Aptamil UK Reviews 1,026

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 45 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of customer service, frequently highlighting it as exceptional. Consumers often describe the service provided as excellent, noting the efficiency and ease of their overall experience, and are particularly impressed with quick response times. However, some customers were dissatisfied with the product itself, mentioning issues like babies experiencing constipation, cramps, sickness, and diarrhea. There were also concerns about product quality, with some reporting issues such as foreign objects in the powder, problems with product freshness, or experiencing a bitter taste in the milk.

What people talk about most

Product

Reviewers highlight ambiguous aspects of the product. While some consumers praise the product, stating it is... See more

Quality

Reviewers mention ambiguous feedback about quality. While some customers praise the product as reliable,... See more

Staff

Users describe positive interactions with staff. Customers consistently praise the helpfulness and knowledge... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers highlight the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

So we had issues. We started off from cows&gate, through cows&gate comfort and ended up switch to aptamil comfort. Going through cows &gate and c&g comfort baby got constipated, we went from mid... See more

Company replied

Rated 4 out of 5 stars

Pls am concerned about the conformation going on about Aptamil 1from birth… doe my date exp is 05-02-2027 . So I don’t know if it’s safe or not

Company replied

Rated 5 out of 5 stars

My baby has been on Aptamil Advanced stage 1 from birth and today I had some questions regarding switching up to the next stage as I prepare to introduce my baby to solids. I chatted with Leanne who k... See more

Company replied

Rated 5 out of 5 stars

My baby was given the anti reflux formula from the doctors and I had some questions and concerns regarding how to prepare the formula and the safety and Blanka was very helpful and knowledgeable. I fe... See more

Company replied


Company details

  1. Food Manufacturer
  2. Baby Store

Written by the company

💙Baby feeding experts 💙50 Years of breastmilk research 💙UK's Number 1 Follow On Milk 💙Free, personalised support from experts 7 days a week


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

If I could give 0 stars I would

If I could give 0 stars I would. Set up a subscription but then it wasn't showing on my account so had to set another one up. This one also never showed on my account. It tells me no subscriptions found. However aptamil keep taking money every 2 weeks and then telling me I need to cancel my subscriptions. I've told them for over a month that I cannot see any subscriptions and they told me the other week that all subscriptions have been cancelled but then they have taken more money for a subscription yesterday, and now they are
telling me that they cannot cancel my order and refund me even though it's their mistake.

10 March 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hello Beverley,

Thank you for taking the time to write this review, we are really sorry to hear of your disappointment. Where we are unable to locate you on our system, we have requested Trustpilot to gain further details, this will allow us to escalate the matter to a member of our Quality Specialist team.

Please may we ask you to provide the following details:-
Full name and address
Contact telephone number and email address
Product name and full description of issue

Once we have received all the above information, our Specialists will be in direct contact.

Best wishes, Victoria and the Aptamil UK team.

Rated 5 out of 5 stars

Good service!

27 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Annalize,

Thank you for your 5-star review! We're so pleased to hear you had a great experience. If you ever need any assistance or have any questions, feel free to reach out.

Best wishes,
Cédrine & The Aptamil Team 💙

Rated 5 out of 5 stars

Begonia was extremely polite and…

Begonia was extremely polite and helpful thankyou

26 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Ruth,
Thank you for your lovely feedback! We're so pleased to hear that Begonia was able to help—I'll be sure to pass your kind words along. 💙

If you ever need anything else, we’re always here to help!

Best wishes,
Prash & The Aptamil Team

Rated 5 out of 5 stars

As a mum I needed a quick response from…

As a mum I needed a quick response from aptamil regarding my daughter’s formula and they responded so quickly and efficiently.

26 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Amrita,
Thank you so much for your kind words! We know how important it is for parents to get quick and reliable support when it comes to their little one’s feeding journey, so we’re really glad we could help.

If you ever need anything else, we’re always here for you! Wishing you and your little one all the best. 😊

Best wishes,
Prash & The Aptamil Team

Rated 5 out of 5 stars

Leanne was so helpful and lovely and…

Leanne was so helpful and lovely and answered my question very quickly and clearly :)

24 February 2025
Unprompted review
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Reply from Aptamil UK

Thank you, Lana, for the wonderful review! We're thrilled to hear that Leanne was able to assist you promptly and clearly. Your feedback is greatly appreciated! 😊

Best Wishes, Suren and team Aptamil

Rated 5 out of 5 stars

Information request details

I contacted Aptamil for a few questions I had related to the milk and differences to try understanding better what would suit best our baby and things to avoid. Begonia was very professional and provided all guidance necessary in a detailed maneer and also too my feedback on information provided on the website to improve it. Thank you for the great service Begonia!

19 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there,

Thank you so much for sharing your experience with us! We're so glad to hear that Begonia was able to provide the detailed guidance you needed and that your feedback was taken on board. We really appreciate your kind words and will be sure to pass them along to her.

If you ever have more questions, we're always here to help!

Best wishes,
Cédrine, Aptamil 💙

Rated 5 out of 5 stars

Leanne H has been great!

Had a question about feeding my newborn and had communicated via chat support and had Leanne assisted me. She was of great help and couldn’t thank her enough. She’s been brilliant. Keep it up!xx will definitely recommend to those who aren’t sure about stuff like a first time mom like me xx

17 February 2025
Unprompted review
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Reply from Aptamil UK

Hello Grace,

Thank you so much for your lovely review! We’re delighted to hear that Leanne was able to support you and provide the reassurance you needed. Being a first-time mum can come with lots of questions, and we’re always here to help! 💙 If you ever need any further advice, don’t hesitate to reach out. Wishing you and your little one all the best on this amazing journey!

Best wishes,
Cédrine and Team Aptamil💙

Rated 2 out of 5 stars

I am not reviewing but I think am…

I am not reviewing but I think am compelled to.

I have a question regarding your Aptamil Comfort : Colic and Constipation. Is it scientifically proven that it helps to calm inconsolable babies and also with Constipation; or is just a marketing stunt to make more money from struggling parents in this hard to get by economy.

I need a genuine answer please.

Thank you.

11 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Bob,
Thanks for reaching out—We completely understand why you’d want a clear and genuine answer.

Our Comfort milk has been clinically proven to be effective in supporting colic and constipation in babies. Every baby is different but clinical evidence suggest that it does help manage baby's symptoms associated with colic and constipation.

If you’d like more details on this, we’ve requested your details and would be happy to share more information with you. Just let us know!

Best wishes,
Prash from team Aptamil

Rated 5 out of 5 stars

I spoke to Leanne today as I had some…

I spoke to Leanne today as I had some questions around weaning. She was such a fantastic help and explained everything so clearly. Thank you again! :)

10 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hello Laura,

Thank you so much for taking the time to share your lovely feedback! We’re delighted to hear that Leanne was able to support you with your weaning questions and provide clear, helpful advice. We’ll be sure to pass on your kind words to her, she’ll be thrilled to know she made a difference.

If you ever need any more support, we’re always here to help. 😊

Best wishes,
Cédrine and Team Aptamil💙

Rated 5 out of 5 stars

Brilliant advice from Leanne today

Brilliant advice from Leanne today. Would definitely recommend having a chat if there’s any part of feeding that you’re unsure about.

4 February 2025
Unprompted review
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Reply from Aptamil UK

Hi Danielle,
Thank you so much for your kind words and for taking the time to share your experience! We're thrilled to hear that Leanne provided brilliant advice and was able to support you, we will pass this on to her. It's always our goal to ensure parents feel confident and informed about feeding their little ones.

Your recommendation means the world to us, and we’re so glad you found our live chat helpful. If you ever have more questions or need further assistance, we’re always here for you.

Best wishes,
Prash and Aptamil Team 😊

Rated 5 out of 5 stars

Leanne H is brilliant

Leanne H gave me some brilliant information, my situation was slightly complex but she was able to give me all the information I needed regarding ready to feed milk, reflux milk and even breastfeeding! I am very happy with the level of service and advice provided by Leanne today.

3 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hello Stephanie,

Thank you for your wonderful feedback! We're so pleased to hear that Leanne was able to provide you with all the information you needed, especially for your complex situation.

If you ever need further support, don’t hesitate to reach out. Wishing you all the best on your journey!

Best wishes,
Cédrine and Team Aptamil 💙

Rated 5 out of 5 stars

Super helpful in understanding what…

Super helpful in understanding what products are available in other countries so that as close as possible equivalent supply won’t be a problem when travelling abroad with my baby

1 February 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Pritesh,
Thank you so much, for your kind review! 😊 We're so glad to hear that you found the information helpful when planning for your travels with your little one. Wishing you and your baby safe and happy adventures ahead! ✈️

Best wishes,
Prash from team Aptamil UK💙

Rated 5 out of 5 stars

I had a wonderful experience with…

I had a wonderful experience with Aptamil and thanks Jennifer for your help

31 January 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Stephy, Thank you so much for your lovely feedback! 😊 We’re delighted to hear you had a wonderful experience with Aptamil, and we’ll be sure to pass on your kind words to Jennifer. Wishing you and your little one all the best! ✨

Best wishes,
Prash from team Aptamil UK💙

Rated 5 out of 5 stars

Blanca was brilliant on live chat

Blanca was brilliant on live chat, knew exactly what I was saying, advised straight away and was very clear with what I needed for my baby. definitely recommend any mums going to the live chat function where I was lucky to get Blanca and any questions, they are happy to help and come back straight away

31 January 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Hannah,
Thank you so much for your kind words! and such a lovely review. 😊 We’re thrilled to hear that Blanca was able to assist you so efficiently on live chat. Your recommendation means a lot, and we’ll be sure to pass on your lovely feedback to her.

Wishing you and your little one all the best!

Best wishes,
Prash from team Aptamil UK💙

Rated 5 out of 5 stars

Thank you Jennifer for your helpful and…

Thank you Jennifer for your helpful and prompt response on WhatsApp aptaclub - great service

10 January 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Vicky,

Thank you so much for your kind review on Trustpilot! We're delighted to hear that Jennifer provided you with helpful and prompt service on WhatsApp at Aptaclub. Your support means a lot to us!

Best regards,
Suren and Aptamil UK Team 💙

Rated 3 out of 5 stars

We have always used Aptamil for our 7…

We have always used Aptamil for our 7 month old baby and it’s always been the best one for him, however I find it so annoying that priced at £13.50 the tub is never filled to the top. Just feels like you are constantly running out due to it actually not being a full tub.

9 January 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Good morning Samantha,

Thank you for taking the time to write this review. We are really sorry to hear of your disappointment. Where we are unable to locate you on our system, we have requested Trustpilot to gain further details. This will allow us to escalate the matter to a member of our Quality Specialist team.

Please may we ask you to provide the following details:-
Full name and address
Contact telephone number and email address
Product name and full description of issue

Once we have received all the above information, our Quality Specialists will be in direct contact.

Best wishes, Victoria and the Aptamil UK team.

Rated 5 out of 5 stars

Fast replies

Fast replies, Everything well explained and answered any questions I had

8 January 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Dani! 🌟

Thank you for the wonderful 5-star review and your kind words! We're thrilled to hear that you got your questions answered quickly and clearly. 😊
If you need any more assistance, don't hesitate to message us again. We're here for you! 💙

All the best,
Suren and The Aptamil UK Team 💙

Rated 5 out of 5 stars

helpful & informative!

I started a chat with ‘Leanne H’, to get an understanding of the expiry date for formula powder, she came back to me within minutes and explained everything. Really helpful and informative, thank you!

7 January 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Paige! 🌟

Thanks a million for your wonderful 5-star review! We're thrilled to hear that Leanne H provided you with such speedy and informative support. Your satisfaction means the world to us! 😊
If you have any more questions or need any further assistance, feel free to reach out to us anytime. We're always here to help!

Warm regards,
Suren and The Aptamil UK Team 💙

Rated 5 out of 5 stars

Blanka was good and gave clarification…

Blanka was good and gave clarification immediately

31 December 2024
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Good afternoon,

Thank you for taking the time to leave this wonderful review. We're so pleased we could assist you with the information you required.

Please don't hesitate to get back in touch in the future, we're available 10am - 10pm 7 days a week.

Best wishes, Victoria from the Aptamil UK team.

Rated 5 out of 5 stars

Excellent help

I spoke with Blanka in the customer service chat and she was absolutely brilliant and answers all my questions thoroughly. Thank you so much ☺️

27 December 2024
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Simon,

Thank you so much for your kind words! We're thrilled to hear that Blanka was able to assist you thoroughly. Your satisfaction means the world to us. 😊

Best regards,
Suren and The Aptamil Team 🌟

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