Sonic Direct Reviews 

38,380
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 3,200 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who provide clear advice, demonstrate deep product knowledge, and ensure smooth purchases. Buyers also deeply appreciate the fast, reliable delivery teams that arrive on schedule and handle appliance installations with great care. Though some customers encountered minor product quirks, such as unexpected surface marks or slight setup challenges upon delivery. Some reviewers noted occasional issues regarding specific product features not matching initial expectations or descriptions. Shoppers noted that resolving unexpected product issues could sometimes require extra communication with manufacturers.

What people talk about most

Delivery service

Customers had positive experiences with delivery service, frequently highlighting prompt arrivals, helpful... See more

Staff

People report positive experiences with staff, frequently highlighting helpful, friendly, and knowledgeable... See more

Service

Customers consistently note positive experiences with service, highlighting fast and easy shopping alongside... See more

Product

Users describe positive interactions with product, highlighting the excellent quality and competitive prices... See more

Price

Reviewers express strong satisfaction regarding the affordable prices, frequently noting that deals are hard... See more

Reviews shaping this summary

Rated 5 out of 5 stars

HI SONIC DIRECT IS GOOD PLACE FOR ELECTRICAL ITEM ALDO GOOD CUSTOMER SERVICE AND SUPPORT ALWYS LOADS STUFF BEFORE ASWEL ALSO BOTH DRIVERS COME TO DROP OFF MY AMERICAN FRIDGE FREEZER VERY HANDY HELP... See more

Rated 5 out of 5 stars

Fast delivery and great guys, very friendly and helpful not moody how some delivery people can be, turned out our fridge was hardwired so they couldn't remove as requested. One of the guys said he'd l... See more

Rated 5 out of 5 stars

Amazing customer service as usual, Ramaish was very helpful when I ordered my new ovens ensuring everything was organised and correct sizing for me. Then Haneef brought and fit my ovens for me removi... See more

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Excellent service from Sonic Direct! We were very pleased with the help and customer service we received from Khalil Khan. He was friendly, professional, patient, and very helpful throughou... See more


Company details

  1. Appliance Store
  2. Electronics Store
  3. TV store

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

38K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.9

All reviews

(38,380)

3,180 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great price and great service

The reason we purchased our washing machine from Sonic was not only because it was a great deal but also because the member of staff who dealt with us knew her product well and was able to demonstrate it as if it were her own. The two guys who delivered and installed it were very professional and helpful. Great service.

5 September 2026
Rated 5 out of 5 stars

Best delivery driver ever

The delivery driver called faisal is a wonderful human being and does his job to the highest standards swiftly smoothly and pleasantly he deserves a pay rise if management is reading this he is an asset to your team he delivered a washing machine and an American fridge freezer swiftly with the upmost care. Naz who works in the shop also is wonderful and helped us choose exactly what we needed and her enthusiasm is thru the roof also hanif the supervisor is also a wonderful person and does his job to a very high standard please promote these individuals further they do the best job for your company and keep your customers extremely happy thanks again guys all the best with your future and I hope you get far in life thankyou kindly

7 September 2026
Unprompted review
Rated 5 out of 5 stars

Great service from these guys

Great service from these guys. Had an issue accepting the half price sound bar with the TV and spoke to Jay on the phone. He sorted it and offered a much quicker delivery date than the one I selected. Turned up on time even better the TV was 300 quid cheaper for the same thing at your high street “sell you an extra contact” when this came with a 5 year warranty. Cracking TV what’s not to like.

2 September 2026
Rated 3 out of 5 stars

Should on website state integrated…

Should on website state integrated appliances extra charge rather than just install as I paid then got a phone call to say as it is a integrated appliance cost more so ended up paying an extra 100 pounds on top of what I had already paid for installation and delivery that was after I had already ordered on line then the phone call came a couple of hours after that to explain the extra costs I had to pay

31 August 2026
Rated 5 out of 5 stars

Great delivery guys!!

Minde and Scott called ahead of delivery, installed and removed washing machine super efficient!
Great lads!! Thanks again

8 September 2026
Unprompted review
Rated 5 out of 5 stars

Highly satisfied

Arrived on time. Delivery went above and beyond to make sure everything was correct, despite some difficulties re fitting.

29 August 2026
Rated 5 out of 5 stars

Great service and help

I needed help to have my dryer lifted down from the top of my existing washer in order to have the new appliance fitted. The drivers helped with this and I couldn't find my stop tap for the water but the delivery drivers found it and turned out of to fit the new machine. All done incredibly patiently and a credit to Sonic for their help

29 August 2026
Rated 5 out of 5 stars

Fast delivery

Fast delivery, competitive price. Kept informed of delivery. Took away old washing machine and installed new one. Delivered approximately 36 hours after order.

3 September 2026

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