Tower Reviews 

3,716
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,871 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that obtaining insurance quotes online is exceptionally fast, clear, and straightforward, allowing people to easily compare various coverage options and complete setups without stress. Buyers also appreciate the competitive pricing and the wonderful staff members who are consistently patient, knowledgeable, and respectful during all interactions. Some reviewers were not happy with long phone wait times, mentioning that it took multiple attempts and extended holds just to speak with an operator. Customers additionally noted that communication challenges and difficulties during calls made it quite frustrating to resolve policy queries smoothly.

What people talk about most

User experience

Clients share positive opinions on user_experience, highlighting that the online system is fast,... See more

Service

Consumers find service to be positive, highlighting supportive and professional staff who provide prompt... See more

Price

Users describe positive interactions with price, noting significant savings compared to previous providers... See more

Staff

Customers consistently note positive experiences with staff, highlighting that team members are friendly,... See more

Customer service

People report ambiguous experiences with customer service, reflecting a significant split in consumer... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 5 out of 5 stars

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do... See more

Company replied


Company details

  1. #3 of 3 best companies in Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,716)

1,870 reviews in the last 12 months

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Rated 5 out of 5 stars

quick

quick, easy and best pricing

9 August 2026
Tower logo

Reply from Tower

Hi James,

Thanks for your feedback of the process and pricing!

Warm regards,
Tower Team

Rated 4 out of 5 stars

I found it easy and straight forward to…

I found it easy and straight forward to add my new vechicle to my insurance and drop the cover to my old car to third party.

7 August 2026
Tower logo

Reply from Tower

Kia Ora Samuel,

Thanks for your positive review! We're delighted to hear you found it easy to organise your cover and update your existing policy to suit your needs.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Really great service

Really great service, staff are supportive and know what information to give.

8 August 2026
Tower logo

Reply from Tower

Hi Ali,

Great service is so important to us so we're pleased to hear you felt looked after by our team recently.

Thanks for sharing,
Tower Team

Rated 1 out of 5 stars

Honestly pretty rubbish

Honestly pretty rubbish, it took like 5 calls just to get a quote, then another 2 just to pay for it, the first 5 calls just truly showed me a real lack of accountability and care given I had already got the vehicle so I was in an uninsured and vulnerable position, the last guy finally who I praise (Ratu) got it sorted, why did it take the last agent to solve it all… tower do your customers better.

Your KYC process also could do with a review) why acknowledge callers then do security again. Then your agents ask 4 questions which answers one because they’re not listening to the answers anyway so you do process again!

9 August 2026
Tower logo

Reply from Tower

Kia Ora Hone,

We're sorry to hear the stress and time it took to have your cover organised - thank you for taking the time to share with us. We'll have a look into the calls made and what occurred to ensure feedback is passed onto the relevant teams.

Thanks,
Tower Team

Rated 5 out of 5 stars
Tower logo

Reply from Tower

Hi Mark,

Thanks for sharing your experience with our online quote to buy portal recently!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Great service and very helpful

Great service and very helpful . Thanks to the agent that help me sign up for my car insurance

8 August 2026
Tower logo

Reply from Tower

Hi Mele,

We aim to provide great customer service so we're thrilled to hear that our team were able to assist you recently and leave such a positive impression on you.

Thanks for sharing!
Tower Team

Rated 4 out of 5 stars

Repairs

Team friendly and helpful. A bit disjointed with using assessor. Comms a bit mixed. Otherwise good experience

6 August 2026
Tower logo

Reply from Tower

Kia Ora,

Thank you for your kind words around your claim experience - we're pleased to hear that you found the process good overall. If there's any additional room for improvement you'd like to share, please feel free to let us know.

Thanks,
Tower Team

Rated 5 out of 5 stars

Tower are the best can't fault there…

Tower are the best can't fault there service great

8 August 2026
Tower logo

Reply from Tower

Hi Laurence,

What a fantastic review you've left! Thank you for your kind words and trusting us with your cover over the years, we really appreciate it!

Warm regards,
Tower Team

Rated 5 out of 5 stars

so easy as

so easy as, straight to the point no
jargons..You made it so simple

8 August 2026
Tower logo

Reply from Tower

Hi Paul,

We aim to make everything simple to understand and organise cover on your own, thank you for confirming this to be the case for you recently.

Warm regards,
Tower Team

Rated 5 out of 5 stars
Tower logo

Reply from Tower

Hi John,

Thanks for your review of our online portal and the ease of use.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Good company

7 August 2026
Tower logo

Reply from Tower

Hi James,

Thanks for your feedback - we appreciate you taking the time to leave us a review.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy

Easy, Honest, Affordable and fast service I highly recommend Tower Insurance to anyone.

7 August 2026
Tower logo

Reply from Tower

Kia Ora Shane,

Thank you for taking the time to leave us a review of your experience! We're delighted to hear you appreciate the service and pricing and are willing to recommend Tower Insurance!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Was easy to set up

Was easy to set up

7 August 2026
Tower logo

Reply from Tower

Hi Craig,

Thanks for your review - we appreciate your feedback!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Tower Insurance has taken care of our…

Tower Insurance has taken care of our needs for many years and always been supportive! Wonderful staff who are patient and very respectful. Highly recommend Tower Insurance

13 August 2026
Tower logo

Reply from Tower

Hi John and Maggie,

Thank you for your kind words around your experience with us over the years - we appreciate your loyalty and that you continue to trust us with your assets.

Warm regards,
Tower Team

Rated 2 out of 5 stars

Had to wait 14 minutes until somebody…

Had to wait 14 minutes until somebody answered

7 August 2026
Tower logo

Reply from Tower

Hi Ingela,

Thanks for sharing your experience. We're sorry that there was a delay in your call being answered recently but we appreciate you holding the line until you received assistance to set up your new policy.

For future reference, our policy covers replacement vehicles under your existing policy for up to 14 days as a benefit to allow you time to get home before needing to organise cover for the new vehicle.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Was so easy to do online

Was so easy to do online. Also phoned in to change a policy and the staff were great.

7 August 2026
Tower logo

Reply from Tower

Hi Faye,

Thanks for your feedback! We're thrilled the process was easy online and that when you spoke to our team that they were helpful as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very easy process

Very easy process, thanks

7 August 2026
Tower logo

Reply from Tower

Hi David,

Thanks for your positive review - we appreciate you taking the time to leave us feedback.

Thanks,
Tower Team

Rated 5 out of 5 stars

First time arranging new vehicle…

First time arranging new vehicle insurance using the on line system. Was aprehensive starting it , but found it an easy system to use .

29 July 2026
Tower logo

Reply from Tower

Hi Peter,

Thank you for trying out our MyTower portal to organise new cover - we're pleased to know that it was intuitive and easy to use for you!

Warm regards,
Tower Team

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