PRIVATEUPGRADES Reviews 

173
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 46 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely smooth booking process, noting that arranging their upcoming holiday stays is remarkably simple and efficient. Additionally, people often emphasize the wonderful service provided by the professional staff, alongside valuable room upgrades and truly fantastic hotel locations worldwide. Some reviewers were not happy with occasional difficulties regarding room upgrades, mentioning that securing these extra benefits could sometimes be rather challenging. A few other people also noted minor complications with the reservation systems, describing occasional technical failures and minor service delays upon arrival at properties.

What people talk about most

Service

People report positive experiences with service, frequently highlighting outstanding professionalism, great... See more

Upgrade

Users describe positive interactions with upgrade processes, highlighting exceptional booking experiences,... See more

Booking process

Customers consistently note positive experiences with booking process, highlighting that it is super easy,... See more

Location

Clients share positive opinions on location, highlighting that the properties are situated close to the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Once again, thank you very much for booking and organizing this excellent stay at Raffles Seychelles! We are grateful for the outstanding support provided by the Privateupgrades team! Amidst a stu... See more

Company replied

Rated 5 out of 5 stars

This was the first time we have used PrivateUpgrades. Booking was simple and call to request adjacent room was very efficient. The hotel experience was exactly as described, checking was 3 hours early... See more

Company replied

Rated 5 out of 5 stars

Booking via PrivateUpgrades is super easy, just created your account and you are ready to go. They have great offers and concierge is way better than other apps like booking.com, expedia, etc. You ge... See more

Company replied

Rated 5 out of 5 stars

I booked The Grand in York through privateupgrades.com The Grand was fabulous!!! High standards, rooms beautiful and hotel amenities wow!!! Privateupgrades service from start to finish has been g... See more

Company replied


Company details

  1. Travel Agency

Written by the company

PrivateUpgrades is a members-only travel club. It caters to those seeking luxury accommodation for both leisure and business trips. PrivateUpgrades has over 20 years of experience. It offers its members VIP access to exclusive upgrades, amenities, discounts, and promotions. They are at luxury hotels worldwide. This service adds value to hotel bookings. It ensures that members get a personalized service. This service transforms their whole stay. The club is in Switzerland. It is part of the Deluxetargets Group, an international tourism agency founded in 2001. This shows the group's established presence in luxury travel. PrivateUpgrades members get many benefits. These include personal attention and instant room upgrades. Also, special offers and unique experiences. Plus, flexible check-in and check-out times and insider tips from dedicated Travel Designers. These perks enhance the hotel stay. They can double the value of the booking. Moreover, PrivateUpgrades boasts a high success rate in securing upgrades for its members. Over 74% of past reservations received an upgrade. A significant portion of those were double or even triple upgrades. The club also offers a free membership model. Members must keep active by booking luxury hotel stays through PrivateUpgrades. They must also meet a minimum stay requirement each year. PrivateUpgrades has Gold and Concierge membership levels for those seeking more exclusive benefits. They offer extra perks and personal concierge services. These services cater to all travel needs, from restaurant reservations to concert tickets. PrivateUpgrades stands out due to its selection process for luxury hotels. It ensures that only the best ones are featured. The criteria are meticulous. They include factors like location, amenities, and exclusive hotel promotions. They ensure that members have access to the best luxury accommodations. The club has strong relationships with hotel owners and managers across the globe. This further assures that members are treated as VIPs throughout their stay.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

173 reviews

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1-star

No recent history of asking for reviews

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4.7

All reviews

(173)

44 reviews in the last 12 months

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Rated 5 out of 5 stars

Highly recommended

All staff were highly professional and helpful. Rooms are to a high standard and the hotel is located close to the waterfront and tourist attractions.
The restaurant service is impeccable, the food well worthwhile. Reservations are recommended.
Breakfast was of the standard expected in PrivateUpgrades hotels.

21 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you for your kind feedback. We truly appreciate you taking the time to share your experience. We are delighted that your stay met expectations, and we will be happy to pass your comments on to the hotel management.

Rated 5 out of 5 stars

Really pleased with our hotel booking

Really pleased with our hotel booking . We got an upgrade on arrival and excellent VIP treatment by the hotel including 100 dollars off our food and beverages bill.

19 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you for your kind feedback, Uzma! We’re glad to hear that your booking experience with us was up to your expectations. It is rewarding to hear that the VIP benefits and recognition at the hotel enhanced your stay!

Rated 5 out of 5 stars

Great company

Good company, booking easy and all perfect when we arrived at the hotel

21 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Helen, for your kind feedback and for taking the time to share your experience. We are very pleased to hear that the booking process was smooth and that everything was perfectly arranged. We look forward to preparing and upgrading your future stays.

Rated 5 out of 5 stars

I first used thExcellent service and thoughtful personal supportis service last year for…

I first used this service last year for a stay in Turkey. Since it was my first time booking with them, I was a little nervous, but they sent me several follow-up emails before my trip, which made me feel very reassured.

During my stay at The Peninsula, my room was upgraded to a suite, and they also arranged transportation to the cruise port after check-out. It turned out to be a truly wonderful stay.

Because of that positive experience, I have also started using them for my domestic trips this year. In the past, I would usually have booked through other hotel booking websites, but now I choose to book through them instead.

What I really appreciate is that the booking process is as easy and convenient as booking online, while still offering personal support. A dedicated travel advisor always contacts me after each booking, which makes it very easy to communicate any requests.

I will definitely continue using their service in the future.

16 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Mai, for sharing your experience and for placing your trust in PrivateUpgrades. It is very rewarding to know that our follow-up communication and dedicated advisory approach provided reassurance and made the process feel both seamless and personal. Your continued loyalty means a great deal to us, and we truly appreciate the confidence you place in our service.

Rated 5 out of 5 stars

Private Upgrades are a great! Totally recommended

Private Upgrades (PU) are a great, new discovery for me. Their prices are always competitive and generally include a 50 or 100US$ credit to the room, meaning the beat even the hotel prices when booking directly with the chosen establishment. Most importantly though there are real people behind PU, and this makes a real difference as they are helpful, polite and always quick at responding, getting in touch with the hotels booked on your behalf to obtain information and often and other perks like early check in or late check out. They also went over and above for me to avoid a charge I would have paid due to a late cancellation resulting from the impact of the conflict in the ME. I have no reservation in recommending Private Upgrades.

16 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Vittoriano, for taking the time to share such a detailed and positive reflection on your experience with PrivateUpgrades; it is truly appreciated. We are delighted that our combination of competitive rates, added benefits, and, most importantly, personal support from our team has made a meaningful difference for you. Your trust and recommendation are highly valued and motivate us to continue delivering a seamless and reliable experience.

Rated 5 out of 5 stars

Fantastic experience with PrivateUpgrades

Fantastic experience with Private Upgrades for the second time! They handled our booking seamlessly, communicated excellently, and secured a great upgrade for us, including hotel credit and a room upgrade. Their membership is free, making it an absolute no-brainer. Highly recommend!

9 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

We truly appreciate your continued trust, Peter, and are delighted to hear that your second experience was just as seamless and rewarding. It is wonderful to know that our team’s communication and attention to detail contributed positively to your stay, and that the added benefits enhanced your overall experience. Your recommendation means a great deal to us, and we look forward to assisting you again in the future with the same level of care and consistency.

Rated 5 out of 5 stars

Finca Cortesin with extras

The deal was much better than I could find anywhere else and that ignores the couple of free massages that were thrown in. The only issue was that we were told in the information that there were round trip transfers included but the hotel told us this was a mistake by Private Upgrades (and they had emailed them). Anyway, the hotel gave us the free homeward transfer in the end so it worked out well.

6 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Andrew, thank you for your feedback and for highlighting the value you experienced with PrivateUpgrades, which we truly appreciate. We sincerely apologize for the confusion regarding the transfer benefit, as this inclusion changed at the beginning of 2026 and was unfortunately not yet reflected correctly during the first week of January when the booking was made. We are pleased that the situation was ultimately resolved and will ensure such issues do not occur again, so your experience remains seamless from start to finish.

Rated 5 out of 5 stars

My stay at the InterContinental Sukhumvit

My stay at the InterContinental Sukhumvit in Bangkok was truly outstanding. From arrival to departure the experience reflected the high standards one expects from the InterContinental brand.

I would especially like to recognize PrivateUpgrades Luxury Travel Agency who arranged my reservation and took care of everything before my arrival. Their professionalism and attention to detail ensured that the entire stay was perfectly organized and completely seamless.

The hotel itself is beautifully designed, modern and very elegant. My room was spacious, extremely comfortable and thoughtfully appointed offering a relaxing retreat after a day exploring Bangkok. The quality of the bedding, amenities and overall attention to detail was excellent.

What truly stood out was the level of service. The staff were consistently warm, professional and attentive at all times making the stay feel both welcoming and personalized.

The location in the Thonglor area is also ideal, with convenient access to the BTS Skytrain and many excellent restaurants and cafés nearby.

Overall, a superb luxury experience. I look forward to returning in the future and would not hesitate to recommend this property to anyone visiting Bangkok.

My sincere thanks to the entire team for making this stay so memorable — I hope to return again soon.

1 March 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thanks, Matthew, for your kind feedback and for highlighting your experience with us. We are very pleased to hear that the reservation process and the arrangements made before your arrival helped make your stay seamless and well-organized, as providing attentive support and careful coordination for our members is at the core of what we do. It is also wonderful to know that your time at the InterContinental Sukhumvit was so enjoyable. We will gladly share your positive remarks regarding your hotel experience with the property’s management team.

Rated 5 out of 5 stars

Totally recomended

Totally recomended

28 February 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Saif, thank you for your recommendation and for placing your trust in PrivateUpgrades. We appreciate your feedback and are delighted that your hotel experience met your expectations.

Rated 5 out of 5 stars

Excelente option in London

Very kind service

28 February 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Pedro, we are delighted that you had such a wonderful stay in London and truly enjoyed our service. It means a lot to hear that your experience matched the standards we strive for with every booking at PrivateUpgrades.

Rated 5 out of 5 stars

Great travel experience

Private Upgrades added to our holiday experience and delivered what they said they would and we were after. Job well done and I look forward to continued use of their services

21 February 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you for your wonderful feedback! We’re glad to hear that PrivateUpgrades improved your hotel stay and met your needs. It’s great to know you plan to keep booking with us!

Rated 5 out of 5 stars

I stayed three nights at Sofitel…

I stayed three nights at Sofitel Ambassador Seoul, and it was a wonderful experience. This booking was made through Private Upgrade, and we had an excellent experience at a great price.

The view from the room was stunning, and the breakfast at the hotel restaurant was delicious. Since it was Lunar New Year, the tteokguk (rice cake soup) was especially memorable. The grilled pork belly was unique and flavorful, and the lounge happy hour was generous and enjoyable, leaving us with many happy memories.

We also used the $100 credit at Latitude 32 Lounge for both dining and the bakery, which allowed us to enjoy a variety of experiences.

From our Lake View Room, we could see the Luminaria Festival of Lights and also watch the sunset, which was absolutely breathtaking.

15 February 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you very much, Mr. Song, for your kind feedback and for choosing PrivateUpgrades for your reservation in Seoul. We are delighted to know that you enjoyed a seamless booking experience and excellent overall value through our service. It is always our priority to ensure that our members benefit from preferred conditions and added value, and we are pleased this was reflected in your stay. We truly appreciate your trust and will gladly share your positive comments with the hotel team.

Rated 5 out of 5 stars

Private upgrades is easy to use and provides great benefits

Booking process and benefits were great!

11 February 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, David, for taking the time to share your feedback and for highlighting your experience with our booking process and benefits. We are very pleased to hear that the arrangements and added privileges met your expectations. Our focus at PrivateUpgrades is to ensure a seamless process and meaningful value for our members from the moment of reservation through to their stay. Your kind words are sincerely appreciated and encourage us to continue delivering a refined and reliable service experience.

Rated 4 out of 5 stars

We love the Bairro Alto hotel!

We love the Bairro Alto hotel, but we always have difficulty getting an upgrade! I don't understand the hotel's dynamics; if they have better rooms, why don't they satisfy the guests? The reception staff should be more friendly and kind. Unfortunately, due to the rain, the balcony of the BAHR restaurant was closed. We always choose the hotel because of the wonderful view! I asked the private upgrade attendant to include our photos because we were celebrating our 40th wedding anniversary, but unfortunately they didn't include them or even mention it! I always recommend the private upgrade to friends and patients!

2 February 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you for your kind words about Bairro Alto Hotel, Adelize. We truly appreciate your continued loyalty, especially as you chose the hotel to celebrate your 40th wedding anniversary. We have spoken with the hotel management to clarify the situation fully. According to their records, you were upgraded to a Tejo Room, a higher room category than originally booked. Unfortunately, it seems this upgrade was not properly communicated to you at check-in. Clear communication is essential, and we regret that this was not handled more transparently upon your arrival. Regarding your anniversary, we are sincerely sorry that the occasion was not recognized as it deserved. A 40th wedding anniversary is a remarkable milestone, and we fully understand that it should have been acknowledged appropriately. The hotel management has expressed its sincere apologies for this oversight. Thank you again for your trust and for recommending PrivateUpgrades to your friends and patients. We value your support and hope to welcome you again for a stay that fully reflects the experience you expect and deserve.

Rated 1 out of 5 stars

Booking system wasn't working

Booking system wasn't working. No response to email. No follow up from call.
Then told no bookings available - which wasn't true.
After booking, told no upgrade was available. Also not true.
I needed to follow up every stage - wasted so much time on circular conversations and AI bot email replies.
As with the reply below, they act as though nothing was amiss. But 5 emails & 4 phone calls to bring about an outcome- is not customer service. It is a disservice.

2 January 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Mr. Lanham, thank you for your feedback. We are unable to fully reconcile your assessment with the documented handling of your booking. Room upgrades are always subject to real-time availability and final confirmation by the hotel. Your stay took place over the New Year period, when the hotel was operating at peak capacity, and availability was therefore especially dynamic. In this case, our team actively monitored the situation and secured the upgrade days before your arrival. Throughout this period, you were in direct contact with multiple team members by phone and by email, all of whom worked closely with the hotel and followed up at each stage. For your short stay, the confirmed room upgrade, complimentary breakfast, and the applicable hotel credit were all provided as intended.

Rated 5 out of 5 stars

The hotel room furnishing is luxurious…

The hotel room furnishing is luxurious and spacious. The amenities are of top luxury brands. The Food & beverage in this hotel is far superior than those of Mandarin Oriental Pudong and Alila Shanghai on this trip. We dined in three different restaurants. They were all fabulous. The hotel pool and gym are clean and well appointed.

2 January 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Ronald, for sharing your positive experience with the hotel stay you booked through PrivateUpgrades. We are very pleased to hear that you enjoyed your stay and will be happy to share your feedback with the hotel team.

Rated 5 out of 5 stars

I used privareupgrandes.com for The Grand in York, brilliant!

I booked The Grand in York through privateupgrades.com The Grand was fabulous!!! High standards, rooms beautiful and hotel amenities wow!!!

Privateupgrades service from start to finish has been gold standard! Friendly, attentive and answer very quickly any questions. They helped me feel confident and at ease with the booking. They managed to us a beautiful upgraded room and breakfast saved £30 per person!!!
Will definitely use them again. Thank you.

29 December 2025
Unprompted review
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Reply from PRIVATEUPGRADES

We truly appreciate you taking the time to share your experience. It’s great to hear the booking process was seamless, and we’re delighted everything met your expectations. Thank you for choosing PrivateUpgrades - we look forward to upgrading your next hotel adventure.

Rated 5 out of 5 stars

Our recent visit to The Fitzwilliam…

Our recent visit to The Fitzwilliam Belfast in Northern Ireland was truly outstanding. The hotel is located in the center of Belfast, close to all the local attractions.

From the moment we arrived, the front desk team was exceptionally warm and efficient. We received an upgrade to a superior room on the 6th floor. We were especially impressed with our room, which included robes and slippers.The room itself centre’s around a king bed, television and charging stations up to date coffee machine and mini fridge.. overall a 5star hotel ..

As we were celebrating our 33rd anniversary, we were thrilled to find a lovely card and some snacks waiting for us in our room.

The breakfast was fantastic, offering a variety of options that catered to all preferences. The staff was incredibly helpful and friendly; I would definitely recommend this hotel.

21 December 2025
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Allana, for taking the time to share your experience. We’re delighted to hear your stay was special and memorable, and we’re especially pleased that our anniversary surprise was a success. We truly appreciate your recommendation and kind words.

Rated 3 out of 5 stars

Experience in Condado Vanderbilt Hotel

We traveled to San Juan and stayed at the Condado Vanderbilt Hotel.
The hotel is very beautiful and has a wonderful view of the sea.
However, we requested a firmer mattress almost a month in advance when we arrived at the hotel. Initially, they replied that they would provide one, but a few days later they said it was not possible.
We discussed this with the Privateupgrades team, pointing out that 5-star hotels around the world have solutions for this, and sent photos suggesting placing a wooden board over the mattress. We asked them to reconsider their decision, especially since we had requested this in advance.
The Privateupgrades team then replied that our request would be granted.
Upon arriving at the hotel, we immediately noticed that the change had not been made in a satisfactory, attentive, and effective manner, because a board 1/3 smaller than the mattress had been provided and placed underneath, not on top. Therefore, it had no effect.
It could not be placed on top of the mattress because it was not large enough for two people to lie on, and the suite had been booked for a couple.
In the end, with the help of the staff, we had to remove the mattress and sleep on the bed without it.
We received the suite with the closet doors completely off their tracks and stuck. We immediately asked for them to be fixed. The employee came and said he had repaired them. On the same day, the door got stuck again and would not slide on the tracks. We had to ask for the service a second time. It was fixed, but the doors remained very heavy.
The bathroom cleaning and replenishment service was very irregular. We had to ask for cotton kits every day, and even then, they were not replenished and we had to ask again.
The bathrobes were removed and not replaced.
The replenishment service for chocolates and snacks in the minibar, which were included in the daily rate, was not regular.
The egg and omelet service at breakfast took a long time because there was only one person serving.
The service provided by butler Delfín Colón was not satisfactory. This service was included in the Comodore Ocean Suite King. Although he made the reservation at Restaurant 1919 as requested, he showed irritation at being approached by us, made it clear that he was in a hurry and that we were bothering him. He was unwilling to help with anything else. We didn't dare ask him for anything else. Therefore, under these conditions, with this type of service, we found this service unnecessary.
We went to the hotel reception/concierge several times asking them to exchange some $100 bills for smaller bills, since we are foreigners, and they did not have any money available to exchange, even responding that they were not a financial institution, so they had no obligation to have money exchanged for guests. However, exchanging local currency for foreign guests is common practice in the best hotels in the world.
In short, we believe that the services, in general, left something to be desired considering that the Condado Vanderbilt Hotel is a 5-star hotel. It is far inferior to the service we received at the last hotel booked through Privateupgrades.

7 December 2025
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Mrs. Rondino, for taking the time to share your detailed feedback following your stay at the Condado Vanderbilt Hotel. We appreciate you traveling with PrivateUpgrades and regret that certain aspects of your experience did not meet your expectations. We want to clarify that your review primarily reflects the hotel’s on-site execution rather than the service provided by PrivateUpgrades. Before your arrival, our team was in extensive contact with the hotel regarding your request for a firmer sleeping setup. Based on learnings from your previous stays at other luxury hotels, we made every possible effort to find a practical solution. We ensured the hotel confirmed the arrangement before your arrival. Unfortunately, while we can advocate strongly on behalf of our members and secure confirmations in advance, the final implementation remains the hotel's responsibility. We sincerely regret that the on-site solution was not executed to your satisfaction. That said, we are sad to see that this resulted in an average rating for PrivateUpgrades, despite the considerable effort our team invested to accommodate your request and proactively manage the situation ahead of your stay. Please be assured that we are sharing your feedback in full with the hotel’s management team, as we believe it is important for them to review the operational shortcomings you described and to improve future guest experiences. We truly appreciate your continued trust in PrivateUpgrades and hope that a future stay will once again reflect the level of service and experience you have come to expect from our hotel partners.

Rated 5 out of 5 stars

Service etc all great

Service etc all great

12 December 2025
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you very much for your review, Ib. We’re delighted you found the service and overall experience great, and we truly appreciate you taking the time to share your feedback.

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