Natural Instinct Reviews 1,128

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality, noting that their dogs thrive on the food, exhibiting improved health, shiny coats, and increased energy. Many appreciate the convenient packaging, such as the 1kg packs split into two smaller portions, and the ease of the ordering process. The delivery service is frequently highlighted for its speed and efficiency, with many orders arriving promptly and still frozen. However, some customers also noted occasional issues with delivery, including delayed or missed deliveries and instances where packages arrived thawed or damaged. A few people mentioned problems with the new packaging not maintaining the frozen state of the product, and some experienced difficulties with customer service regarding delivery issues.

What people talk about most

Product

People report positive experiences with product quality. Many consumers praise the high quality of the food,... See more

Delivery service

Reviewers highlight positive aspects of delivery service. Many customers praise the fast and prompt delivery,... See more

Quality

Users describe positive interactions with quality. Customers consistently praise the high quality of the... See more

Order

Consumers generally find the ordering process to be positive, with many praising the ease of online ordering... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the prompt, friendly,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

REQUESTED 20 WORKING DOG CHICKEN AND TRIPE FROM COUNTER . SALES LADY REQUESTED FROM BACK ROOM AS NOT ENOUGH IN DISPLAY CABINET. BACK ROOM STAFF CAME OUT WITH TOTALLY WRONG ORDER. I DECIDED TO T... See more

Rated 5 out of 5 stars

Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 50... See more

Company replied

Rated 5 out of 5 stars

Our dogs have thrived on Natural Instinct complete raw food since they were puppies, eating every morsel of every meal until their bowls are empty. The online ordering process is easy and any telepho... See more

Company replied

Rated 5 out of 5 stars

Just got a new puppy and wanted to continue same food as breeder was giving them to prevent upset stomach. Was give code by breeder and 5 kgs free. Goodness service , delivered frozen so could put s... See more

Company replied


Company details

  1. Pet Supply Store
  2. Animal Feed Store
  3. Food Manufacturer
  4. Food Producer
  5. Frozen Food Manufacturer
  6. Pet Store

About Natural Instinct

Written by the company

At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.

We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.

We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.

Shop here

Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.

Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!

Visit our website and discover why so many pet owners trust us for premium raw dog food.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Changed delivery company to DHL ( drop…

Changed delivery company to DHL ( drop it hide it lose it) and order not received next day in fact not delivered until 7pm the day after that. It had been kept in a standard van no cold storage all day when the temp was 23d and the top layer of food had started to defrost. I will not be ordering from them again while they use this company.

16 April 2026
Unprompted review
Rated 2 out of 5 stars

Unreliable supply

I have used Natural Instinct for 9 years since the breeder recommended it. Have always bought from factory shop. Recently the feeezer space allocated to Natural Instinct has reduced from 3 freezers to 1 so that other products can be stocked. The Natural Instinct freezer has been almost empty on 2 occasions now so that I have had to drive to another store to buy NI food. The mystifying thing is that the factory shop staff don't see this is a problem. I'm moving to another brand with more reliable supply - which is a shame because it's a good product.

24 April 2026
Unprompted review
Natural Instinct logo

Reply from Natural Instinct

Hi there,

Thank you for your feedback.

This is something we are actively working on to try and improve.

It is not something that we want to be happening, and we completely understand the frustration.

One of our team will reach out shortly with a phone call to discuss this further.

Please let me know if you need anything else in the meantime.

Kind regards,
Jamie

Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. This is the third or fourth time I have ordered and haven’t received my order. No communication from the company regarding the delay and no response to emails sent. Have now been told by courier there has been a further delay making it a week waiting for delivery.

17 April 2026
Unprompted review
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Reply from Natural Instinct

Hi Kirsty,

Thank you for taking your time to leave your feedback.

This is not the service we would expect and we will look into this as a matter of urgency for you.

One of the team will contact you shortly to discuss this in more detail and come to a resolution.

Kind regards,
Jamie

Rated 2 out of 5 stars

Going downhill

Have used the brand for a number of years but in the last 12 months it has deteriorated in terms of product and customer service. Often we now receive under 1kg per box which although often negligible is an issue when you are dividing the food between pets. The packaging has recently changed whereby it is not uncommon to find broken plastic within the food from the flimsy containers. Most recently they appear to have changed their fulfilment operation and twice within the last three orders my order has not arrived with no notification that it won't and no human contact to explain why. The company used to operate a human chat function and were quick to respond to queries however it is now front by an AI function which leaves you no clearer as to what is going on. The only factor that keeps me using the brand is that they offer free next day delivery on orders of a volume that I am happy ordering.

8 April 2026
Unprompted review
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Reply from Natural Instinct

Hi Chris,

Thank you for taking the time to share your feedback with us. I’m really sorry to hear about your recent experience, especially as you’ve been a loyal customer for a number of years.

If you are able to send us an email regarding the underweight tubs and any other outstanding issues to hello@naturalinstinct.com we will come to a resolution for you.

Please do let me know how you’d like to proceed, and I’ll make sure this is handled as a priority for you.

Kind regards,
Jamie

Rated 1 out of 5 stars

Horrendous service

We have been loyal customers for over 2.5 years, spending considerable amounts due to being breeders. We have an introduced new customers to Natural Instincts however their customer service and processes are broken and dysfunctional. They are unable to apply any logic to make the service more streamlined for breeders. We will be moving to pro dog raw and recommend you do also. We raised a complaint on 30/03 and still await a response

30 March 2026
Unprompted review
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Reply from Natural Instinct

Hi there,

Thank you for your feedback.

We have reached out to you via email around that date to discuss this in further detail, however we may have missed each other.

We will arrange one of our team to give you a call shortly.

Kind regards,
Jamie

Rated 5 out of 5 stars

Canine Prime - Excellent

Canine Prime - this product does what they say. I was recommended it by my friend/dog trainer. I had seen a big improvement in her elderly dog and asked her about it. All due to Canine Prime. I ordered some.

I started with a little bit and my collie was hesitant about it, however after a few days of gradually increasing the amount she now us very happy with it.
Her coat, energy, and bright eyes say it all. She is a picture of health.

The company have also been very good to deal with. I can highly recommend this product and company.

2 April 2026
Unprompted review
Rated 5 out of 5 stars

Great food.

Great food.

We have been using Natural Instict for over 10 years, we used to live locally and collect but now have it delivered.

19 November 2025
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Reply from Natural Instinct

Hi Paul,

Thank you for your 5* review.

We are so happy that our food is great!

Thank you so much for your continued support over the past 10+ years, it means a lot to us.

Please let us know if you need anything else.

Kind regards,
Jamie

Rated 1 out of 5 stars

Unreliable deliveries

We stopped using this service due to poor service and unreliable deliveries. This is only the second order since we gave them another chance, and only one order has been delivered as expected.

Instead of sending weekly marketing emails, the company should focus on delivering orders as promised. If this order isn’t delivered tomorrow, cancel it — we will not return.

26th MARCH
You say you will phone, you haven’t bothered sums up your customer service. ‼️
Gone elsewhere ‼️

‼️Beware this company has 0 customer service‼️

26 March 2026
Unprompted review
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Reply from Natural Instinct

Hi Alex,

Thank you for your review.

We are sorry about any inconvenience caused, and would love the opportunity to discuss this further with you and give you some information moving forwards.

We will arrange someone to give you a call about this and discuss further.

If you need anything else, then please do let us know.

Kind regards,
Jamie

Rated 1 out of 5 stars

Absolutely appalling service!!!

Recently ordered my dog some food to arrive on Saturday. Paid £12.50 for the delivery. Didn't arrive. When querying it, they tried to say I'd missed the 1pm cut off. Nice try Natural Instinct, I provided the confirmation email which showed the order had been placed at 12pm so actually the error was theirs.
I promptly receive a refund for the postage but absolutely zero apology or acceptance they'd made a mistake. I had to travel half an hour to the nearest stockist to pick the puppy the emergency food up as we'd ran out, hence the Saturday delivery.
Today, still not arrived. Emailed and advised heard nothing from DPD indicating it was being delivered. I have just received an email indicating only just being dispatched today.
Yet again, still no apology and the food is now three days late at this point.
Because of this appalling service. This is the last time I am purchasing from this place.
If you make a mistake surely you should be apologising as well as ensuring the problem is resolved..not only have you not apologised to then still not deliver on the Monday. Shocking. My dog was depending on this food and I have had to go out of my way to travel to get some.
Never again! Awful!!

16 March 2026
Unprompted review
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Reply from Natural Instinct

Hi Yassemin,

Thank you for your feedback. We’re very sorry to read about your experience and the frustration this situation has caused.

We always aim to provide a reliable service and a smooth ordering experience, so we’re sorry to hear that this order has left you feeling disappointed. We completely understand how important it is to receive your dog’s food when expected, particularly when you have planned around a specific delivery day.

We appreciate you bringing this to our attention and would like the opportunity to look into the matter further. A member of our team will be reaching out to you directly to discuss this in more detail and see how we can help.

Thank you again for taking the time to share your feedback.

Kind regards,
Jamie

Rated 2 out of 5 stars

Haven’t received our order yet which I…

Haven’t received our order yet which I ordered on Thursday, was supposed to be next day delivery. Spoke to costumer service who did refund me £10 however weren’t very sympathetic and informed me they were having issues with the distributor. Our order wouldn’t be delivered until Monday.
This is the second time this has happened.

2 March 2026
Natural Instinct logo

Reply from Natural Instinct

Hi Lucie,

Thank you for leaving your feedback.

We are sorry that this has been your experience with Natural Instinct, we would welcome to opportunity to discuss this further and come to a resolution for you.

We understand the frustration and want to make things right.

One of the team will reach out to discuss this further.

Kind regards,
Jamie

Rated 5 out of 5 stars

Very efficient service! …

Always prompt delivery of correct orders. Very efficient!

3 February 2026
Natural Instinct logo

Reply from Natural Instinct

Hi Jill,

Thank you so much for your 5* review.

We are glad your orders are prompt and your dog enjoys them!

Please let us know if you need anything else.

Kind regards,
Jamie

Rated 1 out of 5 stars

No idea what is going on with Natural…

No idea what is going on with Natural Instinct, I’m a repeat customer, ordered nearly a week ago, constantly getting Ai emails in response as they have a warehouse issue. No offer of a discount or refund - shame as the food is good but they are obviously going doing the less human contact route.

12 March 2026
Unprompted review
Natural Instinct logo

Reply from Natural Instinct

Hi Camilla,

Thank you for your feedback.

We are sorry this has been your experience with Natural Instinct. We would love the opportunity to make things right and come to a resolution for you.

This is not standard service from us, and we would love to discuss this with you further.

One of the team will reach out and discuss with you over the next 48 hours.

Kind regards,
Jamie

Rated 1 out of 5 stars

poor dispatch and delivery

Says next day delivery but doesnt appear, checking in - its not even dispatched 2 days after ordering. Doesnt reply to emails. When phoned the CS are lovely however. If they dont sort themselves out they will be losing a retailer...

27 February 2026
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Reply from Natural Instinct

Hi there,

Thank you for taking your time to leave your feedback.

Apologies for any delays you have encountered recently, this is not the service we expect and will do everything to make things right.

We can arrange for one of the team to call you and discuss this in further detail.

This will be raised to our team today and we will come to a resolution for you.

Kind regards,
Jamie

Rated 2 out of 5 stars

Package changes…

Unfortunately since you have changed your packaging from polystyrene to just cardboard the dog food has sometimes arrived thawed out. Albeit I don't mind a couple thawing as I can use them. But to have quite a few thawed out is not ideal.

27 February 2026
Natural Instinct logo

Reply from Natural Instinct

Hi Julie,

Thank you for your feedback.

We will make our packaging team aware of this issue and try to improve things moving forward.

We can look into the deliveries to ensure they came out on time and try to pin point where the issue might be.

If you can let us know in the future if this happens and we can look into sorting a resolution for you.

Kind regards,
Jamie

Rated 5 out of 5 stars

My dogs love the food

26 February 2026
Natural Instinct logo

Reply from Natural Instinct

Hi Linda,

Thank you for your 5* review.

We are glad to hear your dog enjoys our food!

Please let us know if we can help with anything else.

Kind regards,
Jamie

Rated 5 out of 5 stars

Have 7 Dogs all on natural instinct

Have 7 Dogs all on natural instinct, working dog variety’s, have been for for a few years,all love it, plates liked totally clean.

26 February 2026
Natural Instinct logo

Reply from Natural Instinct

Hi Eileen,

Thank you for the 5* review.

We are so glad that all 7 dogs love Natural Instinct! Meal times must be really busy!

If you ever need anything, just let us know!

Kind regards,
Jamie

Rated 5 out of 5 stars

Great Product

Great Product. Fast and efficient dpd delivery

26 February 2026
Natural Instinct logo

Reply from Natural Instinct

Hi Steven,

Thank you for your 5* review.

We are glad that your dog enjoys our food and that the delivery is fast and efficient!

If we can help any further, then just let us know!

Kind regards,
Jamie

Rated 1 out of 5 stars

Poor customer service

After placing an order and then initially being told it would be delivered the next day, I was informed that problems with processing meant they couldn't give me a delivery date. I asked for a refund (as my dog needed food quickly) and was told that wouldn't be possible as the order had gone through. After a lot of arguing a refund was issued with the caveat that it may take 3 to 5 working days to credit in my account (amazing how it immediately came out of my account when I paid for the food). The person I spoke to was abrupt, poor at dealing with customers and very unpleasant to talk to. I won't be using them again

11 March 2026
Unprompted review
Natural Instinct logo

Reply from Natural Instinct

Hi Vicki

Thank you for taking the time to leave a review and share your feedback with us.

We are really sorry to hear about your experience and the frustration this situation has caused. This is certainly not the level of service we aim to provide, and we completely understand how important it is to receive your dog’s food promptly.

We would really appreciate the opportunity to speak with you directly to better understand what happened and see how we can put things right. Our customers are incredibly important to us, and we want the opportunity to make things right.

If you would be open to it, we will give you a call tomorrow and make things right.

Once again, thank you for the feedback.

Kind regards,
Jamie

Rated 5 out of 5 stars

Great product and my dog loves it!

I have been ordering natural instinct for years now. They deliver via DPD so I always get my one hour delivery slot which is so useful. Natural instinct dog food is great for my Dog. It keeps him healthy, and he enjoys every mouthful. Before it was a struggle to get him to eat canned dog food but with a natural instinct, I have no worries at all. Meal times are a joy, he licks his bowl clean every time. I would highly recommend this product.

2 February 2026

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