Tower Reviews 

3,708
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. #3 of 3 best companies in Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,708)

1,856 reviews in the last 12 months

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Rated 3 out of 5 stars

Just wondering if anyone has been…

Just wondering if anyone has been granted a refund & how long it took to show up in your bank account? Such a long drawn out process

12 August 2026
Unprompted review
Tower logo

Reply from Tower

Kia Ora Olivia,

Our remediation refunds can take up to 10 working days to be processed due to the system process and bank processing times. We apologise that this feels like it may be taking longer than expected for you.

Reviewing your refund details, this should be reflected in your account by 17th August. If you haven't received this after 10 working days, feel free to reach out to our team directly for further review.

Thank you for your patience.
Tower Team

Rated 5 out of 5 stars

Rang and spoke to person who answered…

Rang and spoke to person who answered all my questions and walked me through the plan.
Be interesting to see the price in 12 months.
Thanks guys awesome job

Ivan

6 August 2026
Tower logo

Reply from Tower

Hi Ivan,

Thanks for your positive review on the service and cover provided. We're delighted to have you onboard and hope that continues.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very helpful

Very helpful, made dealing with my Insurance much easier.

6 August 2026
Tower logo

Reply from Tower

Hi Nigel,

Thanks for sharing your feedback with us - we aim to make the process simple and easy to understand so we're pleased to know you felt this to be the case.

Thanks,
Tower Team

Rated 5 out of 5 stars

It was so quick and easy

It was so quick and easy, It outlined all aspects of the policy along with options that worked well for my needs.

6 August 2026
Tower logo

Reply from Tower

Hi Ian,

Thanks for sharing your experience. We're pleased to hear that not only was it quick and easy but that it was also informative and easy to understand.

Warm regards,
Tower Team

Rated 3 out of 5 stars

Different Policy Prices given for the same product!

I received quotes for my vehicle policy that changed three times with each agent! Very frustrating! Quite a bit of difference between the quotes.

6 August 2026
Tower logo

Reply from Tower

Hi Janine,

Thank you for sharing your experience - we're sorry that the premium continually changed every time you reviewed the quote.

Pricing is impacted by a variety of factors, including differences in policy/quote start date and any details changed between quotes so the premium may vary slightly in some cases.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to navigate through and has clear…

Easy to navigate through and has clear steps. It's fast and slick to set up. Plus your pricing is way lower than my old provider.

6 August 2026
Tower logo

Reply from Tower

Kia Ora Craig,

Thanks for taking the time to share your experience organising cover with Tower recently. We're thrilled to have you on board and appreciate your feedback around this.

Thanks,
Tower Team

Rated 5 out of 5 stars

Trust Tower

I had a mishap some years ago & Tower were very efficient!
I feel confident & safer with Tower insurance!

6 August 2026
Tower logo

Reply from Tower

Hi Karen,

Thank you for taking the time to share your past experience with our claims team - we understand that needing to claim can lead to additional stress for customers, so we're delighted to hear that you felt well looked after during that.

Thanks for continuing to trust Tower as your provider.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Outstanding

Outstanding

28 July 2026
Tower logo

Reply from Tower

Kia Ora Amy,

Thanks for your positive review - we really appreciate it!

Thanks,
Tower Team

Rated 5 out of 5 stars

Was nice and friendly on the phone was…

Was nice and friendly on the phone was so helpful and kind and explained about the product in a simple way that is very understanding would recommend tower to anyone

5 August 2026
Tower logo

Reply from Tower

Kia Ora Tony,

Thanks for such a kind review of your experience! We'll pass this feedback on to the staff member you spoke with.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Customer friendly service

Very little wait time.

6 August 2026
Tower logo

Reply from Tower

Hi Jim,

Thanks for sharing! We're pleased we were able to assist you quickly and with a positive attitude.

Warm regards,
Tower Team

Rated 2 out of 5 stars

The lady who I spoke to kept on…

The lady who I spoke to kept on repeating herself and kept blaming her phone for an echo

6 August 2026
Tower logo

Reply from Tower

Hi Anthony,

Thanks for sharing your experience with us. We're sorry that information was repeated, we'll review the call and understand what occurred with this for future improvement.

Warm regards,
Tower Team

Rated 5 out of 5 stars

I didn't have to jump through hoops to…

I didn't have to jump through hoops to get what I needed. You had all the information on hand which made it very easy for us.

6 August 2026
Tower logo

Reply from Tower

Hi Neil,

Thank you for taking the time to share your feedback with us. We aim to make it simple to organise cover with the information available to you to reconfirm rather than manually enter.

Thanks,
Tower Team

Rated 5 out of 5 stars

The customer service was excellent.

The customer service was excellent.

22 October 2025
Tower logo

Reply from Tower

Kia Ora Grace,

Thanks for your positive feedback on our service! We aim to provide great service to our customers and it means a lot to hear we have achieved this for you.

Thanks,
Tower Team

Rated 5 out of 5 stars

Simplicity

Simplicity. All online with good website

5 August 2026
Tower logo

Reply from Tower

Kia Ora Paul,

Thank you for your feedback - we're delighted to hear you had a simple and positive experience organising your new cover.

Thanks,
Tower Team

Rated 5 out of 5 stars
Tower logo

Reply from Tower

Hi Tracey,

Thank you for your positive review of our service! We appreciate your trust in us and for you taking the time to share this feedback with us.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Having Tower policies is easy

Having Tower policies is easy, I don't have to question the premiums because I know they are fair.
On the occasion that my bathroom flooded, the assistance was immediate and the repair work was promptly arranged and then carried out by experienced tradesmen.
Talking to Tower representatives on the phone is very pleasant. They are efficient, professional, helpful and friendly.
I am very happy being a Tower policy holder.

4 August 2026
Tower logo

Reply from Tower

Hi Lorna,

What a fantastic review you've left us! Thank you for your kind words and for sharing your experiences with our service and our claims teams.

We appreciate your loyalty and feedback.

Thanks,
Tower Team

Rated 1 out of 5 stars

I waited for 58 minutes on hold…

i waited for 58 minutes on hold listening to atrocious music before speaking to an operator. I wanted to add a new vehicle to my existing policy, only to be told that this was not possible and I would have to take out a standalone policy.
As I wanted cover that afternoon I had to agree with that option.
Definitely not as simple as portrayed on the TV advert!
Save the adverts and employ more staff, to be told "we are a little busier than normal" is not helpful, at least arrange for a call back so you can do other things.

4 August 2026
Tower logo

Reply from Tower

Hi Glynis,

We're sorry to hear that we didn't meet your expectations on your recent call to our team. We'll review this internally to understand why there was such a long wait for assistance this day.

Thank you for sharing.
Tower Team

Rated 5 out of 5 stars

Good

Easy to communicate with

5 August 2026
Tower logo

Reply from Tower

Kia Ora Jayde,

Thanks for your kind words! We're thrilled to be able to assist you and provide you cover.

Warm regards,
Tower Team

Rated 4 out of 5 stars

The whole experience was easy and…

The whole experience was easy and straightforward and I was able to complete the necessary information quickly

5 August 2026
Tower logo

Reply from Tower

Hi Katherine,

Thank you for your review of your experience! We're excited to have you on board with us!

Thanks,
Tower Team

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