Primark Reviews 

2,642
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Considering 262 reviews, most reviewers were unhappy with their experience overall. Many customers reported significant issues with customer service, finding it unhelpful, unresponsive, and difficult to connect with a human. People frequently encountered problems with their orders, especially with click and collect, where items were often delayed, cancelled, or never received despite payments. Reviewers also expressed dissatisfaction with pricing and highlighted concerns about product quality, such as uncomfortable labels or inconsistent sizing. Conversely, a small portion of people felt positively about individual staff members. These employees were praised for being kind, patient, and going above and beyond to assist, showing empathy and providing excellent support during store visits.

What people talk about most

Product

People report ambiguous experiences with product, with many expressing disappointment regarding quality and... See more

Staff

Reviewers mention ambiguous feedback about staff, with some customers praising specific employees for being... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing disappointment and frustration... See more

Price

Clients share negative opinions on price, with many reviewers expressing dissatisfaction with increased costs... See more

Order

Customers had negative experiences with order, frequently reporting missing items, incorrect orders, and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.8

Poor

TrustScore 2 out of 5

3K reviews

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No history of asking for reviews

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1.8

All reviews

(2,642)

286 reviews in the last 12 months

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Rated 1 out of 5 stars

I don't visit often but when I do I get…

I don't visit often but when I do I get rushed by the staff and other customers. How are you supposed to pack your own items away at the exact same time you're meant to pay? The only way you can do that is if you have more than two arms!

I was in Primark recently and the guy behind the till said how much I needed to pay, but he didn't ask if I wanted to use card or cash so I had to say it and basically answer a question I was never asked in the first place.

To me that's poor customer service and that coupled with other experiences I've had in Primark over the years has made me vow to never put my foot back in the place.

3 July 2026
Unprompted review
Rated 1 out of 5 stars

Racially profiled

recently visited the Harrow branch of Primark. I went to the self service to pay for my items and needed assistance to use my gift vouchers. When I approached a staff member for assistance, instead of adding the vouchers, she began going through all the items I was buying. When I asked her what she was doing, she said a message had come up on the self service machine to check the items. I didn’t see any message come up on the machine and personally I think I was racially profiled by the Asian lady because I am black. Even though this is my local branch, I will not be returning.

3 July 2026
Unprompted review
Rated 1 out of 5 stars

Items missing but no refund

I placed an order for several items and received a text message saying that part of my order would be missing, but it gave no details about which items.

When I collected my order, I discovered that three items were missing. However, only one of those items had been removed from my bill, meaning I was charged for the other two items that I never received.

I contacted customer services by email to raise the issue, but after checking with their warehouse, they simply replied that they could find no problem. That appears to have been the end of the matter from their perspective.

What about the two missing items, worth £36, that I paid for but never received? As no dispatch note is included in the package, customers have no way of proving what was or wasn't sent.

I expected much better from such a large company. This experience has been extremely disappointing, and because of the poor customer service and lack of resolution, I won't be using them again. I will also be warning my friends and family about my experience.

19 June 2026
Unprompted review
Rated 1 out of 5 stars

Im being too gracious with just the one…

Im being too gracious with just the one star..what on earth has gotten into primark..to give their more and more stores self service ..and only one person on the tills..queue at tills no one using self service just a bored looking staff member standing by the SS... (not blaming staff) does that tell the not bothered enough so called management more staff on the manned tills?? And since there is a queue its all for refunds!! I refuse to use self service ... I had enough so left my shopping and walked out in disgust..and i dont think the pathetic mangement care enough to do something about this either!! Sort this put primark!! Poor mangement.. MORE STAFF ON TILLS !!

29 June 2026
Unprompted review
Rated 1 out of 5 stars

I bought a facial wash today (26/06/26)…

I bought a facial wash today (26/06/26) from primark in Epsom. I put some on my wet wipes. I literally thought I blinded myself, the pain was nearly unbearable, I took over a hour for me to open my eyes , the stinging was unbelievable, I rinsed and rinsed my eyes out.
PLEASE BE VERY CAREFUL USING THIS PRODUCT, it’s called Creamy Face Wash with vitamin E and organic rose water. It’s in a pink tube, I’m 72, I have never ever had a reaction to any product like this one, never ever, I thought that I had put acid in on my face and eyes, I am furious about this.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

They cannot be bothered to serve you

They cannot be bothered to serve you. There are about 6 cash registers where you go to pay for your things, and they were extremely slow at scanning the customer before me’s items. And plus they do the most horrifically ugly press on nails I have ever seen in my entire life. I bought some, put them on before the glue to see what they would look like. They are so unbelievably hideous that it’s embarrassing. They used to do really good nails, and for some reason, they keep changing their designs every time I go there.

25 June 2026
Unprompted review
Rated 1 out of 5 stars

Unable to exchange an item without a receipt

I popped into the Winchester store to exchange a nightie I’d bought for my mum’s birthday, and honestly, the whole experience was beyond frustrating. After standing there waiting while the staff seemed far more interested in chatting to each other than doing their jobs, I was finally told I couldn’t exchange it because I had no proof of purchase.
Frankly, I found that downright insulting. The item still had all its original tags on, and it’s common practice that purchases are logged against your card at stores like Tesco. Instead, I was made to feel like I was trying to pull a fast one, which is completely unacceptable.
In the end, I didn’t even bother arguing further—I dropped it off at the local charity shop, where they were shocked to hear I was unable to return it and were very appreciative of the donation. Lesson learned: I’ll be thinking twice before buying anything as a gift from here again, and will stick to only purchasing items for myself that I’ve personally tried on.

23 June 2026
Unprompted review
Rated 1 out of 5 stars

Primark - Dont use self-scanning kiosks

First of all, I must say that whilst the store is huge with a lot of varieties of clothing, be prepared for long queue for billing. CAUTION: Don't use the self-scanning counters- We did shopping from Primark Stratford (Westfield) on 20/06/2026. We checked out using self-scanning at the tills. On returning home, we realised that we had been charged for an extra item. We bought two units of product 211196094 costing £7 each, but the self-scanning kiosk billed 3 units of the same product. The details are as under: Bill no: 06710692170370001062026000 Product code211196094 Store: 0671 Till: 069 Tran: 217037 Date: 20/06/2026 Time: 13:52 Oper:88671057

20 June 2026
Unprompted review
Rated 1 out of 5 stars

Because I had to give it some type of…

Because I had to give it some type of star I gave it one but how about this how about calling and checking on a price and they tell you it's $30 you get to the store the more they told you to go get so I go and I find it but there's no price on it so the guy told me it was $30 when I got to the register the price changed to 45 and they told me that that's normal that that could happen I notified customer service and their rep told me the same thing so the price can change and they were willing to do nothing with me and the store manager at the Schaumburg store need some people skills

17 June 2026
Unprompted review
Rated 1 out of 5 stars

Thieving customers, or not?

I had bought a couple of pairs of women's jogging bottoms, however, when I tried them on they were rather large. I am 5 feet tall, my husband is 6 feet 1 inch and they fitted him in length too. So I thought I'd exchange them for something else as I had mislaid the receipt. Having chosen a nice shirt and couple of other bits I was told, in no uncertain terms, that I couldn't exchange without a receipt. Company policy, apparently they think that we're all nipping in pinching stuff wrapping it up in shopping bags and then trying to scam them. Nice one Primark, we're not all thieves but we all have a choice whether to come to your shops.

9 June 2026
Unprompted review
Rated 1 out of 5 stars

Primark Monks Cross York

Primark Monks Cross York

Went in yesterday, and of row reductions in the wedge sandals. Chose a pair for my daughter (along with 2 pairs of full price sandals from elsewhere) get to the self checkout and they scanned at full price, reduced sticker in them that granted had been ripped but I was then told that those were not actually reduced, that the reduced sticker was probably placed by accident and that they had attempted to remove the sticker (on 2 pairs on the shelf, different side but same style)

I was obviously annoyed that

1. They were on a reduced shelf with others the same (do not placed there by a customer who decided they didn’t want them and out them on any shelf)

2. That they did in fact have a reduced sticker in them for £12, as did all the other wedges on that stand (different colours)

So I was starving feeling a little embarrassed as they went in about the fact they were a mistake! The mistake is on primark, not me.
I paid full price for them but started quite clearly I was not happy, take the stickers off fully if you make a mistake, remove them from the reduced shelf if there by mistake
Do not wait till a customer takes them to pay!

Before leaving I was stopped by the manager to ask if I’d bought the shoes which I said yes, all he had to say was he was going to now go and remove the other pair!! Why stop me for that? Honour the price for your mistakes!!

I’ve heard of primark changing prices before but this was a blatant rip off that they didn’t rectify at all.

7 June 2026
Unprompted review
Rated 1 out of 5 stars

Primark Croydon city centre- Very poor handling of simple request – and deeply concerning language used by manager!!!

I am extremely disappointed by the treatment I received at the Primark Croydon town centre store on 06/06/2026.

At approximately 12:00pm, I visited the store and asked whether I could collect some cardboard boxes as I am in the process of moving house. The manager on duty, Kayleigh, appeared uninterested and dismissive from the outset. Rather than assisting me, she told me she was unsure and suggested I return later because the night staff might know more. When I asked what time I should come back, she advised me to return between 7:00pm and 7:30pm.

I returned at the suggested time and fortunately found Kayleigh again. When I asked about the boxes, I was told that the night staff were busy and that I should wait. I waited for around 15 minutes. During that time, Kayleigh walked around the shop floor and appeared to notice me several times, but no effort was made to update me or deal with my request.

Eventually, Kayleigh approached me with another member of staff who appeared to be the night manager. I explained again that I was looking for some cardboard boxes. What happened next left me shocked and upset.

The night manager stated that Primark does not give cardboard boxes to “foreigners”. When I asked what she meant by that, she said “outsiders” because the boxes contain Primark branding and they do not know what people might do with them.

As a South Asian British national, I found these comments deeply concerning and upsetting. The explanation given made me feel that assumptions were being made about me because of my background. What made the situation even more troubling is that a friend of mine, who is of Italian white ethnicity, previously requested cardboard boxes from the same Croydon store and was reportedly asked how many she needed before being given them.

This raises serious questions about consistency, fairness and equal treatment of customers. If there is genuinely a company policy preventing the distribution of cardboard boxes, why was I asked to return later by Kayleigh? Why was this policy only mentioned after I returned and waited? And why does my friend’s experience appear to have been completely different?

I expect better customer service, professionalism and respect from a major retailer. Regardless of whether a request can be accommodated, customers should be treated politely and consistently.

I would welcome a formal response from Primark explaining:
1. Whether there is an official policy regarding giving away cardboard boxes.
2. Why I was told to return later if such a policy exists.
3. Why the term “foreigners” was used when speaking to a customer.
4. What steps will be taken to ensure all customers are treated fairly and respectfully.

This experience left me feeling disappointed, uncomfortable and unwelcome. No customer should leave a store feeling that they have been judged or treated differently because of their ethnicity or appearance.
:::

One additional point: if you intend to make a formal complaint to Primark, it may be worth keeping a factual record of the exact words used, the approximate times, and the names of any staff involved. That tends to be more effective than making broader accusations that may be difficult to prove.

6 June 2026
Unprompted review
Rated 1 out of 5 stars

I understand that you have 28 days to…

I understand that you have 28 days to return an item to Primark but they did not make any allowances I was trying to return a pair of mens shorts M size for a S size a straightforward exchange but because it had gone over the time allowed and I explained the situation they still wouldn't exchange even though the shorts are still in stock. Customer service absolutely rubbish no empathy wouldn't have cost them anything!!!!

29 May 2026
Unprompted review
Rated 1 out of 5 stars

Harrasment

Racist me and my mates got harrased i was accused of stealing when we explained everything was from b n m. They wouldn’t leave us alone we told them to check security footage they said 100%we was stealing and bare in mind we are minors and would not recommend coming to the Primark in town

4 June 2026
Unprompted review
Rated 1 out of 5 stars

Egift Card funds taken.

I bought an egiftcard online (as I get cashback) whilst instore at the Trafford Centre . There were definitely funds on it. I then went to the till to buy the items I had chosen. After all the items went through the checkout assistant took my egiftcard and scanned it. The till then froze and he called a manager over who then had to void the transaction and put the items through again. I handed the egiftcard over again but this time it said insufficient funds - there should've been £50 on it. It stated in their giftcard balance checker 'keyed redeem' - it had not been redeemed! Basically they have taken £50 of my money in exchange for nothing. Their customer care keep saying 'we are looking into this' but it is nearly two weeks and still nothing. I will never shop there again. The manager though trying to be helpful wasn't. It was an awful experience and Primark have really not stepped up to reassure me - I have since read that customers also issues with click and collect where funds are taken even when the items are not available but those funds are not returned to the customer. I will be looking at legal action to try to resolve this now.

25 May 2026
Unprompted review

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