On the Beach Reviews 

97,068
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 19,138 reviews, reviewers had a great experience with this company. Customers frequently highlight the extremely smooth booking process and mention that finding affordable trips on the clear website is remarkably straightforward. Many consumers happily share that their actual holiday experiences turn out wonderful, offering fantastic value, clean destinations, and truly memorable escapes from start to finish. Though some reviewers experienced frustrating hurdles with customer support, noting major difficulties in reaching a human agent through automated chats or getting timely help. A number of travelers also pointed out unexpected price increases after browsing initially or encountered troublesome issues with unexpected booking modifications and travel arrangements.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

As always easy to book hotel and flights via website however customers service both online and via call was unhelpful. Tried to get help with baggage and hotel booking details online but only was left... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,068)

18,843 reviews in the last 12 months

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Rated 4 out of 5 stars

A bit of a wait to get through on the…

A bit of a wait to get through on the chat, although when I did Laura H sorted out my query very quickly. A credit to On The Beach

17 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Sorry for the wait — Laura H sorted your query quickly. Hope we can help with your next holiday 🙂 The Team at On the Beach

Rated 5 out of 5 stars

Considering I have not booked an…

Considering I have not booked an holiday in a very long time things have changed but did not have any issues at all get service

14 August 2026
On the Beach logo

Reply from On the Beach

Thanks Elaine — brilliant to hear booking felt easy after a long break. Hope we’ll help plan your next trip 😊
The Team at On the Beach

Rated 1 out of 5 stars

On the beach- poor company

A one star is even generous for this company! We booked a family holiday from the 21st of July to the 28th of July we stayed at a 4 star hotel in Tunisia the name of the hotel is Bella vista Monastir. How the hotel is a 4 star hotel is again shocking. Throughout our holiday we were trying to get in touch to our holiday provider on the beach- this was physically impossible to do you kept getting sent to WhatsApp where you would talk to bots and wouldn’t go any further than them. No advice given and not helpful in the slightest fast forward to when we got home after a traumatic family holiday experience we finally were managed to raise a complaint with on the beach, we sent over all viable evidence and there response was they cannot offer any compensation. Our 3 year old child’s feet and hands were cut to shreds in the children’s pool, trying to get hot water to facilitate your under 1 year olds main source of food was impossible and there was not one single baby changing station throughout the whole hotel, staff were rude, life guards were drinking on duty and staff were fighting with clients in the food court the list could go on. DO NOT USE THIS COMPANY!

28 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Zero help when there are issues.

I would rate on the beach a zero if I could.

I booked a package holiday, 5 days before the trip was due. During the booking process, I deliberately chose times to suit my young family, however, after I had confirmed my booking and paid, the confirmation I received showed a different time, and that was where my nightmare began.

I asked if the times could be changed, and I was directed to the airline to change flights, but they didn't have any more convenient flights. So I thought to cancel the trip.

I entered a chat with the company and was told that I'd get no refund if I cancelled, I mentioned that I believed that I had already initiated a cancellation, but the agent told me that it was an active booking. I decided to go ahead with the booking.

The next day, I received a cancellation email. It has been a nightmare going through this.

I would definitely not recommend this company going forward.

Update 18/08/26 - I raised a ticket for the issue to be investigated, and 2 days later, I haven't received even a holding response. Terrible service.

14 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Pamela,
Thank you for taking the time to share your experience. We're very sorry to hear about the difficulties you encountered with your booking and the flight times not matching your preferences after confirmation. We understand how frustrating this must have been, especially when trying to arrange travel for your young family.
Regarding the cancellation process, we appreciate how disappointing it is to be told there would be no refund and to experience confusion about the status of your booking.
We aim to make these processes as clear and straightforward as possible, and we're sorry that this was not your experience.

If you would like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This allows our dedicated team to review your booking and the issues you've raised in detail.
Thank you again for your feedback. We are committed to improving our service and hope to have the opportunity to assist you better in the future.

Kind regards,
On the Beach Team

Rated 4 out of 5 stars

Was very easy to book with had no…

Was very easy to book with had no trouble at all onli thing I wud say is it wud be great if cud speak to a human rather than ai

17 August 2026
On the Beach logo

Reply from On the Beach

Thanks Mary — pleased booking was easy. We’ll pass on your feedback about speaking to a human. Hope to help with your next holiday 😊 The Team at On the Beach

Rated 1 out of 5 stars

Poor customer services

I have been trying to get through to customer support for the past 3 days and all I keep getting is an automated bot. It is really unacceptable, when you spend money in holiday, you expect some sort of level of customer service!

17 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

Awful

Awful
Rio is non helpful
On the beach is crap

17 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Charley,

Thank you for your feedback. We’re sorry to hear that your experience has not met your expectations.

If you have any questions or need assistance before your holiday, we recommend getting in touch with one of our travel advisers via Live Chat. We are happy to help with any concerns or queries you may have to ensure your booking and travel plans go smoothly.

We appreciate your comments and hope to have the opportunity to assist you better in the future.

Best regards,
On The Beach Team

Rated 5 out of 5 stars

Search tools are excellent especially…

Search tools are excellent especially selected filters, there is so much ease in which to change selections and find pricing with in budget. Booking is simple and all details and links to airlines are great. My app is my one stop simple holiday booking tool.

17 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're chuffed the search filters and app make finding budget options and booking simple. Great to hear the airline links were useful too 😊. Hope we can help with your next holiday. The Team at On the Beach

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service

I would like to say a huge thank you to Caitlan for being so helpful and professional. She He helped me resolve an issue with my booking and made sure I received back what I had unfortunately lost during the booking period.

She was extremely helpful, quick to respond, and resolved everything for me very efficiently. I really appreciate her support and excellent customer service. Thank you, Caitlan! ⭐⭐⭐⭐⭐

17 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're so pleased Caitlan could help sort the issue and get back what you'd lost — brilliant to hear she was quick and efficient. We'll pass your thanks on to her. Hope you have a lovely trip and we’d love to help with any future bookings 😊

The Team at On the Beach

Rated 1 out of 5 stars

Paid a deposit for holiday for them to…

Paid a deposit for holiday for them to email next day to say they have cancelled the booking and give no explanation why. Stated they was issuing me a refund and then I can rebook the holiday which then the price of the same booking next day had gone up £100pp

17 August 2026
On the Beach logo

Reply from On the Beach

Hi,

Thank you for getting in touch!

Unfortunately, hotel and flight prices can change based on supplier updates. It appears that the price increased while you were completing your booking, so we weren’t able to fulfil your request at the original price.

If you have any questions or need further assistance with your booking, please reach out to our customer service team via Live Chat. We’ll be happy to help.

Thanks
On the Beach

Rated 5 out of 5 stars

Very convenient

Quick processing, no difficulties.

14 August 2026
On the Beach logo

Reply from On the Beach

Thanks Nataliia — glad it was quick and easy 😊. The Team at On the Beach

Rated 1 out of 5 stars

Booking reference: MYB15342917B

Booking reference: MYB15342917B
They are not transparent about all details.
They says the transfer is included , but nothing, need to pay my self for taxi.
Trying to get in touch with them , just chatting with robot, not a chance to get in touch with an assistant.
Avoid this

9 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

One of the worst companies I have ever…

One of the worst companies I have ever come across. I tried to book with them twice, and both times they cancelled my booking after around 48 hours. On top of that, the money remains reserved for 3–5 working days for no clear reason.

Because of these cancellations, I also lost the chance to book the same holiday elsewhere at a good price. What makes it even more frustrating is that the exact same holiday is still showing as available on their website, so I do not understand why my bookings were cancelled.

I would never book with them again and would not recommend this site to anyone.

I wish I could give them a zero star as they deserve it.

15 August 2026
Unprompted review
Rated 2 out of 5 stars

We stayed at Gran Canaria princess…

We stayed at Gran Canaria princess hotel on July 14 th 2026 for one week we were not informed about all this building work going on on around this hotel very noisy around the pool we should of been informed about this be for we traveled I would never off stayed there

14 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Stephen,

Thank you for sharing your experience with us. We are truly sorry to hear that your stay at the Gran Canaria Princess Hotel was disrupted by building work around the property. We understand how disappointing it must have been to encounter noise around the pool area when you expected a relaxing holiday.

I have had a look at your booking and can see that our In Resort Advisers have been speaking to you yesterday to get this resolved, and we did advertise of the renovations on the hotel information on our website.

Thanks for bringing this to our attention and giving us the opportunity to investigate this for you.

Kind regards,

On the Beach

Rated 4 out of 5 stars

Great booking process

Great booking process, no issues. Can’t wait for my holiday

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks, glad to hear it! On the Beach team

Rated 1 out of 5 stars

Hidden costs that put pressure on the…

Hidden costs that put pressure on the consumer, no customer support, really disappointed so far

17 August 2026
On the Beach logo

Reply from On the Beach

Hi Kyley,

Thank you for sharing your concerns. We sincerely apologise for any hidden costs that have caused you pressure and for the lack of customer support you have experienced so far. Please be assured that we are here to help and you can reach out to us at any given time for assistance.

I have had a look at your booking and can see the price increase was due to the cost of the flights increasing. Flights prices and availability are subject to change and all prices are set by the airline providers.

If you do need any further help with your booking please reach out to our Travel advisers via Live chat so we can see how we can help.

Your satisfaction is very important to us, so thank you for bringing this to our attention.

Thanks,

On the Beach.

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