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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 50... See more
Company replied
Our dogs have thrived on Natural Instinct complete raw food since they were puppies, eating every morsel of every meal until their bowls are empty. The online ordering process is easy and any telepho... See more
Company replied
Just got a new puppy and wanted to continue same food as breeder was giving them to prevent upset stomach. Was give code by breeder and 5 kgs free. Goodness service , delivered frozen so could put s... See more
Company replied
Company details
About Natural Instinct
Written by the company
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contact info
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, United Kingdom
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
4.5
Excellent
1K reviews
Replied to 98% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Fantastic service
Fantastic service, no issues with deliveries, always next day, the dog is happy, we are happy, everyone is a winner!! Thank you!!!
17 February 2026
Reply from Natural Instinct
Hello Jonathan
Thank you so much for your amazing review!
We love hearing that everything is running smoothly with your deliveries and that your dog is happy, that’s what it’s all about! If everyone’s a winner, then we’re doing our job right.
Thank you again for your support, it truly means a lot to us!
Kind regards
Megan
Order arrived on time
Order arrived on time, still frozen ready to go in the freezer. Good variety of flavours which my dog enjoys.
10 February 2026
Reply from Natural Instinct
Hello Cheryl
Thank you so much for your 5-star review! We’re delighted to hear your order arrived on time and that everything was still perfectly frozen and ready for the freezer.
It’s great to know your dog is enjoying the variety of flavours too, that’s exactly what we love to hear! Thank you for your support, and we look forward to serving you again soon.
Kind regards
Megan
1st time raw feeder now a convert
Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 500g smaller packs so you don’t have loads of defrosted product hanging around for days. My new pup wolfs it down.
9 February 2026
Reply from Natural Instinct
Hello Leila
Thank you so much for your amazing review, and welcome to the raw feeding community!
We’re absolutely delighted to hear that your first experience has been such a positive one and that your pup is loving their meals (it’s always a good sign when they wolf it down!).
It’s great to know you’ve found the 2 x 500g split packs helpful too, we know how important convenience and freshness are, especially with a new pup in the house. And you’re absolutely right, our team genuinely use the products with their own pets, so we’re always happy to share real-life advice and support.
Thank you again for your kind words and for choosing us, we’re so glad you’ve made the switch!
Kind regards
Megan
Good quality raw food
Good quality raw food. Dog loves it and very easy to collect from warehouse
14 February 2026
Reply from Natural Instinct
Hello Shelagh
Thank you so much for your 5-star review!
We’re really pleased to hear that your dog is loving the raw food and that you’re happy with the quality. It’s also great to know that collecting from the warehouse was nice and easy for you, we always aim to make the process as convenient as possible.
Thanks again for your support!
Kind regards
Megan
Satisfied Customer
Pleasant and helpful Customer service team. Prompt delivery and good value puppy food.
11 February 2026
Reply from Natural Instinct
Hello
Thank you so much for your lovely review!
We’re delighted to hear that you found our Customer Service team pleasant and helpful, we’ll be sure to pass that feedback on to them. It’s also great to know you’re happy with the prompt delivery and value of our puppy food.
We really appreciate your support and look forward to continuing to provide you and your pup with a great experience!
Kind regards
Megan
Reply from Natural Instinct
Hello Lorraine
Thank you for your great review!
We’re so pleased to hear you’re happy with both the quality of our products and our reliable delivery times. Providing a service you can depend on is really important to us.
We truly appreciate your support and look forward to serving you again soon!
Kind regards
Megan
First order
First order for a new puppy was easy to do. Arrived very quickly with clear updates of when to expect it. Was fully frozen still on arrival, defrosts well for use. Dog is really enjoying the food with no issues. Very happy.
7 February 2026
Reply from Natural Instinct
Hello
Thank you so much for your wonderful review, and congratulations on your new puppy!
We’re delighted to hear your first order was easy to place and arrived quickly with clear updates along the way. It’s especially great to know everything arrived fully frozen and defrosted well, that’s exactly what we aim for.
Most importantly, we’re so pleased your pup is enjoying the food with no issues. That’s the best feedback we could ask for!
Thank you for choosing us for your first order, we look forward to supporting you and your puppy as they grow
Kind regards
Megan
Straightforward experience
Straightforward experience - choose what we want and it gets delivered promptly - all good
12 February 2026
Reply from Natural Instinct
Hello Lesley
Thank you so much for your kind words! We're thrilled to hear that your experience was straightforward and that your order was delivered promptly. Your 5-star feedback means a lot to us!
We look forward to serving you again soon.
Kind regards
Megan
Reply from Natural Instinct
Hello Debbie
Thank you so much for your 5-star review! We’re delighted to hear you’re happy with the quality of the food, the packaging, and the price.
Your feedback really means a lot to us.
Kind regards
Megan
Super quick delivery
5 February 2026
Reply from Natural Instinct
Hello Pauline
Thank you for your 5-star review! We’re so pleased to hear your delivery arrived super quickly.
We really appreciate your feedback!
Kind regards
Megan
Great food our dogs love it.
10 February 2026
Reply from Natural Instinct
Hello
Thank you so much for your lovely review! We’re thrilled to hear your dogs are loving the food, that’s the best feedback we could ask for.
We really appreciate you taking the time to share this!
Kind regards
Megan
Great natural food enjoyed by our…
Great natural food enjoyed by our cocker spaniel since he was a puppy.
4 February 2026
Reply from Natural Instinct
Hello
Thank you so much for your wonderful review! We’re delighted to hear your Cocker Spaniel has been enjoying our natural food since he was a puppy, that’s fantastic to know.
We really appreciate your continued support!
Kind regards
Megan
Good quality and selection
Good quality and selection of raw food and raw/ambient treats for our dogs.
11 February 2026
Reply from Natural Instinct
Hello
Thank you so much for your 5-star review! We’re delighted to hear you’re happy with the quality and selection of our raw food and treats. It’s wonderful to know they’re being enjoyed by your dogs.
We really appreciate your support!
Kind regards
Megan
Reply from Natural Instinct
Hello Delma
Thank you so much for your review! We’re glad to hear the food arrived frozen and in perfect condition.
Your positive feedback means a lot to us!
Kind regards
Megan
Decent driver xx
10 February 2026
Reply from Natural Instinct
Hello Samantha
Thank you for your feedback! We’re glad to hear you had a positive experience with the delivery driver.
Kind regards
Megan
The service has got a lot better from…
The service has got a lot better from delivery as food containers don’t seem to get damaged in transport
9 February 2026
Reply from Natural Instinct
Hello Stuart
Thank you so much for your 4-star review!
We’re really pleased to hear that you’ve noticed an improvement in our delivery service and that your food containers are now arriving in better condition. We’ve been working hard behind the scenes to improve our packaging and courier handling, so it’s great to know this is making a difference.
If there’s ever anything further we can do to make your experience a 5-star one, please don’t hesitate to let us know. We really appreciate your feedback and continued support!
Kind regards
Megan
Just to be honest the only reason I'm…
Just to be honest the only reason I'm giving a 3 star rating is because I (my puppy) hasn't yet arrived and benefited from the products ordered. The delivery came as indicated so from that perspective I was pleased. Yet to order during the warmer (hopefully) summertime so I am a little concerned that the packaging my not be adequate.
2 February 2026
Reply from Natural Instinct
Hello Miriella
Thank you for your honest review, we really appreciate you taking the time to share your thoughts.
We completely understand your rating, especially as your puppy hasn’t arrived yet to enjoy the products. Congratulations in advance, though, how exciting!
We’re very pleased to hear that your delivery arrived as indicated and that you were happy with that part of the service.
In regard to summer deliveries, please be assured that we use insulated packaging designed to keep the food protected in transit, even during warmer weather. We also carefully plan our dispatch schedule to help ensure parcels arrive promptly and in the best possible condition.
If you ever have any concerns when your order arrives, please don’t hesitate to get in touch, we’re always happy to help. We hope your puppy loves the food when the time comes!
Kind regards
Megan
Great food
Great food. The dogs love it.
Although quite a few of the boxes of raw were damaged when arrived. The plastic is all broken away in some corners. It goes straight in the freezer but for defrosting we need to move it across to sandwich bags so the juice doesn't leak everywhere. But great quality food for dogs.
24 January 2026
Reply from Natural Instinct
Hello Annie
Thank you so much for your review and for your honest feedback.
We’re absolutely delighted to hear that your dogs love the food and that you’re happy with the quality, that means the world to us.
We’re really sorry to hear that some of the raw boxes arrived damaged, though. That’s certainly not the experience we want for our customers. We completely understand how inconvenient that must be, especially when it comes to defrosting and storage.
If you haven’t already, please do pop us a message with your order number and, if possible, a photo of the damaged packaging. We’d be more than happy to look into this further with our warehouse and courier team.
Thank you again for your support, we truly appreciate it!
Kind regards
Megan
Dog absolutely loves!
Amazing customer service — quick arrival.
My cavapoochon absolutely loves this raw food. Highly recommend!
2 February 2026
Reply from Natural Instinct
Hello Katie
Thank you so much for your fantastic review!
We’re thrilled to hear your cavapoochon loves the raw food, that’s exactly what we hope for!
It’s also wonderful to know you’re happy with our quick delivery and customer service. We really appreciate your recommendation and look forward to keeping your pup happy with more delicious meals!
Kind regards
Megan
We have had two bad experiences
We have had two bad experiences with ordering turkey necks from this company we had been buying from them a few times and then the turkey necks being sent out were tiny we did get a replacement order but the next order they only sent us 1.5 turkey necks or 1 large one cut in two even though they claim you get two now not responding to emails asking for a refund or replacement
30 January 2026
Unprompted review
Reply from Natural Instinct
Hi Natalie,
Thank you for your feedback.
We are sorry that the turkey necks you received were smaller than expected. Due to natural variation within the materials that we use these can sometimes vary in size.
One of the team will contact you shortly to discuss this further and make sure we come to a resolution.
Please let me know if we can help any further by giving us a call on 01276608500.
Kind regards,
Jamie
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