REQUESTED 20 WORKING DOG CHICKEN AND TRIPE FROM COUNTER . SALES LADY REQUESTED FROM BACK ROOM AS NOT ENOUGH IN DISPLAY CABINET. BACK ROOM STAFF CAME OUT WITH TOTALLY WRONG ORDER. I DECIDED TO T... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 50... See more
Company replied
Our dogs have thrived on Natural Instinct complete raw food since they were puppies, eating every morsel of every meal until their bowls are empty. The online ordering process is easy and any telepho... See more
Company replied
Just got a new puppy and wanted to continue same food as breeder was giving them to prevent upset stomach. Was give code by breeder and 5 kgs free. Goodness service , delivered frozen so could put s... See more
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Company details
About Natural Instinct
Written by the company
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contact info
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, United Kingdom
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
4.5
Excellent
1K reviews
Replied to 98% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The dog food is the best you can get my…
The dog food is the best you can get my dog been on it for the past thirteen years
2 March 2026
Reply from Natural Instinct
Hi Anthony,
Thank you for the 5* review.
We are so grateful for your kind words, 13 years is a long time! We hope they are thriving.
Please let us know if you need anything.
Kind regards,
Jamie
WORKING DOG CHICKEN AND TRIPE
REQUESTED 20 WORKING DOG CHICKEN AND TRIPE FROM COUNTER . SALES LADY REQUESTED FROM BACK ROOM AS NOT ENOUGH IN DISPLAY CABINET. BACK ROOM STAFF CAME OUT WITH TOTALLY WRONG ORDER. I DECIDED TO TAKE WHAT WAS IN DISPLAY CABINET (11) AND REQUESTED REST (9) BE CREDITED TO MY ACCOUNT. AS I WAS LOADING CAR BACK ROOM STAFF CAME OUT WITH REST OF ORDER APOLOGISING AS NOT HIS PART OF SHIP - HE WAS NUTRIMENT NOT NAT INST WHO WERE ABSENT. IS NI BEING SHOVED ASIDE? REGARDS TIM LILL
6 March 2026
Great products
Been purchasing working dog raw food for 7 years and my Staffie loves it! I love the mixture of meat and vegetables, as a lot of companies don’t include vegetables, if they do they charge a lot more.
Only con is we’ve had a few delivery issues, but this hasn’t affected the food.
I also like they’re now doing a loyalty scheme too now.
2 February 2026
Reply from Natural Instinct
Hi Holly,
Thank you for the 4* review.
We are glad to hear that staffie is loving our food, its exactly what we love to hear!
If you find there is any issues with deliveries then please do contact us and we will of course look into it for you.
Thank you again for the feedback.
Kind regards,
Jamie
Super Food…
I started with my old lab who suddenly couldn’t digest kibble. She loved it and we had her for several more years. With a new puppy it’s straight on to it. She loves it and is beautiful glossy black whippet.
26 February 2026
Reply from Natural Instinct
Hi Anne,
Thank you for your lovely feedback.
We are so glad to hear that your puppy is doing well on our food!
Please don't hesitate to contact us if you need anything else!
Kind regards,
Jamie
Maxs food
Max loves his raw food,always delivered very quickly, never having to worry about running our.
19 February 2026
Reply from Natural Instinct
Hi Roy,
Thank you for the 5* review.
We are so glad that Max loves his food and your deliveries are always on time!
Thank you for your continued support.
Kind regards,
Jamie
Reply from Natural Instinct
Hi Michele,
Thank you for your 5* review.
We are pleased to hear that the delivery was speedy!
Please let us know if you need anything else.
Kind regards,
Jamie
Helpful & knowledgeable telephone…
Helpful & knowledgeable telephone employee, prompt delivery
24 February 2026
Reply from Natural Instinct
Hi Helena,
Thank you for your kind review.
We are glad to hear that our team are helpful and knowledgeable!
If we can help further, just let us know!
Kind regards,
Jamie
Great product
Great product, consistent delivery. Been with them 10+ years, very healthy dogs
23 February 2026
Reply from Natural Instinct
Hi Mark,
Thank you for your kind feedback.
We are glad to hear that the product is great and our delivery is consistent!
Thank you for 10+ years of support, it means alot to us.
Kind regards,
Jamie
Issue with the Working Chicken
Have used Natural Instinct for 6 years. The recently delivered Working Chicken looked considerably paler than usual so sent photos and reported this to NI. Customer services assured me it was fine so fed it to my dog and a few hours later he threw up.
What is going on?!?
27 February 2026
Unprompted review
Reply from Natural Instinct
Hi there,
Thank you for your feedback.
We are sorry to hear that the working dog chicken seems to be different compared to your usual order, this is something we are going to look into further for you.
One of the team will reach out to ensure we come to a suitable resolution.
Please let us know if you need anything in the meantime.
Kind regards,
Jamie
Easy to order
Easy to order, despatch and delivery were efficient. Arrived undamaged. Good quality
13 February 2026
product good as always just a shame…
product good as always just a shame about DPD deliveries lately. They either try to deliver to a wrong address or leave the food on my doorstep,not even ringing the bell even though I am in.
20 February 2026
Reply from Natural Instinct
Hi Gerry,
Thank you for your 4* review.
We are glad your dog enjoys our food!
This is something we will feedback to our courier service to ensure that in the future this does not occur.
If it does happen again, please don't hesitate to contact us.
Kind regards,
Jamie
Easy to order
Easy to order, wide range of meat types. So far my dog is enjoying them and has not refused any meals to date nor any sickness currently. Fingers crossed we've found the right one for her.
14 February 2026
Does what it says on the tin
Does what it says on the tin. The total cardboard for delivery 👌. We get less brocken tubes overall vs the polystyrene box. Thanks
12 February 2026
Reply from Natural Instinct
Hello
Thank you so much for your 5-star review!
We’re delighted to hear that you’re enjoying the product and that you’ve found our customer service and delivery reliable. Providing a smooth and dependable experience is exactly what we strive for.
We truly appreciate your support and look forward to serving you again soon!
Kind regards
Megan
Excellent raw dog food.
My dog loves this food.
Simple to order. Delivery as promised. Excellent thank you.
12 February 2026
Reply from Natural Instinct
Hello Jane
Thank you so much for your fantastic review!
We’re delighted to hear that your dog loves the food, that’s the best feedback we could ask for. It’s also great to know that you found the ordering process simple and the delivery service reliable.
We really appreciate your support. Thank you again!
Kind regards
Megan
Reply from Natural Instinct
Hello
Thank you for your review!
We’re really pleased to hear that you found the ordering process easy and the delivery prompt, that’s exactly what we aim for.
If there’s anything we can do to make your next experience a 5-star one, we’d love to hear your feedback. Thanks again for your support!
Kind regards
Megan
Reply from Natural Instinct
Hello Liz
Thank you so much for your wonderful review!
We’re delighted to hear that you’re pleased with the quality and the quick delivery. Providing both great products and efficient service is exactly what we strive for.
We really appreciate your support and look forward to serving you again soon!
Kind regards
Megan
My new puppy Nellie really enjoys it
17 February 2026
Reply from Natural Instinct
Hello Linda
Thank you so much for your lovely review!
We’re so happy to hear that your new puppy Nellie is really enjoying it, that’s the best news!
Wishing you and Nellie lots of happy mealtimes ahead, and thank you again for your support!
Kind regards
Megan
Happy to continue to use (have done for…
Happy to continue to use (have done for a decade or so) and happy to recommend
11 February 2026
Reply from Natural Instinct
Hello Stuart
Thank you so much for your wonderful review!
We truly appreciate your loyalty over the past decade, that means a great deal to us. It’s fantastic to hear that you’re happy to continue using our products and recommending us to others.
Thank you for your continued support; we look forward to serving you for many more years to come!
Kind regards
Megan
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