It could well have been 5stars but for a confusing quote 24 hours after the quote that said was valid for 28 days. It was however rectified after a frustrating telephone call.
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See what reviewers are saying
This company was so helpful in getting my travel insurance. They were very polite, understanding of my health issues that needed more details from my recent diagnoses. I was very happy at the price I... See more
Excellent service from Steve, at World-First Travel Insurance today - I have been shopping around for quotes for a while. He dealt with pre-existing medical conditions in a sensitive, thorough way.... See more
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
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World First
World First. My go to every time after my BC Diagnosis. 1st class service & reasonably priced.
29 January 2026
Was easy to fill in the questionaire.
Was easy to fill in the questionaire.
And came back with a good price.
23 January 2026
I found the process efficient and friendly
I found the process very efficient and friendly and it was lovely that there was no fuss about any medical issues I have and so I didn't end up feeling like some freak who shouldn't even be thinking about going on holiday.
20 January 2026
Excellent that the cover is inclusive…
Excellent that the cover is inclusive of medical conditions but consider the cost!
20 January 2026
Very helpful not rushed and clear in…
Very helpful not rushed and clear in the questions to the point thanks opucker very good 22 12026
21 January 2026
Excellent
Good price. Excellent medical review procedure. Would recommend you give them a try before purchasing elsewhere.
16 January 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I found the experience ok
I found the experience ok. I had used this company before and it would be handy if some information was kept so I didn’t have to repeat myself constantly especially when completing the quote for 4 people. It should let you add to it rather than restart from the beginning. The price was reasonable. I’m not a fan of getting quotes online. I had phoned to see if I could get a better deal actually talking to someone but they said no and the quote online is what I would be quoted from them. I found this unusual as when I usually phone to speak to a company 99% of the time you get a better deal! I will continue to shop around to get annual insurance when it needs renewed. I have recommended this company to others in the past.
12 January 2026
Reply from World First Travel Insurance
Good morning,
Thank you for taking the time to submit your review.
Although we do have your personal information we would be required to run through your medical history each time as the Insurers do review these questions regularly and the questions can change. This is to ensure that we have all the correct and up to date information regarding your family’s medical conditions.
We do understand that talking to a human is the preferred method so we are here and ready to take your call and provide you with the best price we can.
We can be contacted on 0345 9080 161. Our phone lines are open Monday to Friday 09:00 until 17:00.
Kind Regards
Nicola
Excellent customer service and prices
I was recommended World First Travel Insurance by a friend after getting excessive quotes from other companies.
The customer service advisor, Jess, was very helpful and thorough when going through my medical history. The price was extremely competitive and would not hesitate in using World First Travel Insurance again.
15 January 2026
Good value, easy access
12 January 2026
competitive quotes competitive prices…
competitive quotes competitive prices and gelpful friendly staff.
bought two policies for two different travel dates but only got sent a copy of one policy twice. This has now been corrected with small refund sent but still wait a hard copy of one of the policies
14 January 2026
Reply from World First Travel Insurance
Good afternoon Mr Johnson,
Thank you for taking the time to submit your kind review.
I can only apologise that you received two documents the same. I have now resent the second policy to you, this should arrive within 3 – 5 working days.
If you experience any further problems or issues, please do not hesitate to contact us. We can be contacted on 0345 9080 161. Our phone lines are open Monday to Friday 09:00 until 17:00.
Kind Regards
Nicola
Excellent customer service
The person we spoke to was very helpful and dealt with our query quickly.
13 January 2026
This is the second time we have used…
This is the second time we have used world first, I had to ring for the quote as I had a cancerous tumour removed two years ago and couldn’t find the particular tumour on the website, phone was answered promptly, and at the end of the call I had travel insurance for me and my partner, other companies who stated they insured cancer wouldn’t insure me, even though I was cancer clear after the op. Fantastic service and no press for one for this etc… just straight through to a person and on with the quote, I would highly recommend this company.
13 January 2026
Medical cover at reasonable price.
Took time to discuss medical history and came up with an acceptable price for travel cover.
2 January 2026
Easy to book online.
5 January 2026
Very helpful and easuring
2 January 2026
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