous review,a company this good shouldn’t deserve any bad reviews.Great service.Thank you.
Popped in to Aubin at John Lewis Glasgow and was not really sure what I needed and came away with a proper capsule wardrobe, all put together around my budget. Lesley Ann was brilliant, showed me every option, including a few sale items, and helped me land on a much more cost-effective solution than I expected.
As a business owner myself, I really appreciated how professional and attentive the service was, never felt rushed or upsold, just genuinely helpful. Lesley Ann also told me about the new "All in a Day's Work" range, workwear with engineering roots, which struck a chord as I've got an engineering background myself. She even wished me well with my own new business venture, which was a lovely touch.
A really genuine experience from start to finish. I'll definitely be back
Same colours and quality as seen on website and great discount
Love the quality, style and colour. Compliments from many people who love the green chosen.
Great shirt and quality is spot on. Delayed due to Royal Mail losing the package for a week but delivered safe and sound in the end. Customer service was helpful and friendly (answered phone straight away). Overall a very good experience and product.
Lovely shop good service and high quality products
The shirt i ordered was exceptional quality. It felt so nice when I tried it on. Unfortunately the arms cut were too high for me so had to send it back. The returns was very easy.
I bought a linen shirt in late May 2026. Although I've worn it a lot because it's been very comfortable in the hot weather, I did take care of the shirt as per the care instructions that came with it. Today, a large rip running from the shoulder half way down the back opened up spontaneously when I was putting the shirt on. It's now unwearable. It's late August 2026 so it's only lasted for 3 months. That doesn't feel like good value given it cost £109.
Update: I've now received a replacement shirt direct from Aubin after they read my comment here. They're nice shirts and I've bought others earlier in the year which are still going strong.

Reply from Aubin & Wills
Very good quality and perfect fit of a Merino sweater. The price was very competitive for the quality of the sweater. Very pleased with product and the service I received.
Great service from start to finish. No issues purchasing an Oxford button down shirt on the site. Emails kept me informed of the order being received, shipped and out for delivery. Package arrived well wrapped and the shirt was immaculate. Will definitely return to shop with Aubin and Wills again.
Lovely shop, fabulous knowledgeable staff, quality products at decent prices.
Saw these advertised and picked them up in their sale. They are a great colour and fit well. My husband loves them
I placed two separate orders with Aubin containing multiple items. Although most of the items arrived, one T-shirt was missing from each order.
I have contacted Aubin’s customer service team numerous times to report the missing items, but my emails have been completely ignored. Mistakes can happen, but failing to respond or resolve the issue is extremely disappointing, particularly given the price of their clothing.
I am now left having paid for two T-shirts that I have not received, with no explanation, refund or replacement. Based on my experience, I cannot recommend ordering from Aubin. I will gladly update this review if they contact me and resolve the matter.

Reply from Aubin & Wills
Great fit and always first class delivery
Highly recommend

Reply from Aubin & Wills
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