Primark Reviews 

2,645
TrustScore 2 out of 5

1.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 262 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with customer service, finding it unhelpful, unresponsive, and difficult to connect with a human. People frequently encountered problems with their orders, especially with click and collect, where items were often delayed, cancelled, or never received despite payments. Reviewers also expressed dissatisfaction with pricing and highlighted concerns about product quality, such as uncomfortable labels or inconsistent sizing. Conversely, a small portion of people felt positively about individual staff members. These employees were praised for being kind, patient, and going above and beyond to assist, showing empathy and providing excellent support during store visits.

What people talk about most

Product

People report ambiguous experiences with product, with many expressing disappointment regarding quality and... See more

Staff

Reviewers mention ambiguous feedback about staff, with some customers praising specific employees for being... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing disappointment and frustration... See more

Price

Clients share negative opinions on price, with many reviewers expressing dissatisfaction with increased costs... See more

Order

Customers had negative experiences with order, frequently reporting missing items, incorrect orders, and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.9

Poor

TrustScore 2 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.9

All reviews

(2,645)

289 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Egift Card funds taken.

I bought an egiftcard online (as I get cashback) whilst instore at the Trafford Centre . There were definitely funds on it. I then went to the till to buy the items I had chosen. After all the items went through the checkout assistant took my egiftcard and scanned it. The till then froze and he called a manager over who then had to void the transaction and put the items through again. I handed the egiftcard over again but this time it said insufficient funds - there should've been £50 on it. It stated in their giftcard balance checker 'keyed redeem' - it had not been redeemed! Basically they have taken £50 of my money in exchange for nothing. Their customer care keep saying 'we are looking into this' but it is nearly two weeks and still nothing. I will never shop there again. The manager though trying to be helpful wasn't. It was an awful experience and Primark have really not stepped up to reassure me - I have since read that customers also issues with click and collect where funds are taken even when the items are not available but those funds are not returned to the customer. I will be looking at legal action to try to resolve this now.

25 May 2026
Unprompted review
Rated 1 out of 5 stars

Some of the staff are very rude and intimidating

I just quickly went into the Torquay store the time was 5.50pm when I entered and they shut at 6pm. A worker came over at 5.57pm to inform me the store was closing soon and I said ok and picked up something and was about to go and pay. Instead of just leaving it there.. literally two seconds later (it still was not 6pm) he decided to inform me in a very unfriendly tone that if I didn’t go and pay right this second they wouldn’t let me buy the one thing I had in my hand. I would fully understand if it had gone 6pm and I had a basket full of stuff. There was absolutely no need for it.

30 May 2026
Unprompted review
Rated 5 out of 5 stars

Didn't know that Primark treat disabled…

Didn't know that Primark treat disabled customers differently. I was in Primark Birmingham City centre waiting im the queue with my disabled child- staff member came up to me and said that someone would come to me to serve us quickly because of the disability - and within 2mins someone did! Well done Primark 😊

28 May 2026
Unprompted review
Rated 1 out of 5 stars

At present waiting for a click and…

At present waiting for a click and collect order. 1st email says delayed due to problem they have. 2nd email says despatched to store. 3rd email same day same as 1st delayed. Nothing on log in says anything. Chat bot useless. So still no idea if or when I will get my items.
1st time using click and collect so far awful
experience.
No updates from primark since Friday. Filled in the click and collect form but most things you cant put on it. Then received email that you can reply to but only if it not about click and collect and some other things. App click and collect order still shows despatched Friday 22nd nothing about delays. Had hoped would be able to collect by today as was supposed to have been Friday, as due to mobility issues a friend was going to be helping me to collect. That now cant happen. Yes primark items are cheap and lovely but this is not. Had an email today to say parcel ready for collection it us 25/5/26. It says I only have 3 days left to collect. So even though 1st collection email they have already deducted days not helpful. Presuming it us all items as it says 1 parcel to collect.

22 May 2026
Unprompted review
Rated 5 out of 5 stars

Male Jean Zip Sizes.

Well done Primark. A company that keeps prices sensible without penny pinching on important features like zips. Google AI states that Male zips should be between 152-178mm. I recently made the mistake of purchasing a pair of Asda George (my previous pair were 140mm). These had a totally impractical 110mm so returned. I had an older pair of Sainsbury Tu jeans which had 165mm, so I thought I'd be safe with online collection. They were actually 130mm, so returned. Then at last I tried Primark. Your straight jeans have a 150mm zip, are best price, and comfortable. I think all manufacturers should include this important size information on labels.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Inconsistent sizes now lost 1hr time…

Inconsistent sizes now lost 1hr time and £100 wasted on chinos that do not fit correctly.

Slim fit however certainly not slim fit these are regular fit.

32 length, certainly too long for 32 inches just looks like I'm drowning in pants..

The sizes are very inconsistent and I rarely get an accurate fit, Primark are the only ones who continue to have such inconsistent sizes..

Flared out and baggy, similar to American/ skateboard baggy fit..

However I have purchased slim fit, and not regular or baggy fit!

18 May 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking customer service

Absolutely shocking customer service, and from reading all the other poor reviews, it doesn't seem like Primark cares.

I bought a trouser that was faulty and didn't have my receipt, according to their terms and conditions faulty items can be returned without receipt. Went backwards and forward with "Simran" who out of good will offered a gift card.

I just went now to use the gift card and it's balance is £0??? When it's never been used. I have sent a email and expect no resolution as Simran has yet to respond to me (been waiting 6 months) for my previous issues.

Big corporation like these just take money and don't care about the consumers at all.

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely abysmal customer service

Absolutely abysmal customer service. Were unable to fulfil my order and didn’t have the courtesy of updating me despite me placing the order three days prior to delivery due date. The staff both at store and live chat were rude and uncaring. A special thanks for nothing to ‘Lee L’ who I spoke to on live chat who I am sure is not even a real person.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

I am very disappointed with the click…

I am very disappointed with the click and collect service at the Harrow store. This is the second time in the last 12 months that my order has not arrived on time. On both occasions, I had to chase for updates myself, with very little communication about where my items are or when they would be ready.
The whole experience has been frustrating and unacceptable. It has completely put me off using the click and collect service again.

7 May 2026
Unprompted review
Rated 1 out of 5 stars

YET ANOTHER BAD INTERACTION WITH STAFF

Going away tomorrow, was meant to pick up my click and collect order today in Hartlepool. Ive spent most of the day trying to chase and find out where it is and not one person was willing to help. I just got attitude, fobbed off or the booked passed to someone else with no actual help. If it wasn't for customers you'd have no business. Take some responsibility and retrain your staff in executing at least average customer service. Most staff speak down to you as though they're being forced to be there. Its absolutely ridiculous and just rude to treat customers that have spent their money with your business. What a joke

6 May 2026
Unprompted review
Rated 3 out of 5 stars

i went into shrewsbury store to find…

i went into shrewsbury store to find they have altered the pay system which is understandable in these times. But the system is bad no cash not every one uses a card , also they dont tell you that if you want to get out you need your receipt to scan. I feel this is going to be harder for alot of people who rely on staff serving them. what happened to the staff who worked on the tills ?

5 May 2026
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look