The Bike Factory Reviews 

1,587
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 251 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive prices, wide product availability, and incredibly helpful staff members who expertly guide buyers through their choices. Online orders consistently arrive very quickly, often fully built and ready to ride straight away, making the entire purchasing process exceptionally smooth and satisfying. However, some reviewers were not happy with unexpected delivery delays, poor communication problems, and occasional serious challenges handling shipments through external couriers. A few people also experienced minor missing parts, incorrect items received, or noticeable packaging damage upon opening their delivery boxes at home.

What people talk about most

Product

People report positive experiences with product, noting that items arrive as described and in good condition.... See more

Delivery service

Reviewers highlight positive aspects of delivery service, noting that orders arrive promptly and... See more

Service

Customers report overwhelmingly positive experiences with the service, highlighting a consistent sense of... See more

Price

Consumers find prices to be very competitive, often noting that items are cheaper than competitors and... See more

Order

Users describe positive interactions with order, highlighting seamless and simple processes that make finding... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I ordered a light set and gel gloves. Both items were cheaper than competitors. I received the items well packaged and on time by Royal Mail. I have had mixed experiences recently with different compa... See more

Rated 5 out of 5 stars

A very efficient service. I was kept informed of the whereabouts of my purchase at all times. It arrived well packaged and was in perfect working order on arrival. The only downside is, and this is... See more

Rated 5 out of 5 stars

Great choice of bikes and accessories which were all competitively priced. Accessories were dispatched and received within 72 hours. The bike had to be ordered but was delivered ready made up within... See more

Rated 5 out of 5 stars

Excellent communication, easy to use website and the bike was perfect. I had to change my order after placing it, the customer service team done so with minimal effort. I was kept up to date with prom... See more


Company details

  1. Bicycle Store
  2. Bike Accessories Store

Information provided by various external sources

Chester's largest specialist bike store! We sell, Trek, Specialized, Altura, Fox, Assos, Giordana, Pinarello, Shimano, Park tools, Pedros, Fenwicks and Finishline.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(1,587)

234 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Slow delivery

Still haven't received the bike after 8 days so can't give a good review as taking so long.

30 December 2025
Rated 5 out of 5 stars

Love the bike

Love the bike! Customer service and communications have been great, keeping me updated with the delivery. Thanks very much. :)

18 December 2025
Rated 4 out of 5 stars

Amazing Bike. Lovely Team (& customer experience will be awesome with some tiny process tweaks)

My experience was largely really positive:
I initially contacted Bike Factory because they had a superb (& genuine) deal on a bike I wanted. 1st contact with Flynn was great, very clear & good knowledge to give me certainty to buy the bike. After buying online (with a further 5% discount!) there was regular and clear email contact about delivery dates etc from Flynn, Col, Graham & the team. The team were really helpful with some of my additional requests (tubeless set-up & Invisiframe wrap).
In terms of what could’ve been better about my customer experience:
There was some frustrating lack of communication about collection date (because there was an issue with the wrap, which was professionally managed but not communicated). This resulted in an unnecessary 70+ mile round trip to Chester in my bike gear, ready to ride Llandegla immediately after collection. As it turns out, the bike was only 40% charged (despite several requests for full charge), so I probably avoided a frustrating 1st ride!
In response to the minor issues, the team were very apologetic about the poor communication but I was impressed that they didn’t improvise with the Invisiframe template error (they contacted Invisiframe & got the template corrected and resent). At collection, the team were great & helped me set the sag on the bike, ready for a shakedown ride.
I’m going back for a free safety check/service in Jan & will flag the lack of charging, so they have more thorough checks for future customers.
My 1st ride was great and I LOVE the bike, thank you. The experience was overall a positive one and the issues I experienced were minor, in comparison with some of the horror stories we read about cranks/bars falling off (due to lack of thorough pdi in some shops)!!!
Thank you and look forward to seeing you in Jan.

14 December 2025
Rated 5 out of 5 stars

Christmas bike for son

Ordered Specialized mountain bike for son for Christmas, choosing Bike Factory as they had the right size and colour in stock and at a good price. Email comms were reassuring and the bike was delivered with no complications and per expectations in terms of delivery date. The minor assembly work - attaching handlebars, front wheel and pedals - was straightforward. Would recommend this method of bike acquisition, and Bike Factory in particular. (It's nice to know there's a bricks-and-mortar bike shop of long standing - in Chester - behind the web store.)

12 December 2025
Rated 2 out of 5 stars

Bike was meant to be delivered fully…

Bike was meant to be delivered fully assembled but wasn't. Back wheel wasn't trued and the headset was loose.
Very disappointing.

10 December 2025
The Bike Factory logo

Reply from The Bike Factory

Hi Liam,

Thank you for taking the time to leave a review, I'm sorry to hear your having some issues with your new bike.

I've left you a voicemail today, if you can ring me back in store today on 01244 317893 option 1, I can offer you some solutions to remedy the issues you've received with your order.

Regards Carl

Rated 5 out of 5 stars

Great company

Having an issue with delivery, The Bike Factory went above and beyond to ensure I received my item. The custom service is excellent.

15 December 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant service

Absolutely brilliant, friendly service.
Bought a Haibike e bike at a very good price, it was delivered to me at the other end of the country, fully assembled & ready to ride.
When I wanted to upgrade the dropper seat post, they supplied this at a very good price.

28 November 2025

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