On the Beach Reviews 

96,951
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,968 reviews, reviewers had a great experience with this company, often noting how wonderful their trips turned out. Customers appreciate the simple booking process and find the website extremely easy to navigate when planning their upcoming holiday getaways. Many consumers also mention that prices are very competitive, frequently offering the best deals compared to other travel providers. Some people were dissatisfied with customer service, pointing out that it is quite difficult to reach an actual human through the automated chat systems. Others noted challenges regarding unexpected extra expenses or financial penalties experienced when trying to modify or cancel their reservations.

What people talk about most

Booking process

Clients share ambiguous opinions on booking_process, with many highlighting an easy and seamless experience.... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with some consumers reporting wonderful experiences,... See more

Price

Reviewers highlight ambiguous aspects of price, as opinions on costs vary significantly among consumers. On... See more

Service

Users describe ambiguous interactions with service, reflecting a wide range of differing experiences. While... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a high level of disagreement. While... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

The booking system was easy and flawless. Everything all in one place on the app, transfers taken care of. Unfortunately, the hotel we choose was sorely lacking, but thats a separate issue that mad... See more

Company replied

Rated 3 out of 5 stars

Slightly disappointed to learn that I paid £20/night more than my son paid through Love Holidays for the same hotel and he had a King/Queen Room which was better than our Deluxe. My daughter also book... See more

Company replied

Rated 3 out of 5 stars

On the Beach is good but I hate how they try and scam you into paying more. I looked at the same hotel and dates a week or so before I booked, emailed it myself at that price. I expected the price to... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(96,951)

18,718 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Our flights were cancelled by the…

Our flights were cancelled by the airline, and we've had no communication from on the beach to inform us. We're unable to reschedule flights and it's impossible to speak to a real person, we just keep getting sent in circles by their AI chatbots. Disgusting service! All I need is to speak to a human!! I'm guessing I'm going to get an automated AI response to this from them lol.

13 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 1 out of 5 stars

The explanation on the website about…

The explanation on the website about the standard bedroom was not clear. This caused us a lot of problems and disappointment during our holiday! Do not use this agency if you want to enjoy your holiday, as there are many hidden details they won't show you before booking!

15 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Maryam,

Thank you for taking the time to share your feedback.

We're sorry to hear that your holiday did not meet your expectations. We understand how important comfortable accommodation is when travelling, and we're disappointed to learn that the standard room provided did not deliver the experience you were hoping for.

Your feedback is important to us, and we'd welcome the opportunity to look into this further. Please contact our Customer Service team with your booking reference and any additional details you would like to share so that we can review your concerns.

Thank you again for bringing this to our attention. We hope you'll consider booking with On the Beach again in the future, giving us the opportunity to provide a more positive experience.

Kind regards, On the beach.

Rated 1 out of 5 stars

Shocking service the golden beech…

Shocking service the golden beech resort no WiFi no labels on food staff are rude rooms are dirty and mouldy .. pool not cleaned .. people
Trying to scam you daily .. I cannot believe a company would sell
This type of holiday they clearly don’t care and just want your money .. upon my return to the uk I will be contacting trading standards and my solicitor to
Legal action to save other families
From
This nightmare

11 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

Navigating through the website is easy…

Navigating through the website is easy and the information and breakdown is clear and simple so no confusion.
We’ve used OtB before and we’ll be using them again.

14 August 2026
On the Beach logo

Reply from On the Beach

Thanks Sam, great to hear the site was clear and easy—glad we could help. Look forward to helping with your next trip! 🙂 The Team at On the Beach

Rated 5 out of 5 stars

Good website.

2 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Glad you found our website useful — we’d love to help with your next holiday 🌞
The Team at On the Beach

Rated 1 out of 5 stars

I have a £250 voucher from a previous…

I have a £250 voucher from a previous holiday which I couldn’t use because I had to pay in full for this holiday. The email I received was to go onto the live chat and request a refund of the £250. They have no live agents on the chat and I’ve emailed them for the past week and have received 0 replies. Impossible to contact these guys.

15 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for your feedback. We understand your frustration regarding the £250 voucher and the difficulties you've experienced trying to contact us via live chat and email.

Please note that our holiday vouchers are intended as an incentive to book a future holiday with us and can only be redeemed as a discount against a new booking. According to our voucher terms and conditions, vouchers are not eligible for cash refunds except in exceptional circumstances authorised by a team leader. If you have already paid in full for your current holiday, the voucher cannot be applied as a refund but can be used towards a future booking.

We apologise for the inconvenience caused by the lack of live agents on the chat and the delayed email responses. We are continuously working to improve our customer service channels to better support our customers.

Thank you for your understanding.

Regards,
On The Beach

Rated 3 out of 5 stars

Different luggage allowance on our return flight not highlighted at time of booking.

Plus side: booking was easy and quick.
Negative side: once booked we looked at luggage allowance and because we were departing with jet 2 we had free 10kg hand luggage allowance but not on our return flight with Ryanair, if On The Beach had pointed this out to us at booking we would have been cheaper booking the same allowance with Ryanair at the time of booking instead of the day later when we realised.

14 August 2026
On the Beach logo

Reply from On the Beach

Hi Yvonne,

Thank you for sharing your feedback. We're glad to hear that you found the booking process easy and quick. We apologise for any confusion regarding the luggage allowance between your outbound Jet2 flight and return Ryanair flight. We understand how important it is to have clear information upfront, and we appreciate you bringing this to our attention.

We will review how we communicate luggage allowances during booking to help ensure our customers can make the most cost-effective choices.

Thank you again for your valuable input.

Regards,
On The Beach

Rated 1 out of 5 stars

Take your money don’t care for your safety

We took a loan out to take our children on holidays. Within 48 hours I had complained to the hotel manager who refused to speak to me as ‘didn’t talk English’ I messaged on the beach regarding a huge number of massive safeguarding issues and only got a robot reply. My children were unsafe and no contact from them. I am disgusted with the service and definitely taking it further

31 July 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Michaela,

Thank you for taking the time to share your feedback. We're very sorry to hear about your disappointing experience during your stay, especially regarding the language barrier with the manager and the feeling of being unsafe while travelling with children. We understand how important clear communication and a sense of security are, particularly when on holiday with family.

Please know that our In-Resort Team is available to assist guests during their holiday, and we encourage guests to reach out via WhatsApp or the In-Resort phone line for more immediate support.

If you have already returned home and would like us to investigate your concerns further, please submit your feedback through the feedback form on our website https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265. This will allow our dedicated team to review your booking and the issues you encountered with the hotel.

Thank you again for sharing your experience. We truly appreciate your feedback as it helps us improve our service.

Thanks, On the Beach Team

Rated 5 out of 5 stars

Great

Great, smooth process

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Khalid — glad it was smooth 😊 The Team at On the Beach

Rated 2 out of 5 stars

Impossible to speak to anyone if you have an issue however big or small

I booked with this company after hearing the radio and tv adverts so thought they must be a decent company.

Whilst our holiday that we booked went smoothly the booking process wasnt straightforward, we booked a holiday to Florida in February, choose the hotel, flights etc and the price was given. Booked and deposit paid, 48hrs later they emailed me to tell me the flights had gone up and wanted another £500, I checked on there website and the price for the exact same holiday was a fraction cheaper, so I emailed them back stating this fact and that they are trying to rip me off, told them that I am not paying the extra and if they didn’t honor the price I would report them to trading standards, within a few hours the holiday confirmation was sent through and holiday booked. However in the app it stated that due to me making an amendment to my holiday certain things like the “perks” tab didn’t work, not a big issue as the perks were rubbish anyway, but I thought I would try and contact them to asked they why this was. I then found out it’s impossible to speak to anyone, they direct you to there “live chat” which in fact Isn’t live it’s a stupid bot after going round in circles the bot said it had raised a ticket and someone would be in contact, no response for a week then had an email stating that the ticket was now close when nothing was sorted.

Luckily I had no issues but if there were some issues they wouldn’t get resolved as it is impossible to deal/speak with a human being.

First and last time I will ever book with this company and I will be surprised if they are still in business by the end of the year.

19 February 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Mark,

Thank you for your feedback regarding your recent experience with On the Beach. We sincerely apologise for the frustration caused by the difficulty in speaking to a travel advisor. We understand how important it is to have clear and effective communication, especially when dealing with flight issues.

Regarding the ticket you mentioned was raised but did not resolve your concern about the flight prices suddenly increasing, we appreciate you bringing this to our attention. Flight prices can sometimes fluctuate due to various factors including airline pricing policies and availability. We recommend always checking the airline’s official website directly for the most current prices, as discrepancies can occasionally occur between our system and the airline’s site.

Please be assured that when a ticket is raised, our team works to investigate and resolve the issue as quickly as possible. If you feel your concern remains unresolved, we encourage you to contact us again so we can review your case personally and provide further assistance.

We value your business and hope to restore your confidence in our service.

Thanks, on the beach.

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