Exceptional customer service! When the sample ties didn’t match our bridesmaid dresses, George reached out proactively and helped us find the ideal colour. He also arranged a seamless return when we o... See more
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The Wedding Tie Colour Matching Experts Swagger & Swoon is the UK’s leading online retailer of specialist groomswear, offering over 500 shades of wedding ties, cravats, and accessories. Each piece is crafted to perfectly match your wedding colour palette — trusted by thousands of brides and grooms every year. Renowned for our customer service and unrivalled colour range, Swagger & Swoon proudly holds Best Groomswear from the UK Wedding Awards two years running. Our mission is simple: to make choosing your wedding ties as exciting and personal as finding the perfect dress.
Contact info
Nicholas House, WR10 3NE, Cropthorne, United Kingdom
- 01386 293 293
- service@swaggerandswoon.com
- www.swaggerandswoon.com
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Fantastic service from beginning to…
Fantastic service from beginning to end. Excellent in providing the swatches and advice i needed. Quality product and superb customer service, tgey even text wishing me all the best for my big day. Would highly recommend.
10/10
Swagger and Swoon were amazing start to finish!😊 having only needed to order 1 tie and matching flashes the service was 10/10, they kept in touch to let me know which stage my order was at, I received tea bags and sweets and then a lovely text congratulating us on our wedding. The quality of the items was perfect as well and will definitely be worn again. Highly recommend.
Everything I wanted and more
I saw this company by just browsing through the internet for companies that offered swatches for the ties they made. I needed kids bow ties and men's ties to all match my colour scheme. I got so many swatches to see what colour would fit best and they certainly did not disappoint. I was so happy with my choice and they kept me informed throughout the whole process and even answered my crazy bride questions in a prompt manner. I would definitely recommend this company to anyone getting married.
Beautiful pieces and excellent service
I ordered some swatches to match to my bridesmaid dresses and one was a close match however I wasn't sure. Swagger and Swoon got in touch a day or so after delivery to ask how they were and I explained that I wanted something to match a bit more. I sent over a photo of my bridesmaid dresses and they had a number of samples dispatched the day. Service was excellent and I found a colour that matched perfectly and the groomsmen and page boys all looks amazing on the day!
Amazing service
I cannot recommend Swagger and Swoon enough! From start to finish their customer service was exemplary. From the picking up I hadn't ordered swatches before placing my order, to the follow ups right up until my wedding. Truly amazing service and I've recommend them to my wedding venue too
What an absolutely fabulous company
What an absolutely fabulous company! From start to finish, the level of customer service, attention to detail and care from staff is outstanding. I ordered a bunch of matching ties for my family for my August wedding and they are such high quality. At first I couldn’t find a direct colour match to my bridesmaids dresses, but the wonderful ladies Ayesha and Petra reached out and asked me for a picture of the bridesmaid dress swatch, and sent some more colour swatch options, which arrived the very next day! I ordered 7 x ties which were made and shipped within 24 hours, with constant updates via text message from George. I even received a lovely letter with a Pukka herbal tea to help with the wedding planning stress! I urge everyone I know planning a wedding or needing some high quality ties to shop with Swagger & Swoon - you won’t be disappointed!!

Reply from Swagger & Swoon
Great service
Great service, good customer assistance and updates. The samples were good to be able to match the the bridesmaid dresses to.
Just perfect
Excellent service: thoughtful and helpful all the way, down to getting ribbons to match the wedding favours! Everything was brilliant quality, beautifully packaged and arrived on time. Would absolutely recommend :o)
Thanks for everything
Polite. Professional. Helpful and understanding.

Reply from Swagger & Swoon
Excellent
Got a cravat, pocket square and kids bow tie to match the colour of my dress for our wedding. It was stunning. We got the samples through and picked the closest match, requested the items and received them quickly. Every step of the way we were kept in contact with letting us know when we would be receiving them. Absolutely fantastic customer service

Reply from Swagger & Swoon
Amazing service and great quality
Amazing service and great quality, their follow ups were so thoughtful too having it noted when the special day was. Recommend their products.

Reply from Swagger & Swoon
Brilliant!
I found Swagger & Swoon 2 weeks before my son’s wedding while trying to find a match for my dress. Swatches were sent 24 hour delivery and a call to order, an email to confirm and pay, kept up to date with progress and delivered today. A week. Matched tie and square. Brilliant service and everyone happy to help. Maybe because only 1 of each but very much appreciated. Thank you to everyone involved.

Reply from Swagger & Swoon
We couldn't recommend Swagger & Swoon…
We couldn't recommend Swagger & Swoon more! All communication with them on the lead up to our wedding day was brilliant! We found it very useful to order swatches of the ties and the team were very prompt in answering any questions we had. After narrowing down the swatches, we ordered a couple of possible ties to get an even better idea which matched our bridesmaid dresses. It was really simple to return the other ties once we had decieded.
We ordered ties, pocket squares and a doggy bow tie for our Labrador. All were brilliant quality and matched our colour scheme perfectly. Plus the team were great with giving us regular order updates.
Thank you again to the Swagger & Swoon team!
Easily recommend to anyone
The team at Swagger and Swoon have been brilliant to deal with. Communication has been spot on, they have been super helpful and efficient throughout the whole experience. I would easily recommend this company to anyone. Thank you Petra and Ayesha for your help and personal touch.

Reply from Swagger & Swoon
Excellent customer service
I recently ordered ties and pocket squares for our wedding in June. Both products are lovely, really well made and I’m very happy with them. I found the communication and customer service from Swagger and Swoon second to none. I got personalised emails and texts every step of the way including a note to let me know that there would be a bit of a delay as they’d noticed a slight colour mismatch between the 5 ties and they were going to remake them because of that. They also sent the ties and pocket squares in such a lovely box with a little packet of love hearts! 10/10, 5 stars and will recommend to my many friends getting married this year and next.

Reply from Swagger & Swoon
Great customer service
Great customer service. Swatches sent through to check colours, patterns and materials. Ties and squares looked great

Reply from Swagger & Swoon
Amazing service
Swagger and Swoon are a brilliant company with fabulous customer service. I used them to find ties and pocket squares for my husband and his best man to match my bridesmaid a having so many different colours of swatches to choose from was a big help. I also loved that the ties and pocket squares came really quickly and were great quality. I could also use the Swatch to help pick flowers which was a nice bonus! The company are great at keeping in touch and sent a lovely message the day before the wedding as well which was very sweet! Great service.

Reply from Swagger & Swoon
The best customer service!
Customer service is absolutely phenomenal. I ordered a tie and pocket square set, and before dispatching I was contacted to make sure I’d seen a fabric sample so that I was absolutely sure I liked the colour. Any other company would have dispatched without checking and I think these guys 100% go the extra mile. Will definitely use them again!
10/10
Excellent service, kept me updated on the order from start to finish. Nice to know there are still businesses out there who value their customers. Couldn’t ask for more.

Reply from Swagger & Swoon
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