Seemed to be "the way to go" as we have no direct family. The online application was pretty straightforward with no tricky questions to puzzle over. The welcome pack and certificate arrived shortl... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
What a wonderful experience I had with making and planning my pure cremation.. I had recently lost my mum and your agent Linda Potter was Empathetic knowledgeable and caring..She wasn’t pushy to comp... See more
Company replied
Very lovely guy on the phone, David, took lots of time to talk to me and answer any questions and explained everything in detail. Have no details of the £100 gift card as yet, not sure it's been 6 wee... See more
Company replied
Very happy with the whole experience. I spoke to a polite knowledgeable young man who answered all my questions. I told him I wanted a no fuss funeral . He took all my information then read everything... See more
Company replied
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
Asks customers to review
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Easy to organise and pay
10 August 2026
Reply from Pure Cremation
Thank you for your feedback! We're glad you found the process of setting up your plan easy.
Kind regards,
Pure Team
easy to deal with
10 August 2026
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
Excellent customer service.
Explained everything to me also answered my questions in away I understood. So pleased I have now peace of mind.
17 August 2026
Reply from Pure Cremation
Thank you for your feedback. We're so pleased that everything was explained clearly and that we were able to provide you with peace of mind.
Kind regards,
Pure Team
It was very informative 👍 and the lady…
It was very informative 👍 and the lady I spoke to was patient with all the questions I asked
Thank you for your assistance
3 August 2026
Reply from Pure Cremation
It's good to know that we could answer all your questions. Thank you for choosing us.
Kind regards,
Pure Team
Was very happy with the conversation
10 August 2026
Reply from Pure Cremation
Thank you for sharing your feedback with us. We're glad you found speaking to our team so helpful.
Kind regards,
Pure Team
he man I spoke with was very patient…
The man I spoke with was very patient with me. He quickly recognised I needed time to process what he was telling me.
10 August 2026
Reply from Pure Cremation
Thank you for your feedback. We're delighted to hear that our team member was patient and understanding, giving you the time you needed.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us.
Kind regards,
Pure Team
I was treated with respect and…
I was treated with respect and everything was fully explained to me by a lovely lady thankyou so much
10 August 2026
Reply from Pure Cremation
Thank you for leaving a review. We're glad you felt respected while speaking to our friendly team.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you! It's great to know that you had a positive experience with us.
Kind regards,
Pure Team
Every thing is covered, you don't need to worry.
Everyone has been very helpful and patient which I really appreciate for a delicate subject like a funeral. I would recommend you to anyone asking me for advice on the subject. It is comforting to know that everything is arranged when the time comes to need the plan.
24 July 2026
Reply from Pure Cremation
Thank you for leaving a review. We're so pleased that our team was helpful and patient. It's wonderful to know that you feel comforted by having everything arranged.
Kind regards,
Pure Team
Just so simple with no worries 😊
8 August 2026
Reply from Pure Cremation
Thank you for taking the time to share this.
Kind regards,
Pure Team
So easy to do!
9 August 2026
Reply from Pure Cremation
Thank you for your positive feedback. We're pleased you have found everything so easy to arrange.
Kind regards,
Pure Team
Fast easy no problems had 100 pound…
Fast easy no problems had 100 pound gift voucher happy
28 October 2025
Reply from Pure Cremation
Thank you for taking the time to share your experience. We hope you enjoy spending your gift card.
Kind regards,
Pure Team
The gentleman l spoke to was very…
The gentleman l spoke to was very pleasant and helpful. He explained everything that the policy entails. I would recommend your services to anyone
8 August 2026
Reply from Pure Cremation
Thank you for your review and recommendation.
Kind regards,
Pure Team
Reply from Pure Cremation
It's good to know that you found the team helpful! Thank you for choosing us.
Kind regards,
Pure Team
Very easy to sort out your wishes
Very easy to sort out your wishes. Easy to set up payment. Fast response time to know everything is put in place.
9 August 2026
Reply from Pure Cremation
Thank you for your feedback! We're delighted that you found the process of arranging your wishes and setting up payment easy, and that our quick response time was helpful.
Kind regards,
Pure Team
Tiny print makes communication…
Tiny print makes communication difficult. Postage was very slow and request for details about experience came too soon after booking..
Having picked up courage to arrange a funeral, just want to forget about it and not communicate further.
31 July 2026
Reply from Pure Cremation
Thank you for sharing your feedback with us. We’re sorry that the print size and timing of the review invitation didn’t feel right for you. We understand that once arrangements have been made, you may simply want some space without further communication, and we'll take this on board as we continue to look at ways we can improve.
We’re always happy to provide large-print versions of our literature and plan documents if this would be helpful. Please just let us know and we’d be happy to arrange this for you. We have also shared your feedback about the time taken to receive your documents so that this can be reviewed in more detail.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for rating us with 5 stars.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share your thoughts with us. We're glad you found the plan to be affordable and to offer what you were looking for.
Kind regards,
Pure Team
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